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Mercedes-AMG: "55 years - changing the game"
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Mercedes-AMG: “55 años – cambiando el juego”

Mercedes-AMG: “55 años – cambiando el juego”

Con una nueva campaña de marca, Mercedes-AMG celebra su  55 aniversario

Affalterbach. En sus 55 años de historia corporativa, Mercedes-AMG ha establecido estándares en el mercado de autos deportivos y de rendimiento, escribiendo así una impresionante historia de éxito: desde la puesta en marcha de dos hombres de los fundadores Hans Werner Aufrecht y Erhard Melcher en 1967 hasta la actualidad. sitio de desarrollo de última generación con su propia planta de fabricación de motores, más de dos mil empleados altamente calificados y una cartera de vehículos única. La nueva campaña de la marca advierte este extraordinario desarrollo con el lema “55 años – cambiando el juego” y, al mismo tiempo, apunta hacia el futuro. Los empleados de Mercedes-AMG y los destacados embajadores de la marca actúan como agentes de cambio para la empresa. Te alientan a pensar y actuar como un cambiador de juego. Los emparejamientos de vehículos con íconos históricos y actuales de la cartera de modelos AMG completan la campaña de 360 ​​grados.

Mercedes-AMG: "55 años - cambiando el juego"

Mercedes-AMG: “55 años – cambiando el juego”

Fundada en 1967 por los ingenieros Hans Werner Aufrecht y Erhard Melcher, la compañía ha continuado construyendo su posición como una de las marcas líderes de autos deportivos y de rendimiento a través de numerosos éxitos en el automovilismo y el desarrollo de autos de carretera únicos. Iconos de modelos legendarios como el 300 SEL 6.9 AMG de carreras y turismos, el 300 E 5.6 “The Hammer”, el CLK DTM o el SLS AMG Electric Drive han confirmado repetidamente la reputación de la marca como un cambio de juego.

Esto sigue siendo cierto hoy en día: el Mercedes-AMG ONE lleva la tecnología de propulsión híbrida de Fórmula 1™ moderna y eficiente de la pista de carreras a la carretera por primera vez en el mundo (consumo de combustible ponderado, combinado: 8,7 l/100 km; CO ponderado combinado 2  emisiones: 198 g/km; consumo eléctrico combinado ponderado: 32 kWh/100 km) [1] . Con un motor de combustión y cuatro motores eléctricos, el hipercoche produce un total de 782 kW (1063 hp) y demuestra cómo el futuro del rendimiento de conducción establece nuevos récords.

El estudio de diseño Vision AMG ofrece una visión del futuro: Debajo de la carcasa del coupé de cuatro puertas se encuentra la plataforma independiente AMG.EA, que actualmente se está desarrollando en Affalterbach para modelos de alto rendimiento totalmente eléctricos con la revolucionaria tecnología e-drive.

“AMG se ha estado reinventando una y otra vez durante 55 años. Como una vez fue el caso de nuestros padres fundadores, hoy en Affalterbach hay un espíritu de optimismo muy especial. El curso está claramente establecido para un futuro electrificado. Y como en todos los años anteriores, nuestros estándares para proyectos futuros son extremadamente altos. Estoy orgulloso de que podamos confiar en los mejores empleados en nuestra ubicación. Porque son verdaderos revolucionarios que hacen que AMG sea tan especial. Y queremos enfatizar eso también con nuestra campaña”, dice Philipp Schiemer, presidente de la junta directiva de Mercedes-AMG GmbH.

Campaña de marca con personas auténticas e historias de automóviles.

“55 years – Changing the game” nota este espíritu y lo traduce en una campaña de medios sociales de 360 ​​grados, con historias auténticas de personas y vehículos en forma de videoclips e imágenes fijas. La implementación contiene numerosos elementos mutuamente complementarios. Los empleados de AMG comunican sus declaraciones sobre “ cambiar el juego” a través de sus canales sociales. Los Brand Ambassadors will.i.am, Susie Wolff, David Coulthard y Lewis Hamilton subrayan el mensaje central con sus declaraciones y construyen el puente desde la tradición hacia el futuro.

