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GT-New

Maserati returns to the field at the Rolex Monte-Carlo Masters

Modena, February 2023 – The time has come for a new meet on clay in the Principality of Monaco, where the biggest names in world tennis will be coming together with the House of the Trident’s most elegant and iconic models. For the second year running, Maserati is taking to the courts at the Rolex Monte-Carlo Masters, as the tournament’s main sponsor and official car.
Maserati is combining its values of style, competitiveness and sporting passion with an event that for over a century – in the magnificent setting of the Principality of Monaco – has brought together the quintessence of all things unique, from performance to the most refined luxury.

Maserati GranTurismo Folgore. Roaring in California

Maserati GranTurismo Folgore. Roaring in California

Competitive impetus has always been a major factor in the soul of Maserati, the ideal ally when it comes to the highest levels in the world of sport. It is perfect to represent the timeless appeal of one of the most enthralling disciplines, which shares the same values of excellence, tenacity and dedication with the Italian brand.

The renewal of the winning partnership between Maserati and the Rolex Monte-Carlo Masters will result in the opportunity to write a new chapter of love for sport, for an international audience. A recurring feature of the Trident’s narrative, its cars at the forefront of design and technology will star on the roads of the Principality – as impeccable ambassadors of one of the most exclusive events in the world – to epitomise the DNA of the Modena-based manufacturer.

Maserati MC20 Cielo

Maserati MC20 Cielo

The first European event in the ATP Tour Masters 1000 series will enliven the stands from 8 to 16 April, when the biggest names in the tennis firmament will be ready to compete for one of the most coveted titles in the season. Throughout the tournament, the players and guests will be travelling aboard the Maserati fleet, to take part in style, even off the court.

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan and the Levante – the first SUV made by Maserati, all models characterised by the use of the highest quality materials and excellent technical solutions. The Ghibli and Levante are now also available in hybrid versions and are the first electrified cars from the Trident brand. A complete range, equipped with 4-cylinder hybrid V6 and V8 petrol engines, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580- hp V8 engine, embodies the performance DNA of the Trident brand. The top of the range is the MC20 super sports car, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time.

THE CARRERA COLLECTION - JULY 2023

Comprising a total of nearly 90 sports cars across a diverse list of marques, the common thread that unites The Carrera Collection is its impressive diversity. An almost encyclopedic selection of Porsche sports cars represents the majority of the models, including early 356 examples, top-of-the-line 928 grand tourers, as well as multiple generations of the legendary 911 sports coupe. The collection also includes a variety of desirable modern classics from marques including Alfa Romeo, BMW, Mercedes-Benz, Alpina, and Chevrolet. Notably, every car in the collection will be offered without reserve.

The Carrera Collection will be offered across two sales, one in Switzerland and the other in Italy. More details will be announced very soon, and we encourage you to register for an RM Sotheby’s account for the latest updates.


2022 deliveries: Porsche posts a slight increase

2022 deliveries: Porsche posts a slight increase

Porsche put in a robust performance in fiscal year 2022, with a slight increase in deliveries. The sports car manufacturer delivered a total of 309,884 cars over the past 12 months, 3 per cent more than in 2021 – despite several global crises.

Porsche fulfills the dreams of its customers, as strong delivery figures and the continued good order situation for fiscal year 2022 demonstrate. Worldwide, the sports car manufacturer delivered 309,884 vehicles to customers last year, an increase of 3 per cent over the previous year.

Detlev von Platen, Executive Board Member for Sales and Marketing at Porsche AG

“The many challenges caused by the war in Ukraine, interrupted supply chains and the ongoing semiconductor crisis have shaped the past year and put us to the test,” says Detlev von Platen, Executive Board Member for Sales and Marketing at Porsche AG. “So I am all the prouder of the entire Porsche team. In this difficult environment, we have succeeded in fulfilling the dream of owning a Porsche for more customers than ever before.”

Deliveries in Europe 7 per cent above previous year

In the Europe sales region, Porsche delivered 62,685 cars in 2022. This is 7 per cent more than in the previous year. In its home market of Germany, 29,512 customers took delivery of their cars – an increase of 3 per cent. In North America, Porsche recorded 79,260 deliveries, matching the previous year’s level. This was a particularly strong performance in view of logistical and supply challenges that started the year. In what remains the biggest single market, China, 93,286 cars were delivered to customers     (-2 per cent). The slight dip here is mainly due to the effects of the COVID pandemic. Waves of infection, COVID-related lockdowns and logistical challenges affected the deliveries. The Overseas and Emerging Markets sales region continues to develop positively with an increase in deliveries of 13 per cent. Some 45,141 cars were delivered to customers in this region during 2022.

