Tag Archive for: Chiron

‘Bugatti Sur Mesure’: Official Customization Program Begins with Bespoke Chiron Pur Sport

‘Bugatti Sur Mesure’ becomes the official customization program in response to ever-growing demand for personalized Bugatti creations. The first official ‘Sur Mesure’ creation takes inspiration from Bugatti Grand Prix heroics.

112 years on from the birth of Bugatti in Molsheim, France, three defining elements remain central to the brand’s customer offering: heritage, innovation and the finest craftsmanship. With the world’s greatest minds in engineering and design, new paradigms in performance are paired with never-before-seen levels of personalization, and today – in response to ever-increasing customer demand – Bugatti formalizes its bespoke customization program: ‘Bugatti Sur Mesure’.

Translated as “tailored”, Bugatti Sur Mesure builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective expertise of its skilled designers and engineers to form a brand-new program to meet growing customer demand for ultra-customized designs, materials and finishes.

As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, customers will be guided through the world of possibilities open to them. When configuring a Bugatti, the sheer number of exterior colors and leather finishes is nearly unlimited, but for those who wish to take a further step and create a truly unique piece of personalized automotive art, Bugatti Sur Mesure is at their disposal. From initial design concept through to vehicle production and final handover, customers will receive the full Molsheim experience.

Expanding upon excellence

In recent years, Bugatti has showcased the depth of its ability to personalize its hyper sports cars to an ever-greater degree. Setting new standards in 2013, the Veyron ‘Les Légendes de Bugatti’ series saw six exclusive model editions, each personalized with unique exterior and interior finishes, celebrating individual heroes of the marque.

2019 witnessed the arrival of the Chiron ‘Zebra 1 of 1’ – a special commission for a customer in Qatar. Featuring an elaborate Titanic Blue and Gunpower Grey color scheme, the hyper sports car was hand painted by Bugatti’s talented craftspeople over the course of more than three weeks.

2021 saw the now-famous Divo ‘Lady Bug’ come to epitomize the true extent to which Bugatti is able to intricately customize its hyper sports cars. A highly complex geometric-dynamic algorithmic fading pattern was developed over 18 months for the Divo’s bodywork, illustrating how Bugatti is continuing to push the boundaries in making customers’ visions become reality.

A source of inspiration

Now, Bugatti Sur Mesure unveils its first customer project, a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver, Louis Chiron. The legend of the Bugatti brand continues to resonate with customers and passionate fans of the marque across the globe. Early racing pioneers who piloted Bugatti’s prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on-track. Today, their spirit lives on and is the very source of the custom design of the unique Chiron Pur Sport.

Among Louis Chiron’s countless victories at the wheel of a Bugatti was his legendary 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number ‘32’.

This number – painted entirely by hand – now proudly adorns Bugatti’s modern hyper sports car as just one of a number of custome-made elements developed especially for this customer. Two new exterior colors were created to pay homage to the legendary Grand Prix racing Bugattis of the ‘20s and ‘30s.

The Bugatti Sur Mesure team also developed a new fading ‘EB’ painted pattern, applied meticulously by hand, which is complemented by a multi-layer stitched ‘EB’ motif on the door panels. Both required new techniques and processes to be developed by the Bugatti Sur Mesure team.

The ‘32’ and ‘Grand Prix’ motifs continue throughout the cabin, including a special center console inlay in black anodized aluminum, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found.

Hendrik Malinowski, Bugatti’s Managing Director for Sales and Marketing, comments: “For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sports car. It has always been a highly tailored process, but as an ever-increasing number of our clients request detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti.

“Our clients are often deeply intrigued by Bugatti’s motorsport lineage, and it’s fitting that the first Sur Mesure commission should pay homage to one of our great racing icons. We’re so taken with this creation that we intend to make many of this customer’s ideas available to more of our clients with the Chiron Pur Sport.”

 

 

Bugatti’s Super Sport Legends

Four Bugatti models beyond compare and three singular Bugatti protagonists, each with unforgettable moments in “their” Super Sport.

