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Cadillac Reveals Project GTP Hypercar

Project GTP Hypercar previews design of 2023 IMSA and WEC race car

Cadillac today revealed the Project GTP Hypercar that previews the third-generation prototype race car from the American luxury brand. In 2023, Cadillac will contest the IMSA WeatherTech SportsCar Championship and the FIA World Endurance Championship, including the 24 Hours of Le Mans.

“Cadillac will be competing again on the world racing stage, and we are all thrilled to return to Le Mans after 20 years,” said Global Cadillac Vice President Rory Harvey. “By competing in both the 2023 IMSA and WEC championships, Cadillac Racing has the opportunity to demonstrate its capability, craftsmanship and technology.”

Codeveloped by Cadillac Design, Cadillac Racing and Dallara, the Project GTP Hypercar incorporates key brand design characteristics. Elements of the brand’s heritage such as vertical lighting and floating blades are present throughout and connect the Project GTP Hypercar to the future of Cadillac.


“The Project GTP Hypercar is a unique convergence of form and function and showcases Cadillac’s future performance aesthetic,” said Chris Mikalauskas, lead exterior creative designer, Cadillac. “We have plenty more to come, from the upcoming race car to amazing production vehicles.”

Since 2017, Cadillac has been competing at the forefront of American sports car racing in the IMSA manufacturers championship achieving numerous wins, podiums and championships in the Cadillac DPi-V.R.

“Competing for the overall win at Le Mans with an iconic American brand like Cadillac is an honor,” said Laura Wontrop Klauser, GM sports car racing program manager. “The entire team is excited to continue building Cadillac’s racing legacy by competing against the very best internationally and in the world’s toughest race.”

The new race car will be powered by an all-new 5.5L DOHC V-8 that will be paired to the LMDh common hybrid system.

Cadillac’s commitment to performance is embodied in the V-Series portfolio. Its recent expansion includes the CT4-V and CT5-V sport sedans, Escalade-V as well as the track-capable CT4-V Blackwing1 and CT5-V Blackwing1.

The race car will begin on-track testing this summer and first race at the Rolex 24 at Daytona in 2023.

Recent Cadillac Racing achievements include:

  • Winning the IMSA WeatherTech SportsCar Championship three times: 2021, 2018 and 2017
  • Winning the Rolex 24 at Daytona four times in a row: 2020, 2019, 2018 and 2017
  • Winning the Michelin North American Endurance Cup four times: 2020, 2019, 2018 and 2017
  • Prior to competing in the IMSA WeatherTech SportsCar Championship, Cadillac competed in the Pirelli World Challenge Championship, earning five Manufacturer’s Championships (2014, 2013, 2012, 2007, 2005), and five Driver’s Championships (2015, 2014, 2013, 2012, 2005).

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Grant Dalton, Emirates Team New Zealand CEO

La marca italiana SLAM se convierte en proveedor oficial de indumentaria de America’s Cup Defender Emirates Team New Zealand

La marca italiana de ropa de navegación de alto rendimiento SLAM ha unido fuerzas con el cuatro veces ganador de la America’s Cup, el Emirates Team New Zealand, en la preparación de la 37.ª edición del icónico evento en Barcelona el próximo año.

Grant Dalton, Emirates Team New Zealand CEO

Grant Dalton, Emirates Team New Zealand CEO

SLAM, una marca global que se fundó en Génova en 1979, se sumará a la campaña de Nueva Zelanda como proveedor oficial de indumentaria mientras el equipo prepara su defensa de la America’s Cup en octubre de 2024.

Emirates Team New Zealand defendió con éxito la America’s Cup en Auckland en 2021 después de haber ganado previamente la competencia deportiva internacional más antigua del mundo en 1995, 2000 y luego nuevamente en 2017.

SLAM cambió de manos en 2021, fue comprada por VAM Investment Group y se embarcó en un nuevo viaje de alto perfil con el regatista campeón del mundo Enrico Chieffi a la cabeza como director ejecutivo y un fuerte enfoque en ropa de navegación de clase mundial técnicamente innovadora y de alto rendimiento.

El Emirates Team New Zealand defenderá la America’s Cup contra los ganadores de la Challenger Series, que será disputada por cinco equipos ultracompetitivos: el INEOS Britannia del Reino Unido dirigido por el multicampeón olímpico Sir Ben Ainslie; los dos veces ganadores de la Copa de Suiza Alinghi Red Bull Racing; el equipo italiano Luna Rossa Prada Pirelli dirigido por Max Sirena como director y patrón del equipo; American Magic dirigido por Terry Hutchinson con los ganadores de la medalla de oro olímpica Tom Slingsby y Paul Goodison; y el K-Challenge francés liderado por Stephan Kandler.

Enrico Chieffi, director ejecutivo de SLAM
El CEO de Emirates Team New Zealand, Grant Dalton, dijo: “SLAM ha demostrado su estrategia clara y positiva al trabajar para convertirse en una de las mejores marcas de ropa de navegación de alto rendimiento del mundo y todos nosotros en Emirates Team New Zealand esperamos trabajar junto a ellos en eso”. misión.

“Somos un equipo de más de 100 personas en una amplia gama de roles vitales, desde ingeniería hasta construcción de barcos y navegación, que deben trabajar juntos para ganar la Copa América. Esta filosofía se extiende a todos nuestros socios y SLAM y su compromiso con su indumentaria de calidad”.

El acuerdo hará que SLAM suministre ropa técnica al Emirates Team New Zealand luego de una colaboración en el desarrollo de materiales y diseño de productos. Se comercializará a nivel mundial una versión réplica de la indumentaria que viste el equipo con las mismas características técnicas.

Enrico Chieffi dijo: “Es un verdadero honor firmar este acuerdo y unirme a la campaña del Emirates Team New Zealand. Haremos todo lo posible para contribuir a su defensa de la America’s Cup. Grant Dalton y yo nos conocemos desde hace muchos años. Siempre ha existido una sintonía y un profundo respeto entre nosotros, incluso cuando a menudo fuimos protagonistas en los eventos más importantes de la vela mundial, primero como atletas y luego como gerentes.

