Tag Archive for: Campaign

Kim Kardashian

Kim Kardashian is the muse of #DolceGabbana and face of the 2023 Campaign

Kim Kardashian  is the muse of  #DolceGabbana  and face of the  #DGSS23 campaign  . Celebrated photography duo Mert&Marcus follows her through the rooms of an 18th-century Italian villa in a series of black-and-white shots, amplifying the sensual elegance, intimacy and understatedness.

Dolce Gabbana |  Duo Mert&Marcus, Kim Kardashian, muse and face of the Women's Spring-Summer 2023 Campaign

Dolce Gabbana | Duo Mert&Marcus, Kim Kardashian, muse and face of the Women’s Spring-Summer 2023 Campaign

The Collection is born from unique reinterpretations of the Dolce&Gabbana archives of the 90s and 2000s: a journey through the   most authentic #DGDNA . Iconic pieces take on new meaning through reinvention. Explore the collection:  https://www.dolcegabbana.com/en/kim-kardashian-ss23/

#CiaoKim #Madeinitaly

Dolce Gabbana | Duo Mert&Marcus, Kim Kardashian, muse and face of the Women's Spring-Summer 2023 Campaign

Dúo Mert&Marcus, Kim Kardashian, musa y rostro de la Campaña Mujer Primavera-Verano 2023

 

Interpretada por el célebre dúo de fotógrafos Mert&Marcus , Kim Kardashian , musa y rostro de la campaña femenina Primavera-Verano 2023, viste singulares reinterpretaciones de piezas de archivo de #DolceGabbana. Sensual y elegante, la Colección #DGSS23 es un viaje por el ADN más auténtico de la marca.

Explore the collection at https://www.dolcegabbana.com/es/kim-kardashian-ss23/

#CiaoKim #Madeinitaly

HUBLOT CAMPAIGN WITH KYLIAN MBAPPÉ

Considered one of the world’s best footballers, Kylian Mbappé is in the prime of his life, a living embodiment of passion, success and the power of dreams. Multidisciplinary creative director Ezra Petronio captures the player’s excellence, applying an uncompromising, timeless yet contemporary aesthetic that eschews ostentation in the latest Hublot advertising campaign.

The global player Mbappé, renowned for his sporting intelligence, spirit and dedication, is a true icon of world football; and yet, it was on the intensity of his direct gaze and his openness that the internationally-acclaimed photographer chose to focus for the new campaign.

Mbappé, Ezra and Hublot are united by shared values including a long-standing respect for creativity, work, integrity and the quest for perfection.

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

Engineered for high-performance sports, geared for metropolitan life – since 1997, Prada Linea Rossa has been inspired by and designed for champions. That encompasses the technicality of each garment, created to excel in all situations and under all conditions, but also the very ideology of Linea Rossa – of not just reaching your goals, but exceeding them.

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

To front the Linea Rossa Fall/Winter 2021 ski campaign, Prada turns to those who reflect this ongoing heritage of excellence – pioneers and champions, free-thinkers who push themselves beyond. For the second time, champion British-American freestyle skier, philanthropist and prominent LGBTQI+ figure Gus Kenworthy features in a Linea Rossa campaign. A figure of excellence across all fields, Kenworthy is as comfortable as an actor and rights activist as he is on the slopes – constantly striving to be the best.

For this ski campaign, Kenworthy is joined by another leading global figure in winter sports – the American snowboarder Julia Marino, gold-medal winner in the 2017 X Games. The first female boarder to win two medals at the same X Games in 17 years, Marino took 15 podium wins across the 2017-18 season.

She has harnessed her renown and visibility to further causes close to her heart: on the women and youth empowerment front, she inspires young women to pursue their dreams, both on and off the slopes, opening up the traditionally male-dominated sport to a new generation of women. Both figures showcase the Fall/Winter 2021 Prada Linea Rossa ski collection – specifically calibrated for winter conditions, streamlined for speed, geared for life.

Captured in still images and a filmic short directed by Matt Pain, Kenworthy and Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain. Their competition, however, harks back to the original root of that word – competere, ‘to strive for.’ Not a rivalry, but a sparring match, an urging of one another to push further and achieve. The ethos of champions, the attainment of excellence synonymous with Linea Rossa – a line to cross, to conqueror.

Credits:
Director: Matt Pain
Photographer: Olav Stubberud
Talents: Gus Kenworthy, Julia Marino

#PradaLineaRossa
#PradaFW21
#PradaLineaRossaSki

‘This is for you, world’ – the marketing campaign for the EQS

Concept and objectives

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

  • The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 – the path to the CO2-neutral mobility of the future at Mercedes-Benz.

    ‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

  • For the first time, a marketing campaign starts at the same time as a world premiere – in a uniform look. The campaign translates the EQS’s seemingly magical fusion of technology, design, functionality and connectivity into a surreal look that challenges the reality we know. The campaign breaks with conventions and works with a mix of abstract art and fashion that stimulates visually.

“We are particularly pleased to launch an integrated marketing campaign for the first time synchronized at the world premiere of the EQS,” says Bettina Fetzer, Head of Marketing Mercedes-Benz AG. “With this extraordinary staging, we want to combine sustainable mobility with an emotional and luxurious brand experience and further strengthen the fascination for our electric Mercedes-EQ models.”

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

Paul & Shark announces AW20 campaign: Voyage en Bretagne.

The new Paul&Shark campaign is a tribute to the brand dna: a direct and sincere bond with the sea, the wind and the sails that tame the elements.

