Tag Archive for: Art

artworks by Andy Warhol

“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

Stuttgart/Los Angeles
  • July 23, 2022 to January 22, 2023 at the Petersen Automotive Museum in Los Angeles
  • Exhibition presents 40 artworks from Andy Warhol’s important Cars series
  • Works are exhibited together with five of the Mercedes-Benz vehicle models portrayed by Warhol
  • Series is back in the US for the first time in over 30 years

From July 23, 2022 to January 22, 2023, the Mercedes-Benz Art Collection will showcase some of its most top-class and arguably best-known treasures at the Petersen Automotive Museum in Los Angeles: the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” presents 27 screen prints on canvas and 13 drawings from Andy Warhol’s world-famous Cars series. In the pictures, the American pop artist uses eight selected Mercedes-Benz models to document the history of the automobile – from the Benz Patent Motor Car of 1886 to the C 111-II research car constructed in 1970. At the Petersen Automotive Museum – one of the largest automotive museums in the world – the works are on display together with five of the eight vehicles portrayed by Warhol – including the Mercedes-Benz Formula One racing car W 196 R with streamlined body, the Mercedes-Benz 300 SL “Gullwing” Coupé (W 198) and the Mercedes-Benz 750-kilogram formula racing car W 125.

Renate Wiehager, Head of the Mercedes-Benz Art Collection: “Since the highly acclaimed presentation at the Guggenheim Museum New York in 1988, Andy Warhol’s Cars series has been a guest in major museums around the world. We are very pleased that after more than 30 years, it will now be seen again extensively in the US. The name Warhol has a ‘mythical’ attraction in the context of art, as the visitor numbers to his exhibitions show. This is also true of the brand name Mercedes-Benz in its context, which – materialised in the symbol of the star – has a secure field of connotations: beautiful, fast, modern, luxurious, quality.”

Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group for Integrity and Legal Affairs, is also responsible for the Mercedes-Benz Art Collection: “We are delighted to once again make these great pictures accessible to a broad international audience in the Los Angeles exhibition and thus contribute to the promotion of culture and education. Because that is precisely the point of our art collection: with our social commitment to culture and education, we want to create a recognizable benefit for the common good. Andy Warhol’s artworks have inspired people for generations – just like Mercedes-Benz vehicles. Two top brands meet in the Cars series.”

The Cars series: Legendary liaison between Andy Warhol and Mercedes-Benz

The series Cars is one of the last coherent groups of works by Andy Warhol before his death in February 1987. The artist created the series at the turn of the year 1986/87 on behalf of the then Daimler-Benz AG on the occasion of the 100th anniversary of the automobile. Originally, 80 pictures of 20 car models from eight different decades were planned, but only 36 screen prints on canvas and 13 drawings could be completed. To date, 30 screen prints and the drawings from the series are part of the Mercedes-Benz Art Collection. The works are accessible at the various Mercedes-Benz Group sites to employees and to public in registered guided tours.

Renate Wiehager: “Warhol saw himself as a partner of commissioning situations whose aim was to transfer a product into another context: into the context of art, into the context of the ‘Warhol aura’. However, such a product transfer succeeds above all when two products meet on the same plane. The commission alliance between Andy Warhol and Mercedes-Benz can be described as a stroke of luck on ‘equal terms’. Two top products have met here, each of which is absolutely ‘top’ in its field.”

In his Cars series, Andy Warhol devoted himself for the first time to an industrial product of European origin. After the “Coca-Cola Bottles”, the “Campbell’s Soup Cans” or the dollar bills that made the American famous in the 1960s, a brand legend of German automotive history is now the focus of his art. With the eight vehicle models portrayed, Warhol simultaneously shows the changeability and the historical character of a product. For Warhol’s earlier series with motifs from Campbell’s, Heinz or Del Monte, it was of central importance that the American products were deliverable everywhere and endlessly available. In Warhol’s paintings of the 1980s, this “now-temporality” transforms into an attitude that also allows for the past and development.

artworks by Andy Warhol

artworks by Andy Warhol

The Mercedes-Benz Art Collection

The Mercedes-Benz Art Collection was founded in 1977 and is today one of the most important European corporate collections with an international reputation. The collection includes around 3,000 works by more than 650 artists. The early interest, initially related to pictorial works, was directed at artists from Southern Germany. These included teachers and students of the Stuttgart Academy such as Adolf Hölzel, Oskar Schlemmer, Willi Baumeister, Hans Arp and Max Bill. In the meantime, the Mercedes-Benz Art Collection also includes international art and has a clear art-science-based profile. This is based on the systematic structure of the collection with a concentrated content focus on abstract-constructive, conceptual and minimalist art as well as contemporary photography and media art.

