Tag Archive for: Bugatti

An era ends: Achim Anscheidt passes the baton at BugattiBugatti Director of Design, Achim Anscheidt has retired from his role, bringing an end to 19 years of his personal oversight of the stylistic evolution of the Bugatti brand. Anscheidt will remain a senior advisor to Bugatti Rimac CEO, Mate Rimac, as the brand prepares to unveil the new hybridized Chiron successor. Achim’s long-standing deputy, Frank Heyl, becomes the new Bugatti Director of Design.Anscheidt, the son of three-time motorbike racing world champion Hans-Georg Anscheidt, started his car design career after being a motorcycle stunt acrobat until his early twenties.

He grew up surrounded by the sounds and smells of motorsport, and had a natural talent for art and perspective drawing. Eventually he combined the two at ACCD in Pasadena, graduating in 1993 and moving into a junior designer role at Porsche Design Weissach. Three years later, he was chosen to lead the Volkswagen Group’s advanced design operations in Barcelona and Berlin at a time when Bugatti was also under VW Group ownership.In 2004 Anscheidt became Design Director at Bugatti, when the Veyron design was mostly finalized but a rapid stylistic development of the product portfolio needed to be undertaken. With Anscheidt’s guidance, models like the Veyron Grand Sport Vitesse and Veyron Super Sport became icons of performance. And with special edition models like the innovative Veyron L’Or Blanc with its porcelain applications, the Veyron Edition Hermès and the Legend Editions, Anscheidt and Bugatti pioneered new levels of bespoke craftsmanship. The brand grew in stature and in sales exponentially with Anscheidt’s collaborative influence.

Mate Rimac, Bugatti Rimac CEO said: “Since engaging in my role at Bugatti a couple of years ago, it was obvious that Achim was a crucial component in establishing the next generation of Bugatti hyper sports cars, so I sincerely encouraged him in 2021 to remain with Bugatti for a further three years before retiring. Not only has he very successfully led the stylistic development of a manufacturer renowned for some of the most beautiful cars in the world, but he has also evolved the brand into a true automotive luxury pioneer. His attention to detail and dedication to perfection extends to almost every part of Bugatti today; the visual quality perception, the consequent material philosophy, our communications with our customers and everything else in between. He has ensured that every interaction an individual has with our brand is incomparable by design.

“Achim’s understanding of the Bugatti identity, handed down from our founder Ettore and in the beautiful designs of his son Jean, is unrivalled, and his last commitment to Bugatti was to finalize the design of our next-generation hyper sports car. Without saying too much, it’s Achim’s masterpiece and the most beautiful and authentic evolution of Bugatti I could have imagined. It’s an honor to have Achim continue to develop the brand as our advisor, and with the stunning work that Frank Heyl has already undertaken, the future of Bugatti design is in the very best of hands.”

Christophe Piochon, President of Bugatti Automobiles, said: “Designing a Bugatti is a skill that only the very best can achieve. Not only do you have the enormous weight of a century of iconic automotive masterpieces on your shoulders, but you also have the complexities of millimeter-perfect packaging and extreme aerodynamic and thermodynamic requirements. To create a car around the W16 engine, and one capable of world record speeds requires a huge amount of balancing aerodynamic forces and active temperature handling. Achim has a very natural technical understanding all these demands, able to craft beauty from necessity.”

Achim Anscheidt said: “When I first arrived at Bugatti, I was inspired to make the famous Bugatti patrons of the past proud – especially Ettore Bugatti and his son Jean, but also Romano Artioli and especially Ferdinand Piëch. Jean was such a visionary of style design and for his life to have been cut so sadly short served as the catalyst for me to evolve the brand in his stylistic vision. I wanted to develop modern day Bugatti into a crowning jewel of brand perception and unique automotive excellence.

“The Veyron, the Chiron and the successor to the Chiron all share this one thing: they are not racecars for the road, they are the pinnacle of Grand Tourisme development, they are an intriguing mixture of a nimble Type 35, the luxury of the Type 41 Royale and the peerless elegance of the Type 57 SC Atlantic.

“I will be forever grateful for having been a part of this incredible developing Bugatti journey, the best is still to come, and I’m truly thankful to all who supported the brand and our design department to help us evolve the brand to a place where I know Ettore and Jean would be proud.”

THE BUGATTI DESIGN DNA
Under Achim’s careful guidance, modern day Bugatti design has evolved to spark a sense of wonder and joy into anyone that is lucky enough to discover one on a public road. Deliberately elegant, sovereign and free from overly aggressive lines, a Bugatti should evoke the same sensation as seeing a genuine and unique artwork. An automotive contrapost of beauty and beast and of utmost quality perception, visible in the refined reflections on the sculpted organic bodywork.

This is the overarching character upon spotting a Bugatti; something almost indescribable that creates a charming moment of automotive excellence with onlookers. But of course, it must also be recognizably Bugatti, and Achim has defined core elements that feature in some way in every model he has designed, including those still to be revealed.

A Bugatti has a distinct and unmistakable DNA. The horseshoe grille is the most precious brand identification symbol, as is the duotone split, used so effectively by Jean Bugatti on his Type 57 creations. The so-called ‘Bugatti Line’ creates a worldwide instantly recognizable sideview profile for every modern-day Bugatti, subtly developed over time to suit each individual Bugatti creation. And an expressive centre line, that traces from the arching crown of the horseshoe grille, across the top of the car flowing into the rear, is a subtle homage to the full-length fin, originating from the purpose-driven famous rivetline of the Type 57 SC Atlantic.

Perhaps most crucially of all, Bugatti design DNA should be ideally created in healthy correlation to its performance challenges. Achim’s philosophy has always been that a truly beautiful and authentic car design should not be engineered first then designed later. The technical requirements and the design must be developed at the same time, and that is especially the case with a Bugatti, complete with the enormously complex aerodynamic and thermodynamic requirements. A car that can travel at more than 400km/h, and with 10 separate radiators and a revolutionary 8.0-liter engine must delicately balance downforce, lift and cooling. This is a design vision developed under Achim’s leadership and known as ‘Form Follows Performance.’

