Tag Archive for: Bentley

BENTLEY MOTORS APPOINTS SIMON+SIMON TO HEAD GLOBAL LIFESTYLE COMMUNICATIONS

(Crewe, August, 2022) Bentley Motors today announced the appointment of SIMON+SIMON as its new global lifestyle communications agency. It is part of a wider marketing agency refresh as the iconic brand prepares for full electrification across its product range by 2030 and diversifies its offering to be one of the world’s leading luxury lifestyle brands.

SIMON+SIMON will be working with Bentley’s communications team to deliver strategic and creative relationships with non-automotive media, influencers and affluent communities. Its solid expertise in the luxury sector will support Bentley’s increased emphasis on reaching new audiences through earned media.

At SIMON+SIMON, the account will be headed by Jakob Huth supported by a team and will report directly to Wayne Bruce, Director of Communications at Bentley Motors. SIMON+SIMON has handled the UK lifestyle PR for Bentley Fragrances licensing partner Lalique Group since 2014.

Bentley Motors announced its Beyond100 strategy in 2020 – a reinvention of every aspect of its business, to become an end-to-end carbon neutral organisation.

Wayne Bruce, Director of Communications at Bentley Motors, commented: “Having worked with Cécile in a couple of former lives, we are delighted to now welcome SIMON+SIMON into our team at such an exciting time for Bentley. Our financial growth forms the platform for Bentley’s Beyond100 objectives, reinforcing our aim to be global leaders in sustainable luxury mobility.”

Cécile Simon, MD of SIMON+SIMON added: “We feel honoured to support Bentley with their global lifestyle communications and the objective of the Beyond100 strategy. A very exciting time to join an essential luxury brand, after it started 2022 with its best-ever half year!” 

The agency replaces Keko London, with special thanks to Nina Eadie, who has successfully supported Bentley on its journey in the last four years.

For further information: Jakob@simonplussimon.com
IG: @simonplussimon
Web: Simonplussimon.com

BENTLEY MOTORS APPOINTS SIMON+SIMON TO HEAD GLOBAL LIFESTYLE COMMUNICATIONS

(Crewe, August, 2022) Bentley Motors today announced the appointment of SIMON+SIMON as its new global lifestyle communications agency. It is part of a wider marketing agency refresh as the iconic brand prepares for full electrification across its product range by 2030 and diversifies its offering to be one of the world’s leading luxury lifestyle brands.

SIMON+SIMON will be working with Bentley’s communications team to deliver strategic and creative relationships with non-automotive media, influencers and affluent communities. Its solid expertise in the luxury sector will support Bentley’s increased emphasis on reaching new audiences through earned media.

At SIMON+SIMON, the account will be headed by Jakob Huth supported by a team and will report directly to Wayne Bruce, Director of Communications at Bentley Motors. SIMON+SIMON has handled the UK lifestyle PR for Bentley Fragrances licensing partner Lalique Group since 2014.

Bentley Motors announced its Beyond100 strategy in 2020 – a reinvention of every aspect of its business, to become an end-to-end carbon neutral organisation.

Wayne Bruce, Director of Communications at Bentley Motors, commented: “Having worked with Cécile in a couple of former lives, we are delighted to now welcome SIMON+SIMON into our team at such an exciting time for Bentley. Our financial growth forms the platform for Bentley’s Beyond100 objectives, reinforcing our aim to be global leaders in sustainable luxury mobility.”

Cécile Simon, MD of SIMON+SIMON added: “We feel honoured to support Bentley with their global lifestyle communications and the objective of the Beyond100 strategy. A very exciting time to join an essential luxury brand, after it started 2022 with its best-ever half year!” 

The agency replaces Keko London, with special thanks to Nina Eadie, who has successfully supported Bentley on its journey in the last four years.

For further information: Jakob@simonplussimon.com
IG: @simonplussimon
Web: Simonplussimon.com

BENTLEY MOTORS APPOINTS SIMON+SIMON TO HEAD GLOBAL LIFESTYLE COMMUNICATIONS

(Crewe, August, 2022) Bentley Motors today announced the appointment of SIMON+SIMON as its new global lifestyle communications agency. It is part of a wider marketing agency refresh as the iconic brand prepares for full electrification across its product range by 2030 and diversifies its offering to be one of the world’s leading luxury lifestyle brands.

SIMON+SIMON will be working with Bentley’s communications team to deliver strategic and creative relationships with non-automotive media, influencers and affluent communities. Its solid expertise in the luxury sector will support Bentley’s increased emphasis on reaching new audiences through earned media.

At SIMON+SIMON, the account will be headed by Jakob Huth supported by a team and will report directly to Wayne Bruce, Director of Communications at Bentley Motors. SIMON+SIMON has handled the UK lifestyle PR for Bentley Fragrances licensing partner Lalique Group since 2014.

Bentley Motors announced its Beyond100 strategy in 2020 – a reinvention of every aspect of its business, to become an end-to-end carbon neutral organisation.

Wayne Bruce, Director of Communications at Bentley Motors, commented: “Having worked with Cécile in a couple of former lives, we are delighted to now welcome SIMON+SIMON into our team at such an exciting time for Bentley. Our financial growth forms the platform for Bentley’s Beyond100 objectives, reinforcing our aim to be global leaders in sustainable luxury mobility.”

Cécile Simon, MD of SIMON+SIMON added: “We feel honoured to support Bentley with their global lifestyle communications and the objective of the Beyond100 strategy. A very exciting time to join an essential luxury brand, after it started 2022 with its best-ever half year!” 

The agency replaces Keko London, with special thanks to Nina Eadie, who has successfully supported Bentley on its journey in the last four years.

For further information: Jakob@simonplussimon.com
IG: @simonplussimon
Web: Simonplussimon.com

BENTLEY BLOWER CONTINUATION SERIES

One of the most iconic cars from Bentley’s history – Sir Tim Birkin’s 1929 supercharged 4½-litre “Blower” – is to be reborn with a new build of 12 matching cars, each individually handcrafted by a team of specialists from Bentley’s bespoking and coachwork division, Mulliner. Together, the new cars will form the world’s first pre-war race car continuation series.