Combinaciones icónicas de vehículos históricos, actuales y futuros dan testimonio del poder innovador ininterrumpido de la marca. Además, las contribuciones editoriales en el sitio web oficial de Mercedes-AMG, una exposición especial en el Museo Mercedes-Benz, una exposición temporal en el AMG Private Lounge en Affalterbach, así como un episodio especial “Inside AMG” en YouTube rinden homenaje a la 55 aniversario de AMG desde diferentes perspectivas. Esto también se aplica al contacto directo con el cliente en el punto de venta. Aquí, los fondos con las imágenes clave hacen referencia al aniversario. Especialmente emocionante ha sido la renovada colaboración con varios creadores de contenido como Sparkly.jada, kayo.daniel o Nictures, quienes, en consonancia con la campaña, están distribuyendo clips en la plataforma TikTok sobre “cambiar el juego”.

La cartera actual de Mercedes-AMG comprende más de cincuenta vehículos. La selección abarca desde vehículos de alto rendimiento en varios estilos de carrocería hasta autos deportivos desarrollados de forma completamente independiente, como el modelo Mercedes-AMG GT de 4 puertas y el nuevo Mercedes-AMG SL. La gama de sistemas de propulsión también se ha desarrollado continuamente de acuerdo con los requisitos del mercado y los deseos de los clientes y actualmente ofrece motores de combustión de eficiencia optimizada con cuatro, seis u ocho cilindros. Además, Mercedes-AMG sigue constantemente el camino del futuro del rendimiento de conducción: los híbridos de alto rendimiento con un diseño de conducción independiente y la tecnología de Fórmula 1™ se ofrecen bajo la etiqueta E PERFORMANCE. La cartera también incluye derivados AMG totalmente eléctricos basados ​​en la propia plataforma EVA2 del Grupo. En el futuro cercano,

[1]  Las cifras de consumo de combustible y emisiones de CO 2  son provisionales y se determinaron internamente de acuerdo con el método de certificación “Procedimiento de prueba WLTP”. Aún no se dispone de valores confirmados por el servicio técnico ni de homologación CE o certificado de conformidad con valores oficiales. Es posible que existan diferencias entre las cifras indicadas y las cifras oficiales.

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Mercedes-AMG: "55 years - changing the game"
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Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

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Mercedes-AMG: "55 years - changing the game"
, , , , , , ,

Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

/by
Mercedes-AMG: "55 years - changing the game"
, , , , , ,

Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

/by
Mercedes-AMG: "55 years - changing the game"
, , , , , , ,

Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

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Mercedes-AMG-GLE-Edition-55
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Mercedes-AMG GLE “Edition 55” – six special models to mark the “55 years of AMG” anniversary

Mercedes-AMG GLE “Edition 55” – six special models to mark the “55 years of AMG” anniversary

Mercedes-AMG GLE 63 S (WLTP fuel consumption combined: 12,6 – 12,2 l/100 km, CO₂-emissions combined: 286 – 276 g/km)

Mercedes-AMG rounds off its range of exclusive special editions with versions for the GLE SUV and Coupé

Mercedes-AMG is celebrating its 55th anniversary with six “Edition 55” special models based on the GLE SUV and GLE Coupé in this demanding market segment as well. The customers have the advantage that exquisite equipment scopes and details that are only available for the “Edition 55” make this limited-edition model particularly desirable. The anniversary models are available to order now until December 2022. The colour selection with obsidian black metallic or MANUFAKTUR diamond white bright, the special car film, the 22-inch AMG forged wheels and the specific trim parts in carbon matt black underscore the classy and exclusive appearance.

As a special identifying feature of the “Edition 55”, both sides of the vehicle feature special car film with the AMG emblem and an AMG diamond. Further exciting contrasts are provided by the 22-inch forged AMG cross‑spoke wheels, painted matt tantalum grey with high-sheen rim flange. The wheel hub covers with “Edition 55” lettering and laurel wreath testify to great attention to detail.

With the AMG Night Package, selected exterior elements are finished in high-gloss black. Depending on the selected paint colour, this results in bold contrasts or fluid transitions. High-gloss black is used for the front splitter and the trim strip of the AMG front apron, the exterior mirror housings, the window surrounds and the trim strip of the AMG rear apron. Added to this are heat-insulating dark-tinted glass aft of the B-pillar and two black chrome-plated twin tailpipe trims.

