Tag Archive for: car

ROLLS-ROYCE SPECTRE UNVEILED: THE MARQUE’S FIRST FULLY-ELECTRIC MOTOR CAR

  • Rolls-Royce debuts Spectre, the marque’s first fully-electric motor car
  • Spectre is a prophecy fulfilled, a promise kept and an undertaking completed
  • Spectre “demonstrates how perfectly Rolls-Royce is suited to electrification”
  • Spectre heralds the beginning of all-electric era for Rolls-Royce Motor Cars
  • Built on the Rolls-Royce all-aluminium Architecture of Luxury
  • Spectre uses new SPIRIT software architecture with full Whispers integration
  • World’s first Ultra-Luxury Electric Super Coupé is spiritual successor to Phantom Coupé
  • First customer cars to be delivered in the fourth quarter of 2023


“Spectre possesses all the qualities that have secured the Rolls-Royce legend. This incredible motor car, conceived from the very beginning as our first fully-electric model, is silent, powerful and demonstrates how perfectly Rolls-Royce is suited to electrification. Spectre’s all-electric powertrain will assure the marque’s sustained success and relevance while dramatically increasing the definition of each characteristic that makes a Rolls-Royce a Rolls-Royce.


“At Rolls-Royce Motor Cars, perfection is about more than making the very best products. It is a culture, an attitude and our guiding philosophy. Indeed, it is our founding father Sir Henry Royce who said, ‘strive for perfection in everything you do’. Spectre has been conceived within this culture. It is perfectly in tune with the sensibilities of our time. It states the direction for the future of our marque and perfectly answers a call from the most discerning individuals in the world to elevate the electric motor car experience, because Spectre is a Rolls-Royce first and an electric car second.

“This is the start of a bold new chapter for our marque, our extraordinary clients and the luxury industry. For this reason, I believe Spectre is the most perfect product that Rolls-Royce has ever produced.”


Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”
The Hon. Charles Stewart Rolls, Co-Founder, Rolls-Royce, 1900

A PROPHECY FULFILLED. A PROMISE KEPT. AN EXTRAORDINARY UNDERTAKING.

In 1900, Rolls-Royce co-founder, Charles Rolls, prophesised an electric future for the motor car. Having acquired an electric vehicle named The Columbia Electric Carriage, he foresaw its suitability as a clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it. Today, more than 120 years later, the time has come for Rolls-Royce Motor Cars to fulfil the prophecy of its founding father.

This prophecy could not have been fulfilled without a more recent promise, when Rolls-Royce CEO, Torsten Müller-Ötvös, made a public commitment to electrification by announcing that he would bring a fully-electric Rolls-Royce to market within the current decade. Charles Rolls’ prophecy and Torsten Müller-Ötvös’ promise led to an historic moment. In September 2021, the marque confirmed that it had commenced testing of Spectre, the first Rolls-Royce to be conceived and engineered from the very beginning as an electric car.

To ensure that this transformative motor car was sufficiently prepared for the most demanding consumer in the world – the Rolls-Royce client – the marque devised the most exhaustive testing programme it had ever conceived. Spectre is being subjected to a journey of more than 2.5 million kilometres, simulating more than 400 years of use for a Rolls-Royce. On its completion in 2023, Spectre will represent a prophecy fulfilled, a promise kept and an undertaking completed.

Spectre is not only an historic moment for Rolls-Royce, but also an historic moment for electrification – with Spectre, the marque confirms that the technology has reached a standard that can contain the Rolls-Royce experience. To that end, Rolls-Royce has confirmed that by the end of 2030 its entire product portfolio will be fully-electric.

THE FUTURE BEGINS

Spectre is more than a motor car. It is a statement of intent and a symbol of a bright, bold future as Rolls-Royce progresses into an all-electric era. This commitment to an all-electric powertrain will only enhance the Rolls-Royce experience – instant torque, silent running and the sense of one imperceptible gear have defined the characteristics of an extraordinary canon of products dating back to the very first Rolls-Royce, the 1904 10 H.P.

With Spectre, Rolls-Royce has harnessed a revolutionary ‘Decentralised Intelligence’ system that allows for the free and direct exchange of information between more than 1,000 vehicle functions, further elevating the marque’s celebrated quality of ride. Its designers have captured a contemporary yet timeless aesthetic that significantly progresses the brand’s iconography as it embarks on its electric age. Its craftspeople have created a suite of contemporary prêt-à-porter personalisation possibilities, including Starlight Doors and Illuminated Fascia, inspiring clients to realise their own Bespoke visions.

DESIGN

In unveiling Spectre, Rolls-Royce sets a new precedent in the creation of an entirely original class of motor car: the Ultra-Luxury Electric Super Coupé. This designation refers to Spectre’s indulgent proportions, specified in response to a commitment that there is no greater luxury than that of space.