Only four original ‘Team Blowers’ were built for racing by Birkin, in the late 1920s. All were campaigned on the racetracks of Europe, with the most famous car – Birkin’s own Team Car No. 2, registration UU 5872 – racing at Le Mans and playing a pivotal role in the factory Bentley Speed Six victory in 1930.

Now, using a combination of generations of handcraftsmanship skills and the very latest digital technology, the 1929 Team Blower will be the master example for 12 continuations – one for each race that the original fleet of four Team Blowers competed in.

USING ORIGINAL BLOWER DNA

Bentley’s own Team Blower – chassis number HB 3403 – will be disassembled to its individual components, before each part is catalogued and meticulously scanned in 3D to create a complete digital model of the entire car. Using the original 1920s moulds and tooling jigs, and an array of traditional hand tools alongside the latest manufacturing technology, 12 sets of parts will then be created, before Bentley’s skilled heritage technicians assemble the new Blowers. The 12 continuations will be identical wherever possible to the original – mechanically and aesthetically– with only minimal hidden changes dictated by modern safety concerns.

The original car will then be reassembled, with the heritage team taking the opportunity to complete a detailed inspection and sympathetic mechanical restoration where required.

The 90-year old Bentley Team Blower is still used regularly on the road, including completion Italy’s Mille Miglia, daily hill runs at the Goodwood Festival of Speed and a recent tour up the California coastline. The Blower was seen at Monterey Car week 2019 including a parade at Laguna Seca and culminating in the 2019 Pebble Beach Concours d’Elegance, where the car appeared with two of the other three Team Blowers.

A CONTINUATION OF ORIGINAL ELEMENTS

As continuations of the original Team Blower, each of the new Continuation Series cars will feature four-cylinder, 16-valve engines with an aluminium crankcase with cast iron cylinder liners and non-detachable cast-iron cylinder head. The supercharger will be an exact replica of the Amherst Villiers Mk IV roots-type supercharger, helping the 4398 cc engine to develop 240 bhp @ 4,200 rpm. The car’s structure will be a pressed steel frame, with half-elliptic leaf spring suspension with copies of Bentley & Draper dampers. Recreations of Bentley-Perrot 40 cm (17.75”) mechanical drum brakes and worm and sector steering complete the chassis.

It will take Mulliner approximately two years of meticulous work to complete the 12-car series. Prices will be on application.

STORY OF THE BLOWER

No other pre-war Bentley had an impact like the supercharged 4½-litre ‘Blower’ Bentley. While it never won an endurance race, the Blower Bentley was the outright fastest race car of the day, and counted amongst its fans the author Ian Fleming – who later decided that his famous fictional secret agent James Bond would drive a supercharged 4½-litre Bentley, with the often-associated rival British sports car merely the MI6 “pool car”.

The Blower Bentleys were born from a philosophy devised by Sir Tim Birkin – notable racing driver and Bentley Boy – to extract more speed from the racing Bentleys of the day. While W.O Bentley’s method was to increase engine capacity – from 3-litre, to 4½-litre, to 6½-litre – Birkin was impressed by the Roots-type supercharger developed by British engineer Amherst Villiers, which boosted the 4½’s power from 130 bhp to 240 bhp in race tune. He persuaded Bentley Chairman Woolf Barnato to sanction production of 55 supercharged 4½-litre Bentleys, with five allocated for competition. The car on Bentley’s heritage fleet – UU 5872 – is the second of the four ‘Team’ cars developed at Birkin & Co’s workshops at Welwyn Garden City with funding from wealthy heiress the Hon. Dorothy Paget.

  • Bentley raises the bar again with sector-defining luxury SUV
  • New Bentayga is the ultimate in power, luxury and usability
  • New exterior designs to front and rear adopt latest Bentley design DNA, creating a stance both muscular and elegant
  • Interior features all-new seats and trim, and increased rear legroom
  • Next generation infotainment system with 10.9-inch screen, super high-resolution graphics and dramatically increased connectivity
  • Dark tint diamond brushed aluminium finish trim a first for Bentley
  • Wireless Apple CarPlay now standard, together with Android Auto
  • Expanded suite of My Bentley connected services using embedded SIM
  • 4.0-litre, twin-turbocharged V8 petrol engine develops 542 bhp (550 PS) and 568 lb.ft. (770 Nm) of torque
  • New Bentayga V8 to be followed by Hybrid and performance-orientated Speed models

NEW BENTLEY BENTAYGA – THE DEFINITIVE LUXURY SUV

Bentley has today announced details of the new Bentayga – the definitive luxury SUV, and the first car launched under Bentley’s Beyond100 business plan. With more than 20,000 Bentaygas handcrafted since the car’s launch – more than any of its competitors – the new Bentayga is set to build on an incredible success story to date.

A new exterior design adopts the Bentley design DNA now prevalent across the entire model range, giving Bentley the freshest and most modern product family of any luxury car company. Introducing the very latest onboard technology and an even more cosseting cabin, the new model is significantly revised both inside and out.

Combining the abilities of a performance grand tourer, a luxury limousine, a spacious family car and an off-roader, the new Bentayga follows its predecessor’s mantle of having the broadest brief of any car on sale today.

The car that established the luxury SUV sector has been enhanced to create the ultimate in power, luxury and usability. Designed, engineered and handcrafted in Crewe, England, the extraordinary new Bentayga builds further on the outstanding success of its predecessor.

Adrian Hallmark, Chairman and Chief Executive of Bentley Motors, comments:

“From its moment of launch nearly five years ago, the Bentayga has been the very definition of the luxury SUV. Like the Continental GT, the Bentayga created an entirely new part of the market, and since we set the benchmark many others have joined the sector, but no other car can offer a breadth of ability to rival the Bentayga.

“With the new Bentayga, we’re repositioning the pinnacle of the luxury SUV segment to be even higher, even further away from the competition. We’ve listened to our customers and made improvements to the areas most important to them, and the new Bentayga is a thoroughly modern and beautiful extension of the original car’s abilities and achievements.”

New Bentayga – Summary

Key to the new Bentayga is its strikingly dynamic look, which draws inspiration from the marque’s new design language, introduced by the third-generation Continental GT and all-new Flying Spur. Together, the three cars form a new family that are more visually connected than ever before. The bold styling offers an imposing road presence, with every panel at the front of the car redesigned for a cleaner, modern look.