An exclusive detail for connoisseurs is the fuel filler cap in silver chrome with AMG lettering: This classy element is only revealed when the fuel filler cap is opened.

The interior is characterised by the contrast of black and red. Stainless steel door sill trims with red illuminated AMG lettering welcome driver and passengers. To match, the black AMG floor mats made of high‑quality velour feature red contrasting stitching and “Edition 55” lettering woven in red. The AMG Performance steering wheel in DINAMICA microfibre also commemorates the anniversary with the “AMG” and “55” badges and underscores the impression of the special models as exclusive collector’s items. The AMG seats are upholstered in two-tone nappa leather AMG in red pepper/black. When equipped with exclusive nappa leather AMG, the door panels and centre console are also designed in this colour

combination (standard on GLE 63 S 4MATIC+, optional on GLE 53 4MATIC+ and GLE 63 4MATIC+). The hand rest in the centre console is enhanced with an embossed AMG crest. The luxurious, sporty ambience of the interior is rounded off by the AMG trim elements in carbon matt black.

The scope of delivery of the “Edition 55” also includes a tailor-made AMG Indoor Car Cover. With its breathable outer panelling made of tear-resistant synthetic fibre fabric and antistatic inner fabric made of flannel, it protects the vehicle in the garage from dust and scratches.

 

Model Fuel consumption – combined1 CO2 emissions combined1 Premium “Edition 55″2
Mercedes-AMG GLE 53 4MATIC+ 11.0-10.6 l/100 km 250-241 g/km 13,090.00 euros
Mercedes-AMG GLE 63 4MATIC+ 12.6-12.1 l/100 km 286-276 g/km 10,115.00 euros
Mercedes-AMG GLE 63 S 4MATIC+ 12.6-12.2 l/100 km 286-276 g/km 8330.00 euros
Mercedes-AMG GLE 53 4MATIC+ Coupé 10.9-10.5 l/100 km 247-240 g/km 12,614.00 euros
Mercedes-AMG GLE 63 4MATIC+ Coupé 12.5-12.1 l/100 km 283-276 g/km 8925.00 euros
Mercedes-AMG GLE 63 S 4MATIC+ Coupé 12.5-12.2 l/100 km 283-277 g/km 5950.00 euros

 

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 All prices in this press information: MSRP for Germany including 19% VAT.

 

Technical data at a glance

 

Mercedes-AMG GLE 53 4MATIC+ Mercedes-AMG GLE 53 4MATIC+ Coupé
Engine 3.0-litre I6 with exhaust gas turbocharging, additional electric compressor and integrated starter-generator 3.0-litre I6 with exhaust gas turbocharging, additional electric compressor and integrated starter-generator
Displacement 2999 cc 2999 cc
Output 320 kW (435 hp) at 6100 rpm plus 16 kW (22 hp) from starter-generator 320 kW (435 hp) at 6100 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 520 Nm at 1800 – 5800 rpm 520 Nm at 1800 – 5800 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined		 11.0-10.6 l/100 km1 10.9-10.5 l/100 km1
Combined CO2 emissions 250-241 g/km1 247-240 g/km1
Acceleration
0-100 km/h		 5.3 s 5.3 s
Top speed 250 km/h2 250 km/h2

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited.

 

 

Mercedes-AMG GLE 63 4MATIC+ Mercedes-AMG GLE 63 S 4MATIC+
Engine 4.0-litre V8 with biturbo charging and integrated starter-generator 4.0-litre V8 with biturbo charging and integrated starter-generator
Displacement 3982 cc 3982 cc
Output 420 kW (571 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator 450 kW (612 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 750 Nm at 2250-5000 rpm 850 Nm at 2500-4500 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined		 12.6-12.1 l/100 km1 12.6-12.2 l/100 km1
Combined CO2 emissions 286-276 g/km1 286-276 g/km1
Acceleration
0-100 km/h		 4.0 s 3.8 s
Top speed 250 km/h2 280 km/h3

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited, with optional AMG Drivers Package 280 km/h.
3 Electronically limited.