Bugatti designers must have a very solid understanding about state-of-the-art automotive engineering, in order to achieve authentic stylistic ‘win–win’ solutions with Bugatti’s ambitious and talented engineers.

Much like a high-end timepiece, every part of this technical design process must be holistically beautiful. Even with the bodyshell removed, a Bugatti should be a work of art, capable of being displayed and appreciated by anyone who beholds it. It is a passionate undertaking of 360-degree beauty in engineering, from the ground-up. Just as it was with Ettore Bugatti and Jean Bugatti, every single component can standalone as an example of design excellence – “Nothing is too beautiful,” as he famously said.

BESPOKE AND THE COACHBUILDING RENAISSANCE
It has always been a part of Bugatti history that cars can perfectly reflect their owner’s exact desires. And even from the early days of the Veyron, Achim worked to push the boundaries of quality perception, precious materials and excellence in craftsmanship to create extraordinary one-off or few-off masterpieces.

This era of individualization began with the Veyron Pur Sang – a favorite of Achim’s as the first of its kind, but also for its pure and authentic materiality. Essentially an unpainted Veyron – with a visible carbon fiber monocoque and pure polished aluminum – it was a visual representation of Bugatti’s dedication to authenticity in materials. If something looks like carbon fiber, or titanium, or leather or aluminum, then it always is. Achim calls this: ‘What you see is what you get.’

In collaboration with famous brands and organizations, Achim oversaw projects that would push the limits further still. The Veyron 16.4 Grand Sport L’Or Blanc featured porcelain highlights as part of a design that mimicked the light reflections over the exterior body. The Veyron FBG Par Hermès was created in partnership with one of the world’s most famous luxury houses, featuring bespoke exterior touches and numerous interior additions, designed from scratch in the Hermès workshops in Paris.

With the evolution from Veyron to Chiron1, Achim’s design team pioneered a resurgence of the coachbuilding tradition that produced some of the most beautiful Bugatti cars ever to have existed. The modern-day coachbuilding era of Bugatti, all using variants of the Chiron powertrain and chassis, has led to the creation of design icons like Divo2, Centodieci3, the unique La Voiture Noire4, the Bolide5, the Mistral6.

BUGATTI UNSEEN
Although much of Achim’s design work is available for the world to see, a huge amount remains hidden. But designs and ideas are constantly reassessed, able to be reinterpreted in a timeless way for the modern era.

At many points in his career, Achim explored a second model line for Bugatti. In 2009, the Galibier – a four-seat Grand Tourisme – was revealed as a potential future model to join the Veyron. And then in 2015, a design for a V8-powered coupé in the style of the legendary Type 57 SC Atlantic was publicly featured. Neither made it to production, but it remains Achim’s wish that new model lines can still be created in the spirit of Jean Bugatti.

Famously, Jean Bugatti’s Type 57 generated many different coachbuilt body styles, including the four-seat Ventoux, the sweeping two-seater Atalante, the iconic Atlantic and convertible Tourer variants.

IN ORDER TO LOOK FORWARD, YOU MUST LOOK BACK
With an envious back-catalogue of revered automotive designs, Achim’s challenge for modern Bugatti design has been to capture the essence of what made those cars so timelessly elegant, without creating a retro pastiche.

It’s important to understand what the nucleus of the Type 35 is, or what the defining characteristics of the Type 57 SC Atlantic are. Only with a true understanding of these designs is it possible to design something that doesn’t mimic them, but recaptures their beauty for an entirely new era of cultural development and brand value.

A Bugatti would never directly copy, for example, the riveted body panels of the Type 57 SC Atlantic, but it would find inspiration in their purpose. The rivets were a functional performance decision for the Atlantic, beautiful because of their innate sense of purpose. In modern-day Bugatti, this ethos continues.

Much of this stems from the history of Bugatti as a brand born from a family of artists, and a brand with family values, with a passion for racing and a dedication to perfection. Today, these values continue to inspire Achim, instilled into every member of the design team and hard-wired into every Bugatti design. These are the foundations on which the next chapter in Bugatti design will be built.

PASSING THE TORCH
Achim now passes the torch of Bugatti design to Frank Heyl, having overseen the meticulous development of the Chiron successor and further products. His vision for the future of Bugatti – developed with Mate Rimac – is in place until around 2030. So passionate is Achim, that only with complete confidence in having secured a bright future for the brand, is he able to step back from his role. The successor to the Chiron has been undergoing its design process for over two years already and will be revealed only in 2024 before its launch in 2026.

With the imminent design future of Bugatti secured under his leadership, Achim can confidently hand over the reins to his long-time deputy Frank Heyl. The 44-year-old graduated in vehicle design from the Royal College of Art in London and worked at various manufacturers before kickstarting his career at Bugatti in 2008. At Bugatti he was involved in the design of vehicles including the Veyron Supersport, Vision Gran Turismo, Chiron and Divo. He was appointed Head of Exterior Design in 2014 and promoted to Deputy Design Director in 2019. Frank will lead the Bugatti design team, working hand-in-hand with the Bugatti Rimac design and engineering facility in Berlin, which is overseen by Jan Schmid and the Zagreb operation, headed by Ignacio Martinez.

Incredibly fast. Uncompromisingly extreme. A hyper sports car like no other. The vision of creating the ultimate track-only Bugatti is even closer to reality: having finalized its design and built the first prototypes, the Bolide is now proving its advanced aerodynamic capabilities during high intensity testing at some of the most dynamically challenging racetracks. The results, so far, have been breathtaking.