SUVs remain popular among customers

The models with the highest demand again in 2022 were the brand’s SUVs: the Porsche Cayenne was delivered a total of 95,604 times. The Macan followed in second place with 86,724 units delivered. With 40,410 deliveries (+5 per cent) the Porsche 911 remains very popular as well. The sports saloon Panamera was delivered to 34,142 customers (+13 per cent).

The Taycan remains at a high level of orders. In 2022, Porsche delivered 34,801 cars from the model line worldwide (-16 percent). The decline was due to supply chain bottlenecks and limited component availability. Both issues affected the electric sports car in particular. Customers took delivery of 18,203 units of the 718 Boxster and 718 Cayman models.


Taycan GTS and Taycan GTS Sport Turismo

“On the sales side, results have been positive in 2022,” says von Platen. “Porsche is in a solid position. And we’re building on that basis.”

Porsche AG
Deliveries
January – December
2021 2022 Difference
Worldwide 301,915 309,884 +3%
Germany 28,565 29,512 +3%
North America 79,166 79,260  0%
China 95,671 93,286 -2%
Europe (excluding Germany) 58,576 62,685 +7%
Overseas and Emerging Markets 39,937 45,141 +13%

Disclaimer

This announcement contains ‘forward-looking statements’ that reflect the Porsche’s current view of the future events.

Words such as ‘will’, ‘presume’, ‘as a goal’, ‘could’, ‘possibly’, ‘should’, ‘believe’, ‘intend’, ‘plan’, ‘in preparation’, and ‘aim’ are used to indicate statements relating to the future. These statements are subject to a variety of risks, uncertainties and assumptions. If any of these risks or uncertainties materialise or if the assumptions underlying Porsche’s forward-looking statements should prove unfounded, the actual results could differ significantly from the ones that Porsche has expressly or implicitly assumed in these statements. Forward-looking statements in this press release are based solely on the circumstances pertaining on the day of publication.

These forward-looking statements will not be updated later. These statements are true on the day of publication and may be overtaken by later events.

Pagani Huayra Codalunga Is a $7.4 Million

Pagani has revealed a very special Huayra, which will be sending off the marque’s current flagship in style with a limited run of five units. This streamlined beauty is the Huayra Codalunga, paying tribute to the long-tailed sports racers of the 1960s.

rolls-royce-phantom

ROLLS-ROYCE PHANTOM: A NEW EXPRESSION

Rolls-Royce Motor Cars announces a new expression for Phantom Series II. Adaptations to the eighth-generation Phantom include ‘light-touch’ visual and aesthetic enhancements in line with client requests and feedback.

  • Rolls-Royce Motor Cars announces a new expression for Phantom Series II
  • Adaptations to the eighth-generation Phantom include ‘light-touch’ visual and aesthetic enhancements in line with client requests and feedback
  • New ‘Rolls-Royce Connected’ feature seamlessly links Phantom with the marque’s private members’ Application, Whispers
  • Launch is commemorated with a new Bespoke masterpiece, Phantom Platino

“Phantom occupies an unrivalled position at the very apex of the luxury world. As our pinnacle product, it represents the very best of Rolls-Royce design, engineering and craftsmanship – a perfect blend of vision, creativity, the finest materials, skill, patience and precision.

With Phantom Series II, we have retained and carefully protected everything our clients love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements.

“Phantom has always been viewed as the ‘best car in the world’: our Bespoke capabilities mean that, for our clients, it can be the best car for their world, too.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce products enjoy an expansive lifetime, ultimately becoming timeless expressions of good taste, beauty and luxurious perfection. Phantom occupies a unique, pinnacle position in this regard, being revered for its timeless elegance.

The eighth-generation of Phantom was presented in 2017. In creating the new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but in fact, what should be preserved and protected.

A NEW EXPRESSION

The most obvious and important feature to be retained is Phantom’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille. This gives Phantom a new and assertive modernity, reflecting its driver-focused character.

A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further surprise and delight to Phantom’s night-time presence.