Extremely fast and yet very comfortable – with the Chiron Super Sport 300, Bugatti is once again redefining luxurious hyper sports cars. Once again because the French luxury automobile manufacturer designed its first Super Sport some 90 years ago – the Type 55, which was created by a young Jean Bugatti.

The three subsequent models – the EB 110 Super Sport, the Veyron 16.4 Super Sport, and the Chiron Super Sport 300+ – each set new benchmarks in the decade in which they appeared.

The three Bugatti drivers Loris Bicocchi, Pierre-Henri Raphanel, and Andy Wallace had a significant part to play in the success of these benchmarks. They came together at the Bugatti headquarters in Molsheim to take a trip down memory lane.

The Bugatti Type 55 Super Sport

The Type 55 is the only Super Sport of the Ettore Bugatti era. Its supercharged 2.3-liter straight-eight engine allowed the vehicle to achieve top speeds which had not been reached until then. It also boasts an elegant form, about which Bugatti historian Jonathan Wood waxes lyrical, writing that the horseshoe radiator grille is “in perfect visual harmony with the gracefully balanced lateral line that runs the length of the car… The flowing fenders give the vehicle an exceptionally elegant appearance, while the low entry point (there were initially no doors) affords comfort.” Jean Bugatti introduced a new two-tone color split for this model, giving Bugatti the inspiration for its horizontal color split in 2010 which was first offered with the Veyron 16.4 Super Sport.

The first Type 55 Super Sport was produced 90 years ago for the 1931 Paris Motor Show. There was praise from the customers and media alike in particular for the Type 55’s top speed, acceleration, and good roadholding. In its July 1932 issue, the widely read magazine Motor Sport noted that the Type 55 accelerated almost twice as quickly as the Type 43, which was lauded for its agility. It reported that the vehicle’s roadholding was in keeping with Bugatti’s usual high standards and that “cornering, of course, is effortless, and if a bend is taken too fast, the car seems to correct the error without help from the driver.” The magazine editors achieved a top speed of over 180 km/h and reported that “one glides along as in a fast airplane, with no sound but the rushing wind.”

Only 38 Type 55s were constructed. Its rarity makes it all the more popular as a collector’s piece.

“With the Type 55, Bugatti manufactured its first Super Sport and undoubtedly the ultimate grand tourer of its time. With its combination of comfort and sheer performance as well as its straightforward drivability, the vehicle was well ahead of its time,” says Luigi Galli, Specialist Heritage & Certification at Bugatti. “With this vehicle, Bugatti took comfort to new heights 90 years ago and defined a new vehicle category.”

Loris Bicocchi and the Bugatti EB 110 Super Sport

“I’m still amazed at just how modern the EB 110 SS still feels to drive. It’s direct, to the point, light, and incredibly fast. It boasts good roadholding and offers top grip,” enthuses the gifted test driver Loris Bicocchi, who was involved in developing the EB 110 from scratch at the Bugatti plant in Campogalliano in the early 1990s. “The first prototypes went by the code names A1, A2, and A5, and had an aluminum chassis. Fortunately, it was then decided that carbon would be used instead, making the EB 110 the first production car with partially carbon fiber bodywork.”

The extremely light monocoque made from pure carbon weighs a mere 125 kilograms. The bodywork is made among other things from aluminum and carbon, the wheels are cast in magnesium, and the screws are titanium. It gets its propulsion from a V12 engine that features four turbochargers and delivers up to 610 PS. The power is transferred to all four wheels. Manual six-speed transmission, viscous all-wheel limited-slip differential, and rear LSD result in quick propulsion and control of the nippy vehicle.

“The EB 110 boasts outstanding control and balance in spite of the immense power of over 600 PS. The chassis is agile, the steering direct, and what’s more the EB 110 offers a great deal of comfort, even on longer journeys,” says Loris Bicocchi, who spent virtually every day in the automobile from 1990 to 1995. “It was the best time of my life,” he says, looking back.