The marque’s designers are deeply rooted in the context occupied by their motor cars. Therefore, their inspiration is drawn from worlds far beyond automotive, including haute couture, modernist sculpture, nautical design, tailoring and contemporary art. In conceiving the principal sketches for Spectre, the marque’s creatives were drawn to modern yacht concepts, specifically the clarity and precision of line, intelligent use of reflection and application of taper to emotionalise silhouettes.

From the front, Spectre’s split headlight treatment is intersected by the widest grille ever bestowed on a Rolls-Royce. The vanes of the Pantheon grille are now smoother in section and a flusher fit, designed to help guide the air around the motor car’s front.

The relaxed angle and polished stainless steel finish of the grille does much to enhance Spectre’s presence using environmental reflection. Along with an aero-tuned Spirit of Ecstasy figurine – itself the product of 830 combined hours of design modelling and wind tunnel testing – the grille enhances the motor car’s unprecedented drag coefficient, which at just 0.25cd makes Spectre Rolls-Royce’s most aerodynamic motor car, ever.

This intelligent treatment has been married to the iconography of Spectre’s spiritual predecessor, the Phantom Coupé. Spectre clearly acknowledges its forebear with its generous proportions and split headlight treatment – a contemporary Rolls-Royce design tenet. Spectre’s sharp daylight running lights emphasise the motor car’s imperious two-metre width and are offset with lower lamp clusters that appear darkened, at first glance, but hide jewellery box-like darkened chromium housings for the headlights. To affirm Spectre’s expression after dark, the grille is softly illuminated, with 22 LEDs lighting up the sandblasted rear side of each of the vanes, their gentle glow reflected in the polished front surfaces for a subtle and three-dimensional night signature.

In profile, the sharp, vertical bow line at the front of Spectre draws the eye rearward to its monolithic flanks. The lower line – known as the ‘waft line’ – borrows directly from yacht design. Instead of exaggerating movement with busy detailing or appliqués, Spectre’s coachwork gently tucks into the sill, lightening the surfacing and creating an uncomplicated sense of motion by reflecting the road passing beneath it, much as the hull of a racing yacht reflects the ocean as it cuts through water. This ‘waft line’ is the visual representation of the ‘magic carpet ride’ and its upwards sweep toward the front is inspired by the gently lifting bow of an accelerating power boat.

The silhouette’s most dramatic feature is Spectre’s fastback, which recalls the most evocative motor cars and watercraft in history. The seamlessness of the greenhouse surfacing significantly contributes to achieving the lowest drag coefficient ever for a Rolls-Royce. Following the roofline back, the tail lamps are set into the largest single body panel ever produced for a Rolls-Royce, which extends from the A-pillar to the luggage compartment. The jewel-like vertical tail lamps themselves are colourless for neutrality, in anticipation of the myriad of colourways selected by clients during the commissioning process. Their precision and reduced dimension complement the generous flow of the bodywork from the muscular shoulders backwards into the tail section with its characteristic tapering plan view.

The proportional demands of Spectre’s scale required Rolls-Royce to embolden its wheel strategy. Spectre is the first production two-door coupé to be equipped with 23-inch wheels in almost one hundred years.

Inside, Spectre is provisioned with the most technologically advanced Bespoke features yet, drawing inspiration from the timeless mystique of the night’s sky. For the first time on a series production Rolls-Royce, Spectre is available with Starlight Doors, which incorporate 4,796 softly illuminated ‘stars’. The coach doors can also be commissioned with a backdrop of wood Canadel Panelling, which takes its name from the cove in the South of France where Sir Henry Royce and his design team spent their winters.

The ethereal night-time theme continues with Spectre’s Illuminated Fascia. Developed over the course of two years and more than 10,000 collective hours, it incorporates the Spectre nameplate surrounded by a cluster of over 5,500 stars. Located on the passenger side of the dashboard, the illuminations are completely invisible when the motor car is not in operation.

Alongside the extraordinary, illuminated surfaces, Spectre is equipped with a completely redesigned digital architecture of luxury named SPIRIT, presented in quintessential Rolls-Royce style. Not only will SPIRIT manage the motor car’s functions, but it is seamlessly integrated into the marque’s Whispers application, allowing clients to interact with their car remotely, and receive live information curated by the marque’s luxury intelligence specialists.

For the first time ever, clients are now able to extend their Bespoke commission beyond the physical world and into the digital architecture that underpins SPIRIT. Inspired by the marque’s clients’ love of bespoke timepieces, the colour of the dials can now complement the interior hue of the motor car.

As with all Rolls-Royce motor cars, Spectre’s interior suite offers clients near-infinite Bespoke possibilities. The all-new front seat design has been inspired by British tailoring, with lapel sections that can be rendered in contrasting or matching colours to the main base. Bespoke stitching, embroidery and intricate piping has, as ever, been considered in their inception.