“SLAM ha desempeñado un papel central en el mundo de la navegación durante más de 40 años y nuestro objetivo es establecer su lugar entre las mejores marcas de navegación de alto rendimiento del mundo. Esta asociación es un paso importante en ese camino”. The Emirates Team New Zealand la ropa técnica es el resultado de una estrecha colaboración en el desarrollo de materiales y diseño de productos”, agregó Chieffi, quien fue campeón mundial en las clases 470 y Star, doble regatista olímpico y táctico en el retador de la Copa América de Italia Il Moro di Venezia. en 1992.

Acerca de Slam
Slam S.p.A. es una reconocida marca italiana de ropa de navegación de alto rendimiento fundada en Génova en 1979. La empresa es propiedad de VAM Investment Group desde 2021, y Enrico Chieffi, campeón mundial, atleta olímpico, táctico de la Copa América y exitoso hombre de negocios, es el director ejecutivo. Con el apoyo clave del nuevo socio financiero y estratégico de la empresa, Chieffi se encarga de llevar adelante la misión de gestionar la nueva fase de desarrollo de SLAM, con el objetivo de desbloquear todo el potencial de la marca y establecer a SLAM entre las mejores marcas de navegación de alto rendimiento del mundo.

Acerca de VAM Investment Group spa
VAM es una sociedad de cartera de capital privado dirigida por el consejero delegado y accionista Marco Piana, controlada por el presidente Francesco Trapani y participada por Tages, una sociedad internacional de gestión de activos activa en fondos alternativos, infraestructura y, a través de sus accionistas, deuda en dificultades/NPL, con Umberto Quadrino como presidente y Panfilo Tarantelli como director general. VAM realiza inversiones de capital privado junto con empresarios y gerentes, proporcionando una combinación exclusiva en el mercado de conjuntos de habilidades comerciales, administrativas y financieras. A los socios de VAM se une un grupo cercano de oficinas familiares italianas e internacionales de alto perfil que conforman el VAM Investments Club. Recientemente, VAM ha llevado a cabo operaciones de inversión clave, incluida la del Grupo Florence, nombre líder en la cadena de suministro textil de Italia, y la cotización de un SPAC valorado en 210 millones en la bolsa de valores de Ámsterdam.

Porsche is the most valuable luxury brand according to Brand Finance

Porsche is the most valuable luxury brand according to Brand Finance

  • Porsche remains the world’s most valuable luxury brand, valued at US$33.7 billion followed by Louis Vuitton ($23.4 billion).
  • Ferrari is the strongest luxury brand in the world with a AAA+ rating while Lamborghini and Aston Martin accelerate their brand strength.
  • The Ritz-Carlton doubles in value and becomes the fastest growing luxury brand in brand value.
  • Estée Lauder enters the top ten of the most valuable and Dior and Dolce & Gabbana display impressive brand value.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Madrid, October 5, 2022.- Porsche remains the most valuable luxury and premium brand in the world, valued at US$33.7 billion according to the latest Luxury & Premium 50 2022 report by Brand Finance , the leading independent valuation consultancy for brands that comply with ISO 10668 and ISO 20671 on the subject, which analyzes the 50 most valuable luxury and premium brands in the world.

Porsche (whose brand value has fallen by 2% to US$33.7 billion) has remained in first place for another year as the most valuable luxury and premium brand in the world. Porsche’s leadership in the luxury and premium segment is good news for the brand, which has just been spun off by its owner, the Volkswagen Group , in an initial public offering on the Frankfurt Stock Exchange.

Each year, leading brand valuation consultancy Brand Finance values ​​5,000 of the world’s biggest brands and publishes over 100 reports ranking brands across all industries and countries. The 50 most valuable and strongest luxury and premium brands are included in the annual Brand Finance Luxury & Premium 50 2022 ranking.

Alex Haigh, Head of Brand Finance , said: “Porsche’s new IPO shows the value of a brand in a very visceral way, much like the Sergio Marchionne-led spin-off of Ferrari years ago. It made a lot of sense to extract value hidden within the Volkswagen group, especially when it comes to an iconic luxury brand like Porsche, which can generate such returns compared to other brands in the portfolio.”

Louis Vuitton is the second most valuable luxury and premium brand, valued at US$23.4 billion

Louis Vuitton (brand value up 58% to $23.4 billion) benefited from increased spending on luxury goods during the pandemic period, especially in China. Covid-19 related restrictions benefited Louis Vuitton as consumers redirected their spending away from travel, hospitality and services towards high-end luxury products.

Louis Vuitton is now trying to manage its brand through strong digital marketing campaigns focused on attracting new customer bases, while maintaining a brand heritage steeped in rich history. On the other hand, the Spanish luxury retailer Loewe, whose brand value has increased by 7%, faces similar challenges, since it has established multiple channels of communication with its customers, online and face-to-face.

Pilar Alonso Ulloa, Managing Director Iberia (Spain, Portugal) and South America commented: “LOEWE has represented Spain in this ranking since 2018. The value of the brand has been growing year after year, however its strength has been diminished in the last two years. . It is one of the top 10 brands most considered by consumers in Spain that highlight the familiarity of the brand compared to others in the sector”.

Ferrari is the strongest luxury and premium brand in the world with a AAA+ rating

In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing spend, brand equity, and business performance (business results). Certified to ISO 20671, Brand Finance’s Stakeholder Value Assessment incorporates original market research data from more than 100,000 respondents in more than 35 countries and across nearly 30 industries.  

Ferrari (whose brand value has fallen by 13% to US$8.0 billion) is one of the world’s most recognizable brands and is the world’s strongest luxury brand, with a score in the Brand Strength Index (BSI) of 90.9 out of 100 and an elite AAA+ rating.

An important attribute of the Ferrari brand is its iconic internal combustion engines. The upcoming migration to electric vehicles therefore represents both a challenge and an opportunity for the brand, which aims to manufacture its first fully electric vehicle by 2025 and expects electric vehicles to account for 40% of its product offering by 2030.

The Ritz-Carlton is the world’s fastest growing luxury and premium brand, doubling in value this year

The Ritz-Carlton (whose brand value has doubled to US$1.1 billion) is the world’s fastest growing luxury hotel brand. Its brand value has increased 112% this year, coinciding with the reopening of travel in much of the world. The rise in brand value can be attributed to their impressive revenue per available room that they have reopened after the pandemic. The Ritz-Carlton, part of the Marriott Group , has built an extremely strong brand, with a brand strength index that has increased from 79.6 to 83.2 out of 100, earning a AAA brand rating.