Incredibly fast. Uncompromisingly extreme. A hyper sports car like no other. The vision of creating the ultimate track-only Bugatti is even closer to reality: having finalized its design and built the first prototypes, the Bolide is now proving its advanced aerodynamic capabilities during high intensity testing at some of the most dynamically challenging racetracks. The results, so far, have been breathtaking.

FUEL CONSUMPTION AND EMISSIONS

  • 1 BOLIDE: THIS MODEL IS NOT SUBJECT TO DIRECTIVE 1999/94/EC, AS TYPE APPROVAL HAS NOT YET BEEN GRANTED.

The most ambitious endeavors are often born from the purest ideas, and in the Bolide1 the aim has been unambiguous from the start: to create the lightest car possible, reduced to the essentials, around the iconic quad turbo 8.0-litre W16 engine. The appeal was obvious, sparking huge customer interest globally, and prompting Bugatti to produce a limited run of just 40 units. Two-and-half-years after the Bolide concept was unveiled and after countless simulated laps, the car is now being refined on real, revered racetracks as part of an uncompromising test program that focuses on realizing top motorsport levels of performance.

The tests are exhausting and relentless, as must be the case for a car of this nature, delivering 1,600 PS and a dry weight of only 1,450 kg, in the process achieving an unprecedented weight-to-power ratio. Lap after lap is being spent pushing the Bolide to the very limit in pursuit of achieving the optimum handling performance, but in line with Bugatti’s philosophy that the two-seater must be manageable for drivers of all abilities.

Among the keys to this is ensuring the correct level of downforce, and that has been one of the priorities of Bugatti’s expert engineering team. Challenging turns and straights are providing final validation points after months of complex development work focused on the aerodynamics that saw simulations created on some of the world’s most revered racetracks – all with very different characteristics – to tune the Bolide as close as possible to its physical limits. Christian Willmann, Chief Engineer for the Bolide, explains: “This extensive aerodynamic work usually only takes place in the top level of motorsport, but has allowed us to meticulously develop the Bolide for ultimate performance and drivability.”

The effort has paid off: the demanding program, which is ongoing, is demonstrating the extreme cornering speeds the car is capable of, with up to 2.5 G possible laterally and nearly three tons of downforce generated depending on the speed – testament to the groundbreaking aerodynamics, wide track, low center of gravity and mighty 16-cylinder powertrain.

The extraordinary performance the Bolide is delivering demonstrates Bugatti’s unrelenting commitment to the bespoke treatment required for a car of this type. This is evident at the front, where a front diffuser has been developed to improve drivability. The air flowing in is compressed under the front splitter, and then expands under the diffuser, creating suction that pulls the Bolide downward. At the same time, the diffuser is also able to direct the passing air to the left and right until it exits behind the front tires.

A number of other technical innovations are also integral to the Bolide’s performance. Specially designed air curtains in front of the front wheels help the air to flow perfectly around the car, reducing overall drag. Winglets on the outer edges of the front splitter develop a spiral air flow, generating a vortex that energizes the air flow to the diffuser, helping to improve rear downforce. And the narrow cab allows ideal airflow to the side intercoolers, where large inlets and deep shafts help to ensure an optimum operating temperature for the engine. Even the wing mirrors have been precisely designed to exact specifications to divert air towards the intercoolers, increasing their efficiency.

But it’s not just the increased efficiency that led to Bugatti’s decision to incorporate a physical rear view mirror rather than a camera system. Physical mirrors allow drivers to estimate distances between other cars more quickly, which is important on a track. “It is these small but crucial details that will allow a Bugatti Bolide driver to have a holistically fulfilling circuit experience,” says Frank Heyl, Deputy Design Director at Bugatti Automobiles. “Design and technology flow into one another in the Bolide. Every technical consideration has been translated directly into an aesthetic design. The Bolide perfectly demonstrates how a symbiosis of design and technology can work in synergy and in harmony.”

The highly focused Bolide performance tests are proving crucial for assessing the hyper sport car in action in real time on the track. Many of the highly technical and innovative solutions employed on the Bolide as part of its intense motorsport-focused testing program – ensuring the car delivers outstanding peak performance – were first created and tested virtually via advanced simulation methodologies. One such example of this seamless Bugatti virtual to real-world tech development and transition process relates to the geometry of the Bolide’s front splitter, which was meticulously optimized across several design iterations during advanced simulation R&D cycles.

The challenge was to ensure that the front splitter always performs optimally in all driving conditions. This was especially the case for when the Bolide switched between varying driving environments, such as rapid straight-line driving into hard braking. The nose of the Bolide lowers when the driver brakes hard, allowing the front splitter to be even closer to the ground which in turn creates even more downforce. However, for a car of this stature to be easily controllable on track, it’s important not to create too much downforce at the front when braking in order to maintain aero balance. As with every other facet of the Bolide, meticulous attention to detail and an unrelenting strive for perfection was undertaken by the Bugatti engineering team to optimally shape and hone the front splitter until the aero balance was perfect, even under the most extreme conditions.

The same intricate process also informed the precision engineering advancement of the Bolide’s rear wing, which can be adjusted according to each track’s specific characteristics. To set the car up to the exacting needs of the driver, the Bolide’s highly focused aero package can be adjusted to the precise correct balance between downforce and drag, allowing each of the Bolide owners the unique opportunity to drive and experience a car with top motorsport level of performance on the racetracks of the world.

First deliveries of the Bolide will commence in 2024, with production limited to just 40 units at a net unit price of four million euros each.

Known for their unwavering and uncompromising commitment towards excellence, Bugatti and Binghatti – two visionary brands – have unveiled their first collaboration: a ground-breaking real estate development in the heart of Dubai. The project was revealed at the Coca-Cola Arena in Dubai on May 24th, 2023 by Mate Rimac, CEO of Bugatti Rimac, and Muhammad BinGhatti, CEO of Binghatti.