 

 

 

Mercedes-AMG GLE 63 4MATIC+ Coupé Mercedes-AMG GLE 63 S 4MATIC+ Coupé
Engine 4.0-litre V8 with biturbo charging and integrated starter-generator 4.0-litre V8 with biturbo charging and integrated starter-generator
Displacement 3982 cc 3982 cc
Output 420 kW (571 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator 450 kW (612 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 750 Nm at 2250-5000 rpm 850 Nm at 2500-4500 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined		 12.5-12.1 l/100 km1 12.5-12.2 l/100 km1
Combined CO2 emissions 283-276 g/km1 283-277 g/km1
Acceleration
0-100 km/h		 4.0 s 3.8 s
Top speed 250 km/h2 280 km/h3

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited, with optional AMG Drivers Package 280 km/h.
3 Electronically limited.

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Heesen presents the 55-metre steel Project Serena at the Dubai International Boat Show

Heesen presents the 55-metre steel Project Serena at the Dubai International Boat Show

Heesen is delighted to be back at the Dubai Boat Show from 9 to 13 March. CCO Friso Visser and Sales Director Robert Drontmann look forward to welcoming visitors to stand MD4. Dr Reiner Behne and Tim Trenker from local representative Behnemar will also be in attendance.

“This is the first boat show held in the brand new Dubai Harbour, the region’s largest marina,” comments Friso Visser. “It is inspired by the Gulf’s long tradition of boatbuilding and seafaring and will further enhance Dubai’s position as a global yachting hotspot.” Acknowledging that the UAE is an important maritime hub whose truly international clientele understands and appreciates quality, he added: “We are thrilled to be part of this new beginning and look forward to seeing this boat show bloom. The new marina is an iconic project for Dubai and the region. It will be home to many superyachts, and it will most certainly generate new business – which we are ready to welcome, thanks to our partnership with Behnemar.”

Heesen will be presenting YN 20555 Project Serena, the latest in the shipyard’s successful 55-metre steel class. With exterior lines from the drawing board of Frank Laupman at Omega Architects and interior décor by Luca Dini Design and Architecture, she is currently under construction at the shipyard. She will be available for delivery in November 2024.

“Heesen’s 55-metre steel incorporates a unique combination of qualities in terms of size, features, and value,” says Tim Trenker of Behnemar. “Serena sports an appealing exterior style which mixes modern with traditional, while her Dutch pedigree, high level of quality and perfect market positioning make her an ideal yacht for Middle Eastern clients. And of course, the customer will also benefit from a short delivery time, thanks to Heesen’s speculative build programme.”

Built on Heesen’s proven 55-metre concept, Serena will be presented at the show with a six-cabin layout – but the 55-metre engineering platform offers the possibility of numerous custom options, as Tim Trenker points out: “Thanks to this design’s generous enclosed volume of 760GT, there is great flexibility. I imagine that some owners might choose to add an extra cabin for the staff, for example, or the beach club could be transformed into a gym. There are plenty of possibilities.”

Heesen’s 55-metre Steel allows customers to link their inspiration to the expertise of the shipyard and the creativity of its designers. The result is a perfect match of their unique lifestyle to a tried and tested engineering platform.

TIMELESS PROFILE

Heesen’s 55-metre steel – a uniquely successful superyacht platform. Worldbeating, fuel-efficient Fast Displacement Hull Design, ocean-crossing range, huge interior volumes and a timeless profile – and available on a short delivery schedule, thanks to Heesen’s bold speculative build programme.

Larger windows, assertive shapes, and longer horizontals lend a more aggressive edge to the profile. But take a closer look, and there’s a new French balcony in the owner’s suite. A transformative innovation.

“This is one of the most impressive innovations on the latest version of the 55-metre Steel,” says Heesen CCO Friso Visser. “This is something truly unique that fundamentally changes the space.”

Enhancements to exterior deck spaces are not limited to the upgraded furnishings. Functionality in the new-look 55-metre Steel is improved by additional stairways to provide better access and circulation for the crew. Less formal layouts for the aft seating areas complement a new focus on alfresco dining.