Indeed, he helped develop the best super sports car of the early 1990s. The EB 110 was in a league of its own and broke speed record after speed record – 351 km/h in Nardò, 296 km/h on ice, 342.7 km/h running on CNG, and from 0 to 100 km/h in 3.26 seconds.

Between 1993 and 1995, approximately 96 EB 110 GTs were produced in the workshop as well as the lighter and more powerful 39 EB 110 Super Sport with 610 PS.

Pierre-Henri Raphanel and the Bugatti Veyron 16.4 Super Sport

“I will always associate the Veyron Super Sport with a very special moment in my life. I clearly remember not being able to sleep all that well the night before I set the record. But when I woke up at 4:27 a.m., I took it as a sign … and the rest is history,” says Pierre-Henri Raphanel, Bugatti’s pilote officiel, multiple entrant in the 24 Hours of Le Mans, and Guinness world record holder of many years. In June 2010, he set a speed record for road-legal series sports cars in a Veyron 16.4 Super Sport, hitting an average speed of 431.072 km/h – 427.933 km/h on the first run and 434.211 km/h driving in the opposite direction.

Bugatti wrote automotive history once again when the Veyron 16.4 was rolled out in 2005. “I had the good fortune to be Bugatti’s first pilote officiel and to introduce this hyper sports car both to the media and customers. Their reactions were incredible – they felt like they were on a roller coaster with wheels, as one media outlet put it,” remembers Raphanel. The Veyron heralded a new era in the new millennium and catapulted super sports cars into a new dimension. The newly developed 8.0-liter W16 engine had initial output of 1,001 PS and torque of 1,250 newton meters, enabling the coupe to accelerate from 0 to 100 km/h in 2.5 seconds and to hit 200 km/h after 7.3 seconds. Its full power is transposed to the road by all-wheel drive.

“Improving such a masterpiece and achieving the kind of incredible enhancements that Bugatti managed with the Veyron 16.4 Super Sport was inconceivable at the time,” relates Raphanel. The mighty power train is raised to an incredible 1,200 PS and enables the coupe to accelerate from a standing start to 200 km/h in just 6.7 seconds, with a regulated top speed of 415 km/h. “It’s still an extraordinary vehicle. In addition to its incredible power development, its perfection lies in its easy drivability and quality workmanship,” the world record holder enthuses. Just 450 Veyrons were produced at the Atelier in Molsheim up to 2015, 48 of which were Veyron 16.4 Super Sports.

Andy Wallace and the Bugatti Chiron Super Sport 300+

“When I first heard about the idea of my breaking the sound barrier of 300 mph with the Chiron Super Sport, I was pretty nervous. But I became less nervous with every passing day because the Bugatti engineers succeeded in implementing my feedback 1:1, so we were able to continuously optimize the car. The Chiron Super Sport 300+ now drives very precisely and easily even at speeds upward of 400 km/h. And even after eight hours in the car, you still feel like you are sitting in a comfortable saloon,” says Bugatti’s pilote officiel Andy Wallace, describing his experience with the Chiron Super Sport 300+.

In September 2019, the time had come, and Andy Wallace was the first driver to pass the 300 mph mark, driving a Chiron Super Sport 300+ and hitting a speed of 304.773 mph (490.484 km/h). “The acceleration of a Chiron is incomparable. And with the even more powerful Chiron Super Sport 300+, it feels like the incredible thrust will never end. It’s simply full speed ahead,” says Wallace.

With the Chiron, Bugatti presented an entirely new hyper sports car, starting in 2016. The 8.0-liter W16 engine delivers 1,500 PS of power and torque of 1,600 newton meters. And at 1,176 kW/1,600 PS, the Chiron Super Sport 300+ surpasses the Chiron by 100 PS, making it the most powerful Bugatti ever constructed. Visually, the Chiron Super Sport 300+ differs from the Chiron first and foremost due to its extended and aerodynamically optimized bodywork, which is designed for extreme speeds past the 420 km/h mark. The special Super Sport 300+ edition produced in a limited run of 30 consists of jet black visible carbon fiber bearing two orange racing stripes that extend from front to back over the entire bodywork of the hyper sports car.