Bugatti Residences by Binghatti – the first-ever Bugatti Residences in the world – is located in the prime area of the Business Bay in Dubai. The collaboration between the two revered brands aims to depict synergies that achieve unparalleled excellence.

Drawing upon the rich and diverse creative heritage of both brands, the Bugatti and Binghatti collaboration project has at its nucleus a meticulously designed structure featuring a distinctive façade complemented by intricately designed interiors. With its serene undertones, the hyper-form will juxtapose the city’s bustling energy – a retreat in the heart of the metropolis.

The design of Bugatti Residences reflects the iconic brand elements and luxury design innovations of Bugatti, merging these values cohesively with Binghatti’s expertise in creating a phenomenal architectural masterpiece. Bugatti Residences will feature a collection of 171 Riviera Mansions and 11 Sky Mansion Penthouses, each of them being absolutely unique with bespoke curated layouts. The first Bugatti residence is also designed with peerless luxurious amenities, including a Riviera-inspired beach, private pool, jacuzzi spa, fitness club, chef’s table, private valet, private members club and two garage-to-penthouse car lifts. The residence also features a host of high-end and tailored services dedicated to its residents, including bespoke chauffeur and concierge services.

Unmatched craftsmanship and exquisite finishes that set a new standard for opulence will be at the heart of the living spaces curated for Bugatti Residences, ensuring that the “Art of Living” is reimagined for a contemporary defining era. Both penthouses and mansions offer spacious living areas adorned with the finest material selection the world has to offer. The Bugatti Residences carry a seamless blend of comfort, functionality and elegance that reflect Bugatti and Binghatti’s pre-eminence in design.

The two brands have integrated the distinctive flair of the French Riviera into every aspect of the development. Starting from the very moment of setting foot within the residences, a sense of exuberance takes hold, transporting residents to the inspiring region that has long captured the hearts of connoisseurs of refined living. In the same way that Bugatti has translated the beauty and sophistication of French luxury into the design of its hyper sports cars, Bugatti Residences brings the breeze and feel of the French Riviera into this private oasis. In its organically sculpted design, Bugatti Residences by Binghatti manifests the beauty of the Riviera’s spirit and flair.

BUGATTI BOLIDE ENTERS NEXT PHASE OF TESTING

When the Bolide was first revealed as a thought experiment in late 2020, it presented a vision of a lightweight, track-only hyper sports car delivering incomparable performance, built around the iconic W16 engine. That ambitious dream is being transformed into reality, as the Bolide prototype begins its next phase of development testing.

At The Quail, A Motorsports Gathering in August 2021, Bugatti announced that the Bolide1 would be developed for a limited production run of just 40 units. Centered on the premise of creating the ultimate track-only Bugatti and set to be the most uncompromising model to ever emerge from Molsheim, it represents an entirely new level of engineering, aerodynamic and technological innovation.

For the Bolide, Bugatti started with the quad-turbo W16 engine, and then built the lightest possible car around it. Its minimal bodywork is designed carefully to leverage maximum downforce, most efficient cooling and exceptional power-to-weight ratio. In its final form, the Bolide is expected to deliver 1,600 PS and a dry weight of only 1,450 kg to better the magical 1:1 ratio.

Christophe Piochon, President of Bugatti Automobiles, said: “The Bolide is treading new ground for Bugatti. Never before has such a powerful engine been paired with an ultra-lightweight design to create a track car that delivers motorsport levels of performance. Almost every component has been analyzed and redesigned to ensure Bolide is as light, capable and reliable as our strict targets require it to be. The next phase of development is a major milestone in the creation of a car that takes Bugatti’s “form follows performance” philosophy to a new level.”

Creating the Bolide is a case of bespoke craftsmanship. Although the engine may be familiar in its layout and capacity, it is integrated into the Bolide in a fully different way. A newly shaped carbon monocoque compared with Chiron2 meant re-engineering many components, including cooling, transmission and suspension, each of which now had to be packaged within the incredibly compact and aerodynamic design of Bolide, with a matter of millimeters to spare. With new engine mountings, the suspension of Bolide’s drive unit is three times stiffer than the Chiron’s. Together with the uniball suspension bearings, the Bolide gives the driver even more precise feedback. The Bolide also uses 3D-printed titanium rockers to help create intricately shaped and lightweight components.

The engine itself is central to the Bolide experience, but subtly adapted for this car’s unique character. It always operates on all four of its turbochargers – perfect for the racetrack where engine revs are consistently high, but also for weight and packaging reasons. The team has tuned the engine to deliver higher revs per minute and successfully paired it to a modified transmission designed to deliver even sharper performance.

The braking system offers entirely new levels of performance and innovation. In the Chiron, the brakes are an effective and long-lasting carbon ceramic system but the Bolide uses even more heat-resistant carbon-carbon brakes. These must be thoroughly warmed before they reach their peak effectiveness so Bugatti engineers designed completely new calipers that would more efficiently generate and absorb heat. With 18-inch tires, 390 mm brake discs were created and a carbon cover placed on each wheel to help protect the rims from the extreme heat generated by the brakes.

Befitting its status as a track car with the performance of a top-level motorsport machine, the Bolide is fitted with slick tires which – at the rear – can only be found on LMDh vehicles racing in the FIA World Endurance Championship. Thanks to tire manufacturer Michelin’s long-standing partnership with Bugatti, these tires can be used for the Bolide.

First deliveries of the Bolide will commence in 2024, with production limited to just 40 units at a net unit price of four million euros each.

Asprey-Bugatti-Egg

THE ASPREY BUGATTI EGG COLLECTIO

Bugatti and Asprey announce a limited-edition collection of precious metal objet eggs. Designed by Asprey Studio, the Royale Edition of the new Asprey Bugatti Egg Collection brings together timeless creations of the Bugatti family with Asprey’s heritage and craftsmanship.