FIRST IMPRESSIONS

The muscular exterior lines of Project Serena, have been revisited by Frank Laupman of Omega Architects. “As much as we love our original design with the vertical windows, we felt it was time to make an evolutionary step,” said Frank. “We opted for a larger expanse of floor-to-ceiling glass, without mullions, in the main saloon and sky lounge. Then we took the opportunity to give a slightly more aggressive look to the profile, by using continuous sheets of tinted glass. The horizontal lines stretch the optical length and balance the air draft. The result is beautiful: we retained the family look and feel, but gave it an elegant touch.”

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Garmin Forerunner® 945 LTE y 55: seguridad y motivación para todos los runners
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Garmin Forerunner® 945 LTE y 55: seguridad y motivación para todos los runners

Garmin Forerunner® 945 LTE y 55: seguridad y motivación para todos los runners

Garmin amplía la familia de productos especialmente desarrollados para corredores con dos nuevos relojes destinados a cubrir las necesidades tanto de los usuarios que comienzan en el mundo del running, Forerunner® 55, como los atletas que demandan un producto multideporte con las más elevadas prestaciones: Forerunner® 945 LTE.

Este último es un avanzado reloj deportivo que, además de incorporar las múltiples herramientas y funciones con las que ya contaba su antecesor, ahora se presenta con la revolucionaria tecnología LTE para que el deportista pueda estar conectado en todo momento sin necesidad del teléfono móvil, lo que le aporta un plus de tranquilidad y confianza durante el entrenamiento y la carrera.

Junio 2021.- Garmin amplía su línea de dispositivos destinados al running con dos nuevos modelos: Forerunner® 55, para cubrir todas las necesidades de los runners más amateurs; y Forerunner® 945 LTE, evolución del afamado reloj multideporte de la firma, que ahora incorpora novedosas prestaciones de seguridad para los amantes del triatlón y la práctica de diversas disciplinas deportivas.

Garmin Forerunner® 945 LTE y 55: seguridad y motivación para todos los runners

Garmin Forerunner® 945 LTE y 55: seguridad y motivación para todos los runners

Forerunner® 945 LTE

La nueva versión del modelo Forerunner® 945 destaca por integrar la nueva tecnología de comunicación LTE1, que permite disponer de todas las funciones de seguridad y seguimiento en tiempo real sin necesidad de llevar el teléfono encima, además de música, pagos contactless Garmin Pay™ y mapas topográficos, todo, en tu muñeca. En este sentido, el reloj permite a los usuarios, ya sea entrenando o compitiendo, la posibilidad de pedir ayuda cuando sea necesario y mantenerse conectados con sus principales contactos sin necesidad de llevar el teléfono móvil. Así, si el usuario se siente inseguro o el propio reloj deportivo detecta que ocurrió un incidente, las funciones de asistencia y detección de incidentes2 enviarán un mensaje con su ubicación a los contactos de emergencia previamente elegidos.

Además, el reloj puede enviar automáticamente el nombre y la ubicación del usuario a Garmin IERCC, un centro de coordinación de respuesta de emergencia profesional con personal disponible las 24 horas, los 7 días de la semana, destinado a contactar y coordinar con los servicios de emergencia u otros para poder brindar la asistencia necesaria3. Garmin IERCC permanecerá en contacto con el deportista a través de mensajes bidireccionales con el reloj hasta que se resuelva la situación de emergencia. Gracias a la función LiveTrack, los familiares y amigos podrán seguir la ruta en tiempo real e, incluso, ver todo el recorrido planificado previamente por el usuario. Durante una actividad, los usuarios pueden enviar actualizaciones de ritmo y kilometraje a sus contactos y recibir mensajes de texto y audio4 motivadores de los espectadores que están siguiendo la actividad. Para poder utilizar las funciones conectadas a LTE se requiere de un plan de suscripción al que se puede acceder desde 6,99 euros al mes.