InterContinental luxury hotel brand value (brand value down 1% to $1.5bn) dipped slightly, with significant concern over potential delays in reopening services in key market of InterContinental, China. Despite going through one of the toughest periods the hospitality industry has ever faced, InterContinental remains focused on delivering on its “True Hospitality for Good” brand promise.

Despite the overall drop in brand value, both Lamborghini (whose brand value is down 4%, to $1.9 billion) and Aston Martin (whose brand value is down 18%, to the US $1.1 trillion) have drawn up new sustainability-focused roadmaps that already appear to be having a positive impact on their brand perception.

Dior and Dolce & Gabbana post impressive brand equity

Dior (brand value up 19% to $9.0bn) saw huge global success with its Sauvage fragrance, and the brand returned to growth after the pandemic-induced disruption. Dolce & Gabbana (brand value up 55% to $1.4 billion) is known for its distinctive personality. The Italian brand is in the process of creating Dolce & Gabbana Beauty , which in January 2023 will assume 100% control of the manufacture, sale and distribution of its fragrance and makeup products.

Estée Lauder manages to enter the top ten in brand value

Estée Lauder (brand value up 39% to $7.9 billion) has grown rapidly this year and has recently benefited from increased sales at airports, among other channels, due to the recovery of the tourism sector worldwide, and seems to have made good use of it. The brand has other significant growth opportunities, including its bid to acquire luxury fashion house Tom Ford for $3bn in what would become the largest acquisition deal to date.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Every year, Brand Finance puts 5,000 of the biggest brands to the test, assessing their strength and quantifying their value, and publishes nearly 100 reports, ranking brands across industries and countries. The 50 most valuable brands in the luxury and premium sector are included in the Brand Finance Luxury & Premium 50 2022 ranking.

The full ranking, additional explanations, charts and infographics, more information on the methodology, as well as definitions of key terms are available in the Brand Finance Luxury & Premium 50 2022 report.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand on the open market. Brand strength is the effectiveness of a brand’s performance on intangible measures relative to its competitors. See below for a full explanation of our methodology.

Porsche is the most valuable luxury brand according to Brand Finance

Porsche is the most valuable luxury brand according to Brand Finance

  • Porsche remains the world’s most valuable luxury brand, valued at US$33.7 billion followed by Louis Vuitton ($23.4 billion).
  • Ferrari is the strongest luxury brand in the world with a AAA+ rating while Lamborghini and Aston Martin accelerate their brand strength.
  • The Ritz-Carlton doubles in value and becomes the fastest growing luxury brand in brand value.
  • Estée Lauder enters the top ten of the most valuable and Dior and Dolce & Gabbana display impressive brand value.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Madrid, October 5, 2022.- Porsche remains the most valuable luxury and premium brand in the world, valued at US$33.7 billion according to the latest Luxury & Premium 50 2022 report by Brand Finance , the leading independent valuation consultancy for brands that comply with ISO 10668 and ISO 20671 on the subject, which analyzes the 50 most valuable luxury and premium brands in the world.

Porsche (whose brand value has fallen by 2% to US$33.7 billion) has remained in first place for another year as the most valuable luxury and premium brand in the world. Porsche’s leadership in the luxury and premium segment is good news for the brand, which has just been spun off by its owner, the Volkswagen Group , in an initial public offering on the Frankfurt Stock Exchange.

Each year, leading brand valuation consultancy Brand Finance values ​​5,000 of the world’s biggest brands and publishes over 100 reports ranking brands across all industries and countries. The 50 most valuable and strongest luxury and premium brands are included in the annual Brand Finance Luxury & Premium 50 2022 ranking.

Alex Haigh, Head of Brand Finance , said: “Porsche’s new IPO shows the value of a brand in a very visceral way, much like the Sergio Marchionne-led spin-off of Ferrari years ago. It made a lot of sense to extract value hidden within the Volkswagen group, especially when it comes to an iconic luxury brand like Porsche, which can generate such returns compared to other brands in the portfolio.”

Louis Vuitton is the second most valuable luxury and premium brand, valued at US$23.4 billion

Louis Vuitton (brand value up 58% to $23.4 billion) benefited from increased spending on luxury goods during the pandemic period, especially in China. Covid-19 related restrictions benefited Louis Vuitton as consumers redirected their spending away from travel, hospitality and services towards high-end luxury products.

Louis Vuitton is now trying to manage its brand through strong digital marketing campaigns focused on attracting new customer bases, while maintaining a brand heritage steeped in rich history. On the other hand, the Spanish luxury retailer Loewe, whose brand value has increased by 7%, faces similar challenges, since it has established multiple channels of communication with its customers, online and face-to-face.

Pilar Alonso Ulloa, Managing Director Iberia (Spain, Portugal) and South America commented: “LOEWE has represented Spain in this ranking since 2018. The value of the brand has been growing year after year, however its strength has been diminished in the last two years. . It is one of the top 10 brands most considered by consumers in Spain that highlight the familiarity of the brand compared to others in the sector”.

Ferrari is the strongest luxury and premium brand in the world with a AAA+ rating

In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing spend, brand equity, and business performance (business results). Certified to ISO 20671, Brand Finance’s Stakeholder Value Assessment incorporates original market research data from more than 100,000 respondents in more than 35 countries and across nearly 30 industries.  

Ferrari (whose brand value has fallen by 13% to US$8.0 billion) is one of the world’s most recognizable brands and is the world’s strongest luxury brand, with a score in the Brand Strength Index (BSI) of 90.9 out of 100 and an elite AAA+ rating.

An important attribute of the Ferrari brand is its iconic internal combustion engines. The upcoming migration to electric vehicles therefore represents both a challenge and an opportunity for the brand, which aims to manufacture its first fully electric vehicle by 2025 and expects electric vehicles to account for 40% of its product offering by 2030.