 

Carlo Bugatti, Ettore Bugatti’s father, once said: “The purest perfect shape of nature is the egg.” These words inspired the next evolution of a partnership between Bugatti and Asprey that began in early 2022, allowing the luxury brands to work in both the physical and digital realm. The limited-edition collections are backed by blockchain and created by using Asprey Studio’s cutting-edge production techniques and materials. The Asprey Bugatti Egg Collection will be produced both as physical objet and NFT generative artwork. It will be the first ever collection by two luxury brands using a state-of-the-art technique of inscribing digital content on the Bitcoin blockchain, ensuring the artwork will last indefinitely.

The Royale Edition of the Asprey Bugatti Egg Collection echoes not only Carlo’s musings, but also Bugatti’s distinctive horseshoe grille, which was designed by Ettore in honor of his father’s love of flowing curved shapes, like the egg.

The eggshell of the Royale Edition, made from carbon fiber and intricately crafted into the perfect egg shape during a long and complex process, is completely free from disproportion or imperfection. It’s encased within a sterling silver diamond weave lattice, gently angled downwards to a curved base portraying movement and echoing Asprey’s heritage in jewelry as well as the ornate furniture designs of Carlo Bugatti and the Art Nouveau, an era significant to both brands.

The surface of the egg itself displays a “Dancing Elephant” motif, recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. It was this work of art that adorned the bonnet of the Bugatti Type 41 Royale, renowned as the most luxurious car ever created. In order to recreate the sculpture in perfect detail, Asprey Studio travelled to the home of Bugatti in France to accurately 3D scan the bonnet mascot of one of the few remaining Type 41 Royale cars. The sculpture was then recreated in minute detail by Asprey’s expert silversmiths.

The intricate lattice and carbon fiber shell opens with a complex hinged diamond door to reveal a scene of the Chateau Saint Jean – the iconic home of Bugatti in Molsheim – in front of which is a sterling silver stylized Bugatti Type 41 Royale Esders, removable should the owner wish.

Ali Walker, Chief Creative Officer at Asprey Studio said: “We are proud to present the Asprey Bugatti Egg Collection, not only does this push the boundaries on a production level, but the generative art coded by our strategic partner and Bitcoin experts Metagood using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.”

Wiebke Ståhl, Managing Director at Bugatti International said: “Ettore Bugatti believed in aesthetic engineering, creating art out of each component of his vehicles. He saw the world through the eyes of an artist, taking inspiration from the work of his creative family. We maintain these values to this day at Bugatti, working closely with our partners like Asprey to create objet d’art in the vision of our founder. The creation of the Asprey Bugatti Egg Collection is a wonderful homage to our history and the creations of Ettore, designed with the pioneering spirit and attention to detail that led to his brand becoming revered throughout the world.”

The collection will coincide with the opening of the Asprey Studio Gallery in Mayfair in April 2023.

To order or enquire please visit www.aspreybugatti.com.

BUGATTI W16 MISTRAL DESLUMBRA EN SINGAPUR

Ubicada en el estrecho entre el Océano Índico y el Mar de China Meridional, la isla de Singapur, junto con sus 64 ensenadas más pequeñas, es un centro espiritual donde el este se encuentra con el oeste, la naturaleza se encuentra con la tecnología y donde el pasado se entrelaza con el mañana.

En una ciudad de edificios imponentes, obras maestras arquitectónicas y patrimonio atemporal, el W16 Mistral1 se integra a la perfección. En este sentido, y al igual que Singapur celebra su herencia dentro de un entorno implacablemente modernizado, el equipo de diseño de Bugatti se inspiró en la elegancia atemporal del Type 57 Roadster Grand Raid de 1934 en su diseño del W16 Mistral.

Conocida como la ‘Ciudad Jardín’, Singapur personifica el espíritu de latitud, formando una unión irresistible con la libertad total y el sentido de la aventura que proviene de estar al volante del último roadster de Bugatti. Mientras estuvo en la isla, el W16 Mistral se detuvo en lugares icónicos y sitios venerados, conectando acertadamente el hiperdeportivo con su preciado entorno. El icónico Gardens by the Bay, la enorme obra maestra de excelencia hortícola de renombre mundial en Marina Bay Waterfront se ha convertido en una parte esencial de la experiencia de Singapur, con el parque natural de biodiversidad de 250 acres.

El bullicioso Distrito Central de Negocios, un centro financiero de Asia, consta de imponentes rascacielos que se sientan armoniosamente uno al lado del otro con el tranquilo entorno natural de Singapur. Lo viejo se encuentra con las noticias, el este se fusiona con el oeste; el Templo de la Reliquia del Diente de Buda y la Sala de Conciertos Victoria contrastan maravillosamente parte de la diversidad que hace de Singapur una isla especial y única. El W16 Mistral, tan diverso en carácter y capacidad, encaja a la perfección aquí.

Kostas Psarris, Director Regional, Oriente Medio y Asia de Bugatti, dijo: “El mundo ha mirado con admiración cómo Singapur ha desarrollado una economía tan fuerte y se ha convertido en un lugar verdaderamente envidiable para vivir, y no sorprende que ahora sea el hogar de tantos individuos de patrimonio neto ultra alto. Sabemos por nuestra sala de exhibición recientemente inaugurada que hay un gran interés en Bugatti en el sudeste asiático, por lo que es un verdadero privilegio poder traer el W16 Mistral aquí. Al igual que con el propio Singapur, este increíble automóvil demuestra que no hay límite para lo que se puede lograr cuando existe un deseo insaciable de triunfar”.