Exhibitions of the works in the company, at the Mercedes-Benz Contemporary at Potsdamer Platz Berlin and in international museums (New York, Detroit, Johannesburg, Tokyo, Singapore, Sao Paulo and Buenos Aires), enable the art-interested public to engage with the collection on a broad scale. In addition, the Mercedes-Benz Art Collection awards sponsorship prizes for young art and offers an accompanying educational programme for schoolchildren. The corporate collection places great emphasis on sustainable processes: for example, it shows thematic exhibitions at different locations and uses materials and technology for exhibition concepts in a multifunctional way. At the same time, it plans packaging and transport efficiently and for long-term use, and reduces travel distances where possible.

Further information on the Mercedes-Benz Art Collection is available on the internet: mercedes-benz.art/

Tickets for the exhibition and more information about the Petersen Automotive Museum in Los Angeles are available at www.Petersen.org.

The Andy Warhol Foundation draws attention to the fact that permission to reproduce the images is granted solely for use in conjunction with media reportage about the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” at the Petersen Automotive Museum in Los Angeles from July 23, 2022 to January 22, 2023. All reproductions of the images must be accompanied by the following caption© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York.. Any digital reproductions of the images may only be published with a resolution no greater than 72 dpi and a size of max. 4 inches (W x H). The images may not be offered for download.

PRODRIVE REVELA EL SIMULADOR MÁS HERMOSO DEL MUNDO

UNA MEZCLA DE ARTE Y ACTUACIÓN EN UNA IMPRESIONANTE PIEZA DE ESCULTURA PARA EL HOGAR

Julio 2022 – Banbury, Reino Unido. Prodrive ha revelado el simulador de carreras que se entregará por primera vez a los clientes a finales de este año.

Creado para ser una pieza escultórica de declaración, la casa de diseño e ingeniería CALLUM ha combinado materiales tradicionales y modernos para diseñar un mueble que ocupará un lugar privilegiado en cualquier hogar o lugar.

El monocasco de carbono esculpido que alberga el asiento del conductor, la pantalla, el volante y la caja de pedales parece flotar debajo de un llamativo dosel de 16 capas de abedul, envuelto en un elegante acabado lacado en negro brillante. No solo es hermoso verlo desde el exterior, sino que envuelve al conductor para brindar una experiencia tan inmersiva que se siente como estar en la cabina de un auto de carreras.

Además de su hermosa forma, el Prodrive Racing Simulator tiene el rendimiento para igualar y ofrece al conductor una experiencia de simulador de primera clase. Con un sistema especialmente diseñado con una tarjeta gráfica GeForce RTX de 12 GB y 16 GB de memoria en el centro, los gráficos fluidos se reproducen en la pantalla curva de 49” con alta frecuencia de actualización. El volante Precision SIM junto con un motor de dirección Simcube permite entradas de conducción precisas, y la caja de pedales mecánicos se ha seleccionado a propósito para completar la experiencia realista.

Una vez que hayan registrado su interés, los clientes serán invitados a la sede central de Prodrive en Banbury, donde  además de recorrer las operaciones de tecnología y deportes de motor de clase mundial de la compañía, podrán probar el simulador de primera mano en su propia sala de exposición. Luego, como parte de la compra, Prodrive entregará e instalará el simulador con los clientes en sus propios hogares.