The Ritz-Carlton is the world’s fastest growing luxury and premium brand, doubling in value this year

The Ritz-Carlton (whose brand value has doubled to US$1.1 billion) is the world’s fastest growing luxury hotel brand. Its brand value has increased 112% this year, coinciding with the reopening of travel in much of the world. The rise in brand value can be attributed to their impressive revenue per available room that they have reopened after the pandemic. The Ritz-Carlton, part of the Marriott Group , has built an extremely strong brand, with a brand strength index that has increased from 79.6 to 83.2 out of 100, earning a AAA brand rating.

InterContinental luxury hotel brand value (brand value down 1% to $1.5bn) dipped slightly, with significant concern over potential delays in reopening services in key market of InterContinental, China. Despite going through one of the toughest periods the hospitality industry has ever faced, InterContinental remains focused on delivering on its “True Hospitality for Good” brand promise.

Despite the overall drop in brand value, both Lamborghini (whose brand value is down 4%, to $1.9 billion) and Aston Martin (whose brand value is down 18%, to the US $1.1 trillion) have drawn up new sustainability-focused roadmaps that already appear to be having a positive impact on their brand perception.

Dior and Dolce & Gabbana post impressive brand equity

Dior (brand value up 19% to $9.0bn) saw huge global success with its Sauvage fragrance, and the brand returned to growth after the pandemic-induced disruption. Dolce & Gabbana (brand value up 55% to $1.4 billion) is known for its distinctive personality. The Italian brand is in the process of creating Dolce & Gabbana Beauty , which in January 2023 will assume 100% control of the manufacture, sale and distribution of its fragrance and makeup products.

Estée Lauder manages to enter the top ten in brand value

Estée Lauder (brand value up 39% to $7.9 billion) has grown rapidly this year and has recently benefited from increased sales at airports, among other channels, due to the recovery of the tourism sector worldwide, and seems to have made good use of it. The brand has other significant growth opportunities, including its bid to acquire luxury fashion house Tom Ford for $3bn in what would become the largest acquisition deal to date.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Every year, Brand Finance puts 5,000 of the biggest brands to the test, assessing their strength and quantifying their value, and publishes nearly 100 reports, ranking brands across industries and countries. The 50 most valuable brands in the luxury and premium sector are included in the Brand Finance Luxury & Premium 50 2022 ranking.

The full ranking, additional explanations, charts and infographics, more information on the methodology, as well as definitions of key terms are available in the Brand Finance Luxury & Premium 50 2022 report.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand on the open market. Brand strength is the effectiveness of a brand’s performance on intangible measures relative to its competitors. See below for a full explanation of our methodology.

Austin Healey

HEALEY BY CATON – Iconic sports car evolved for the modern age by new luxury British brand

  • Ultra-exclusive reincarnation of the iconic Austin-Healey 100 launched by
    all-new luxury British brand, Caton
  • Healey by Caton features a unique combination of state-of-the-art design and traditional craftsmanship techniques, bringing this revered sports car up to date
  • Precision visual and performance enhancements result in a true driver’s car: an immersive, intoxicating and highly emotional experience
  • 25 examples will be hand-built by Caton in Coventry, UK
  • Caton occupies a unique position in the luxury marketplace combining OEM-grade design and engineering with traditional handcrafting skills
  • Global public debut at Salon Privé London 21-23 April, before exhibiting at a range of events in the UK including upcoming Bicester Scramble! on 24 April
  • Website: uk

Coventry, 13 April 2022 – All-new luxury British brand Caton reveals its first creation: an ultra-exclusive reincarnation of the iconic Austin-Healey 100 sports car. Featuring a unique combination of OEM-grade design and engineering with traditional craftsmanship techniques, Healey by Caton brings the revered sports car up to date.

Featuring precision visual and performance enhancements, wholly in keeping with the ethos of the original car, Healey by Caton is a true driver’s car: an immersive, intoxicating and highly emotional experience. It will be extremely rare too, with a very limited run set of 25 cars to be hand-built in Coventry. The Healey by Caton will make its global public debut at the upcoming Salon Privé London event from 21-23 April, held at Royal Hospital Chelsea. The team and car will announce a full events plan, centred around the UK for 2022, including attending and presenting at the upcoming, sold-out Bicester Scramble! event on Sunday 24 April.

HEALEY-BY-CATON-Iconic-sports-car

HEALEY-BY-CATON-Iconic-sports-car

Caton occupies a unique position in the market, forging new products from an exceptional skillset and state-of-the-art technology. With unmatched resources that enable it to offer a completely new luxury proposition, its first offering is in bespoke vehicles. However, Caton’s team vows to create and manufacture products that align with luxury, British craftsmanship in the foreseeable future, and not just cars. The brand brings an exceptional harmony of experience, passion, OEM-level technology and craftsmanship to bare, focusing exclusively on the sympathetic enhancement and evolution of cherished products for the modern age, the first of which is a coachbuilt vehicle, the Healey by Caton.

Taking a forensic yet sympathetic approach, Caton’s designers have introduced a subtle smoothness to the Healey’s instantly recognisable lines, gently amplifying the visual dynamism while fully respecting the engineering and design principles of the original car’s creator, Donald Healey.

Inside, the cockpit is totally new with a focus on the very best in contemporary and period materials. Thanks to a redesign of the transmission tunnel and new five-speed manual gearbox, there has been a transformation in cabin space. As a result, Healey by Caton is a highly useable sports car, offering all drivers the feeling of a classic but with true comfort. The finishing touch is a high-performance engine and finely-honed suspension, all of which combines to elevate driving pleasure to another level.

An icon from the Midlands, modernised

Caton’s team are enormous advocates of the Healey. In 1952, Donald Healey built the first Healey 100 prototype at his company’s workshops in Warwick, located ten miles south of Caton’s Coventry HQ. Healey took his fledgling, four-cylinder-engine two-seater roadster to that year’s London Earls Court Motor Show. where he famously forged an alliance with Austin boss Leonard Lord to build it as the Austin-Healey 100.

Six iterations of the car were produced between 1953 and 1958, with the four-cylinder engine eventually replaced by a six-cylinder unit. Donald Healey was known to have favoured the four-cylinder engine, which is lighter and lends itself to performance upgrades more readily than the six-cylinder. With these reasons in mind, Caton chose the original four-cylinder 100 ‘BN1’ model as its foundation and inspiration.