“The Veyron was already in a class of its own and still drives fantastically to this day. The Chiron succeeded in entering entirely new physical dimensions and in further pushing the boundaries of what’s technically feasible. It’s incredible how Bugatti pushes the fastest and most luxurious automobiles to such perfection and such top performance,” explains Andy Wallace.

The former race car driver and Le Mans winner has been presenting the latest Bugattis to potential buyers since 2011 and has also been assisting the development team since 2015. He has already racked up more than 100,000 kilometers in the luxurious hyper sports car from Molsheim and regularly provides the engineers with feedback. For him, the Chiron Super Sport 300+ is more than just the world’s fastest series sports car. It is also a testament to technical finesse, very high-quality workmanship, and a real passion for detail. And it won’t be the last Super Sport in the long history of Bugatti.

 

 

 

BUGATTI CHIRON PUR SPORT receives high marks in north america

BUGATTI CHIRON PUR SPORT RECEIVES HIGH MARKS IN NORTH AMERICA

Following its virtual debut last year, the Chiron Pur Sport has arrived in the United States. Limited to only 60 units, the newest production model from Bugatti is a pure driving machine designed for increased agility and handling – an uncompromising hyper sports car created for corners.

“The Pur Sport offers U.S. customers a new dimension of the Chiron that doesn’t require the Autobahn to fully experience,” said Cedric Davy, Chief Operating Officer of Bugatti of the Americas. “We now have the car for those customers who have been waiting for a Chiron geared more towards agility and dynamic cornering.”

In the short time the Pur Sport has been in the United States, it has earned top marks from some of the country’s most prominent automotive publications:

“The Bugatti Chiron Pur Sport is the best car I’ve ever driven. Period. Full stop. End of story. It just is.” – Motor Trend

“Less weight, more grip, and shorter gearing make the Pur Sport an even wilder Bugatti Chiron.” – Car and Driver

“The Bugatti Chiron Pur Sport Is Worth Every Penny. Your $4 million car better be good, and this Bugatti delivers.” – Autoweek

In addition to rave reviews by journalists, the Chiron Pur Sport left a lasting impression on 24 Hour of Le Mans class winner and longtime Bugatti test driver Butch Leitzinger while testing in Southern California. “The seamless marriage of agility and brute force give the Pur Sport abilities that are unmatched, not only by any other car, but also by any other Bugatti.”

The Pur Sport has a starting price of $4 million and features a W16 engine that generates 1,500 horsepower and 1,180 lb.-ft. of torque.

For more information, please visit https://www.bugatti.com/discover-chiron-pur-sport/

Luxury like no other new The Jacob & Co. x Bugatti Chiron Tourbillon is a timepiece Incredible

Four new editions reflect Bugatti design, energy and craftsmanship in a timepiece to honor the iconic Chiron.

Think of all the things that come with the Bugatti sensation: precision, beauty, performance… all linked by the beating heart of the engine that powers the most advanced hyper sports cars in the world. Introduced in April 2020, the Jacob & Co. x Bugatti Chiron Tourbillon is a timepiece that brings together the most important feelings that are synonymous with the Bugatti brand, as the iconic 16-cylinder Bugatti engine comes to life in timepiece form for the first time. Representing the artistry, dedication and skill portrayed by the Chiron1, four new editions of the timepiece have been revealed as the pinnacle of the automotive industry meets the height of watchmaking.

Intricately designed and crafted with extraordinary detail, the four new Chiron Tourbillon watch editions epitomize Bugatti in every way. The timepiece features a stunning movement in all versions of the watch, comprising 578 components and marrying engine and watch design in one astonishing creation. Displayed as an engine block, scaled down as a true descendent of the famous 8.0-litre W16 engine, the on-demand engine animation is placed under a huge sapphire crystal. In addition, powering the timepiece is a flying tourbillon movement, inclined at 30 degrees.