A medida que más y más dispositivos digitales encuentran lugar en nuestros hogares, el presidente de Prodrive, David Richards, tuvo la idea de crear la llamativa pieza de escultura doméstica. Él dijo:

“Los últimos años han visto una explosión de personas que se dedican a los juegos y los deportes electrónicos. Pero quería algo que combinara tecnología con muebles contemporáneos, algo que estaría orgulloso de tener en exhibición en su hogar como un piano de cola, en lugar de estar escondido. Estoy orgulloso del resultado, es algo que no se vería fuera de lugar en una galería de arte contemporáneo”.

El proyecto comenzó el año pasado, cuando Richards se acercó a CALLUM, que estaba muy involucrado con Prodrive, habiendo ayudado a diseñar los recientes proyectos Hunter Dakar e Hypercar de la compañía, para crear algunos conceptos.

Ian Callum dijo:

“Había una visión muy clara para este proyecto: crear algo técnicamente estimulante y visualmente impactante. En lugar de tomar la ruta funcional y trillada de una estructura similar a un automóvil, optamos por algo más abstracto, contemporáneo y elegante. Este diseño intriga. Sabes que es un simulador, pero luego tienes que mirar de nuevo. La forma amplia y el acabado brillante ‘piano black’ llevan al Racing Simulator a un lugar completamente nuevo: es un mueble que se puede colocar con elegancia en un espacio habitable”.

El Prodrive Racing Simulator ahora está disponible directamente desde Prodrive, con un precio de £ 39,000 sin IVA, aranceles y envío. Para registrar su interés, los compradores potenciales deben visitar prodrive.com/simulator antes de ser invitados a la sede central de Prodrive en Banbury para probar el simulador de primera mano.

ESPECIFICACIONES

Computadora

Simulador a medida con 12GB

Tarjeta gráfica GeForce RTX y memoria de 16 GB

Software preinstalado

ajuste de carrera

Pantalla

AOC 49” Dual-QHD Resolución 5k curvo

monitor con frecuencia de actualización de 165Hz

Volante

Precisión SIM LM Pro con 5 diales giratorios,

12 pulsadores y paletas de fibra de carbono

Motor de dirección

Motor de dirección Simucube 2 PRO

Caja de pedales

​Caja de pedales mecánica, ajustable eléctricamente

Asiento

Cobra Nogaro Street

Dimensiones (L x Al x An)

Longitud 3,3 m

Altura 1,35 m

Ancho 0,8m (1,25m incl. pantalla)

Accesorios

Auriculares Bowers & Wilkins PX7

Precio

£ 39,000 sin IVA, aranceles y envío

Acerca de Prodrive

Prodrive es una de las empresas de tecnología y deportes de motor más grandes y exitosas del mundo. Más de 500 empleados están empleados en su sede de Banbury y sus instalaciones de fabricación de compuestos en Milton Keynes. Si bien la empresa es quizás más conocida por los deportes de motor, hoy en día es solo una parte de una organización que en la última década se ha diversificado para convertirse en una empresa de tecnología que trabaja en una variedad de sectores y brinda una variedad de servicios.

Dentro del Grupo Prodrive, hay cuatro áreas comerciales distintas pero interconectadas: Automovilismo, programas operativos de carrera y rally para fabricantes de vehículos y marcas globales; Tecnología Avanzada, proporcionando tecnología innovadora para los sectores automotriz, aeroespacial, de defensa y marino; Composites, desarrollando componentes compuestos ligeros para los sectores automotriz, aeroespacial y marino; y Brand& desarrollo de ropa y complementos a medida para primeras marcas.

www.prodrive.com

Acerca de Callum

CALLUM es una empresa de diseño e ingeniería que crea productos personalizados y de edición limitada.

CALLUM se centra en el diseño, el estilo de vida y los viajes, asumiendo proyectos que intrigan, emocionan y cuentan una historia. Es una colaboración de personas talentosas con experiencia en marcas de arte, audio, automoción, moda y automovilismo.

Ágil y ágil, CALLUM produce un diseño exquisito respaldado por una ejecución de calidad, con sus instalaciones de Warwick de 30,000 pies cuadrados que albergan la última tecnología para brindar servicios de diseño, creación de prototipos, mecanizado y recorte.

