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ROLLS-ROYCE MOTOR CARS REPORTS RECORD ANNUAL RESULTS FOR 2021

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history. The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

  • Rolls-Royce Motor Cars reports record 2021 sales, up 49% on the same period in 2020
  • Highest sales in the marque’s 117-year history
  • All-time records set in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world
  • High demand for all models, particularly Ghost and Cullinan
  • Rolls-Royce is undisputed leader in the +€250k segment
  • Orders extend into third quarter of 2022; Bespoke commissions also at record levels
  • Record intake for Apprenticeship Programme: 37 apprentices join in September 2022


“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history.

The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.

Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.

Rolls-Royce also announced its first all-electric car, Spectre, during 2021.  The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5‑million-kilometre journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.

While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex and around the world.  The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the world.

Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.

Reflecting on the results, CEO Torsten Müller-Ötvös said, “This has been a truly historic year for Rolls-Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

“As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network. I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.”

CO2 EMISSIONS & CONSUMPTION.

Phantom: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Phantom Extended: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Ghost: NEDC (combined): CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined): CO2 emission: 347-359 g/km; Fuel consumption: 17.88 – 18.58 mpg / 15.2-15.8 l/100km.

Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.

Black Badge Wraith: NEDCcorr (combined) CO2 emission: 367 g/km; Fuel consumption: 17.5 mpg / 16.1 l/100km. WLTP (combined) CO2 emission: 370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km.

Black Badge Dawn: NEDCcorr (combined) CO2 emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km. WLTP (combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg / 16.9-16.8 l/100km.

Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.

MARC PHILIPP GEMBALLA GOES INTERGALACTIC WITH THE ALL-NEW MARSIEN:
THE ULTIMATE ADVENTURE SUPERCAR

Full reveal, specification and images of young entrepreneur Marc Philipp Gemballa’s first completely bespoke production-ready off-road capable supercar, named MARSIEN


• Inspired by the legendary Paris Dakar rally era, the MARSIEN enables the ultimate driving experience for both on and of road use, creating a completely new supercar segment
• The vehicle has been developed in collaboration with internationally-renown automotive partners including performance exhaust manufacturer Akrapovič, suspension pioneer KW Automotive and Porsche engine specialist RUF Automobile
• MARSIEN, formerly known as ‘Project Sandbox’, perfectly blends all the comforts of a modern-day supercar with incomparable off-road capabilities
• A flawless combination of futuristic yet timeless design and cutting-edge technology
• Watch the launch film at marcphilippgemballa.com/launchfilm
• Download the high-resolution gallery of images here Leonberg, 14th July 2021: Today, Marc Philipp Gemballa has revealed its off-road capable, bespoke supercar to the world and confirmed its production name: MARSIEN.  With his newly founded company MARC PHILIPP GEMBALLA GmbH (not associated in any form with Gemballa GmbH), the 27-year-old entrepreneur and son of late Uwe Gemballa has launched his very first production ready supercar named MARSIEN starting a new era in 2021.

A NEW ERA BEGINS
Growing up in an environment where building the fastest and most powerful production car on the planet and setting the next world record on the Nürburgring was key, now over a decade down the road, the market has changed radically. Marc Philipp believes the horsepower game is over, that tuning is done by the OEMs themselves and that the market is constantly being flooded with an
influx of new supercars with brandishing hyped horsepower figures. Marc Philipp realised, when aiming to build a successful company for the future and not just toss the next imitator product
onto the market, he needed to come up with something very special for his clients.

AN ENTIRELY NEW CONCEPT – DEFINING A NEW SUPERCAR SEGMENT
Inspired by the legendary Paris Dakar rally era and more than two years of intense design and engineering development has resulted in the young entrepreneur’s first project: an ultramodern
yet timeless looking supercar.

The new concept of the vehicle forms a hybrid between a modern-day supercar with all its comfort and day-to-day practicality combined with off-road capabilities enabling the ultimate
driving experience for both on and off-road with the latest technologies.