La última parada del W16 Mistral en la ciudad fue para un evento privado para clientes en el Bugatti Singapore Showroom . Inaugurada en 2021 como parte de una asociación con Wearnes, un minorista líder en automóviles de lujo establecido en 1906, la hermosa sala de exposición inmersiva fue el lugar de exhibición ideal para el W16 Mistral, con muchos invitados asombrados por el diseño elegante y atemporal del roadster.

Los 99 ejemplares del W16 Mistral se vendieron antes de que se revelara formalmente, y las personalizaciones comienzan este año, con entregas previstas para 2024.

El Bugatti W16 Mistral captura el corazón y el alma de Singapur, una ciudad estado futurista e influyente inmersa en una cultura llena de tradición y valores.

CONSUMO DE COMBUSTIBLE Y EMISIONES

  • 1 W16 MISTRAL: ESTE MODELO NO ESTÁ SUJETO A LA DIRECTIVA 1999/94/CE, YA QUE AÚN NO SE HA OTORGADO LA HOMOLOGACIÓN.
BUGATTI Eyewear

BUGATTI y el legendario diseñador óptico Larry Sands lanzan la primera colección de gafas Bugatti

Lanzado en un prestigioso evento privado en el hotel Principe di Savoia en Milán, Italia, Collection One reúne la esencia de la marca Bugatti como el pináculo en lujo, rendimiento y diseño de automóviles con el genio de Larry D. Sands, un pionero del pensamiento libre en el espacio de la moda óptica.

 

El conjunto de nueve estilos que consta de 37 piezas disponibles en diferentes materiales, que incluyen paladio, plata de ley 925, fibra de carbono y ébano de Macassar, combina herencia con modernidad, brindando una identidad visual que es estimulada por lenguajes de diseño icónicos pasados ​​​​y presentes de Bugatti, pero reinterpretada en forma estética óptica contemporánea que encarna el mundo del mañana. Inspirándose en la visión de Ettore Bugatti: “Si es comparable, ya no es Bugatti”, Collection One captura y transfiere con éxito los valores fundamentales de Bugatti a piezas de gafas exclusivas que están a la vanguardia de la moda, creando accesorios deseables y lujosos. Dichos sellos distintivos solo pueden ser imaginados, formados y luego realizados completamente por un verdadero líder en su campo respetado,

Decir que Larry es un creador de tendencias en el mundo de la moda óptica sería quedarse corto; su carrera, que abarca más de 60 años, es legendaria y ayudó a dar forma, crear y ejecutar una gama increíblemente amplia de piezas y colecciones de anteojos para las principales casas de moda y marcas de anteojos.

“Cuando recibí la llamada de Bugatti, me sorprendió un poco, pero que el fabricante de automóviles más poderoso y lujoso del mundo se acercara para crear sus gafas fue un honor”, ​​dijo. “Todo lo que hago es inesperado, y Bugatti Eyewear es uno de mis trabajos más inesperados hasta el momento. La expectativa es enemiga de la creatividad”.

La síntesis creativa entre Larry y Bugatti para crear gafas que se mantuvieran fieles a la visión de Ettore tardó dos años en completarse. Aprovechando la alquimia que puede surgir cuando dos visionarios pioneros trabajan juntos, Collection One va más allá de las normas y límites de diseño actuales.

Se desarrollaron y emplearon materiales y técnicas de fabricación nunca antes vistos en la industria de las gafas para crear la Colección One. Cada pieza está meticulosamente elaborada en Japón, con adornos de plata de ley 925 sólida con oro genuino de 18 quilates y paladio; los materiales más caros del mundo.

El uso de la deposición de vapor positivo (PVD), un proceso en el que un material sólido se vaporiza al vacío y se deposita sobre la superficie del producto, es otro avance clave para la industria de las gafas que se empleó con éxito por primera vez durante la creación de Collection One. . El PVD actúa como un revestimiento similar al diamante, una superficie que es altamente resistente al desgaste y también se utiliza en el desarrollo y la producción de automóviles Bugatti.

El uso de fibra de carbono y ébano de Macassar es otra iteración de diseño impecable que rinde homenaje a los automóviles de Bugatti, al igual que el uso del famoso esmalte rojo Macaron. Un intrincado núcleo de alambre personalizado, desarrollado en láminas para reflejar el patrón de parrilla atemporal que adorna el radiador en forma de herradura de cada auto hiperdeportivo Bugatti, forma una fusión exquisita del ‘entonces’ y el ‘ahora’ en cada uno de los 37 ejemplos.

Wiebke Ståhl, Director General de Bugatti International, agregó: “La decisión de asociarnos con un artista tan auspicioso, venerado y experimentado como Larry Sands es testimonio de nuestros ideales de diseño compartidos y la visión de una calidad sobresaliente para lograr productos verdaderamente icónicos. La creación de estas nuevas gafas de lujo también es clave para nuestra cartera, ya que cierra una brecha estratégica en la colección de estilo de vida de la marca diversificada Bugattis; ¡No podría estar más emocionado de lanzar finalmente nuestras nuevas gafas Bugatti !

Collection One se exhibió en la MIDO Optical Trade Show el 4 de febrero de 2023 en Milán, Italia, y estará disponible en boutiques muy exclusivas. Precios minoristas desde $ 1,295 hasta $ 15,000. Próximamente habrá más información disponible en www.bugattieyewear.com .

Más información: Jean Bugatti

Bugatti Reveals ƎB.03 Edition with Champagne Carbon, Inspired by Bolide

The latest collaboration between Bugatti and Champagne Carbon – the ƎB.03 Edition – is tied inextricably to Bolide, the most extreme Bugatti creation ever. A bespoke dual-tone carbon fiber bottle, containing a powerful and expressive vintage Blanc de Blancs, is the perfect pairing to Bugatti’s latest hyper sports car.

The Bugatti Bolide1 is envisioned as the ultimate driving machine; the distillation of the brand into its purest and most authentic form. A track-only production car unlike anything else. Now, Champagne Carbon has revealed Bolide’s perfect pairing: the ƎB.03 Edition.