Entre sus miembros fundadores se encuentra el diseñador británico Ian Callum CBE, admirado por su prolífico trabajo automotriz, que incluye Aston Martin Vanquish, Vantage y DB9, Jaguar F-Type, F-PACE, XJ y, más recientemente, World Car of the Year. El galardonado I-PACE, entre otros.

callumdesigns.com

PRODRIVE REVEALS THE WORLD’S MOST BEAUTIFUL SIMULATOR

A BLEND OF ART & PERFORMANCE IN A STRIKING PIECE OF HOME SCULPTURE

July 2022 – Banbury, United Kingdom. Prodrive has revealed the Racing Simulator due for first delivery to customers later this year.

Created to be a statement sculptural piece, design and engineering house CALLUM has blended traditional and modern materials together to design a piece of furniture that would take pride of place in any home or venue.

The sculpted carbon monocoque housing the driver’s seat, the screen, steering wheel, and pedal box appear to float beneath a striking canopy of 16 layers of birch, encased in an elegant, lacquered gloss black finish. Not only is this beautiful to look at from the outside but wraps around the driver to give such an immersive experience that it feels like being in the cockpit of a race car.

As well as its beautiful form, the Prodrive Racing Simulator has the performance to match offering the driver a first-class simulator experience. Featuring a purpose built system with a 12GB GeForce RTX graphics card and 16GB of memory at its heart, smooth graphics are rendered across the sweeping curved 49” high refresh rate display. The Precision SIM steering wheel coupled with a Simcube steering motor allows for precise driving inputs, and the mechanical pedal box has been purposely selected to complete the realistic experience.

Once they have registered their interest, customers will be invited to Prodrive’s Banbury headquarters, where  alongside touring the company’s world-class motorsport and technology operations they will get to try the simulator first hand in its own showroom. Then, as part of the purchase, Prodrive will deliver and install the simulator with customers in their own homes.

As more and more digital devices find places in our homes Prodrive chairman, David Richards had the idea to create the striking piece of home sculpture. He said:

“The last few years have seen an explosion in people taking up gaming and e-sports. But I wanted something that married technology with contemporary furniture, something you would be proud to have on display in your home like a grand piano, rather than tucked out of the way. I’m proud of the result, it’s something that would not look out of place in a gallery of contemporary art.”

The project began last year, when Richards approached CALLUM, which was closely involved with Prodrive, having helped design the company’s recent Hunter Dakar and Hypercar projects, to create some concepts.

Ian Callum said:

“There was a very clear vision for this project – to create something technically stimulating and visually striking. Rather than taking the functional and well-trodden route of a car-like structure, we opted for something more abstract, contemporary and elegant. This design intrigues. You know it’s a simulator, but then you have to look again. The sweeping form and ‘piano black’ gloss finish take the Racing Simulator to a whole new place – it’s a piece of furniture that can elegantly sit in a living space.”

The Prodrive Racing Simulator is now available direct from Prodrive, priced at £39,000 ex VAT, duties and shipping. To register interest potential purchasers should visit prodrive.com/simulator before being invited to Prodrive’s Banbury headquarters to try the simulator first hand.

SPECIFICATIONS

Computer

​Bespoke simulator computer with a 12GB

GeForce RTX graphics card & 16GB memory

Pre-Installed Software

Race trim

Screen

AOC 49” Dual-QHD 5k resolution curved

monitor with 165Hz refresh rate

Steering Wheel

Precision SIM LM Pro with 5 rotary dials,

12 push buttons & carbon fibre paddles

Steering Motor

Simucube 2 PRO steering motor

Pedal Box

​Mechanical pedal box, electrically adjustable

Seat

Cobra Nogaro Street

Dimensions (L x H x W)

Length 3.3m

Height 1.35m

Width 0.8m (1.25m incl. screen)

Accessories

Bowers & Wilkins PX7 headphones

Price

£39,000 excluding VAT, duties and shipping

About Prodrive

Prodrive is one of the world’s largest and most successful motorsport and technology businesses. Over 500 staff are employed across its Banbury headquarters and composites manufacturing facility in Milton Keynes. While the company is perhaps best known for motorsport, today it is just one part of an organisation that in the last decade has diversified to become a technology business working in a range of sectors and providing a range of services.