Phantom’s side profile retains Rolls-Royce’s signature short front and long rear overhang, long wheelbase and broad c-pillar, the latter giving greater privacy for occupants. The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the car’s long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut ‘waft line’ creates a strong shadow, visually signalling the marque’s unequalled ‘Magic Carpet Ride’.

The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, Phantom may be graced with a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars. This disc wheel is produced in both polished stainless steel and black lacquer, perfectly encapsulating the sense of flight on land.

Responding to Phantom clients who have previously requested a darkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers, these may now be commissioned. This aesthetic now enables Rolls-Royce to transform Phantom into the lightest of light or the darkest of dark appearances.

Phantom’s sumptuous interior remains almost unaltered: the steering wheel has been made slightly thicker, providing a more connected and immediate point of contact for the owner-driver.

Phantom and Phantom Extended have distinct characters of their own, representing two different seats of power. Phantom is now predominantly favoured by the ever-increasing number of clients wishing to be in the driving seat themselves. For those preferring to command the road from the rear seat, Phantom Extended offers the definitive super-luxurious chauffeur-driven experience.

ROLLS-ROYCE CONNECTED

Now, Phantom includes the debut of ‘Rolls-Royce Connected’. This enables the owner to send an address directly to the motor car from Whispers, the Rolls-Royce private-members’ Application, providing seamless navigation to an event, restaurant, dealership or even the Home of Rolls-Royce itself.

‘Rolls-Royce Connected’ also displays the motor car’s location, security status and current ‘health’ condition on Whispers; at the touch of a button, the owner can contact a preferred dealership for any servicing requirements or information about the car.

THE ‘POLES OF LUXURY’

As the marque’s pinnacle product, Phantom attracts an elite stratum of Rolls-Royce clients. Established and successful, at the top of their field and often in the public eye, these are determined and demanding people. It is no coincidence that Phantom attracts the most ambitious and challenging Bespoke commissions ever undertaken by Rolls-Royce.

The resulting creations − each an artistic masterpiece in its own right − illustrate a broader truth: since its inception, Phantom has always been whatever the client wants it to be; not only the ‘best car in the world’, but the best car for them and their world.

Self-evidently, there is no such thing as a ‘typical’ Phantom client. Spanning the ‘poles of luxury’, they may be ever-younger or older, modern or traditional, self-made or from long-established wealth. Their commissions reflect a full spectrum of interests and influences. At one extreme, Phantom takes on a subversive, almost rebellious character – youthful, dynamic and daring. At the other, Phantom transforms into an ode to luxury grandeur and timelessness.

The challenge of the Rolls-Royce Bespoke Collective is to accommodate this vast expanse of client characteristics and desires in one pinnacle product. The eighth-generation Phantom has thus been deliberately designed to offer a ‘blank canvas’ for Bespoke personalisation, capable of becoming whatever the client wishes it to be, and a true reflection of their individual style and character.

Phantom’s great strength and appeal is that it allows clients to position themselves anywhere between these ‘poles of luxury’, defining luxury on their own terms. And wherever that point happens to lie, they have the assurance that Phantom itself is − technically, materially, aesthetically and dynamically − still the ‘best car in the world’.

PHANTOM PLATINO: THE RETURN OF FINE TEXTILES

To mark the introduction of Phantom Series II and to illustrate Rolls-Royce’s Bespoke capability, the marque has created a new Bespoke masterpiece, Phantom Platino, named after the silver-white finish of the coveted and precious metal, platinum.

Phantom Platino continues Rolls-Royce’s exploration into fabric interiors, a story which began in 2015 with the launch of Serenity, a truly Bespoke Phantom with a hand-painted, hand-embroidered silk interior. Heralding the next step in this significant journey, Phantom Platino introduces materials other than leather, an area of exploration for Rolls-Royce and a move that demonstrates a greater acceptance of alternative interior upholsteries.

Echoing the marque’s formative days, the front seats of Phantom Platino are finished in fine Rolls-Royce leather, while those in the rear are upholstered in fabric.

The beautiful tone-on-tone of Platino’s interior is achieved by combining two differing fabrics; one created in an Italian mill for its durable yet luxurious appearance, the other derived from bamboo fibres, selected for its lustrous finish.