Este dispositivo multideporte permite al usuario estar listo para cualquier desafío, desde nadar en aguas abiertas hasta hacer largos entrenamientos o carreras. Gracias a él es posible estar al tanto de la carga de entrenamiento o, incluso, de dinámicas avanzadas de carrera entre las que destacan: cadencia, tiempo de contacto con el suelo, longitud de zancada, ratio vertical, oscilación vertical y potencia. También, ofrece mapas TopoActive preinstalados a todo color optimizados para disfrutar de una navegación y un seguimiento de la ubicación de un vistazo y la función Climb Pro, que proporciona en tiempo real información sobre el desnivel de la ruta, lo que se traduce en poder gestionar el esfuerzo a lo largo del recorrido. A su vez, está provisto de sensor Pulse Ox*, que mide la capacidad de absorción de oxígeno del cuerpo tanto para la aclimatación a la altitud como para un mejor control del sueño.  A todo esto, se añaden nuevas estadísticas en los intervalos y entrenamientos en pista, teniendo en cuenta si el runner ha ido más rápido o más lento de lo que había previsto.

Permite descargar y almacenar en él hasta 1000 canciones y sincronizar listas de reproducción a través de Wi-Fi desde servicios de música en streaming como Amazon Music, Deezer y Spotify5 y, gracias a la tecnología Garmin PayTM 6, efectuar pagos contactless directamente desde el reloj.

Finalmente, se presenta con un tamaño algo más reducido (44,4×44,4×13,9 mm) que la versión anterior, con la misma pantalla e idéntica autonomía: hasta dos semanas en modo smartwatch, 36 horas en modo GPS y hasta 60 horas en modo Ultratrac. Puede adquirirse solo o en modo pack con dos bandas de pecho (HRM-PROTM y HRM-SwimTM), y está disponible en tres colores: negro, blanco y negro/amarillo (pack).

Forerunner® 55

Compacto y ligero, Forerunner® 55 es un reloj deportivo con GPS para los aficionados al mundo del running más amateurs, que ofrece multitud de prestaciones para entrenar, contribuir a una mejora de los hábitos y mantenerse conectado. Así, además de contar con sugerencias de entrenamiento diarias basadas en el historial de entrenamiento, el nivel de condición física y el tiempo de recuperación, incluye predicciones de tiempo de carrera y estimación de finalización de ésta. Un reloj que va más allá del running, porque integra el control de múltiples deportes, aportando como novedad la modalidad HIIT, natación en piscina, carrera virtual y un perfil de actividad respiratoria.

Asimismo, está provisto de funciones avanzadas de seguimiento del bienestar, como la edad físiológica, el control del estrés y la respiración durante todo el día y mucho más. Y todo ello con una increíble autonomía de su batería, que alcanza las 20 horas utilizando el GPS y hasta dos semanas en modo smartwatch.

Ofrece diferentes formas de personalización pudiendo descargar pantallas, widgets y aplicaciones a través de Garmin Connect IQTM Store. Está disponible en tres colores, (negro, blanco y azul) y, gracias al sistema Quick Release de extracción rápida, es posible cambiar la correa de forma ágil y sencilla, pudiendo escoger entre todas las opciones de correas disponibles.

Prestaciones compartidas

Estos dos relojes deportivos comparten diversas prestaciones, entre las que se encuentran la personalización de los entrenamientos mediante Garmin Coach 2.0, que permite preparar una carrera para distancias de 5k, 10k o 21k. En concreto, el usuario cuenta con la orientación de tres expertos entrenadores y planes de entrenamiento gratuitos que se adaptan al usuario y a sus objetivos.

Ambos modelos cuentan con la tecnología PaceProTM, que permite planificar la estrategia a seguir el día de la carrera ofreciendo una guía de ritmo a través del GPS en función de un recorrido o distancia seleccionados mediante la aplicación Garmin ConnectTM. Además, Forerunner® 945 LTE, junto a la función PaceProTM, proporciona indicaciones de ritmo ajustadas a la pendiente durante toda la actividad, en función de la altitud, según tu estrategia de ritmo.

A su vez, están provistos de GPS, GLONASS y GALILEO simultáneamente, lo que se traduce en disponer de localización con total exactitud vía satélite, proporcionando una precisión óptima hasta en las zonas más complicadas.