Within the Prodrive Group, there are four distinct but interconnected business areas: Motorsport, operating race and rally programmes for vehicle manufacturers and global brands; Advanced Technology, providing innovative technology for the automotive, aerospace, defence and marine sectors; Composites, developing lightweight composite components for the automotive, aerospace and marine sectors; and Brand& developing bespoke clothing and accessories for leading brands.

www.prodrive.com

About Callum

CALLUM is a design and engineering business creating bespoke and limited-edition products.

CALLUM is focused on design, lifestyle and travel, taking on projects that intrigue, excite and tell a story. It is a collaboration of talented individuals with experience across art, audio, automotive, fashion and motorsport brands.

Nimble and agile, CALLUM produces exquisite design supported by quality execution, with its 30,000 sq. ft Warwick facility housing the latest technology to deliver design, prototyping, machining and trim services.

Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which includes the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Type, F-PACE, XJ and, most recently, the World Car of the Year Award-winning I-PACE, amongst others.

callumdesigns.com

PRODRIVE REVEALS THE WORLD’S MOST BEAUTIFUL SIMULATOR

A BLEND OF ART & PERFORMANCE IN A STRIKING PIECE OF HOME SCULPTURE

July 2022 – Banbury, United Kingdom. Prodrive has revealed the Racing Simulator due for first delivery to customers later this year.

Created to be a statement sculptural piece, design and engineering house CALLUM has blended traditional and modern materials together to design a piece of furniture that would take pride of place in any home or venue.

The sculpted carbon monocoque housing the driver’s seat, the screen, steering wheel, and pedal box appear to float beneath a striking canopy of 16 layers of birch, encased in an elegant, lacquered gloss black finish. Not only is this beautiful to look at from the outside but wraps around the driver to give such an immersive experience that it feels like being in the cockpit of a race car.

As well as its beautiful form, the Prodrive Racing Simulator has the performance to match offering the driver a first-class simulator experience. Featuring a purpose built system with a 12GB GeForce RTX graphics card and 16GB of memory at its heart, smooth graphics are rendered across the sweeping curved 49” high refresh rate display. The Precision SIM steering wheel coupled with a Simcube steering motor allows for precise driving inputs, and the mechanical pedal box has been purposely selected to complete the realistic experience.

Once they have registered their interest, customers will be invited to Prodrive’s Banbury headquarters, where  alongside touring the company’s world-class motorsport and technology operations they will get to try the simulator first hand in its own showroom. Then, as part of the purchase, Prodrive will deliver and install the simulator with customers in their own homes.

As more and more digital devices find places in our homes Prodrive chairman, David Richards had the idea to create the striking piece of home sculpture. He said:

“The last few years have seen an explosion in people taking up gaming and e-sports. But I wanted something that married technology with contemporary furniture, something you would be proud to have on display in your home like a grand piano, rather than tucked out of the way. I’m proud of the result, it’s something that would not look out of place in a gallery of contemporary art.”

The project began last year, when Richards approached CALLUM, which was closely involved with Prodrive, having helped design the company’s recent Hunter Dakar and Hypercar projects, to create some concepts.

Ian Callum said:

“There was a very clear vision for this project – to create something technically stimulating and visually striking. Rather than taking the functional and well-trodden route of a car-like structure, we opted for something more abstract, contemporary and elegant. This design intrigues. You know it’s a simulator, but then you have to look again. The sweeping form and ‘piano black’ gloss finish take the Racing Simulator to a whole new place – it’s a piece of furniture that can elegantly sit in a living space.”

The Prodrive Racing Simulator is now available direct from Prodrive, priced at £39,000 ex VAT, duties and shipping. To register interest potential purchasers should visit prodrive.com/simulator before being invited to Prodrive’s Banbury headquarters to try the simulator first hand.

