The esteemed Italian fashion house, Brioni, recently unveiled its spring-summer 2023 campaign featuring brand ambassadors Jude Law and his son, Raff Law. The new campaign showcases intimate and relaxed images that highlight the familial bond between the father-son duo. Photographer Annemarieke van Drimmelen captured the photos in Los Angeles, focusing on the simple yet priceless moments shared by the Law family.

In the campaign, Jude and Raff Law are seen sporting Brioni’s latest collection, which includes elegant pastel-toned tailored pieces in pink and light blue, as well as leisurewear that exudes comfort and relaxation. The garments are designed to move effortlessly with the body while maintaining the brand’s signature attention to detail and superior craftsmanship.

This collaboration is not the first time Jude and Raff Law have worked with Brioni. The Law family previously collaborated with the brand for a campaign documenting their first on-stage performance together. The second advertisement showcased the duo’s natural charisma on and off the stage. In the latest campaign, Brioni aims to portray the father-son relationship in a more personal and emotional light, emphasizing the importance of cherishing time spent with loved ones.

Norbert Stumpfl, Brioni Design Director, expressed his excitement about the latest campaign, stating, “This campaign captures the essence of father and son intimacy in a new light. We wanted to convey how much beauty can be found in cherishing time together, showing how Brioni can be part of your life, elevating each moment.”

Jude Law also shared his thoughts about the campaign: “It has been a pleasure to continue our relationship with Brioni. I loved the collection and the pieces we had the opportunity to wear. I particularly enjoyed capturing those moments with Raff and again with Annemarieke.”

Raff Law echoed his father’s sentiments, expressing his appreciation for being part of Brioni’s vision for the past three seasons. He said, “It has been such an interesting experience exploring the personal side of our relationship on camera, and we really do feel like part of the Brioni family.”

With this latest campaign, Brioni once again demonstrates its commitment to excellence in fashion and its belief in the power of authentic emotions and human connection.

BRIONI: A LEGENDARY HISTORY OF ELEGANCE AND CRAFTSMANSHIP

Brioni, the esteemed Italian fashion house renowned for its exquisite tailoring and timeless elegance, proudly traces its origins back to 1945. Founded by master tailors Nazareno Fonticoli and Gaetano Savini, Brioni quickly gained a reputation for its exceptional craftsmanship, impeccable attention to detail, and unrivaled quality.

Throughout its storied history, Brioni has dressed numerous iconic figures, from world leaders and Hollywood stars to cultural icons and business magnates. The brand’s commitment to excellence and its unwavering dedication to the art of tailoring have solidified its position as a symbol of sartorial excellence.

Brioni’s journey began in Rome, where Fonticoli and Savini opened their first atelier. The duo’s vision was to create garments that combined traditional Italian tailoring techniques with modern sensibilities, resulting in a unique fusion of elegance and innovation. Their pursuit of perfection led them to develop Brioni’s signature silhouettes, characterized by meticulous handwork, luxurious fabrics, and a flawless fit.

In the 1950s, Brioni became renowned for its pioneering efforts in menswear, introducing the concept of the “ready-to-wear suit.” This innovation allowed men from all walks of life to experience the impeccable tailoring and impeccable style that were once reserved for bespoke garments. Brioni’s ready-to-wear suits showcased the brand’s meticulous craftsmanship and attention to detail, delivering unparalleled elegance and sophistication.

Over the years, Brioni expanded its offerings beyond tailored suits, introducing a range of luxury menswear and accessories. From shirts, trousers, and outerwear to footwear, leather goods, and eyewear, each Brioni creation exemplifies the brand’s commitment to quality, style, and refinement.

Brioni’s influence extends beyond the realm of fashion. The brand has been featured in numerous films, further cementing its association with timeless elegance and classic menswear. From James Bond to Hollywood leading men, Brioni has dressed some of the most iconic characters in cinema, solidifying its status as a symbol of sophistication and discerning taste.

Today, Brioni continues to captivate discerning gentlemen around the world with its bespoke and ready-to-wear collections. The brand’s commitment to preserving the heritage of Italian craftsmanship while embracing innovation ensures that each garment is a testament to the artistry and excellence that define Brioni.

As Brioni looks towards the future, it remains dedicated to upholding its legacy as a purveyor of timeless style and unparalleled craftsmanship. With a commitment to sartorial refinement and an unwavering passion for the art of tailoring, Brioni is poised to continue shaping the world of luxury menswear for generations to come.

For more information, please visit www.brioni.com.