Both materials share an original repeating pattern based on an abstract interpretation of the Spirit of Ecstasy. In the silken textile, the design is smaller and woven into the fabric to create a more visually stimulating finish. It also appears in Phantom’s Gallery, right in the occupant’s line of sight, and on key touchpoints such as the armrest and centre console. The bamboo fabric is embroidered with larger icons, presenting a tufted appearance commonly found in interior design. This more resilient material is placed on the lower elements of the interior where they will need to withstand most contact.

The same design also appears on Phantom’s dashboard timepiece. The surround is made from a 3D printed ceramic, a truly contemporary execution of a traditional material. Set into an iced finish woodset, the tonal properties of the interior take Phantom to a beautiful and unsurpassed level of opulence.

The largest canvas in Phantom is the Starlight Headliner. In a unique design created especially for Rolls-Royce Platino, the ‘stars’ are placed to draw the eye rearwards, with whimsical shooting stars following the sweeping arc of the pattern.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, says, “We are acutely conscious of our clients’ esteem for and love of their Phantoms. They felt it could not be improved; but while naturally respecting that view, we believe it is always possible, indeed necessary, to gently go further in our pursuit of absolute perfection.

The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thing’.”

CO2 EMISSIONS & CONSUMPTION.

  • Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.
  • Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.

LOTUS ELETRE SUV

CARVED BY AIR

The all-new and all-electric Lotus Eletre is a striking and progressive Hyper SUV. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car. Eletre has an elegant and exotic look with active aerodynamics and a dramatic porous design. The use of pioneering sustainable materials gives a new level of premium for every journey.

370

160

2.90

REDEFINES AUTOMOTIVE INNOVATION

STUNNING PERFORMANCE, EVERYDAY

A true Lotus experience. Optimal structural rigidity and active dynamics, combined with a perfect blend of high power and torque, provide the kind of performance that is expected from a Lotus. With powerful electric motors and a low centre of gravity, this new icon makes ordinary driving, extra.

CUTTING-EDGE INTELLIGENCE

The world’s first deployable LiDAR system and advanced autonomous driving capabilities make this the most technically advanced Lotus, ever. Eletre is the first global SUV with 800V architecture, providing exceptional range and charging options, meaning less time plugged in and more time driving.
The deployable sensors are hidden when not required, ensuring the car’s striking design shines through and only emerging from the top of the windscreen, the top of the rear glass, and from the front wheel arches as required.

Add in a dynamic walk-up sequence, advanced interface and heads-up display, Eletre makes the everyday special.

THE GEN2

INTRODUCING ONE OF THE MOST EXCITING ELECTRIC VEHICLES TO DATE.

The Overland-E Gen2 is a ground up designed, electric all terrain vehicle. With practical capability at the forefront of its design, the Gen2 offers a completely new driving experience.

750 MILE RANGE

MINIMUM

With recent advancements in battery technology we are able to have at least a range of have 750 miles.

https://www.overland-e.com/

SIDE BINS

WINCH

ROOF CARRYING SYSTEM

An integrated roof storage system that enables equipment to be strapped to the roof and boot with total ease. Maximising space.

EXPLORER

URBAN

EXPLORER

AN INTERIOR FOR THE EXTREME

Practical, durable and completely waterproof.
The explorer’s interior is not just a practical and comfortable experience for those long journeys, but features an interior that you can jet wash at the end of your adventure.

www.overland-e.com

2022 Porsche Taycan GTS Sedan and Taycan GTS Sport Turismo

2022 Porsche Taycan GTS Sedan and Taycan GTS Sport Turismo

New performance model and Sport Turismo body style debut

Atlanta, Georgia. No matter the form of motive power, the GTS variant of any Porsche is the optimal combination of performance and luxury, without sacrificing everyday usability. The Taycan GTS sedan and Taycan GTS Sport Turismo exemplifies this distinction. Enhanced styling and performance as well as unique suspension tuning and Electric Sport Sound among an array of changes that denote that this is the first electric GTS.

2022 Porsche Taycan GTS Sedan and Taycan GTS Sport Turismo

2022 Porsche Taycan GTS Sedan and Taycan GTS Sport Turismo

Pricing for the Taycan GTS sedan starts at $131,400, while the pricing for the Taycan GTS Sport Turismo will start at $133,300. Neither price includes $1,350 delivery, processing, and handling fee. Both Taycan GTS models are available to order now and U.S. deliveries will start in Q2 of 2022. EPA range and consumption figures will be available closer to delivery.