The new champagne is the latest result of a partnership between Bugatti and Champagne Carbon, first established in 2018. The debut creation, champagne ƎB.01, arrived as a celebration of Bugatti’s 110th anniversary, bringing a blend of 90% Chardonnay and 10% Pinot Noir in a bottle wrapped in blue-tinted carbon fiber. The ƎB.02 was the second development of the partnership, marking the anniversary of the Chiron Super Sport 300+2 breaking the magical 300 mph barrier. Contained within the carbon fiber wrapped bottle – finished in black and orange – was a 2006 Blanc de Blancs Grand Cru.

Inspired by the Bolide’s unprecedented driving experience and design, the ƎB.03 Edition boasts a dual tone exterior, comprising of both blue and black carbon fiber – a first within the Champagne Carbon For Bugatti Collection. The Bolide’s striking ‘X’ design motif, which dominates both the front and rear of the car, is hallmarked on both the right and left side of the ƎB.03 bottle.

The contents of the bottle – a vintage 2013 Blanc de Blancs – is the result of a cold and wet winter in 2013, followed by a cool spring and a late grape harvest. Such conditions produce an intense and fresh wine, with good acidity and excellent ageing potential.

Alexandre Mea, CEO at Champagne Carbon, said: “This creation, Champagne Carbon ƎB.03, is a breathtaking technical accomplishment. For the first time we have managed to combine two colors of fiber in one bottle. A complete piece of art made by our master craftsmen. The black fiber base perfectly contrasts the main body of the bottle, an intense sky blue. On the champagne side, this 2013 vintage brings with it initial scents of citrus, followed by aromas of spring flowers. Then a growing intensity toward yellow citrus, toasty notes and aromatic herbs. On the palate it provides an initial intensity, followed by a creamier more velvety texture. The finish reveals hints of acidity. The ƎB.03 will enhance a delicate recipe such as a scallop ceviche, a red tuna sashimi or a filet of Saint-Pierre with citrus fruits.”

Wiebke Ståhl, Managing Director at Bugatti International, said: “The Bugatti Bolide is one of the most special creations to ever have been imagined by our designers and engineers in Molsheim, bringing new levels of innovation and performance to the world of production cars. Like any Bugatti, it is incomparable, and we challenged our partners at Champagne Carbon to create something equally unique in celebration. What they have delivered is a perfect pairing for Bolide; beautiful, rare and with an edgy intensity.”

The Bolide represents the ultimate incarnation of the Bugatti style philosophy of ‘Form follows performance’. It’s founded on an uncompromising approach to lightweight construction; everything is optimized and nothing is superfluous. It pays homage to Bugatti’s glorious motorsport past of the 1920s, which was built around lightweight agile cars at a time when most racing cars were enormous powerful brutes.

It sits low to the ground, with sharp edges, extended diffusers and a gaping roof-mounted intake critical for cooling. In combination with the striking rear diffuser, the dominant rear wing results in high downforce and therefore also optimum traction. As with other Bugatti vehicles, the design team opted for a for a dual-tone finish but the proportion of bare carbon fiber is greater than in other Bugatti cars to reflect Bolide’s purity of purpose.

With rarity, bespoke design and purity at the heart of both Bolide and the ƎB.03 Edition, each makes the perfect addition to any Bugatti enthusiast’s collection. The Champagne Carbon ƎB.03 for Bugatti is available to order now.

The legend of “La Voiture Noire” has evolved once more with the sale of a one-of-one sculpture by Asprey and accompanying NFT

Bugatti Asprey “The Black Car” Sculpture and NFT Auctioned

The masterpiece based on Bugatti’s “La Voiture Noire” hyper sports car has been sold for £378,000 (including Buyers Premium) to a discerning buyer along with the sculpture’s accompanying artwork and NFT.

Bugatti Asprey auction result 7

The legend of “La Voiture Noire” has evolved once more with the sale of a one-of-one sculpture by Asprey and accompanying NFT

The legend of “La Voiture Noire” has evolved once more with the sale of a one-of-one sculpture by Asprey and accompanying NFT to a passionate collector for £378,000 in a live auction hosted at Phillips in Berkeley Square, Mayfair. Inspired by the infamous lost Type 57SC Atlantic and its modern-day reimagining, the Bugatti “La Voiture Noire”, Asprey’s studio created a unique gold sculpture and original artwork fused with an NFT.

The auctioning of the inaugural centerpiece of the Bugatti Asprey collaboration attracted international interest at the 20th Century & Contemporary Art Evening Sale, hosted by Phillips Auction House in London on June 30. Over more than two centuries, Phillips has built a reputation as key destination for collectors to purchase the finest contemporary works of art.

The sculpture is being handmade in Asprey’s London workshop over the course of six months by master silversmiths and will be mounted upon a bespoke base finished in the unmistakable colors of Bugatti and Asprey.

Linked to its physical counterpart via a QR code and unique serial identifier, the NFT accompanying this “La Voiture Noire” – inspired sculpture is a valuable digital addition to the physical art piece. As an exclusive option to the buyer, the NFT unlocks the choice of an additional sculpture – an accompanying Noire version – that the buyer can choose to commission if they so wish for an additional cost.

The auctioning of the “La Voiture Noire” sculpture follows extraordinary demand for the series of 261 smaller, exclusive sterling silver sculptures of the Bugatti Asprey collection – each also with a respective NFT – that sold out instantly.

Wiebke Ståhl, Managing Director of Bugatti International, said: “We are delighted to have once again received such international demand for the flagship piece born of our partnership with Asprey of London. The one-of-one “La Voiture Noire” sculpture is an artistic representation of the passion shared by Bugatti and Asprey – a pioneering spirit and eye for perfection in the finest details runs at throughout this chef-d’oeuvre. The new owner of this highly exclusive piece is one of many impassioned admirers of the marque, and is no doubt looking forward to the sculpture becoming a cornerstone of their collection.”