The larger, assertive matrix grille is now more upright, while new, intelligent LED matrix headlamp technology includes the signature Bentley design inspired by cut crystal glassware. A more aggressive front bumper emphasises the performance characteristics of the car. Heated, wet-arm windscreen wipers are introduced for the first time, with 22 washer jets in each arm.

At the rear, the new Bentayga has undergone a major transformation, with a total redesign of the rear surfaces including a new full-width tailgate with new encapsulated lamps, while the licence plate has been moved down into the bumper for a cleaner appearance. Wide, split tailpipes leave no doubt that this is a powerful performance car. A 20 mm increase to the rear track width brings dynamic benefit and repositions the wheels in their arches to improve the car’s stance. The wheels themselves are a new design, unique to Bentayga.

The Bentayga’s highly praised interior has been significantly revised in the latest model. Among the major changes are a new centre fascia and steering wheel, new door trims and all-new seats – now available with ventilation in the rear of the five-seat cabin option. Passengers in the rear also enjoy significantly more space, with legroom increased by up to 100 mm depending on configuration.

A next generation infotainment system is integrated seamlessly into the handcrafted, Bentley ‘wing’ dashboard design and features a 10.9-inch display screen with edge-to-edge graphics. The all-new digital display includes super high-resolution and dynamic graphics which are configurable to suit driver preferences.

The latest hardware and software bring all-new navigation with satellite maps, online search and other features. Wireless Apple CarPlay is standard for the first time, alongside the existing wired system, along with Android Auto (market dependant). Rear seat occupants benefit from the introduction of a new, larger touchscreen remote control tablet, similar to that introduced in the all-new Flying Spur.

Connectivity around the car has been significantly improved, with USB-C data ports and a wireless phone charger now standard. New Bentayga is now provided with an embedded SIM, as with the latest Continental GT models, meaning My Bentley connected car features no longer require customers to provide their own data connection. My Bentley in-car and remote services is a continually developing range of services available to customers through a dedicated app, available both on Apple iOS and Android mobile platforms.

The luxurious interior can be further enhanced with the application of dark tint diamond brushed aluminium trim for the first time in a Bentley, as well as two straight-grained veneers new to Bentayga: Koa and Crown Cut Walnut. Mulliner Driving Specification adds a new quilting design, and micro piping detailing is a new option for the seats.

The new model will initially be launched in Bentayga V8 guise offering supercar performance balanced with everyday usability, with the plug-in Hybrid and W12-powered Speed versions to follow this year. The V8’s 4.0-litre, twin-turbocharged petrol engine develops an impressive 542 bhp (550 PS) and 568 lb.ft (770 Nm) of torque.

Chris Cole, Product Line Director for Bentayga, comments:

“With new Bentayga, our objective was relatively straightforward – to take the best and make it even better. To do this, we listened closely to our existing Bentayga customers, then addressed their comments to ensure the new model offers an even more complete, all-round proposition.

“New Bentayga reflects the truly sophisticated qualities and design make-up of other members of the Bentley family, such as the new Continental GT and all-new Flying Spur. It was already the pinnacle of the luxury SUV sector but now we have taken it even higher.”

Bentley Bentayga – Defining The Luxury SUV Sector

The original Bentayga defined a new sector when it was introduced in November 2015. It set the benchmark as the world’s first true luxury SUV and offered customers a Grand Touring experience that was unrestricted by terrain.

At launch, the Bentayga was the fastest, most powerful and most exclusive SUV in the world. The result of a £840 million investment programme, it created 1,500 jobs in the United Kingdom and ensured Bentley was the first luxury brand to offer an SUV.

Designed with arguably the broadest remit in automotive history, Bentayga had to offer the performance of a supercar, the ride comfort of a limousine, a semi-autonomous driving capability, a range of powertrain options, and off-road ability to rival the very best premium SUVs – whilst retaining the craftsmanship, luxury and quality of a Bentley.

With class-leading performance from a range of petrol, diesel and hybrid engines, Bentayga has gone on to win a string of major international awards. It has been a stunning success for Bentley and in 2019 accounted for 45 per cent of the company’s global sales.

Since its original launch, the segment created by the Bentayga has welcomed a number of new models from rival brands. Yet despite the arrival of these newcomers, Bentayga has continued to be the best-selling luxury SUV.

Alongside its sales performance, the Bentayga has been driven on every terrain imaginable across the planet – racing kite surfers on Danish beaches, crossing inhospitable deserts in Chile and Bolivia, trekking across Iceland, dune surfing in the Middle East, and setting a new SUV record at the Pikes Peak International Hillclimb. Special editions equipped for fly fishing, field sports and even falconry have been created and released, while Bentayga Speed remains the fastest SUV in the world with a top speed of 190 mph (305 km/h).

Bentley is now introducing the new Bentayga to reinforce its position as market leader. Close attention to feedback from original Bentayga owners – of which up to 70 percent were new to the brand – has prompted particular focus on the exterior presence, infotainment system and rear seat package, and the new model is set to raise the bar once again.

A New Exterior Design

The exterior design of the new Bentayga has been completely refreshed to create an even more stylish and purposeful car, showcasing Bentley’s new design language. Every panel at the front and rear of the car has been altered to give it a cleaner and more modern look – but with no change to the car’s coefficients of drag or lift.

JP Gregory, Head of Exterior Design at Bentley Motors, comments: “We spent a long time examining how to improve the proportions and character of the car. New Bentayga is still instantly recognisable as a Bentley but now has a much greater road presence.

“What we have achieved is a significant step forward. New Bentayga is a more self-confident looking SUV from whatever angle you look at the car. The prouder grill and higher, more focused elliptical headlights give a much more modern expression – a real statement of intent.”

A number of the intricate design details draw inspiration from the latest members of the Bentley family, including the third-generation Continental GT and the new Flying Spur limousine.

Key to these is the new matrix grille. Larger and more upright than before, it allows the Bentayga’s elegant bonnet to sweep down to the very edge of the chrome work. This gives the car a more dominant, upright profile and pushes the new LED matrix headlamps further apart, raising them 30 mm higher.