SPECIFICATIONS

Computer

​Bespoke simulator computer with a 12GB

GeForce RTX graphics card & 16GB memory

Pre-Installed Software

Race trim

Screen

AOC 49” Dual-QHD 5k resolution curved

monitor with 165Hz refresh rate

Steering Wheel

Precision SIM LM Pro with 5 rotary dials,

12 push buttons & carbon fibre paddles

Steering Motor

Simucube 2 PRO steering motor

Pedal Box

​Mechanical pedal box, electrically adjustable

Seat

Cobra Nogaro Street

Dimensions (L x H x W)

Length 3.3m

Height 1.35m

Width 0.8m (1.25m incl. screen)

Accessories

Bowers & Wilkins PX7 headphones

Price

£39,000 excluding VAT, duties and shipping

About Prodrive

Prodrive is one of the world’s largest and most successful motorsport and technology businesses. Over 500 staff are employed across its Banbury headquarters and composites manufacturing facility in Milton Keynes. While the company is perhaps best known for motorsport, today it is just one part of an organisation that in the last decade has diversified to become a technology business working in a range of sectors and providing a range of services.

Within the Prodrive Group, there are four distinct but interconnected business areas: Motorsport, operating race and rally programmes for vehicle manufacturers and global brands; Advanced Technology, providing innovative technology for the automotive, aerospace, defence and marine sectors; Composites, developing lightweight composite components for the automotive, aerospace and marine sectors; and Brand& developing bespoke clothing and accessories for leading brands.

www.prodrive.com

About Callum

CALLUM is a design and engineering business creating bespoke and limited-edition products.

CALLUM is focused on design, lifestyle and travel, taking on projects that intrigue, excite and tell a story. It is a collaboration of talented individuals with experience across art, audio, automotive, fashion and motorsport brands.

Nimble and agile, CALLUM produces exquisite design supported by quality execution, with its 30,000 sq. ft Warwick facility housing the latest technology to deliver design, prototyping, machining and trim services.

Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which includes the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Type, F-PACE, XJ and, most recently, the World Car of the Year Award-winning I-PACE, amongst others.

callumdesigns.com

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

Lamborghini Countach LPI 800-4

Automobili Lamborghini owners celebrate privilege of Lamborghini Countach LPI 800-4 ownership

Exclusive customer journey through art and experience

Sant’Agata Bolognese, 6 July 2022 – As the 112 Countach LPI 800-4 owners-to-be around the world start to take delivery of their new cars from April 2022, they are also enjoying a series of exclusive ownership and experiential elements to mark ownership of a car that is one of the most emblematic few-offs in the history of Lamborghini.

 Lamborghini Countach LPI 800-4

Lamborghini Countach LPI 800-4

Lamborghini’s commitment to the purchasing experience is, as always, more than just waiting for delivery of a new car, and has created a contact program designed to make the customer experience unique and complete.

The 112 owners of the Countach LPI 800-4, which was already sold out before the official launch last August at Pebble Beach, will not only have the privilege of driving a piece of automotive history reinvented for the future, but will also receive a series of special collectors’ item gifts, which make delivery of the car even more memorable. Each item is certified and numbered, celebrating skilled craftsmanship and innovation: the items are not for sale, and are dedicated and delivered exclusively to Countach LPI 800-4 customers.

On signing their order, owners of the Countach LPI 800-4 received a congratulatory letter from Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. A collectors’ item in its own right, the elegant letter’s papermaking techniques feature an intricate interplay of laser-engraved solids and voids, constructing and deconstructing the silhouette of the Countach LPI 800-4, and bearing the CEO’s message of sincere congratulations.

In the initial months of waiting, Countach LPI 800-4 customers received one of 112 numbered replicas of an exclusive painting created, as per tradition, by Mateusz Wowk, exterior designer and artist at Lamborghini’s Centro Stile, led by the Head of Design, Mitja Borkert. With the original work created on a large canvas in Sant’Agata Bolognese, the painting was digitally captured using gigapixel technology: one of the most advanced digital acquisition technologies adopted by museums. The work was then replicated in large format on canvas to reproduce the typical materiality of Mateusz’s brushstrokes and a classic example, typical of Lamborghini, in which art takes shape through ultra-high-tech processes.

Countach LPI 800-4 owners enjoy the further anticipation of receiving further unique items via the Lamborghini dealer network, involving internationally renowned artists as well as Italian artisans who represent the pinnacle of Italian creativity: Lamborghini enthusiasts can also share the pleasure of these works of art, on wheels or otherwise, through the social media posts that Lamborghini owners generously delight in sharing.