De igual modo, para una mayor seguridad y asistencia durante los entrenos, constan de detector automático de incidentes. Al activarlo, y siempre y cuando se lleve el smartphone conectado al reloj (en el caso del modelo 55), éste realizará el envío automático de un mensaje (en caso de un incidente) con la posición exacta a los contactos de emergencia previamente establecidos en Garmin Connect. Este mensaje se puede desactivar si el incidente no ha sido para tanto o bien, enviar también de manera manual.

En lo que respecta a parámetros fisiológicos, incluyen VO2 máximo7, que permite determinar cómo se está adaptando el cuerpo a las grandes altitudes en deportes de altura y expediciones. También, cuentan con el monitor de energía Body Battery, que utiliza una combinación de los datos de estrés, variabilidad de la frecuencia cardiaca (VFC), sueño y actividad para calcular las reservas de energía del organismo en cualquier momento, y así, poder planificar el día optimizando los tiempos de actividad y descanso. Y para las mujeres, ambos cuentan desde Garmin Connect con la posibilidad de poder llevar a cabo el seguimiento tanto del ciclo menstrual como del embarazo.

En definitiva, dos nuevas opciones que permitirán a cualquier tipo de runner disfrutar al máximo de su deporte favorito y de muchos más, siempre con la seguridad como elemento esencial.

Toda la información de Garmin

Para obtener más información sobre las características, precios y disponibilidad de todos sus productos, así como de sus acciones y patrocinios, visite los sitios web https://www.garmin.com/es-ES/, https://www.garmin.com/es-ES/blog/, https://twitter.com/Garmin_Iberia/, https://www.instagram.com/garmin_iberia/,  y https://www.facebook.com/GarminIberia

Forerunner® 945 LTE estará disponible para venta a finales de este verano.

PVP Forerunner® 945 LTE: 649,99 euros (IVA incluido)

PVP Forerunner® 945 LTE pack: 799,99 euros (IVA incluido)

PVP Forerunner® 55: 199,99 euros (IVA incluido)

1 Para utilizar las funciones LTE es necesario estar suscrito a uno de los planes que ofrece Garmin y conectividad a una red LTE. Consulte el área de cobertura.

2 Consulte los requisitos y limitaciones de las funciones de seguimiento y seguridad.

3 Assistence Plus no está disponible en todos los mercados donde se cuente con conectividad LTE de categoría M1; consulte el área de cobertura.

4 Cuando se usa con auriculares emparejados, no incluidos

5 Puede requerir de una suscripción Premium con un proveedor de servicios de música externo

6 Según el país, la red de pago y el banco emisor

* No es un dispositivo médico y no está diseñado para usarse en el diagnóstico o monitorización de ninguna patología vascular o cardíaca.

Sobre Garmin

Líder mundial en navegación por satélite, Garmin Ltd. y sus filiales llevan desde 1989 diseñando, fabricando, comercializando y vendiendo dispositivos y aplicaciones de navegación, comunicación e información, la mayoría de los cuales integran tecnología GPS. Los productos de Garmin se utilizan en automoción, telefonía móvil, comunicación inalámbrica, actividades de ocio al aire libre, el sector marítimo, la aviación y aplicaciones de OEM. Garmin Ltd. tiene su sede social en Suiza y sus principales filiales se encuentran en Estados Unidos, Taiwán y Reino Unido. Para obtener más información, visita la sala de prensa virtual de Garmin en http://www.garmin.com/es/company/presse1/. Garmin es una marca comercial registrada de Garmin Ltd.

Aviso sobre las futuras declaraciones:

Esta publicación incluye declaraciones futuras relacionadas con Garmin Ltd. y su negocio. Dichas declaraciones se basan en las expectativas actuales de la dirección. Los eventos y las circunstancias futuras descritos en esta publicación puede que no lleguen a ocurrir y que los resultados reales difieran considerablemente debido a factores de riesgo conocidos y desconocidos y a incertidumbres que pueden afectar a Garmin, incluidos, entre otros, los factores de riesgo enunciados en el Formulario 10-K del Informe anual correspondiente al ejercicio cerrado a 31 de diciembre de 2019 presentado por Garmin ante la Comisión del Mercado de Valores (Número de expediente de la Comisión 0-31983). Puedes descargar una copia del Formulario 10-K de Garmin en www.garmin.com/aboutGarmin/invRelations/finReports.html. Ninguna declaración futura puede ser garantizada. Las declaraciones futuras se refieren únicamente a la fecha en la que se realizan y Garmin no asume ninguna obligación de actualizar públicamente o revisar ninguna declaración futuras, independientemente de que obtenga información nueva, se produzcan eventos en el futuro o cualquier otra circunstancia. revisar o actualizarlas periódicamente, ya sean como resultado de nuevos datos, eventos futuros o cualquier otra circunstancia.