New elliptical headlamps are seen for the first time on a Bentley. They include the marque’s now-signature cut crystal design, which makes them appear to sparkle even when not lit. They now also illuminate with a contemporary wake-up sequence.

In profile, the muscularity of the design is clearly visible. A new, longer vent is positioned above the sculpted power line on the side of the front wing, while the lower door mouldings are also completely new, alongside discreet V8 badging.

A striking new 22-inch wheel design is available in two finishes, expanding the number of available wheel designs to five – all of which are unique to Bentley. The dynamic stance of the car has been improved by adjusting the lateral position of the wheels in the arches, reducing the horizontal space between surface of the wheel and the edge of the arch at all four corners.

Perhaps the most dramatic design changes have been reserved for the rear of the car, where the new Bentayga is radically different from its predecessor. In line with the Continental GT, it features elliptical tail lamps for the first time. The lattice pattern offers a unique jewellery-like appearance when illuminated, with a deep, three-dimensional glow. The lights also offer an animated ‘welcome’ feature with a sweeping direction indicator.

The lights feature within an all-new, full-width tailgate, resulting in a cleaner, more contemporary look. The licence plate has moved down into the bumper, allowing for prominent Bentley lettering above. Larger, oval-shaped split sport tailpipes echo the design of the rear lamps, while a new, longer roof spoiler gives new Bentayga a visually longer, more elegant profile and makes the whole car look more athletic.

Two new colours are also added to the already extensive Bentayga palette – Viridian, a dark shade of metallic green based on the colour of the EXP 10 Speed 6 concept car, and Patina – a luxury-focused mid-tone off-white.

The dynamic new looks are further accentuated with a breadth of individualisation possibilities, including the contemporary urban appeal of the Blackline Specification that replaces all exterior chrome with black versions.

A Unique Cabin Reimagined

The Bentayga’s fine handcrafted cabin has been reimagined for the new model. Already universally acclaimed as the benchmark for luxury SUV interiors, new Bentayga now contains a modernised, unparalleled combination of luxury materials and exquisite, intricate craftsmanship.

Bentley designers have created an even more relaxing environment for passengers, wherever they travel. Among the major changes to Bentayga’s more contemporary interior are new door trims and steering wheel, plus a redesigned centre fascia and digital instrumentation cluster. These are complemented by new seats that further improve on the industry-recognised benchmark for seat comfort.

Darren Day, Head of Interior Design at Bentley Motors, said: “The interior of Bentayga has always been highly admired for its exceptional build quality, relaxing atmosphere and luxurious ambience.

“Alongside from the more obvious changes to the centre console, seats and door trims, it’s the little features customers may not notice at first that add up to make the difference in new Bentayga. It might be the new, horizontal grab handle in the door, or the unique seat stitching – each one emphasising how the design team has gone the extra mile. New Bentayga will be a voyage of discovery for our customers.”

A new centre fascia houses the latest-generation infotainment screen, enhancing the visual appeal and practicality of the class-leading Bentayga and sat within the famed Bentley ‘wings’ design ethos across the dashboard.

The central pair of traditional ‘bullseye’ centre vents have been replaced by a sculptured single vent with a flowing chrome bezel, that sits above the main infotainment screen and integrates the Breitling clock into its form. A long pocket along the side of the centre console carries smaller items, such as a mobile phone, while a wireless inductive phone charger with signal booster is situated directly in front of the gear lever.

Three versatile seating configurations are available in new Bentayga. Apart from the standard five-seat, an optional four-seat layout features two individual rear seats separated by a centre console. A three-row, seven-seat configuration offers the ultimate in practicality and flexibility.

The five-seat Bentayga benefits from an all-new seat frame, which doubles the travel of the rear-seat recline angle. All the seats now have a more sculpted shape, especially around the shoulder area. New foam and cover designs are standard, while Contrast Stitching and Hand Cross Stitching deliver extra design detail. Seat micro piping is also available for the first time on Bentayga. The five-seat configuration now also has the option of rear-seat ventilation, previously available only on the four-seat cabin.

The four-seat Bentayga benefits from a 30 mm increase in knee room in the upright seated position, with an improvement of almost 100 mm in the reclined position, helping to make luxury travel even more comfortable.

A new quilting design is included in Mulliner Driving Specification cars, while customers can choose from eight sustainably-sourced veneers including two straight grained options new to Bentayga – Koa and Crown Cut Walnut.

Unique to new Bentayga, a stunning, dark tint diamond brushed aluminium finish trim is available as an option in a Bentley for the first time. Evoking the Bentley matrix grille design, this exquisite finish is produced via an intricate process of brushing the aluminium precisely, from multiple directions, to achieve a contemporary three-dimensional effect.

Cutting-edge Infotainment

Setting new standards in the sector for customer technology interfaces, the new Bentayga introduces a new, cutting-edge infotainment system. A bigger and brighter, high-resolution 10.9-inch touchscreen, with an anti-reflection and anti-glare coating and much improved touch functionality, now spans the entire width of the centre fascia for a more contemporary look.

Content in the primary window can be selected either via hard keys beneath the screen, or from the main menu screen. A customisable dashboard can also be set up to show three favourites, such as phone, navigation or media.

The advanced navigation system features free text, context-specific search entry, including an address or point of interest. Navigation is improved with a three-dimensional building display, satellite maps, content in the driver’s next generation Head-Up Display and several other useful features. The Head-Up Display can now project traffic information, street and names and distance to destination too.

As well as the usual array of media sources, wireless Apple CarPlay is now standard in the new Bentayga (in addition to the previous standard wired system), along with Android Auto for the first time in a Bentley. With a corresponding phone plugged in to one of the car’s USB-C sockets, the central infotainment screen mirrors the smartphone display.

The new Bentayga now has a fully digital driver’s information panel similar to the Continental GT and new Flying Spur. The display brings a contemporary look to the cockpit, can be customised to the driver’s requirements and features real-time lighting effects with elegant animations.

The high-resolution screen can be viewed in either Classic or Expanded format. In Classic, the display shows the traditional two-dial design of speedometer and tachometer. In Expanded, the right dial is replaced with an area for maps and media information.