Similarities

The Taycan GTS sedan and GTS Sport Turismo feature the same permanent magnet single-speed front motor, larger permanent magnet rear motor with a diameter of 245 mm and an active length of 210 mm, and two-speed rear transmission. This setup provides a total power output of 590 hp with Launch Control, slotting the GTS models in between the Taycan 4S (462 hp) and Taycan Turbo (670 hp).

Much like the Taycan Turbo and Taycan Turbo S, the Taycan GTS comes standard with the 93.4 kWh Performance Battery Plus and its 800-volt architecture means it can handle continuous demand while minimizing heat build-up. This translates to high charging speeds of up to 270 kW and is part of the reason it can charge from 5 to 80 percent in 22.5 minutes, while accelerating both variants from 0-60 mph in 3.5 seconds.

Inside the Taycan GTS, the familiar multi-screen dash and ergonomic and sporty seating position remains. And many of the standard technology and comfort features from the other Taycan sports cars, such Apple CarPlay and Android Auto, automatic climate control, Porsche Connect with Porsche Charging Planner also come standard in the GTS variants.

Differences

Although numerous components of the Taycan GTS family are inherited from the top-model Taycan, there are notable differences. Visually, the GTS wears the SportDesign front fascia, and the SportDesign side skirts and side window trim in high-gloss black. The rear diffuser features a high-gloss black inlay. The side skirts feature GTS logos, and the badging on the rear is in matte black. The standard 20-inch Taycan Turbo S Aero Design wheel features an exclusive satin-black finish, and the rear light strip features the Porsche logo in black. Finally, the LED-Matrix-Design headlights with PDLS Plus are tinted in black, and the exterior mirror cap-bottoms are painted in body color while the base is in black.

Though the suspension and performance equipment is carried over from the top-model Taycan, the calibration and tuning are all bespoke to the GTS. All the standard and optional performance features have been massaged to make the car even more responsive and connected to the road than before. The standard braking system shares the same red six-piston front caliper and four-piston rear caliper as the 4S, but is equipped with larger 390 mm front rotors (vs 360 mm on the Taycan 4S). The rear rotor size is the same as the 4S, at 358 mm. Porsche Surface Coated Brakes, with tungsten carbide coating, and Porsche Ceramic Composite Brakes are also available. Even the Porsche Electric Sport Sound has been tuned to be deeper and louder for both bystanders and passengers alike.

Standard performance features include Adaptive Air Suspension with Smart Lift and Porsche Active Suspension Management, Porsche Torque Vectoring Plus and Sport Chrono Package including the GT Multifunction Steering Wheel and Mode Dial. Optionally available performance equipment includes Porsche Dynamic Chassis Control Sport, Rear-Axle Steering, and 21-inch RS Spyder Design wheels in satin black.

Interior

The Taycan GTS features a unique Race-Tex interior package that reflects similar treatments from other GTS model lines. Driver and passenger seats feature 18-way electric adjustability and memory functions with “GTS” logos on the front and rear headrests. The door sill guards and interior trim is in brushed black aluminum and the accent package is in black. Roof lining and steering-wheel are also covered in Race-Tex.

Optionally, an available GTS Interior Package includes deviated stitching in either Carmine red or Chalk on the dashboard, doors, armrests, steering wheel and seats, with matching seat belts, “GTS” embroidery on the front and rear headrests, Sport Chrono instrument dial and the Porsche logo on the floor mats. The trim on the steering wheel, center console and door trim are in matte carbon.

New Sport Turismo

If the Taycan Cross Turismo exemplifies all-weather, all-road capability, the Taycan GTS Sport Turismo sharpens the focus for the road. With the same interior dimensions as the Taycan Cross Turismo, the Taycan GTS Sport Turismo maintains the 15.7 cubic feet of rear cargo volume in the rear. Fold the rear seats forward, and a total of 42.8 cubic feet is available. Like the sedans and Cross Turismo, the GTS Sport Turismo also features a 2.9 cubic foot front trunk.

Like the Cross Turismo, the Taycan GTS Sport Turismo will also feature a glass roof and hard points to mount a Tequipment bike rack on the rear of the vehicle. Optional equipment includes roof rails, and an all-new Panoramic Roof with Variable Light Control. This system allows the driver to adjust the amount of light by activating nine liquid crystal film segments in the roof, much like a digital clock. There are four preset patterns, clear, matte, 40% (Semi), and 60% (Bold). Or each individual segment can be activated from the PCM. When the vehicle is switched off, the roof automatically switches to matte, and once restarted, the system will remember the previous roof setting. This option is also available on the sedan as well.