Tim Strafford, CEO of Caton’s strategic vehicle building partner, Envisage Group, said: “Caton will stand for the best in British coachbuilding, and is the vision of our [Envisage Group’s] investors. We decided that the first product by Caton had to be creative, stand-out in the marketplace, appeal to a global audience, and it was a natural step that we chose to put our Caton mark on a Healey 100.”

For the project, Caton’s designers and engineers have been able to call on strategic partner Envisage Group’s formidable resource at every step. And they have also deployed traditional handcrafting skills and tools, which would have been used by those building the Healey 100 in the Fifties.

Strafford continued: “The Healey by Caton is a car for those who appreciate beautiful objects and exquisite works of art. It is also for those who love the smell of petrol and the sound of a high-performance engine running on carburettors. The Healey by Caton deliberately exposes its occupants to the elements and places them right at the heart of a unique, highly visceral, life-affirming driving experience – none more so than the sound of the side-exit exhaust below the driver’s ear.

“With all mechanical components reconfigured as new, the Healey by Caton frees owners from any reservations they might have over purchasing a classic car. It delivers peace of mind, alluring beauty and breath-taking performance.”

Exterior design and body

Caton’s ethos is to take loved and cherished cars and objects from the past and improve upon them using new materials and ultra-precise manufacturing processes. This approach, which goes beyond merely that of reimagining, is one of purification, modernisation, and ultimately reincarnation, and is enthrallingly embodied in the Healey by Caton.

The Healey by Caton design has been directed by Darryl Scriven, who explains: “Donald Healey got so much right when he designed the car originally. We wanted to pay homage to the original vehicle while making it more comfortable to live with, more fun to drive and even more dynamic and beautiful to look at.”

Scriven and his team sympathetically redesigned the front grille, enhancing the sense of depth and proportion with a meticulousness that only OEM-level design tools and systems can deliver to denote the additional performance the car is endowed with. The grille, which is a piece of jewellery on the front of the car, is a piece of art with each slat individually created, pieced together to create a floating look, behind the Caton hexagonal trim, a shape that flows delicately but deliberately throughout the vehicle.

The car’s original quarter-length bumpers have been removed and the front remodelled to create a smoother, cleaner look. The front valance has also been elongated to hide the front of the chassis’ legs, creating a more premium feel. Subtle remodelling of the headlights has achieved a similar effect and created superior illumination with the integration of LED and daylight running lamps.

The execution of a cleaner, smoother look has been applied across the entire body, with all seams and beading removed. This is evident in the new front aluminium fenders, which feature a more clamshell-like construction. Despite being built on an English Wheel, using traditional methods, they are entirely free of the beading that ran through the centre of the original items. A new air vent and a finisher have been integrated into the flanks, visually amplifying the diving line that runs along the side of the car.

Caton has also added additional detail to the car’s rear fender. Scriven reveals why: We’ve brought in a little more substance, which gives a bit more volume and creates a greater sense of dynamism. I haven’t worked with any other company or coachbuilders that can create a car like this, from scratch. A key example is the volume on the bonnet. We subtly re-sculpted, by hand on an English Wheel, to create a smoother line that flows down the front of the car, to replace the flatter bonnet of the original, foundation car.”

For the most part, though, Caton has refined, rather than added to the Healey’s body. The rear bumpers are gone, as are the external boot hinges, replaced with new internal hinges running on modern gas struts. The boot handle is deleted too, and the lid is now opened by an internal release mechanism, run by a new, modern Caton key.

“To remain true to the car’s D.N.A., we asked ourselves ‘What would Healey have done when building a car in the Fifties if they had the tools and manufacturing techniques that we are in the unique position to have at our disposal today?’” continued Scriven.

The OEM-level technology he refers to allowed Caton to capture a complete 3D scan of the car. A Computer Numerical Control (CNC) machine enabled the fabricators to work to tolerances of just .2mm, creating ultra-perfect panel gaps that add to the beautification of the bodyshell. Yet the team also deployed technology that would have been entirely familiar to those building the car in period, such as an English Wheel, which was used to hand roll the aluminium panels.

Following a dry build to ensure absolute accuracy in final assembly, the body spends two weeks in Caton’s paint shop. It is primed, equipped with an OEM-standard anti-corrosion protection layer, and then painted. No level of detail is spared, with paint also applied to the boot’s interior. The car retains its original badging, with the subtle addition of the Caton brand logo to the front fenders. Period-style, lightweight 72-spoke Borrani black aluminium alloy wheels with black spinners are fitted and shod with period-correct but modern manufactured, off-the-shelf Michelin tyres.

Interior

Caton’s redesign of the Healey’s cabin wholly maintains the essence of the original, while creating significantly more space. This has been achieved primarily through the redesign and narrowing of the transmission tunnel, made possible by introducing a new five-speed manual gearbox.

The standard car used a three-speed gearbox originally designed for column-shift actuation, with the gear lever positioned offset on the left-hand side of the transmission tunnel. Now, the gear lever sits in a central position on the top of the transmission tunnel, transforming both the aesthetic appeal of the cabin and driving pleasure. Original Healey 100s were designed and built for a shorter population meaning many of today’s drivers may struggle to comfortably enjoy the experience. Thanks to restyling the rear and a different pedal box fitted, it’s reported that in development testing a 6ft tall driver needed to move the seat forwards towards the cabin whereas they struggled to fit in an original Healey 100/4.

Healey by Caton Project Manager David Moore explains: “We chose to replace the existing Healey gearbox with its bulky transmission tunnel and offset gear-lever, with a new five-speed manual transmission for the aforementioned reasons of enhancing space and practicality within the cabin, but also, of course, to transform the driving experience.

“The new gearbox is provided by world-leading transmission experts. The highly proven unit is exceptionally durable, and its five-speed configuration endows the car with a much more comfortable long-distance touring ability. But it’s over a hairpin strewn mountain pass where drivers will really appreciate the difference. Combined with a custom hydraulic concentric clutch release bearing, the gearbox provides a rapid and immensely satisfying gearchange feel.”

The Healey by Caton has been modernised with the fitment of a racing car style pedal box to further increase the legroom available to the driver. The car’s roof and tonneau cover have also been removed, along with the heater. There is no infotainment system to detract from the driving experience, although two USB ports are provided to enable charging of electronic devices if required. The door cards and pockets have also been maximised to fit a water bottle and other items.