The latest release of the My Bentley in-car and remote connected car services are available through the New Bentayga. In-car services now being delivered through an embedded SIM, as with the latest Continental GT, meaning online services no longer require a data connection from a customer’s mobile device.

Essential features including real time traffic information and over-the-air map updates will be available to all customers in Bentley connected car markets. New connected features such as online music, green traffic light prediction, and local hazard information will become available depending on market.

Remote services – subject to regional availability – are accessible through the My Bentley app and are further improved, including the technology levels and range of features our customers now come to expect – from ‘find my car’ and ‘lock my car’, through to car status and statistics – including integration with other functions such as the park heater where fitted.

Luxuriously Equipped

New Bentayga is characterised by the introduction of a wealth of new, innovative and technologically advanced features that take the onboard experience to a higher level.

Two levels of audio system are offered in new Bentayga. The Bentley Signature Audio is now fitted as standard, offering exceptional quality by delivering 590 W of power through 12 speakers. The optional Naim for Bentley system delivers 1,780 W of power via no less than 20 speakers including active bass speakers under both front seats, with super-tweeters located in each A and B-pillar for higher frequencies. Unmatched in the automotive sector, Naim for Bentley audio also offers eight listening modes, ranging from Digital Media to Classic. The Naim for Bentley speaker grilles are redesigned and now include an illuminated Naim badge.

Onboard air ionisers emit negatively charged particles from the central air conditioning vents, enhancing cabin air purity and customer wellness. These create a static charge around pollutants such as dust or allergens in the air, which in turn cause them to stick to the nearest surface.  The result is to remove such contaminants from the air that the customer breathes.

Rear seat passengers in the new Bentayga enjoy a technology upgrade with a new, larger Touch Screen Remote control tablet, similar to that introduced in the all-new Flying Spur. The five-inch display shows more contemporary graphics and has extra processing power through an onboard quad-core processor and 1 GB of RAM. The unit can control a range of functions, from rear seat heating and massage, to the media system and navigation, to mood lighting and window blinds.

New Bentayga has a full suite of driver assistance systems and the very latest headlamp technology. This includes three automatic modes for low beam and a matrix system, which allows the customer to drive continuously on high beam without blinding other road users.

Each matrix headlamp contains 82 powerful LEDs to improve functionality and road safety. They ingeniously allow the pool of light to be continuously shaped by automatically switching off certain LEDs to ‘box out’ other road users.

The three adaptive headlamp settings include Town mode, which operates below 30 mph and projects a short but wide beam, making it perfect for urban areas. Country mode is for travel between 30 and 60 mph and lifts the beam to a narrower field of light. Motorway mode further lifts the beam and intensifies the light to improve visibility.

Visibility and convenience are further aided by new wet arm windscreen wipers, which include an array of 22 heated washer jets in each arm. The system means no distracting spray and dramatically improves the cleaning of the glass.

New Bentayga continues to offer all the key features that made the original model such a hit, ranging from the practicality of a hands-free powered tailgate and refrigerated bottle cooler, to the safety-focused City Specification Pack and rear view camera.

Performance & Efficiency

New Bentayga is powered by Bentley’s proven 4.0-litre, 32-valve dual twin-scroll turbocharged V8 petrol engine, which combines immense power with impressive fuel economy. Mated to an eight-speed automatic gearbox, the V8 offers supercar performance, developing 542 bhp (550 PS) and 568 lb.ft (770 Nm) of torque, resulting in a top speed of 180 mph (290 km/h) and 0-60 mph in 4.4 seconds (100 km/h in 4.5 seconds).

The class-leading performance of the new Bentayga V8 is complemented by a range of 397 miles (639 km), with CO2 emissions of 302 g/km. This refined efficiency (21.2 mpg / 13.3 l/100 km combined) is partly due to the ability of the engine to de-activate four of its eight cylinders in suitable conditions, without compromising the drive.

Bentley Dynamic Ride – the world’s first electric active roll control technology – has been further enhanced in new Bentayga by a 20 mm track increase at the rear, reducing steering effort and improving response linearity.  Bentley Dynamic Ride instantly counteracts lateral rolling forces when cornering and ensures maximum tyre contact to deliver class-leading cabin stability, comfort and handling.

New Bentayga offers the widest range of on and off-road drive settings of any SUV courtesy of Bentley’s Drive Dynamics Mode and the optional All-Terrain Specification. Up to eight modes – four on and four off-road – are available, allowing drivers to select the perfect dynamic set-up for any surface or road condition at the turn of a dial.

Later, new Bentayga will be offered as an efficient Hybrid, the luxury sector’s first true plug-in hybrid. Benefiting from its introduction in the previous generation model, the Hybrid will be Bentley’s most efficient model ever and is the company’s first step towards electrification.

There will also be a performance-focused Speed model, with even more purposeful styling. The Speed is the pinnacle of the Bentayga range and will be powered by Bentley’s renowned 6.0-litre W12 TSI engine.

  • Most exclusive and bespoke Bentley of the modern era revealed at Bentley’s headquarters in Crewe, England
  • Two-seat Bacalar marks return to bespoke coachbuilding for Bentley Mulliner – the oldest coachbuilding company in the world
  • Bentley Mulliner announces new three-portfolio future: Classic, Collections and Coachbuilt
  • ‘Barchetta’ design delivers the ultimate expression of open-top, driver-focused grand touring
  • Enhanced 6.0-litre W12 TSI engine produces 659 PS (650 bhp)
  • Just 12 distinctive cars to be designed, engineered and handcrafted to individual customers’ tastes – all already allocated
  • Design DNA and sustainable materials inspired by the EXP 100 GT concept car, launched last summer to celebrate Bentley’s centenary
  • Sustainable craftsmanship and ethically-sourced materials includes rice husk ash paint and 5,000-year-old Riverwood
  • Bacalar to be produced in world’s first certified carbon neutral factory for luxury car production
  • Ultra-modern design includes extreme wrap-around cockpit and semi-enclosed rear compartment for bespoke Schedoni luggage

BACALAR SPEARHEADS BENTLEY MULLINER’S RETURN TO THE PINNACLE OF COACHBUILDING

Bentley Mulliner Bacalar Roadster

(Crewe, March 2020) Bentley Mulliner has revealed the all-new Bacalar at the home of Bentley in Crewe, England this morning. The rarest two-door Bentley of the modern era, and the ultimate expression of two-seat, open-air luxury, this definitive Grand Tourer spearheads a return to coachbuilding by Bentley Mulliner – the oldest coachbuilder in the world.