ALL-ALUMINIUM ARCHITECTURE OF LUXURY

2003 saw the first Goodwood-era Phantom, built upon its own Bespoke architecture. This renaissance of the brand was Rolls-Royce 1.0. Following this, the ‘Architecture of Luxury’ was conceived – a new, highly flexible all-aluminium spaceframe architecture, and visionary feat of engineering, that could be tailored for electric drive, as well as today’s Phantom, Cullinan and Ghost models, and Coachbuild projects. This expansion of the marque’s offering was Rolls-Royce 2.0. The ability to tailor the Architecture of Luxury for electric drive was a fundamental consideration when it was first conceived. However, it is only now that electric drive technology is advanced enough to fulfil the Rolls-Royce experience. The introduction of a fully-electric powertrain and Decentralised Intelligence into the marque’s portfolio represents Rolls-Royce 3.0 and the beginning of the bold new all-electric era.

By ensuring from the outset that the Architecture of Luxury could be tailored to the requirements of an all-electric Rolls-Royce, the marque’s engineers ensured the continuity of experience from its current portfolio, each evolution of which has done much to secure the brand’s ongoing global success. Indeed, the inherent flexibility of the architecture and ease of integration of an electric powertrain has freed engineers, designers and craftspeople to focus on the quality of experience, authenticity of design and innovation in Bespoke.

For Spectre, Rolls-Royce engineers have unlocked further benefits. The sophisticated extruded aluminium sections and integration of the battery into the structure of the motor car enable it to be 30% stiffer than any previous Rolls-Royce. The flexibility of the architecture has also allowed engineers to place the floor halfway between the sill structures rather than on top or underneath them. A channel has been created for wiring and climate control pipework between the battery and the floor, with the battery mounted underneath, providing a perfectly smooth underfloor profile. This not only creates a low seating position and enveloping cabin but realises a secondary function for the battery – almost 700kg of sound deadening.

DIGITAL ENGINEERING

For Spectre, Rolls-Royce’s engineers have seen much of their discipline pivot from the workshop to the digital space. Spectre is the most connected Rolls-Royce in history, and in harnessing the power of the motor car’s remarkable Decentralised Intelligence processing capabilities there is more requirement than ever for expert human experience.

To ensure the continuity of the Rolls-Royce experience, as well as its progression, the marque selected the most experienced test and development engineers to lead the project, some of whom have been with the marque for more than two decades and were responsible for creating the first ‘Goodwood-era’ Phantom. These engineers describe the experience offered by Spectre as akin to “Rolls-Royce in high definition” on account of the speed and accuracy of the motor car’s response to a worldwide spread of road and weather conditions.

For this to be realised, a dedicated control has been handmade for each of the 141,200 sender-receiver variables, and in nearly all cases engineers have designed several more sub-variables for variations in climate, ground speed, road type, vehicle status and driving style. These have been crafted over the course of Spectre’s 2.5 million kilometre testing programme both on advanced proving grounds and on real roads around the world.

PLANAR SUSPENSION

In testing Spectre, the process includes extreme driving conditions – development of the motor car began just 55km from the arctic circle in Arjeplog, Sweden, at temperatures as low as -40 degrees centigrade, and it will continue across Southern Africa, in temperatures of up to 55 degrees centigrade. Yet, 55% of testing is taking place on the very roads that many production Spectres will be driven on. Of particular significance was the French Riviera. It was on the Côte d’Azur that Spectre’s digitally integrated evolution of the renowned Planar suspension system was finalised.

Planar suspension is an orchestra of systems with precisely defined responses to driver inputs and road conditions, made possible by the latest software and hardware developments, delivering Rolls-Royce’s hallmark ‘magic carpet ride’.

Using a suite of new hardware components and leveraging Spectre’s high-speed processing capabilities, the Planar system can decouple the car’s anti-roll bars allowing each wheel to act independently, preventing the rocking motion that occurs when one side of a vehicle hits an undulation in the road. This also reduces high-frequency ride imperfections caused by shortcomings in road surface quality.

Once a corner is identified as imminent, the Planar system recouples the components and stiffens the dampers, the four-wheel steering system is then prepared for activation to ensure effortless entry and exit. Under cornering, 18 sensors are monitored, and steering, braking, power delivery and suspension parameters are adjusted so that Spectre remains stable. The result is effortless control.

POWER, RANGE AND DIMENSIONS

The final power, acceleration and range figures are still being refined, as the extraordinary undertaking of finessing Spectre enters its final phase before concluding in the second quarter of 2023. Preliminary data shows that Spectre is expected to have an all-electric range of 320 miles/520 kilometres WLTP and offer 900Nm of torque from its 430kW powertrain. It is anticipated to achieve 0-60mph in 4.4 seconds (0-100km/h in 4.5 seconds).

With many months of testing and optimisation of Spectre still ahead, these figures are subject to change ahead of official confirmation prior to market launch in Q4 2023.