Further extolling the values upon which the Healey by Caton has been built, Scriven says: “We wanted to accentuate the visceral feel of the driving experience and let the driver and passenger truly relish the sound of the engine and the sensations of the open road. The side-exit exhaust has been meticulously positioned close to the driver’s ear, for instance.

Yet, we also wanted to ensure that the occupants could talk to each other and be comfortable on long journeys. The Healey by Caton is a car that you might drive to Goodwood for the day, but it’s also a car you could drive along a beautiful coastal road in Monaco. We’ve extended the height of the front windscreen slightly to reduce buffeting and added strengthening elements to the seat frames, giving the period-style seats more support and greater comfort.”

OEM-standard shrink-optimised leather was chosen for the dashboard and redesigned door panels for the superior tight fit and finish and greater durability it provides. However, the material was deliberately shunned for the car’s seats for the very simple but very important reason it does not produce any smell.

“Shrink-optimised leather doesn’t create that wonderful aroma you get from natural leather,” continues Scriven. “That’s why, after consultation with our in-house trim and fabrics studio, we elected to upholster the seats in premium Bridge of Weir hide, which enriches the cabin with the fragrance of leather, and will develop a beautiful patina over time. That’s part of the Healey by Caton’s authentic appeal, which will only get better and better the more the car is driven.”

Drivetrain

The car’s beating heart is a 185 bhp 195 ft/lbs of torque 2954cc four-cylinder engine, endowed with performance to take the car well beyond the 100mph top speed it was named for. Based on an original Austin-Healey block, the engine is completely stripped down, fully lightened, balanced, and then refurbished to zero miles. It is further enhanced with a full steel crank shaft, upgraded bearing shells, high compression pistons, a race camshaft with more aggressive lobes and roller rockers. Larger Twin H8 carburettors and gas flow inlets provide excellent throttle response. A race side-exit exhaust system adds further to the car’s considerable aural appeal.

The engine, and most of the car’s mechanical components, are the work of the world’s leading Healey specialists J.M.E. Healeys (J.M.E.), who has strong historical links with the original Healey company. Jonathan Everard, who founded J.M.E., and his father Harold, worked for the Donald Healey Motor Company in Warwick. Today, the company is run by Jonathan’s sons, Chris and Dan and is based in The Cape Works in Warwick, the original home of the Healey company.

Tim Strafford explains the rationale behind Caton’s creation of a collaborative partnership with J.M.E.: “Caton’s mission is to create products in automotive and beyond of the highest possible calibre of design, quality and appeal. Caton is entirely transparent on how it achieves this. When creating Caton’s brand values, we asked ourselves: ‘Where is Caton world-class? And where could it add value for its customers by forming strategic partnerships to bring additional skills on board?’ When it comes to the Austin-Healey brand, there is no one more experienced or knowledgeable than J.M.E.”

Thus, Caton elected to use J.M.E.’s ultimate Healey 100 BN1 Cape Works specification as the basis for the Healey by Caton project. The car benefits from a new chassis, strengthened and modified at known weak points – including the addition of new front and rear bulkheads – identified from J.M.E.’s decades of experience in restoring, servicing, and rallying Healeys. It provides an exceptional, robustly proven building block for the Healey by Caton. Nevertheless, Caton wanted to expand the car’s considerable performance parameters and bolster its unique driving appeal yet further.

Strengthened driveshafts transfer the formidable performance to the road. In keeping with the Healey by Caton’s pure, driver-focussed appeal, there are no electronic traction or stability controls to dilute the driving experience. Exemplary stopping power is provided by four-pot alloy callipers with vented front discs at the front, with discs and three-pot alloy callipers fitted at the rear. No ABS system is fitted in keeping with the purist driving feel.

Suspension and steering

Decades of international rally success testify to the inherent strength and durability of the Healey’s original suspension configuration. The system has been further honed by J.M.E. while retaining the original rear semi-elliptic leaf spring set-up. The Healey by Caton features a double-wishbone and adjustable coil spring configuration at the front, with a lever arm damper system and the car’s proven leaf spring system at the rear. Custom fabricated and fully rose-jointed roll bars are also fitted front and back. The unassisted steering system delivers exceptional levels of feel and feedback.

Customer-first values

With production of the Healey by Caton limited to 25 examples, the company will liaise with customers on a highly personal, one-to-one basis, as frequently as each requires. Each customer can be assured of the highest possible level of service. They will be welcome to visit Caton’s Coventry HQ on a regular basis, to tour the company’s design studios, trim and colour suite and paint facilities, and immerse themselves in every stage of their car’s development progress.

The customer has the ability to add completely bespoke and personal touches to any of Caton’s products, whether that be the car’s exterior paint finish through creating any colour imaginable or choosing from the extensive array of materials available in the on-site colour and trim suite for the car’s interior.

Tim Strafford vows: “It will be our privilege to collaborate with Caton’s customers to specify their car to their exact requirements, whether they choose to visit in person or liaise from anywhere across the globe. No two examples of the Healey by Caton will be the same, but each will be of exceptional beauty and built to the highest possible OEM levels of quality. Each will represent a true reincarnation of the iconic Austin-Healey 100 sports car utterly fitting for the modern age. Our aim is to deliver an unrivalled, immersive, intoxicating and highly emotional driving experience.”

Hand-built production of the Healey by Caton will commence in Q2 2022. It will make its global public debut at Salon Privé London from 21 April to 23 April inclusive and attend the upcoming Bicester Heritage Scramble! on 24 April. Customers are urged to sign up to Caton’s mailing list via www.caton.uk, where a range of events will be announced, and news will be distributed. Caton’s team plans to attend many events – from smaller breakfast clubs to larger, public events, in 2022 and beyond, starting from the UK and travelling further afield to global stages from 2023.