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YAMAZAKI 55-YEAR-OLD JAPANESE WHISKY

FROM YAMAZAKI,

The birthplace of Japanese Whisky.

Introducing Single Malt Whisky Yamazaki 55 Years Old. The oldest single malt whisky in the history of the House of Suntory. Bottled in 2020.

CRAFTED BY TIME.

In its much anticipated first release of the Yamazaki 55, the House of  Suntory pays tribute to the passage of time. It was in Showa 38 (1963)  that Kotobukiya was renamed Suntory after Keizo Saji succeeded his father, founder Shinjiro Torii as the House’s Second Generation  Master Blender. Keizo was charged to bring his father’s dream to life,  creating not only the quality liquid gold but a quintessentially Japanese experience and lifestyle that rooted Suntory Whisky as the people’s choice.

Today, the House of Suntory is not only regarded as one of the most awarded distillers but as a House that has consistently introduced  Japanese Whisky as a cultural experience to the world.

Keizo Saji and Shinjiro Torii

TOUCHED BY THE HAND OF SHINJIRO TORII,  YAMAZAKI 55 REACHES OUT ACROSS TIME.

A spiritual blend highlighting the Mizunara cask whisky distilled in 1960 under the supervision of founder Shinjiro Torii and the White Oak cask whisky distilled in 1964. Each matured, amber drop reveals  a complex and mystical Yamazaki-ness the world has yet to discover.

Yamazaki 55 is the House of Suntory’s tribute to the passage of time.

THE HOUSE OF SUNTORY’S ART OF AGING

In the world of whisky, we are often led to believe that age is the defining criteria of quality. That the more aged the whisky, the more precious it is. The House of Suntory has consistently challenged this convention because like anything else, the truth is not so simple. Fifth Generation Chief Blender Shinji Fukuyo demonstrated this belief with the launch of Yamazaki Distiller’s  Reserve in 2014 that changed perception of no age statements,  highlighting the young bloomers – the fruity and exuberant malt  whiskies as “ young talents ”, receiving worldly acclaim.

The House of Suntory has always believed that like people, each  malt whisky has its own narrative. Each whisky celebrating its own  peak regardless of age.

There are both young and late bloomers.
With the Yamazaki 55, Fukuyo faced an ironic challenge confronting the complexity of working with rare old whiskies. When he acknowledged imperfections in the casks of 1964, the challenge was  to enhance the potential of these late bloomers, to unveil a Yamazaki-ness not known before.

Fukuyo worked closely at hand with Shingo Torii, Third Generation  Master Blender, to find the right creative alchemy and master the signature art of blending to properly reveal the particular depth,  complexity and wisdom that is Yamazaki 55. What Fukuyo respected throughout this process was a combination of the passage of time and what the Japanese refer to as Wabisabi – the imperfections that make up perfection.

‘‘ Very old Scotch Whiskies gave me this impression of them being perfect Greek sculptures with  beautiful toned beauty. Instantly impressive as a piece of art. But the Yamazaki 55 is more like an old Buddhist statue. Calm and mysterious.  It takes time to take in its inner beauty with the smell of Japanese incense and stripped old wood,  like the Toshodaiji Temple in Nara. ’’

Shinji Fukuyo and Shingo Torii

TASTING NOTES

COLOR
Deep amber distinctive of Mizunara casks.

NOSE
A robust aroma redolent of sandal wood.  A sweet, mature bouquet like well-ripened fruit.

PALATE
A soft, smooth first sip that blossoms in the mouth with flavor.
A mixture of sweet and slightly bitter, followed by a woody note
from the Mizunara cask.

FINISH
Slightly bitter, a fragrance like scented wood and a hint of smokiness.
A sweet, rich, lingering finish.

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