Just 12 examples of this striking, limited edition model are being created, guaranteeing rarity and exclusivity, and offering supreme luxury and breath-taking performance. Bacalar looks to the future of bespoke luxury motoring – each model will be handcrafted in Bentley Mulliner’s workshop in Crewe, according to the individual customer’s personal tastes.

This exceptionally rare car is appropriately named after Laguna Bacalar in Mexico’s Yucatan peninsula, a lake renowned for its breath-taking natural beauty, continuing Bentley’s strategy of naming cars after remarkable landmarks which started with Bentayga in 2015.

Bacalar has been brought to life by Bentley Mulliner, reviving its specialism in providing rare coach-built cars to only a few discerning customers. A roofless Barchetta design with all-new and highly muscular coachwork, embracing a myriad of options and materials, each Bacalar will be truly unique, the result of direct interaction between the Bentley Mulliner design team and the individual customer.

The most exclusive two-door Bentley of the modern era launches a new Bentley Mulliner operation, and forms part of a new strategy for the world’s oldest coachbuilder that will see the division offer three different portfolios: Classic, Collections and Coachbuilt.

Bentley Mulliner has an illustrious history and can proudly trace its roots back to the 1500s when the company’s original focus was customising luxurious, horse-drawn carriages. The remarkable Bacalar is therefore the culmination of almost 500 years of expertise and heritage in the art of vehicle design.

Adrian Hallmark, Chairman and Chief Executive of Bentley Motors, comments:

“The Bentley Mulliner Bacalar is our ultimate expression of an open-top, luxury grand tourer, and of the immense capabilities of our team in Crewe.

“In Bacalar, we have created a fully bespoke Bentley, orientated towards a two seat open top experience, and carrying a number of the forward thinking elements of future luxury, first heralded in our EXP100GT as part of our Centenary celebrations last year.

“Bacalar is a rare and remarkable Bentley, and whilst clearly defined, will be an extraordinary and collaborative experience for just twelve discerning people who will now co-create, collect, drive and treasure one of twelve being built.

“Our customers are as excited as we are about Bacalar, as it brings our team and discerning enthusiasts together, to create the finest bespoke, hand-built cars, and push the boundaries of our imagination and capabilities.”

A masterpiece of craftsmanship, the Bacalar is a seamless fusion of materials with an intelligent curation of technology. It draws on design DNA from the beautifully sculpted, award-winning EXP 100 GT which was recently crowned ‘Most Beautiful Concept Car of the Year’ at the prestigious French Festival Automobile International and ‘Concept Car of the Year’ by GQ magazine.

A statement of purpose for the future, Bacalar now propels Bentley into a new century of extraordinary, as the design team has envisaged the most dynamically sculpted model to date. The dramatic, tapered cowls at the rear hark back to the Barchetta sports cars of old, whilst underlining the promise of a dynamic, driver-focussed adventure in a cosseting, cocooned environment.

Pure in line and execution, the distinctive, wraparound cockpit flows from a new, steeply angled centre console seamlessly into the dashboard and doors. These then wrap rearwards towards the semi-enclosed luggage compartment behind the two seats.

Sustainable, ethically-sourced materials previewed in the EXP 100 GT concept car last year have now become reality in the Bacalar – just eight months after first being previewed. These include paint containing ash from rice husks, which provides a sustainable way of delivering a rich metallic finish, natural British wool and 5,000-year-old Riverwood sourced from the ancient Fenlands of East Anglia.

The Bacalar features an enhanced version of Bentley’s peerless 6.0-litre, W12 TSI engine. The most advanced 12-cylinder engine in the world, it produces 659 PS (650 bhp) and 900 Nm (667 lb.ft) of torque.

An advanced Active All-Wheel-Drive System varies the torque split between front and rear wheels. It allows the Bacalar to use rear-wheel drive as much as possible during normal driving for optimum efficiency and dynamic performance. The drivetrain is at the heart of the Bacalar, creating the ultimate open-air, two-seat luxury Grand Tourer available in the world today.

All examples of the exquisite Bentley Mulliner Bacalar have already been allocated to customers from around the world.

Bentley Mulliner Returns To Coachbuilding

With the Bacalar, customers will again have the ability to work closely with a team of specialist designers to enhance their vehicle with a selection of unique materials and specially curated options. The Bacalar will be the first – but other new bespoke Bentleys will follow as part of the Bentley Mulliner Coachbuilt portfolio – one of three new divisions of the Bentley Mulliner organisation.

The Bentley Mulliner Classic offering was introduced last year with the announcement that Bentley’s 1929 Team Blower is to be reborn with a new build of 12 supercharged 4½-litre examples of the iconic car. These models, each individually handcrafted by a team of specialists from Bentley Mulliner, will form the world’s first pre-war race car continuation series. This subdivision of Mulliner also completed an immaculate restoration of the 1939 Bentley Corniche last year.

The third arm of the business – Bentley Mulliner Collections – will continue to offer customers luxury-focused derivatives of the core Bentley range, such as the new Continental GT Mulliner Convertible, as well as the opportunity to personalise their new Bentley.  An expansive number of options is available across the full line-up of current production cars – from unique colour-matched paint, hide and thread combinations, to bespoke feature content.

Tracy Crump, Bentley Mulliner’s Head of Commercial Operations, comments:

“While Bentley’s motto is ‘Be Extraordinary’, at Bentley Mulliner we look to take it one step further, ‘Beyond Extraordinary’. With the new Bacalar we have been able to do exactly that, providing a select number of customers with the opportunity to express their personal taste in a truly remarkable grand tourer. Meanwhile, Bentley Mulliner Classic will breathe new life into the most iconic cars from our past, while our Collections team continue their work to offer a bespoking service to each and every Bentley customer.”