SPECTRE DIMENSIONS:
Number of doors / seats         2 doors / 4 seats

Vehicle length                         5453 mm / 214.685 in

Vehicle width                           2080 mm / 81.889 in

Vehicle height (unladen)          1559 mm / 61.377 in

Wheelbase                              3210 mm / 126.378 in

Turning circle                           12.7 m

Kerb weight                             2975 kg

MARKET DEBUT

Spectre is available for commission immediately, with first client deliveries commencing in Q4 2023. Spectre pricing will be positioned between Cullinan and Phantom.

CO2 EMISSIONS & CONSUMPTION.

WLTP: Power consumption: 2.9 mi/kWh. / 21.5 kWh/100km*. Electric range: 323 miles / 520 kilometres*. Co2 emissions 0 g/km.

*Preliminary data not yet confirmed, subject to change.

The beauty of imperfection: Daniel Arsham’s 356 Bonsai

The beauty of imperfection: Daniel Arsham’s 356 Bonsai

In his latest project, Daniel Arsham bows down before Japanese craftsmanship: it is based on his 1955 Porsche 356 Speedster, the American artist has reconceived the nearly 70-year-old sports car – laying bare the raw materials that make up the car and embracing the rich history of the vehicle through the Japanese aesthetic concept, Wabi Sabi.

Over the span of two years, Arsham took steps to reveal the vehicle’s age and wear, leaning into the car’s production history, inspired by Arsham’s reverence towards Japanese culture and its many specialized craftspeople. The acceptance of ‘imperfection’ and finding peace in the natural processes of time come through in both the stripped-down raw metal exterior and the indigo-dyed interior of the 356 Bonsai.

For the exterior of the 356, Arsham has stripped all of the paint from the car, removing the original finish and years of restorations, revealing all of the welds, pit marks, and natural wear over the course of time. Now, only a layer of linseed oil protects the raw metal from the elements, in accordance with original Japanese manufacturing processes. On the rear engine grille of the vehicle, Arsham has added a patinated bronze relief in the shape of a Bonsai tree. However, the patinated exterior does not stop at the body, as the artist also found all-original well-worn components for the rest of the exterior – from the headlight covers to the vintage license plate.

Though the exterior of the car may appear worn, the 356 Bonsai is fully drivable, with all components related to function, including the original numbered engine, having been restored to off-the-factory-floor level. For the technical works, Arsham collaborated with Willhoit Auto Restoration and the Bridgehampton Motoring Club.

“The 356 sits in such an interesting position within the Porsche catalog as the starting point for the heritage brand,” says Arsham. “The nearly 70-year-old vehicle contains the roots of the modern Porsche brand that we know and love in the purest form.”

Textiles rich in tradition and old processing techniques

Arsham ruminates, “Throughout my career, I have looked to Japan as a source of inspiration for their love and dedication to craft. These sensibilities were the base for the Bonsai 356. We produced all textiles in Japan using traditional craftsmen.”

For the interior of the vehicle, the artist worked alongside Japanese fashion designers Motofumi ‘Poggy’ Kogi and Yutaka Fujihara to outfit the complete interior with traditional Japanese fabrics from boro patchwork to Japanese selvedge denim. For the driver and passenger seat, along with the boot cover, these are made of indigo-dyed boro patchwork textiles. Originally, this Japanese mending technique was used to extend the quality and durability of garments, embracing the natural wear and tear of local workwear. Alongside the boro, Arsham added more indigo-dyed cotton fabric punctuated with sashiko-stitched lines on the door trim and edge of the seats. As the final fabric, Arsham and team produced a Japanese denim to upholster the roof, covering the car’s interior. These three fabrics come together to enhance the Wabi Sabi influence on the car as a whole – selectively choosing materials that are intended to progress with use and age.

In the trunk, a Japanese tatami mat sits under the spare wheel in the luggage compartment. Made of rice straw, these mats are a classic element of Japanese architecture, and are usually fitted as a floor covering in living areas. The connection between the car interior and home architecture is a detail that nods to the artist’s admiration of omotenashi, like wabi-sabi, better experienced than explained: warmth and the welcoming of guests into a household.

About Daniel Arsham

Daniel Arsham was born on 8 September 1980, in Cleveland, Ohio and raised in Miami, Florida. As an iconic artist of our time, Arsham breathes new life into the everyday, experimenting structurally to connect past, present and future in unexpected forms. His work is distinguished by subtle changes, in particular when he amalgamates objects in order to transform familiar structures. The 356 Bonsai is Arsham’s third project involving a car from the Zuffenhausen-based sports car manufacturer. Porsche Japan plans to exhibit the 356 Bonsai in Tokyo at the end of the year.