Ali Walker, Chief Creative Officer of Asprey Studio, commented: “The Asprey Bugatti sculpture is a masterpiece that belongs in such a prestigious evening auction of contemporary and modern art. This is a first for Phillips to auction an NFT with a redeemable sculpture and continues the journey of both Asprey and Bugatti to use technology to advance creativity.”

Further details can be discovered at aspreybugatti.com.

Asprey Bugatti 261 collection: https://opensea.io/collection/asprey-bugatti-la-voiture-noire-collection.

Inspired by Light: Bugatti Reveals Two Bespoke Sur Mesure Creations

Inspirado en la luz: Bugatti revela dos creaciones a medida de Sur Mesure

La forma en que los paneles de la carrocería diseñados con precisión de los autos hiperdeportivos de la marca reflejan la luz sigue siendo una fuente de inspiración creativa. Ya sea bajo un vibrante túnel de luz dentro del Atelier mientras los automóviles se someten a una exhaustiva inspección de calidad de la pintura, o bajo la luz moteada de un sol poniente entre las ramas de las palmeras, las formas y los patrones que emergen naturalmente son sorprendentes. Sin embargo, ningún acabado de pintura es idéntico: cada uno se aplica individualmente y es único para cada vehículo.

Una de las primeras unidades Chiron Super Sport en ser entregada a su nuevo propietario se basa en esta fuente única de inspiración. El “Vagues de Lumière” está pintado a mano en un acabado base California Blue y está envuelto por líneas esculpidas por la luz en Arancia Mira aplicadas a lo largo de muchas semanas. La parrilla de herradura del hiperdeportivo presenta con orgullo el número 38 a petición del propietario, y se completa con otros detalles finos, como las llantas de magnesio Arancia Mira y las letras del compartimiento del motor. El tema Arancia Mira vuelve a fluir en la lujosa cabina tapizada en cuero. El Chiron Super Sport es el máximo lujoGrand Tourisme, diseñado para viajes transcontinentales sin esfuerzo en un lujo opulento, manteniendo la compostura perfecta a su velocidad máxima de 440 km/h gracias a su silueta única de cola larga.

Al salir del Atelier junto con el Chiron Super Sport se encuentra un Chiron Pur Sport , que también presenta su propia obra de arte única pintada a mano inspirada en la luz. Con la carrocería expuesta en Blue Carbon, las rayas de Nocturne rodean la carrocería. El Tricolor, la bandera nacional de Francia, adorna cada una de las placas de los extremos del alerón trasero, ya que el número “9” está pintado en la parrilla de herradura en French Racing Blue en la parte delantera del hiperdeportivo. Dentro de la opulenta cabina, el tema continúa con una combinación de colores de cuero en Beluga Black y French Racing Blue. El Chiron Pur Sport, con su carrocería de alta carga aerodinámica y su tren motriz modificado para una aceleración óptima, es el Bugatti más ágil jamás creado. En su elemento sobre carreteras de montaña estrechas y sinuosas, la conexión entre el conductor y la carretera es inquebrantable.

El intrincado proceso de creación de estos extraordinarios esquemas de pintura lleva alrededor de cinco semanas, comenzando con la creación de una serie de formas 2D, que deben aplicarse a las superficies 3D del automóvil con perfección milimétrica. Luego, los artesanos de Bugatti pintan a mano capa sobre capa de color contrastante para desarrollar un patrón de color profundo para crear la ilusión del reflejo de la luz. Una vez completada, la pintura se asegura con varias capas de capa transparente.

En 2011, Bugatti presentó el Veyron 16.4 Grand Sport L’Or Blanc en asociación con Königliche Porzellan-Manufaktur Berlin. Recreando la forma en que los reflejos naturales de la carrocería “fluyen” sobre el automóvil, se aplicaron líneas pintadas a mano a las amplias curvas del Veyron en un poderoso tono azul. Más tarde, en 2019, Bugatti produjo el Chiron ‘Zebra 1 of 1’ en un tema único Titanic Blue y Gunpowder Grey pintado durante tres semanas y también inspirado en la luz natural.

Christophe Piochon, presidente de Bugatti, dijo: “La pintura ‘Vague de Lumiére’ aplicada a estos dos ejemplos de nuestros autos hiperdeportivos encarna las filosofías fundamentales de Bugatti; artesanía, innovación y patrimonio. Siempre nos esforzamos por mejorar la experiencia del cliente Bugatti, desde el punto de consulta hasta la entrega final y los servicios posventa, a niveles nunca antes ofrecidos en el mundo del automóvil. Estoy realmente emocionado de ser testigo de lo que nuestros clientes, junto con el equipo de Sur Mesure, crearán en los próximos años”.

La Experiencia Sur Mesure

Traducido como “a la medida”, Bugatti Sur Mesure se basa en la distinguida historia de la marca en la construcción de carrocerías, interiores hechos a mano, acabados de pintura, bordados y carrocería, reuniendo la experiencia colectiva de sus diseñadores e ingenieros calificados para formar un programa completamente nuevo para satisfacer la creciente demanda de los clientes. para diseños, materiales y acabados ultra personalizados.

Como parte del programa oficial, con el apoyo personalizado del Bugatti Sur Mesure Team, los clientes serán guiados a través del mundo de posibilidades que se les abre. Al configurar un Bugatti, la gran cantidad de colores exteriores y acabados de cuero es casi ilimitada, pero para aquellos que deseen dar un paso más y crear una pieza de arte automotriz verdaderamente única y personalizada, Bugatti Sur Mesure está a su disposición. Desde el concepto de diseño inicial hasta la producción del vehículo y la entrega final, los clientes recibirán la experiencia completa de Molsheim.