Bacalar – A Dynamically-Sculpted Design For The Future

The new Bentley Mulliner Bacalar is a genuine ‘roofless’ Barchetta – a luxury, two-seat, open-air performance car, the likes of which has never been seen before. Handcrafted to the individual customer’s personal tastes, Bacalar is the ultimate expression of an open-top Grand Tourer: a spirited GT combining traditional handcrafted techniques with the latest cutting-edge technology.

The Bacalar shares no body panel with any other car in the Bentley model line-up and derives inspiration from the dramatic EXP 100 GT concept car conceived to mark the company’s centenary last year. Indeed, it only shares one exterior component with a Continental GT – the door handle, simply because it contains the keyless entry system.

Stefan Sielaff, Bentley’s Director of Design, comments:

“You can clearly see echoes of the EXP 100 GT in the Bacalar, as well as the influence of the past. Bentley has a rich history of open-cockpit cars – the design of the Birkin Blower Bentley of the late 1920s was also an inspiration. We needed to push the boundaries as far as possible – customers were asking what Bentley’s take on a more expressive-looking car at this price point would look like. We were also tasked with starting to deliver on Bentley’s promise to use sustainable materials. Within less than a year of revealing our future-focused concept, we have already delivered on this promise.”

The rear clamshell and top deck of the Bacalar are crafted from lightweight aluminium, while the doors and wings are carbon fibre. Combined with the use of three-dimensional printing, it has allowed designers to create an even more distinctive car.

The Bacalar sits on extended haunches, with the rear track 20 mm wider than a Continental GT, to provide a more muscular, sporting stance. They house bespoke, 22-inch tri-finish wheels with dramatic depth and contour on the road. The unique front and rear horizontal lights add the distinctive, dynamic character that was first seen on the EXP 100 GT.

Instead of a traditional badge, Bentley designers went the extra mile to find a special way to identify the car. Uniquely, the Bacalar name appears on the rear panel, ‘hidden’ behind the lacquer of sustainable rice husk paint, with the capital ‘A’s influencing the contours of the lower bumper area.

The exterior look of each model will be completed in collaboration with individual customers, who are able to further personalise their car, choosing from rare paint options, exterior treatments and design themes. The Bacalar represents a return to the exciting early years of Bentley, allowing owners to help shape the car of their dreams.

A Unique Wraparound Cockpit

Inside the luxurious cabin, Bentley craftspeople have created a cockpit like no other. The architecture of the Bacalar has allowed Bentley Mulliner designers to seize the opportunity to create a theme that not only blends the interior and exterior together but also emphasises the two-seater character with a ‘wraparound’ cockpit design.

Pure in line and surface execution, the wraparound design flows from a steeply angled centre console into the dashboard, before sweeping into the door panels. These then wrap towards a uniquely styled, semi-enclosed luggage compartment behind the seats.

This ingenious space is purposely designed for bespoke Schedoni fitted luggage, the Italian company that has designed luxury luggage for the automotive industry for almost 140 years. Created exclusively for the Bacalar, the optional luggage perfectly matches the trim and materials of the cabin. These two luggage ‘pods’ flow from the interior into the exterior, enveloping the seats and creating a true two-seater cabin.

Uniquely designed details and features in the cabin emphasise the coach-built character of the car, with an almost infinite number of ways for customers to express their personal taste and commission a unique interior.

Every detail has been uniquely designed. A new, knurled pattern was created for the iconic ‘bullseye’ vents – a pattern that was repeated around the interior on areas like the steering wheel controls, media and climate controls and even the intricate speaker frets. Each element has a fine, Dark Bronze detail to further enhance the finish, with Midnight Black Titanium detailing.

The dark, anodised titanium finish on the main controls and a metallic dark bronze on the iconic Bulls-eye air vents have been used to highlight further details.

The interior can be finished in any number of ways, with each car co-created and commissioned in conjunction with the Bentley Mulliner team. Every car will be individually specified and finished using any of the many Bentley colours and materials available.

The finest Beluga leather is carefully sewn together with Bentley’s heritage semi-gloss leather and natural wool to create a dark ‘tone-on-tone’ character. For the first demonstration car, the use of Bentley Mulliner’s Khamun accent leather highlights the wraparound cabin theme and matches the new and unique Yellow Flame exterior paintwork perfectly.

Every element that falls to hand has been specifically designed for the Bacalar. A new D-shaped steering wheel features Alcantara inserts, with a contrast accent top marker. The gear-shifter is also finished in Alcantara with Dark Bronze detailing. Unique leather strap door and seat releases, unique digital instrumentation and a unique key design enhance the luxurious cabin still further.

At the heart of the centre console is the now famous Bentley Rotating Display. This digital MMI display has been elegantly designed by Bentley with a customer-configurable home screen. The system involves 40 moving parts and revolves the Riverwood veneer when the engine is started to reveal the high-resolution touchscreen.

Three configurable windows are able to display the driver’s preferred functions, such as telephone, media and navigation. The interface is designed to operate like a modern smartphone, with menus that are structured and simple to follow. The third side of the Bentley Rotating Display presents three, elegant analogue dials that display outside temperature, a compass and chronometer – providing an alternative to the touchscreen when the driver wants to digitally detox.

Each car also features a unique clock face with individual one-of-12 badging.

Owning a Bacalar is the start of a journey of discovery for the owner. Every element has been carefully and meticulously designed with a depth so great that over the course of time, each customer will discover new and interesting details.

From the use of precious inlays and unique finishes to the driver controls, to the 148,199 individual stitches needed to embroider the unique Bacalar quilt on each seat, owners will find details and parts not seen before on a Bentley.

Sustainable Craftsmanship And Ethically-Sourced Materials

Bentley has entered into collaborative relationships with carefully selected industry experts to create the new Bacalar. Each one uses sustainable and innovative techniques that exemplify the best craftsmanship that the world has to offer, in many cases fine-tuned over centuries, and using ethically-sourced materials.

A focal point of the cabin is the wraparound dashboard cut from rare Riverwood, a sustainable wood from naturally fallen trees that has been preserved for 5,000 years in peat bogs, lakes and rivers found in the Fenlands of East Anglia, England.

This exquisite wood was chosen for its striking black aesthetic, the result of lying untouched in wet earth for thousands of years. The wood has been air-dried in a controlled environment over a long period of time to prevent damage and conserve its unique, natural characteristics. The straight grain enhances the Bacalar’s sweeping interior contours, giving it genuine soul and drama.