The beauty of imperfection: Daniel Arsham’s 356 Bonsai

The beauty of imperfection: Daniel Arsham’s 356 Bonsai

In his latest project, Daniel Arsham bows down before Japanese craftsmanship: it is based on his 1955 Porsche 356 Speedster, the American artist has reconceived the nearly 70-year-old sports car – laying bare the raw materials that make up the car and embracing the rich history of the vehicle through the Japanese aesthetic concept, Wabi Sabi.

Over the span of two years, Arsham took steps to reveal the vehicle’s age and wear, leaning into the car’s production history, inspired by Arsham’s reverence towards Japanese culture and its many specialized craftspeople. The acceptance of ‘imperfection’ and finding peace in the natural processes of time come through in both the stripped-down raw metal exterior and the indigo-dyed interior of the 356 Bonsai.

For the exterior of the 356, Arsham has stripped all of the paint from the car, removing the original finish and years of restorations, revealing all of the welds, pit marks, and natural wear over the course of time. Now, only a layer of linseed oil protects the raw metal from the elements, in accordance with original Japanese manufacturing processes. On the rear engine grille of the vehicle, Arsham has added a patinated bronze relief in the shape of a Bonsai tree. However, the patinated exterior does not stop at the body, as the artist also found all-original well-worn components for the rest of the exterior – from the headlight covers to the vintage license plate.

Though the exterior of the car may appear worn, the 356 Bonsai is fully drivable, with all components related to function, including the original numbered engine, having been restored to off-the-factory-floor level. For the technical works, Arsham collaborated with Willhoit Auto Restoration and the Bridgehampton Motoring Club.

“The 356 sits in such an interesting position within the Porsche catalog as the starting point for the heritage brand,” says Arsham. “The nearly 70-year-old vehicle contains the roots of the modern Porsche brand that we know and love in the purest form.”

Textiles rich in tradition and old processing techniques

Arsham ruminates, “Throughout my career, I have looked to Japan as a source of inspiration for their love and dedication to craft. These sensibilities were the base for the Bonsai 356. We produced all textiles in Japan using traditional craftsmen.”

For the interior of the vehicle, the artist worked alongside Japanese fashion designers Motofumi ‘Poggy’ Kogi and Yutaka Fujihara to outfit the complete interior with traditional Japanese fabrics from boro patchwork to Japanese selvedge denim. For the driver and passenger seat, along with the boot cover, these are made of indigo-dyed boro patchwork textiles. Originally, this Japanese mending technique was used to extend the quality and durability of garments, embracing the natural wear and tear of local workwear. Alongside the boro, Arsham added more indigo-dyed cotton fabric punctuated with sashiko-stitched lines on the door trim and edge of the seats. As the final fabric, Arsham and team produced a Japanese denim to upholster the roof, covering the car’s interior. These three fabrics come together to enhance the Wabi Sabi influence on the car as a whole – selectively choosing materials that are intended to progress with use and age.

In the trunk, a Japanese tatami mat sits under the spare wheel in the luggage compartment. Made of rice straw, these mats are a classic element of Japanese architecture, and are usually fitted as a floor covering in living areas. The connection between the car interior and home architecture is a detail that nods to the artist’s admiration of omotenashi, like wabi-sabi, better experienced than explained: warmth and the welcoming of guests into a household.

About Daniel Arsham

Daniel Arsham was born on 8 September 1980, in Cleveland, Ohio and raised in Miami, Florida. As an iconic artist of our time, Arsham breathes new life into the everyday, experimenting structurally to connect past, present and future in unexpected forms. His work is distinguished by subtle changes, in particular when he amalgamates objects in order to transform familiar structures. The 356 Bonsai is Arsham’s third project involving a car from the Zuffenhausen-based sports car manufacturer. Porsche Japan plans to exhibit the 356 Bonsai in Tokyo at the end of the year.

The beauty of imperfection: Daniel Arsham’s 356 Bonsai

The beauty of imperfection: Daniel Arsham’s 356 Bonsai

In his latest project, Daniel Arsham bows down before Japanese craftsmanship: it is based on his 1955 Porsche 356 Speedster, the American artist has reconceived the nearly 70-year-old sports car – laying bare the raw materials that make up the car and embracing the rich history of the vehicle through the Japanese aesthetic concept, Wabi Sabi.

Over the span of two years, Arsham took steps to reveal the vehicle’s age and wear, leaning into the car’s production history, inspired by Arsham’s reverence towards Japanese culture and its many specialized craftspeople. The acceptance of ‘imperfection’ and finding peace in the natural processes of time come through in both the stripped-down raw metal exterior and the indigo-dyed interior of the 356 Bonsai.

For the exterior of the 356, Arsham has stripped all of the paint from the car, removing the original finish and years of restorations, revealing all of the welds, pit marks, and natural wear over the course of time. Now, only a layer of linseed oil protects the raw metal from the elements, in accordance with original Japanese manufacturing processes. On the rear engine grille of the vehicle, Arsham has added a patinated bronze relief in the shape of a Bonsai tree. However, the patinated exterior does not stop at the body, as the artist also found all-original well-worn components for the rest of the exterior – from the headlight covers to the vintage license plate.