BASED ON THE LATEST TECHNOLOGY

Looking for the latest cutting-edge platform featuring state-of-the-art technology for their first project and with the need of the base vehicle to be equipped with a modern and sophisticated all-wheel drive system to master the intense challenges in the off-road terrain, the all-new

Porsche 992 Turbo S

provided the perfect base to realise the young entrepreneur’s vision. © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
Manufactured in Germany, tested in the sand dunes of the Arabian desert and available to clients worldwide, production is limited to just 40 units with more than half of the small series production sold prior to launch.


THE NAME – MARSIEN © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
With its outstanding design, cutting-edge technology and strong performance, the name of the vehicle needed the right moniker to capture its unique qualities and reflect the characteristics and
DNA of the vehicle.

During the intense test phase in the beautiful Al Faya desert, the development team was amazed by the stunning red desert sand in combination with the sharp fossil rocks and mountain
backdrops shaping the landscape of the desert making it very special and unlike any other. “We felt like as if we were in an entirely different universe,” says Marc Philipp Gemballa. The Al Faya
desert located in the emirate of Sharjah in the United Arab Emirates has been famous ever since for its unique and extremely red desert sand and Mars-like environment visually. “Since it looked
and felt like we were on Mars paired with the futuristic design and the vehicle’s off-road capabilities, we couldn’t think of a more fitting name for our first project.” The name ‘MARSIEN’was born – derived from the French word ‘Martian’ or ‘from Mars’.

© MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico The MARSIEN features a full carbon fibre body. All exterior components are produced in pure carbon fibre, exclusively designed for performance, light weight and cooling. Each body panel is manufactured by a leading German carbon fibre specialist who also supplies leading OEM supercar manufacturers and several leading Formula one teams. For the design, Marc Philipp Gemballa left nothing to chance and brought on board designer and Porsche aficionado Alan Derosier, known for his stunning Porsche 908 design study, who has been responsible for the ultra-modern yet timeless looking design of the MARSIEN. His artistry can be found in every smooth curve and sophisticated lines of the MARSIEN’s spectacular and timeless design.

Besides the full carbon fibre body, the exterior features functional design upgrades such as a completely bespoke taillight. Featuring the latest LED technology, the rear light has been
developed together with light specialist GERG Lighthouse, enabling a completely holistic design appearance of the MARSIEN. The shape of the MARSIEN had to prove its aerodynamic efficiency and undergo intensive CFD

(Computational Fluid Dynamics) analysis. A development effort that is crucial for optimum driving dynamics at all speeds, efficiency, and maximum safety. A task which has been accomplished by
engineering partner KLK, who has gained expertise in developing aerodynamics for LMP1, Formula E, and Formula One racing teams for over 20 years. The MARSIEN is currently undergoing full road homologation process by renown and certified German technical service provider FAKT, who has been integrally involved in the development of the body. Marc Philipp Gemballa’s technical team are working hand in hand with FAKT to ensure the vehicle successfully passes the relevant crash tests required for approval and road homologation in Europe (including Switzerland), Middle East, the USA, as well as other major global markets in the future.

The MARSIEN’s rear design features a completely new developed and bespoke taillight The exterior paint is applied by a state-of-the-art and certified paint shop via a team that is able
to fulfil the most daring customer colour requests. The launch vehicle has been painted in an elaborate tripe layer pearl white with special metallic flakes and received additional protection
through a ceramic coating.

Combined with the standard exposed carbon fibre components such as the front splitter with side flaps, side sills, wing mirrors, the air intakes and outtakes, decklid as well as the exhaust frame
and rear diffuser with rear flaps; the conversion has been created to take a sophisticated and overall dynamic appearance. There is also the offer a fully exposed carbon fibre body on request
as part of its special options list. For the ones this is not enough, there is also the option to have a fully exposed carbon fibre body.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

Stuttgart, Germany. Under the title “Porsche Unseen”, Porsche is for the first time publishing design studies from 2005 to 2019 which have until now been kept under lock and key. The sports car manufacturer is showing spectacular visions of 15 different cars. The early studies cover the segments “Spin-offs“, “Little rebels“, “Hyper cars“ and “What’s next?”. In this way, Porsche is offering an exclusive insight into its design process – from the very first drawing to the finished model ready for series production.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

“People all over the world love the timeless and innovative design of our sports cars,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “Visionary concept studies are the foundation of this success: they provide the pool of ideas for the Porsche design of tomorrow, and combine our strong tradition with trailblazing future technologies.”