Website:  www.caton.uk

Social media:

Instagram: www.instagram.com/bycaton/

Facebook: www.facebook.com/bycaton

Twitter: twitter.com/bycaton

LinkedIn: www.linkedin.com/company/bycaton

YouTube: www.youtube.com/channel/UCZs_Y56OMfgakAmZSbDb1dQ

HUBLOT NAMED AS THE OFFICIAL PARTNER OF DAVE GAHAN’S SOLO TOUR

Legendary Depeche Mode front-man and Hublot Friend of the Brand, Dave Gahan, to begin special tour next month following release of new album Imposter To stay up-to-date, follow: @Hublot #Hublot

LONDON, November 2021 – Hublot loves Dave Gahan! The legendary Depeche Mode front-man, Rock and Roll hall of fame inductee, and Hublot Friend of the Brand has just released Imposter with his long-time collaborators Soulsavers. The new album is a story of songs, a stunning collection of soulful, poignant covers drawn from a rich tapestry of artists who’ve influenced his life and career in music, including Bob Dylan, Eartha Kitt and PJ Harvey. The album is Dave’s third collaboration with Soulsavers, following The Light & The Dead See in 2012 and Angels & Ghosts in 2015.


Hublot is proud to announce it will be the Official Partner of Dave’s solo tour, which begins on December 5th. Tickets for the first show at London’s Coliseum sold out instantly, prompting a second date on December 7th at London’s Shepherd’s Bush. Paris will welcome Dave Gahan’s solo tour at the Salle Pleyel on December 10th and the Berlin show will be held at the Admiralpalast on December 13th.Further tour dates and other special events will be announced in due course.

Hublot and Depeche Mode’s creative collaboration began in 2010. Through the partnership, there have been 5 various collections launched, while Hublot has been honoured to first support the band’s activities in aid of Teenage Cancer Trust in 2009, and then the non-profit organisation Charity:water.


HUBLOT
Founded in Switzerland in 1980, HUBLOT is defined by its innovation, which began with the highly original combination of gold and rubber. This “Art of Fusion” stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012. The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth. Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”, the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratchresistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico,
Meca-10, Tourbillon). HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events of our times (FIFA World CupTM, UEFA Champions League, UEFA EUROTM) and the finest ambassadors our era has to offer (Chiara Ferragni, Pelé, Kylian Mbappé, Usain Bolt, Novak Djokovic). Discover the HUBLOT universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, Singapore, Zurich and at HUBLOT.com
We love Dave Gahan! It’s been an incredible journey working with Dave and Depeche Mode and supporting their tours and their charity projects over the years. It brought us such great
joy to hear his new material and see him touring with Soulsavers again. What a voice! What a talent!”
Ricardo Guadalupe

HUBLOT CEO
”Hublot have been such great partners of ours for such a long time now – and I’m so pleased to be working with Ricardo and his team again. Putting Imposter together with Soulsavers has been a deep and soulful experience and I’m proud that we’ve made such a special record. I’m excited to be able to perform and present this special album live, starting here in London in December. And with special thanks to Hublot for the continued support and partnership.” Dave Gahan

“Best Global Brands 2021”: Mercedes-Benz once again world’s most valuable luxury car brand

Mercedes-Benz has cemented its top place as the only European brand in the top ten of the “Best Global Brands 2021”. The brand with the three-pointed star stands at number eight in the latest rankings published by renowned US brand consultancy Interbrand – a position it has held since 2018. The brand value has risen three percent since 2020 to 50.866 billion US dollars. It means that Mercedes-Benz retains its position as the world’s most valuable luxury car brand for the sixth year in a row, and the only one in the top ten.


“Our continued ranking in the top ten and the increased brand value are successes that we at team Mercedes-Benz are very proud of. This result validates our strategic direction yet again – as a company but also in terms of our brand positioning. Across all our brands, Mercedes-Benz is transitioning from a traditional understanding of luxury to a modern interpretation that emphasises aspects such as approachability, innovation and individuality, that establishes an awareness of a world of new possibilities and that inspires enthusiasm for sustainable mobility,” says Bettina Fetzer, Vice President Communications and Marketing Mercedes-Benz AG

Mercedes-Benz is preparing itself for becoming all-electric before the end of the decade – wherever market conditions allow. The aim is to “Lead in Electric” and “Lead in Car Software”.
Indicator of the world’s most valuable brands US brand consultancy Interbrand has been conducting the “Best Global Brands” study since 1999.

The carefully researched index lists the top 100 of the most valuable brands worldwide and is widely considered the competitive benchmark and an important indicator used by CEOs around the globe. The renowned ranking system is based on three primary criteria: “The financial performance of the brand’s products or services”, “The role of the brand in the purchasing decision-making process” and “The strength of the brand when it comes to securing future returns for the company”. Certified to ISO 10668, the evaluation methodology was the first to establish a widely accepted standard for the comparison of brands and enables objective classification on a monetary basis. More information on the study and on Interbrand are available at: www.bestglobalbrands.com

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

  • Bentley sets out five step diversity and inclusion plan under Beyond100 strategy
  • Efforts will focus on enhancing diversity and inclusion across the business and driving progress towards long term business goals, with a target of 30 per cent diversity at management level by 2025
  • As internal engagement kicks off, Bentley has revealed the unique Unifying Spur – a Flying Spur wrapped in an artist’s design capturing the themes of love, progress and unity.
  • Start of a global calendar of external events and activities involving the car

(Crewe, 27 May 2021) Bentley Motors has today set out further details of its diversity and inclusion strategy. A uniquely-designed Flying Spur embodies this company focus as European Diversity month draws to a close, and Pride celebrations begin around the world.

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

The 101-year old company is going through unparalleled change on its journey towards a climate-positive future. Recognising the fundamental importance of diverse experiences and perspectives to drive creativity and innovation, Bentley aims to become the most diverse luxury car manufacturer. To this end it has set a target of increasing diversity in management to 30 per cent by 2025.

Bentley’s five step strategy focuses on outreach, recruitment, succession planning, culture and development. Early careers talent acquisition will be over-indexed towards organisations with diverse intakes, while the recruitment of established hires will explore new talent pools. To ensure that all talent within the business is supported, succession planning will be reviewed to ensure early identification of diverse talent within the business. Development programmes will ensure that colleagues from all walks of life are able to grow and achieve their full potential. This will be underpinned by measurable KPIs and targets, and Board-led engagement to drive a positive culture and remove unconscious bias. The recently-launched colleague network groups will also help drive engagement within the business through a series of strategic events and activities.