Since its origins, Paul & Shark has always signified authenticity, performance, spirit of adventure. The new Paul&Shark Autumn Winter 2020 campaign expresses the brand’s most authentic spirit:

the loyalty to the key element of its imagination, the sea, through an ecosustainable collection, aimed at respecting the environment and reducing the impact on the planet thanks to advanced technologies, innovative green materials of the highest quality and a highly contemporary design, that guarantee unparalleled performance.

 

Yiqing Yin, A new talent joins the “One of not many” communication campaign

May 26th, 2020 – Vacheron Constantin is delighted to unveil its latest talent to join the “One of not many” communication campaign. Yiqinq Yin, a youthful prodigy in the world of Haute Couture, is joining the roster of talents who have chosen to collaborate with the Maison. She will epitomise the Égérie collection, dedicated to women and launched by the Manufacture in February 2020.

Born in Beijing in 1985, Yiqing Yin has been traveling the world since her childhood. At the age of four, she left China for Australia and France. A graduate of the École Nationale Supérieure des Arts Décoratifs in Paris, and armed with her innovative vision of Couture, Yiqing Yin sees garments as both a second skin and a supple, floaty envelope. Exploring the dynamic potential of pleats, she imagines vibrant structures that are never static but instead all about volumes in motion, and experiments with the way garments fall in a quest for smoothly flowing lines. She thus designs loose shapes with staggering structures. She admits her attraction to “an intuitive method of creation, a sensory wandering and a search for voluntary accidents”.

Acknowledged and respected within the select circle of Haute Couture connoisseurs, her universe naturally chimed with that of Vacheron Constantin. Yiqing Yin shares with the watchmakers and artisans of the Maison a concern for detail and a desire for discovery.

Ties were thus woven between Haute Couture and Haute Horlogerie, two worlds where craftsmanship, expertise and rarity would be nothing without passion and creativity, a vocation that is constantly being challenged and reinvented in step with successive creations. The Égérie collection symbolises this encounter through the pleated dial and the off-centre aesthetic of its design.

The “One of not many” campaign presented in 2018 showcases talents whose personality and work express the constant quest for excellence, openness to the world and the spirit of innovation and creation characterising Vacheron Constantin. Singular, visionary and passionate, they are recognised experts in their own field, thereby also reflecting the concept of connoisseurs.

About Yiqing Yin

A graduate of ENSAD (École Nationale Supérieure des Arts Décoratifs de Paris), Yiqing Yin was awarded the Grand Prix de la Création de la Ville de Paris in 2009. Following the Hyères International Fashion Festival in 2010, her dreamy creations were staged in the windows of the Ministry of Culture, at the Chaillot National Theatre and then at the prestigious Joyce Gallery. In June 2011, she won the ANDAM (Association Nationale pour le Développement des Arts de la Mode/ANDAM Fashion Award Paris) and held her first runway showing during the Haute Couture Paris Fashion Week. That same year, Yiqing Yin was one of eight young “designers to watch” selected by the French edition of Vogue. In 2013, Maison Léonard appointed the young designer to head its ready-to-wear collections. Yiqing Yin also works with prestigious brands such as Cartier, Guerlain, Hermès, Swarovski and Lancôme.

Since 2012, Maison Yiqing Yin has been officially included in the Fédération Française de la Couture official calendar as a guest member. In December 2015, the Fédération Française de la Mode rewarded her work through the attribution of the Haute Couture appellation.

As a complete artist, Yiqing Yin also explores other artistic worlds. In 2013, at the invitation of the Venice Biennale, she created the artwork In-Between. For her Blooming Ashes collection, she combined fabric with light in the Stellar dress, in collaboration with sculptor Bastien Carré. She has also worked in the world of dance by designing the stage costumes of the étoile ballet dancers Dorothée Gilbert and Mathieu Ganio for Tristan and Iseult, directed by Giorgio Mancini.

Yiqing Yin has been regularly invited to participate in art exhibitions around the world for several years. The exhibition titled “A world of Feathers” staged at the Museum of Ethnography in Stockholm; the “Haute Dentelle” exhibition at the Cité de la Dentelle in Calais; as well as the “Animalia Fashion” exhibition at Palazzo Pitti in Florence, are just some of the many events where she presents the major pieces of her Haute Couture collections. She was also a guest of honour, exhibitor, lecturer and member of the jury at the Arts of Fashion Foundation Symposium held in the Asian Art Museum in San Francisco in December 2019. Finally, she is delighted to be working on a film project that will be released in the course of 2020.

A glimpse of a courtyard from a gate left ajar awakens an air of serene relaxation and Made in Italy style. The new Canali Spring Summer campaign stirs the invitation to spend a leisurely holiday among dear friends.

SUMMER MEMORIES

SPRING SUITING

Dynamism and charisma emerge from the combination of tradition and style, color and pattern, deep hues and heathered fabrics.

BROWSE SUITS

PRACTICAL SOPHISTICATION

Spring is a time to seek tranquility and well-being in the comfort of nature in spite of the weather.

BROWSE RAINCOATS

EASE AND STYLE

Natural materials and radiant colors are the key components for a quest towards practicality and aesthetic delight.

BROWSE POLOS & T-SHIRTS

LIVELY REFINEMENT

Textured fabrics and contemporary patterns add dimension and personality to your office wardrobe.

BROWSE BLAZERS

PLAYFUL KNITS

Knitwear brings to life the playfulness and leisure of the season by merging forest tones with intricate jacquards.

BROWSE SWEATERS

NATURE’S CHROMATIC MOVEMENT

A journey through the iconic Adriatic landscape where warm reds, lush greens, and earthy neutrals recall the natural complexity of the outdoors.

BROWSE JACKETS

SUPPLE COMFORT

Refinement and practicality endow the wearer with the opportunity of limitless exploration.

BROWSE CASUAL PANTS