Though the exterior of the car may appear worn, the 356 Bonsai is fully drivable, with all components related to function, including the original numbered engine, having been restored to off-the-factory-floor level. For the technical works, Arsham collaborated with Willhoit Auto Restoration and the Bridgehampton Motoring Club.

“The 356 sits in such an interesting position within the Porsche catalog as the starting point for the heritage brand,” says Arsham. “The nearly 70-year-old vehicle contains the roots of the modern Porsche brand that we know and love in the purest form.”

Textiles rich in tradition and old processing techniques

Arsham ruminates, “Throughout my career, I have looked to Japan as a source of inspiration for their love and dedication to craft. These sensibilities were the base for the Bonsai 356. We produced all textiles in Japan using traditional craftsmen.”

For the interior of the vehicle, the artist worked alongside Japanese fashion designers Motofumi ‘Poggy’ Kogi and Yutaka Fujihara to outfit the complete interior with traditional Japanese fabrics from boro patchwork to Japanese selvedge denim. For the driver and passenger seat, along with the boot cover, these are made of indigo-dyed boro patchwork textiles. Originally, this Japanese mending technique was used to extend the quality and durability of garments, embracing the natural wear and tear of local workwear. Alongside the boro, Arsham added more indigo-dyed cotton fabric punctuated with sashiko-stitched lines on the door trim and edge of the seats. As the final fabric, Arsham and team produced a Japanese denim to upholster the roof, covering the car’s interior. These three fabrics come together to enhance the Wabi Sabi influence on the car as a whole – selectively choosing materials that are intended to progress with use and age.

In the trunk, a Japanese tatami mat sits under the spare wheel in the luggage compartment. Made of rice straw, these mats are a classic element of Japanese architecture, and are usually fitted as a floor covering in living areas. The connection between the car interior and home architecture is a detail that nods to the artist’s admiration of omotenashi, like wabi-sabi, better experienced than explained: warmth and the welcoming of guests into a household.

About Daniel Arsham

Daniel Arsham was born on 8 September 1980, in Cleveland, Ohio and raised in Miami, Florida. As an iconic artist of our time, Arsham breathes new life into the everyday, experimenting structurally to connect past, present and future in unexpected forms. His work is distinguished by subtle changes, in particular when he amalgamates objects in order to transform familiar structures. The 356 Bonsai is Arsham’s third project involving a car from the Zuffenhausen-based sports car manufacturer. Porsche Japan plans to exhibit the 356 Bonsai in Tokyo at the end of the year.

The beauty of imperfection: Daniel Arsham’s 356 Bonsai

La belleza de la imperfección: el bonsái 356 de Daniel Arsham

En su último proyecto, Daniel Arsham se inclina ante la artesanía japonesa: está basado en su Porsche 356 Speedster de 1955, el artista estadounidense ha vuelto a concebir el automóvil deportivo de casi 70 años, dejando al descubierto las materias primas que componen el automóvil y abrazando la rica historia del vehículo a través del concepto estético japonés, Wabi Sabi.

En el lapso de dos años, Arsham tomó medidas para revelar la edad y el desgaste del vehículo, apoyándose en la historia de producción del automóvil, inspirado por la reverencia de Arsham hacia la cultura japonesa y sus muchos artesanos especializados. La aceptación de la ‘imperfección’ y la búsqueda de la paz en los procesos naturales del tiempo se manifiestan tanto en el exterior de metal en bruto despojado como en el interior teñido de añil del 356 Bonsai.

Para el exterior del 356, Arsham ha quitado toda la pintura del auto, quitando el acabado original y años de restauraciones, revelando todas las soldaduras, marcas de hoyos y el desgaste natural a lo largo del tiempo. Ahora, solo una capa de aceite de linaza protege el metal en bruto de los elementos, de acuerdo con los procesos de fabricación japoneses originales. En la parrilla trasera del motor del vehículo, Arsham ha añadido un relieve de bronce patinado en forma de bonsái. Sin embargo, el exterior patinado no se detiene en la carrocería, ya que el artista también encontró componentes totalmente originales muy desgastados para el resto del exterior, desde las cubiertas de los faros hasta la placa de matrícula antigua.

Aunque el exterior del automóvil puede parecer desgastado, el 356 Bonsai es completamente manejable, con todos los componentes relacionados con la función, incluido el motor numerado original, que se restauraron al nivel original de fábrica. Para los trabajos técnicos, Arsham colaboró ​​con Willhoit Auto Restoration y Bridgehampton Motoring Club.