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

To mark the launch of the strategy, a challenge was set to the Bentley Design team to create an automotive artwork that celebrates diversity in all its forms. Designer Rich Morris, who paints and sculpts in his spare time, rose to the challenge by creating a piece of four-wheeled art using the nine colours of the Progress flag. His design joins the words “Love is Love” through a single, unbroken line, that traces faces, dancing figures and shapes – representing the unifying power of humanity, regardless of race, creed or sexuality. The Unifying Spur will be revealed to colleagues at Bentley’s Crewe factory before embarking upon a programme of external activities in the coming months.

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

Dr. Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT, explains:

“We know that diversity drives success, by bringing a greater range of experience, creativity as well as inclusion allows co-operation to play in business strategy, innovation and decision-making. We also want our our business to reflect our global customer base and most importantly of all, to ensure that we all work in an environment where everyone feels safe to bring their true self to work and valued for who they are and what they can do.

“That is why diversity and inclusion are profoundly important to us and as part of our Beyond100 programme we have therefore set ourselves the challenge to become the most diverse luxury car manufacturer. For us this means ensuring there are colleagues from all walks of life in our management structure.

“This goes hand in hand with our ethos that a rich and inclusive culture, where everyone is supported to achieve their full potential, is what will help to drive our business forward for the next one hundred years.

“Through the reveal of the Unifying Spur, the internal activities that it will support – and the external engagements we are planning for it in 2021 – we aim to celebrate the individual talents and idiosyncracies that make us all unique as – whilst at the same time as highlighting the key themes that unite and bring us together.”

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Bentayga. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

The French luxury brand is paving the way for series production of its exclusive and unique hyper sports car.

Highly exclusive, distinctive and high-performance. At “The Quail – A Motorsports Gathering” in California in summer 2019, Bugatti presented another project reflecting its excellent coachbuilding expertise: the Centodieci. The Centodieci evokes automotive history: the unique project is a tribute to the legendary EB 110. This few-off project comprises production of just ten vehicles for an exclusive clientele. The next phase is about to start for the hyper sports car with a W16 engine and 1,600 PS: the first prototype for series development is currently being assembled.

The design of the Centodieci with its flat front, low-slung front spoiler and three-part air intakes reinterpret the shape of the most famous super sports car of the 1990s. The EB 110 was a key milestone on the road to the revival of the Bugatti brand in 1998 at Bugatti’s historic headquarters in Molsheim, ultimately resulting in the first hyper sports car of the modern era – the Veyron.

The Centodieci is Bugatti’s way of paying its respects to the Italian entrepreneur Romano Artioli and architect Giampaolo Benedini, the men who created the EB 110 some 30 years ago. “The challenge for us was not to get caught up in the design of the legendary EB 110 itself and avoid focusing solely on a retrospective approach. Our aim was to create a modern interpretation of the shape and technology of that time: but at the same time, we didn’t want to lose the charm and character of the EB 110.

After all, the super sports car is still fascinating today with its distinctive design and technology,” says Achim Anscheidt, Design Director at Bugatti. The biggest challenge: to transform the very flat, wedge-shaped and graphically virtually two-dimensional body of the EB 110 into a modern, three-dimensional sculpture to project the fascination of the super sports cars of that time into the modern age.

Since the world premiere of the Centodieci, the Bugatti development team has been working on the technical implementation of the strictly limited model. “Every newly developed vehicle poses an immense challenge, as we are creating a very small series that at the same time has to meet and even exceed all the quality and safety standards of a large series,” says André Kullig, technical project manager for one-off and few-off projects at Bugatti.

The engineers first delve into calculations for the body, aerodynamics, engine and transmission. They simulate the airflow on the vehicle and check all components down to the smallest screw.

Meanwhile, the design team checks the styling in close collaboration with the developers before finalising this and designing the surfaces. They adjust the curvature of the components according to the incidence of light so that the appearance is homogeneous in all lighting conditions – an elaborate development process. After well over a year of design and simulation, the team has now developed the first prototype.

“I was hugely looking forward to the first prototype of the Centodieci,” says Kullig, who has been with Bugatti since 2004 and was previously involved in projects such as the Divo and La Voiture Noire3. “Series development of a few-off project is an especially exciting challenge – and that is also true in the case of the Centodieci, which is a very design-driven project,” says Andre Kullig. His task is to ensure a perfect match between the exterior shape and the technology. Despite only producing ten vehicles, the Centodieci must meet all the same technical requirements as a Chiron.

“With the newly designed body, there are changes in many areas that we had to simulate using special computer programmes. Based on the data, we were able to establish a basic set-up as a starting point for series development and the first prototype,” explains André Kullig.

The team was recently able to successfully put the rolling chassis into operation on the site’s own roller dynamometer in the Molsheim Atelier and check all the drivetrain functions –to ensure the Centodieci can move onto the next stage of development. The next step is now to build the elaborate exterior. “With a high-performance hyper sports car like the Centodieci, it’s a matter of filtering out subtleties based on the modified requirements of a completely new exterior – something that requires highly focused and intense development work,” says André Kullig.

The technical challenges involved were enormous: an engine with eight litres of displacement and 1,600 PS generates high temperatures that require sophisticated thermal management. As in the EB 110, the engine is seen behind a transparent glass surface. So to ensure more efficient engine thermodynamics, the Centodieci has a wide air outlet opening and modified air flows. In addition, guide flaps around the five circular air inserts – positioned in the form of a rhombus – ensure sufficient air intake for the 16-cylinder power unit. As a result, the otherwise dominant Bugatti line, the C-line, gives way to a new design. The rear is formed into a large ventilation outlet opening defined by the eight rear light elements. Other development challenges include the new light elements and the rear wing design, which is permanently mounted in the style of the EB 110 Super Sport.

But even if the development team can simulate and test so much data on the test rigs, the Centodieci will also undergo dynamic testing. “In the next few months, in addition to building the exterior and running more advanced simulations in the wind tunnel, we’re very much looking forward to going out on the test track to start tuning the chassis,” says Kullig.

Within a few hours, all ten units of the Centodieci were sold out at a net price of eight million euros. The highly exclusive, hand-crafted small series will be delivered to customers next year.