Visually, there are additional cues that separate the Taycan GTS Sport Turismo from the existing Cross Turismo family. The rear spoiler is paint matched to the body color, and there is no cladding over the wheel arches. The ride height for the Taycan GTS Sport Turismo is shared with the sedan, lowering the center of gravity even further.

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356. The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA supports 193 independently owned and operated Porsche dealerships in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.

Follow us: twitter.com/porsche | facebook.com/porsche | instagram.com/porsche
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Introducing Our Next-Generation Nuro

We’ve always known that solving last-mile delivery through robotics would better everyday life for millions of people. Designing the right autonomous vehicle to do that — and taking a zero-occupant approach to that design — has been a monumental task involving years of work and iterations built on real-world learning.

We wanted to get it right. We needed to make it safe, fully electric, and easy to operate. And we needed it to scale quickly so it could get to work. Finding the right balance between something we wanted in our own neighborhoods and something that could be produced at scale was no easy feat. But it was worth it.

Now, we’re thrilled to announce Nuro’s third-generation autonomous delivery vehicle. This new vehicle improves on our previous design and is ready to be produced at scale. Every detail is intentional, and now we’re ready to share some of the most impactful innovations of our new model.

Safety

Size

Our new vehicle is approximately 20% smaller in width than average passenger cars. That significantly smaller footprint gives bicyclists and pedestrians more room to maneuver alongside the bot.

Airbag

A custom external pedestrian airbag across the front of the bot is optimized to reduce the force of impact and number of injuries in the event of collision.

Weather

Our next-generation vehicle is designed to safely operate in the same environment as all motor vehicles. That allows us to serve a wide variety of geographies that experience various weather conditions throughout the year.

Experience

Compartments

Taking people out of our vehicles means we have more room for the good stuff. Our 27 ft3 compartments combined can fit about 24 bags of groceries and handle almost 500 lbs. Modular inserts that fit inside the compartments allow for heating and cooling, with a range of temps from 22ºF or hot to 116ºF, which means pizza stays warm and soda stays cool.

Speed

Our new model will be able to reach a top operating speed of 45mph, allowing the vehicle to reach more customers and serve more businesses on a wider variety of roads.

Emissions

Our vehicles are already completely battery-electric and emission-free, but we’ve decided to take our commitment to sustainability even further: in this new vehicle, we’re using 100% renewable electricity from wind farms in Texas to power our fleet and to reduce our overall carbon footprint. And all materials adhere to strict sourcing and supply chain standards meant to protect the natural environment.

Sensors

In addition to being able to sense everything from the difference between a bundle of leaves and a pet to how many pedestrians are standing at a crosswalk in dense fog, the new model also has the ability to clean its own sensors. This self-cleaning is important to maintain operations and retain sensitivity throughout the day.

Security

That commitment to security extends to our customer data, which we prioritize even above our own intellectual data protections. Our privacy policy dictates everything from how we collect data to how we safeguard it, so that our customers have full transparency into the handling of their private data.

Manufacturing

Jobs

BYD will be able to leverage the manufacturing capacity of its Lancaster facility to support Nuro and bring more jobs to California. And we’ll be bringing more jobs to southern Nevada. In fact, our southern Nevada facilities are expected to create an initial 250 highly skilled career opportunities with long-term growth potential in the autonomous vehicle industry.

Why it matters

This is the vehicle we’ll be producing at scale to better everyday life for millions, and we can’t wait for it to be on the road right outside your front door. Because, along with delivering nearly anything from local stores, it’s also delivering greater equity, safer communities, less pollution

VISION-S Prototype Design Story

How Sony’s foray into mobility became a pursuit of “reality”

#5 Communication design

As the product design for the VISION-S Prototype pushed forward, so did another initiative: the car’s communication design, a process of deciding what to communicate to the world and the optimal way to do so. The communication-design team started with ideas, shaped intangible thoughts and feelings into a message, and came out of the effort with a clear statement in words, images, and more. For the true essence of the VISION-S Prototype to make an impact on audiences, the project team needed more than a complete product—it also depended on the right way to connect with people.