“El 356 se encuentra en una posición tan interesante dentro del catálogo de Porsche como punto de partida para la marca tradicional”, dice Arsham. “El vehículo de casi 70 años contiene las raíces de la moderna marca Porsche que conocemos y amamos en la forma más pura”.

Textiles ricos en tradición y antiguas técnicas de elaboración

Arsham reflexiona: “A lo largo de mi carrera, he mirado a Japón como una fuente de inspiración por su amor y dedicación a la artesanía. Estas sensibilidades fueron la base para el Bonsai 356. Producimos todos los textiles en Japón usando artesanos tradicionales”.

Para el interior del vehículo, el artista trabajó junto con los diseñadores de moda japoneses Motofumi ‘Poggy’ Kogi y Yutaka Fujihara para equipar todo el interior con telas japonesas tradicionales, desde patchwork de boro hasta denim de orillo japonés. Para el asiento del conductor y del pasajero, junto con la cubierta del maletero, estos están hechos de textiles patchwork de boro teñidos de añil. Originalmente, esta técnica de reparación japonesa se utilizó para extender la calidad y la durabilidad de las prendas, adoptando el desgaste natural de la ropa de trabajo local. Junto al boro, Arsham agregó más tela de algodón teñida de índigo puntuada con líneas cosidas con sashiko en el borde de la puerta y el borde de los asientos. Como tela final, Arsham y su equipo produjeron una mezclilla japonesa para tapizar el techo y cubrir el interior del automóvil. Estos tres tejidos se unen para realzar la influencia de Wabi Sabi en el coche en su conjunto, eligiendo selectivamente materiales destinados a progresar con el uso y el tiempo.

En el maletero, un tatami japonés se encuentra debajo de la rueda de repuesto en el maletero. Hechas de paja de arroz, estas esteras son un elemento clásico de la arquitectura japonesa y generalmente se colocan como revestimiento de pisos en las áreas de estar. La conexión entre el interior del automóvil y la arquitectura del hogar es un detalle que hace un guiño a la admiración del artista por los omotenashi, como wabi-sabi, mejor experimentado que explicado: calidez y la bienvenida de los invitados en un hogar.

Sobre Daniel Arham

Daniel Arsham nació el 8 de septiembre de 1980 en Cleveland, Ohio y creció en Miami, Florida. Como artista icónico de nuestro tiempo, Arsham da nueva vida a lo cotidiano, experimentando estructuralmente para conectar el pasado, el presente y el futuro en formas inesperadas. Su obra se distingue por cambios sutiles, en particular cuando fusiona objetos para transformar estructuras familiares. El 356 Bonsai es el tercer proyecto de Arsham que involucra un automóvil del fabricante de automóviles deportivos con sede en Zuffenhausen. Porsche Japón planea exhibir el 356 Bonsai en Tokio a finales de año.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA presentado en el Museo Nacional de Ciencia y Tecnología de Milán rodeado de dibujos originales de Leonardo Da Vinci

  • Estreno mundial del nuevo Hypercar de Pagani en el espléndido escenario de la Sala del Cenacolo del Museo
  • Seis dibujos originales de Leonardo da Vinci, cedidos con carácter excepcional por la Biblioteca Ambrosiana, sirven de telón de fondo a la Utopía Pagani
  • Para la inauguración, una exposición especial “La forma del aire: de Leonardo a la utopía de Pagani” curada científicamente por Pietro C. Marani, autor de numerosas publicaciones sobre el artista. Una doble exploración de los estudios sobre el aire del erudito italiano y la génesis de la Utopía Pagani
  • Un elemento común: la estrecha conexión entre Arte y Ciencia, el principio Leonardiano que inspira la filosofía de Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milán, 13 de septiembre de 2022 – El Museo Nacional de Ciencia y Tecnología de Italia en el centro de Milán es el lugar para el debut oficial del nuevo Pagani Hypercar, el vehículo que escribirá el tercer capítulo en la historia de la marca, con el título: Pagani Utopia. En el espléndido marco de la Sala del Cenacolo, rodeada de dibujos originales de Leonardo da Vinci, la última creación del taller de Módena diseñada por Horacio Pagani encarna una visión utópica y visionaria del automovilismo, un concepto no convencional separado románticamente del significado contemporáneo de automóvil. Y lo hace en el más puro espíritu Pagani, donde el elemento rector que sustenta los coches de la compañía siempre ha sido el principio de Arte y Ciencia de Leonardo.