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The previously unpublished design studies are being presented exclusively by the Porsche Newsroom in a series of articles. The 911:Magazine web TV format has also dedicated an episode to selected studies and examines the connection between the studies and the current production models together with Porsche Chief Designer Michael Mauer. For fans of the brand, the book entitled “Porsche Unseen” is released today by the Delius Klasing publishing house. Interested readers are given a detailed look behind the scenes of Style Porsche. A selection of studies will also be on display later for fans to admire live: the Porsche Museum will be integrating the models in the exhibition in 2021.


The design process: from the first drawing to the drivable prototype
The design process starts with a sketch. This is visualised in the next step as a 3D model. As soon as an idea is to be developed further, small models are produced in a scale of 1:3, then followed by hard models in the scale 1:1. “The virtual world is the first step, but you especially have to experience the unusual models in reality in order to understand whether a car has small, large or surprising proportions,” says Michael Mauer, Vice President Style Porsche. In contrast to the development of a production model where several models are always developed with different styling formats, the vision projects, on the other hand, concentrate on a single vision model which serves as a protagonist for the central idea.


“Porsche intentionally has just a single design studio – located in the direct proximity of development,” says Michael Mauer. “Weissach is our epicentre. Instead of opening advanced design studios in the distant metropolises of North America and Asia, our designers come from all over the world to Porsche in Weissach in order to create the latest production sports cars and automotive visions at the heart of the brand. More than 120 designers, experts for interior, exterior, colours and materials, model builders, modellers and study engineers work in the Porsche Design Studio.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The design studies: on a journey of the mind into the future of mobility
“When it comes to the visions we develop, it is not about bringing every car onto the road. Instead, it is more a question of establishing creative space and a relationship with the future,” says Michael Mauer when describing the design process and adds: “There are two possibilities for continuing to develop as a brand: either you improve your products from the present, that is to say step-by-step. However, it is difficult to be really innovative in this process. Or you give free rein to your creativity. The idea is to let your thoughts jump to the day after tomorrow, and to then move back from there to tomorrow.”

Based on this idea, Porsche develops the product and brand identity which characterises and secures the appearance of all models in the long term. The design language for future models develops from the long-term vision. In this process, the higher-level goal is to combine the Porsche design DNA with state-of-the-art vehicle engineering. On the one hand, this secures the innovative capability of future Porsche models and, on the other, also provides an evolutionary reference to the rich history of Porsche. A closer look at some examples:

The Porsche 919 Street (2017; 1:1 clay model) was developed on the basis of the technology used in the Porsche 919 Hybrid, promising to make the exhilarating driving experience of the LMP1 race car available to amateur drivers. Under the outer shell are the carbon monocoque and powerful 900 PS hybrid racing drivetrain that helped the Porsche 919 to achieve numerous victories at Le Mans. The dimensions and wheelbase were also the same as on the race car.

With its spartan, puristic cockpit, the characteristic radiator grilles over the mid engine, red graphic elements and the suggested fins at the rear, the compact Porsche Vision Spyder (2019; 1:1 hard model) clearly calls to mind the Porsche 550-1500 RS Spyder from 1954. At the same time, the study was intended to further develop the design identity of Porsche and provide a pool of ideas for future details – for example, the ultra-modern roll bar.


The Porsche vision “Renndienst” (2018; 1:1 hard model) is the free interpretation of a family-friendly space concept for up to six persons. The design team designed a futuristic “space shuttle“ with exciting proportions. The study shows how the Porsche design DNA with its characteristic surface modelling can be transferred to an unknown vehicle segment for the brand. In the interior, passengers find a comfortable and modular travel cabin. The driver sits in a central driver’s seat. The all-electric drive technology is located in the underbody. As a result, passengers can enjoy an unexpectedly generous space and travel experience combined with Porsche-like flair.

The book “Porsche Unseen” is now available from retailers with the ISBN number 978-3-667-11980-3. The design studies are presented in detail over 328 pages with impressive photos from Stefan Bogner and informative text by Jan Karl Baedeker. It is published by Delius Klasing Verlag and is also available in the Porsche Museum shop.