Defining “mobility” for the Sony brand

Sony had been exploring the question of what next-generation mobility might look like: better safety, deeper emotional connections, and new relationships with the environment. To make a meaningful impact on the future of the auto industry and society on the whole, Sony knew it would have to show the world a vision of the future with a grounding in reality—not pure fantasy. Operating in that context, the communication-design team for the VISION-S Prototype had its first mission: rendering Sony’s concept of mobility in clearer definition. The team started to verbalize the ideas in phrases like “taking on challenges” and “being there for people.” That jelled into the vision for the communication design, which then made its way across the project’s different segments to establish a shared foundation. The whole initiative had a common conceptual framework to build around, and that basis sustained the process all the way to the end.

A new symbol of connection, not just an emblem

A car that puts people at the center of everything. A car that wraps riders up in a warm embrace. When that concept started coming into view, the communication-design team got to work on a symbol to capture the core ideas. But instead of trying to imagine an emblem, a symbolic “badge” for the product, the designers went with a distinct motif—the graphic symbol used in an electrical schematic. What they came up with was a take on the letter “S,” its two ends stretching out indefinitely. On the exterior design of the car, the ends of the “S” link with the Daytime Running Light (DRL) and form a loop around the car’s circumference, a core design component that grew out of the symbol. That oval-shaped ring is such a powerful element of the VISION-S Prototype, both serving as a symbol of the car itself and capturing Sony’s idea of “wrapping” people in an embrace and building connections with society.

Using color management to shape the car’s personality

A car has always been a combination of hardware and technology. While the technological aspect might be essential, an overly electronic vibe can be too much—especially for a project aiming to wrap people in a warm, welcoming embrace like the VISION-S Prototype was. Recognizing the need for a color scheme that would reflect a future-oriented outlook but still exude the warmth of familiar, everyday reality, the design team opted for “warm gray” as its brand color. Finding the right shade was a delicate process, a balancing act between nuances of exquisite quality and a tender touch. Eventually, though, the communication-design team arrived at a hue that painted the car’s identity just right.

Communicating the “real thing” through asset design

The fact that people would hardly have any chances to see the VISION-S Prototype in real life, however, presented the team with a challenge: how could the designers make the car seem “real” if the “real thing” was hard to get a direct glimpse of? The only way to do that was to foreground the reality element in the assets for showcasing the car online. In the concept video, for example, the technology pervading the car meshes with the actions of the central character, a protagonist in pursuit of creativity, and that positive synergy extends from the individual to the community. It pulls viewers in, forging emotional bonds with its narrative and expressive quality. For the main character behind the steering wheel, the team cast a creator who tackled challenges fearlessly with strong convictions—another reflection of the team’s basic approach to conveying the VISION-S Prototype’s central message. The rest of the assets followed suit; meticulous designs came together to communicate the reality of the VISION-S Prototype, each piece doing its part to echo the core concepts.

The open road ahead

The VISION-S Prototype made its long-awaited debut at CES 2020, the world’s biggest tech show. Utilizing the warm-gray scheme as a base color to kindle a welcoming warmth, the whole showcase—from the exhibit design to the backgrounds in the presentation slides—was carefully planned so that it rang with the spirit of the project. Taking center stage was the car itself, symbolizing Sony’s company-wide determination to make a positive impact on the evolution of the mobility sector.

All-wheel drive: How the car brings every design segment together

A car is a single product. But it’s also so much more. It’s a stunning array of countless products like sensors and other components, for example. It’s also a space for listening to music, watching movies, and consuming a full range of content. Given all that interplay, Sony sees a future with vibrant potential for collaboration among different specializations. Direct or indirect, those myriad connections could be vital in enhancing the value of tomorrow’s mobility. “When I saw business units, engineers, and designers all getting on the same page and even bringing outside partners into the mix,” designer Jogano recalls, “I could tell that everyone had the same goal—delivering emotional experiences. I could see great potential for human aspirations to pave the way to the future in this collaboration.” The VISION-S Prototype is an engine of growth for Sony’s design projects, driving collaboration and fueling constant expansion into new areas. As design sparks new visions of mobility, those new visions will again need to rely on design to engage with broader audiences. “Communication design moves in tandem with product design,” explains designer Maesaka. “Working together, I think both sides can make big things happen—and I’m excited to take on the bold challenges on the horizon.”

Chief Art Director Daigo Maesaka, Senior Art Director Nobuhiro Jogano