No se podría haber elegido un lugar mejor para presentar a la recién llegada: Milán, la ciudad cosmopolita que fue el hogar del artista, y el Museo que alberga las Galerías Leonardo, la exposición permanente más grande del mundo sobre Leonardo da Vinci, ingeniero, humanista y estudioso de la naturaleza.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

“A la entrada del Museo, el visitante es recibido por una frase de profundo significado: Scienza è Cultura – La ciencia es cultura. La expresión representa la esencia misma del Museo como lugar dedicado a Leonardo da Vinci y, como el propio artista, condensa las interrelaciones entre diferentes pero complementarias ramas del saber que, juntas, ayudan a comprender la realidad. Este diálogo entre arte, ciencia y tecnología es un rasgo distintivo de la identidad del Museo. Además, el descubrimiento y la invención que nunca dejan de sorprendernos se combinan con la capacidad fundamental de diseñar y construir, dando así un valor concreto al ingenio humano”, dice Fiorenzo Galli, Gerente General del Museo Nacional de Ciencia y Tecnología.

Reforzar los lazos entre el diseño de Pagani Hypercars y Leonardo da Vinci es un préstamo excepcional de la Biblioteca Ambrosiana, que, para la presentación del nuevo coche, ha concedido permiso para que seis dibujos originales de los estudios de Leonardo sobre el aire, salgan de sus bóvedas en una base temporal para la exposición “La forma del aire: de Leonardo a Pagani Utopía”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Comisariada por Pagani Automobili y Pietro C. Marani, un destacado experto en Leonardo da Vinci y autor de numerosos libros sobre el artista toscano, la exposición ofrece a los visitantes la oportunidad de una exploración dual. Por un lado, el asombroso genio de un hombre con la capacidad -hace seis siglos- de representar hasta lo invisible, plasmado en una colección de hojas del Codex Atlanticus sobre el estudio del aire y sus aplicaciones; por otro, el pensamiento que llevó al diseñador Horacio Pagani y su equipo a concebir el proyecto Utopía. Una visión binaria de forma y función.

“La presentación de nuestro nuevo automóvil en el marco extraordinario del Museo Nacional de Ciencia y Tecnología de Milán tiene un significado especial”, dice Horacio Pagani. “Leonardo fue muy creativo aquí en Milán, donde disfrutó de un período maravilloso. Ha sido una gran influencia en mi vida desde que era un niño, es la inspiración de los conceptos fundamentales de Arte y Ciencia que guían nuestro trabajo. Así que estar en el museo que lleva su nombre y tener sus dibujos originales al lado de nuestro auto es una emoción verdaderamente indescriptible para mí”.

Los visitantes podrán rastrear la génesis del proyecto Pagani Utopia en una serie de paneles especiales: desde las fuentes de inspiración hasta los primeros bocetos del automóvil, la paleta de colores y los materiales utilizados, condensados ​​en un moodboard tridimensional. La ruta creativa llega a su punto culminante en la Sala del Cenacolo para ver de cerca el nuevo Pagani Hypercar. Desde el exterior, una carrocería de líneas suaves y elegantes construida en materiales compuestos de alta tecnología; en el interior, el poderoso corazón del motor Pagani V12.

Los seis dibujos originales de Da Vinci seleccionados por Marani proporcionan el marco ideal para la nueva Utopía de Pagani. Seis obras que ponen de manifiesto cómo el artista supo representar lo invisible, plasmar “la existencia de la nada”, esa infinita extensión intersticial que envuelve todos los cuerpos, en contacto con el aire. Junto con el agua, el aire es uno de los cuatro elementos (incluidos la tierra y el fuego) que más intrigaron a Leonardo, cuyos movimientos y manifestaciones se esforzó en retratar.

“Un hilo conecta las observaciones de Leonardo y sus conocimientos sobre aerodinámica con las creaciones de Horacio Pagani”, comenta Pietro C. Marani. “Es como si el diseñador finalmente hubiera dado forma concreta a lo que Leonardo simplemente intuyó sobre la forma en que el aire ‘forja’ y esculpe formas, que se puede ver, por ejemplo, en los dos dibujos de fortalezas de la exposición”.

La exposición se enriquece con una sección titulada “Historia de un sueño”, la aventura del joven Horacio Pagani que llegó a Módena desde Argentina con una ambición: crear los autos más bellos del mundo. Los invitados podrán juzgar por sí mismos si ese sueño se hizo realidad: en los claustros, junto con el nuevo Pagani Utopia, se exhibirán dos modelos históricos -el Zonda C12 (1999) y el Huayra Coupé (2011)- para contar la historia de una marca que pronto celebrará su 25 aniversario.

El acompañamiento musical de la exposición es una interesante obra sinfónica escrita por el Conservatorio de Milán a partir de las composiciones para piano del joven Horacio Pagani, que ahora es la banda sonora de la nueva Utopía de Pagani.

INFO SOBRE LA EXPOSICIÓN

Museo Nacional de Ciencia y Tecnología Leonardo da Vinci | Via San Vittore 21, 20123 Milán

miércoles 14 – domingo 25 de septiembre de 2022

Horario: martes a viernes de 9:30 a 17:00; Sábado, domingo y festivos 9.30-18.30

Última entrada: 1 hora antes del cierre.

La exposición está incluida en la entrada al Museo

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

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