Once veneered, the dashboard is literally sliced in two, creating an upper and lower element divided by a 3mm chrome strip. The upper Riverwood is finished as open pore – a semi-matt finish that shows off the veneer’s grain and colour.

The lower panels are a high gloss finish but with a modern twist to the traditional process. The Bacalar’s lower dashboard blends seamlessly from veneer into a high gloss piano black, further underlining the unique and bespoke finishes that are available. Because the Bacalar has no roof, this stunning marquetry is clearly visible from outside the car.

Bentley Mulliner has also collaborated with a traditional British textile mill to produce bespoke natural wool cloth akin to a fine tailor’s suit. Bentley Mulliner has embraced the expertise and knowledge of these centuries-old methods to create an exclusive and unique woven cloth especially for the Bacalar, and customers will have the option to co-create their own bespoke fabric blend.

This traditionally-produced textile is used in the seat inserts, seat backs and the side of the head restraints. Following the interior styling lines, it also flows from the side of the centre console and lower instrument panel into the doors.

Further promoting sustainable craftsmanship and supporting a unique industry, the luxury overmats are precision woven on traditional Wilton looms in England using the finest natural yarns.  These Wilton-woven pure wool deep pile carpets are hand-carved for the footwell and rear luggage compartment, following the embroidered pattern found on the seats.

Thanks to a partnership with another local supplier, based in the nearby Peak District, the Bacalar also offers customers the rare opportunity to create individual artisan piping, chosen to enhance the dynamic styling lines of the seat architecture. This piping can be designed and customised to feature unique patterns, colour combinations and personal embossed effects, such as a customer’s signature or special, individual customer motifs.

Even the paintwork on the Bacalar has been specially chosen for its sustainable characteristics. The pigment reflects an eye-catching transition of colour that intensifies the drama, form and contours of the sculpted exterior in different lights.

The pigment is synthetically-manufactured silicon dioxide platelet coated with iron oxide. This synthetic process uses rice husk ash – a by-product from the rice industry – to create 90 per cent pure silicon dioxide, thereby reducing rice husk landfill waste.

Each Bacalar will be hand-crafted in Mulliner’s dedicated workshop at the Bentley factory in Crewe – the world’s first certified carbon neutral factory for luxury car production.

A Unique Driving Experience

The Bentley Bacalar combines bespoke, hand-crafted luxury with state-of-the-art technology to guarantee an extraordinary driving experience.

With all-new coachwork brought to life by Bentley Mulliner, at the heart of the Bacalar is Bentley’s renowned 6.0-litre, twin-turbocharged W12 TSI engine mated to a technically-advanced drivetrain.

The Bacalar’s dual-clutch, eight-speed transmission offers faster, more efficient gear changes. An adaptive chassis uses Bentley’s intelligent, 48-volt Dynamic Ride System to ensure a responsive ride and exceptional handling and refinement in all conditions.

The air suspension system controls ride comfort and lateral roll, cushioning passengers from excessive movement, as well as making the Bacalar feel effortlessly precise.

The Legend Of Mulliner

The legend of Mulliner is woven into the very fabric of Bentley. The tradition of bespoke craftsmanship has been passed down from generation to generation since the 1500s, when Mulliner was founded as a saddler.

In the 1760s, the Mulliner family business refocused on coachbuilding and rose to prominence when it was commissioned to build and maintain carriages for the Royal Mail postal service. With the arrival of the motor car, the company stepped away from horse-drawn carriages and focussed on coachbuilding for mechanical propulsion.

The then independent Mulliner crafted a bespoke, 3-litre, two-seater Bentley for the 1923 Olympia Show in London, creating a bond between the two companies that would last for decades. Mulliner bodied over 240 Bentley chassis in the 1920s alone and became renowned as the very best of the new coachbuilding firms.

Perhaps the most famous was Mulliner’s design for the 1952 R-Type Continental, still considered one of the most beautiful cars of all time. The fastest, four-seat sports car of the era, the R-Type’s iconic beauty continues to influence design today through the Bentley Continental GT.

Mulliner cemented its partnership with Bentley in 1959 by becoming part of the business. It later moved into the old engineering experimental department at Bentley headquarters in Crewe and has remained there ever since. Today, around 40 employees, ranging from specialists with over 40 years of Mulliner experience to apprentices learning the skills that have been honed over decades of manufacturing, work for the company.

 

Bentley-Golf-Collection

The new Tech Collection from Bentley Golf draws design inspiration from the Bentley Continental GT. Featuring a range of high-performance golf clubs, the collection combines innovative technology with exceptional craftsmanship.

NEW BENTLEY GOLF TECH COLLECTION

The Tech Collection uses multi-material technology to maximise performance. Designed with unmatched ballistic capability in mind, each club within the set comprises a carefully selected combination of industry-leading materials. The irons feature titanium faces and carbon-fibre backs to maximise power and versatility, while fully CNC-milled face grooves and back cavities, with a unique rounded sole ensure the wedges can tackle the trickiest of terrains. The putter combines high-density steel, super-soft aluminium and carbon-fibre detailing; offering reassuring support for off-centre strikes, to aid even the least experienced player.

The look-and-feel of the clubs echoes the modern design language of Bentley, while paying tribute to the brand’s heritage. Contemporary motifs seen with the Bentley Continental GT appear, such as Bentley’s distinctive diamond knurling adorning the club grips and faces. Meanwhile, the iconic styling-line of the car haunches is reflected through the crown and sole of the woods. An emblem of modern Bentley, ‘B’ screws are placed with trademark precision while traditional diamond knurling appears on the grips. Glancing back through Bentley’s design history, replicas of the unique wheel centre from the famous EXP Speed 8 winning Le Mans car decorate both the wood heads and grip end caps.

All Bentley Golf clubs are crafted to the highest standard, for discerning players who have a passion for craftsmanship, combined with the latest technology. The clubs are unique, high-quality products, carrying the values of Bentley for golf-lovers to enjoy on the course.

To be kept up to date with the latest information regarding pricing and availability, please register your interest using the link below. Bentley Continental GT