These new versions of the Chiron Tourbillon are reimagined with new material choices for ultimate personalization. Inspired by the flowing lines of the Chiron, the overall shape of this stunning timepiece is shaped to suit its automotive counterpart. The first option is made of a solid block of sapphire crystal with a sapphire crystal caseback, using sapphire crystal for the crowns and pushers, and secured on the wrist by a rubber strap with a titanium buckle clasp. The second possibility – limited to 72 pieces – features an 18-karat Rose Gold case, with a special anti-reflective sapphire crystal, an 18-karat Rose Gold open caseback and black DLC titanium crowns and pushers embossed with the Bugatti logo. This version includes a rubber strap with a black DLC titanium and 18-karat Rose Gold buckle clasp.

Limited to 52 pieces, another option features a case made of 18-karat Rose Gold material, set with sparkling white diamonds, with an anti-reflective sapphire crystal, plus an 18-karat Rose Gold open caseback and crowns and pushers made of 18-karat Rose Gold and set with baguette white diamonds – again embossed with the Bugatti logo – and secured by a rubber strap with an 18-karat Rose Gold buckle clasp decorated with white diamonds. Finally, the version with a case made of 18-karat White Gold set with 391 black and white diamonds (approximately 20 carats) is the definition of premium luxury. The 18-karat White Gold open caseback is matched by crowns and pushers set with baguette white diamonds, with the rubber strap and an18-karat White Gold buckle clasp set with 18 white diamonds (approximately 1.76 carats).

A Bugatti experience for the wrist

The representation of the iconic Bugatti engine begins once the right-hand crown of the timepiece is pushed. Just like the engine in the hyper sports car would come to life, the ‘crankshaft’ in the watch – one of the smallest and most complicated watch parts ever manufactured, made out of solid steel – turns and the ‘pistons’ pump up and down, mounted at varying angles to add to the complexity. A pair of ‘turbochargers’ on the side of the engine block spin while the powertrain runs, adding to the overall spectacle.

The movement is held in place in four places by miniature Chiron-style shock absorbers. The movement is, in fact, floating inside the case and can be observed moving slightly up and down. This suspension detail created an additional challenge for the watch designers, who had to create and patent a unique automotive-inspired transverse system to ensure the crown posts aren’t damaged by the movement in the case.

The crowns are found at the bottom of the case. The left crown sets the time, the middle crown winds the movement and animation for 60 hours of power reserve, while the push of the right-hand crown starts the animation. The power reserve for the animation and timekeeping are separate, yet both are wound through the winding crown – clockwise for the movement (60 hours), counterclockwise for the engine animation (approximately three activations). The power reserve for the movement even features the universal gas pump symbol on the side of the gauge.

As an interpretation of a Bugatti icon, the timepiece naturally remains true to the company’s design DNA and also conveys its emotionality. Beyond the flying tourbillon with the Jacob & Co. logo, a subtle ‘EB’ logo from Bugatti adorns the engine compartment, where the ‘crankshaft’ holds 16 pistons, all poised and ready for action. The window to the tourbillon is modeled on the horseshoe grille so iconic in Bugatti hyper sports cars.

For the first time ever in the world of watchmaking, the Jacob & Co. x Bugatti Chiron Tourbillon seamlessly marries hyper sports cars and haute horlogerie.

CHIRON:

Fuel consumption, l/100km: urban 36.7 / extra-urban 15.8 / combined 23.5; combined CO2 emissions, g/km: 553; efficiency class: G* [WLTP: Fuel consumption, l/100km: low 43.33 / medium 22.15 / high 17.99 / particularly high 18.28 / combined 22.32; CO2 emissions, combined, g / km: 505.61; efficiency class: G]

 

 

 

Alta relojería, inspirado en el Bugatti Chiron

Alta relojería, inspirado en el Bugatti Chiron

Jacob & Co. y Bugatti presentan su fantástico reloj Chiron Tourbillon

Dentro de estos últimos regalos, nos ha dejado boquiabiertos el reloj Jacob & CoBugatti Chiron Tourbillon, realizado por la compañía relojera en colaboración con la marca francesa. ¿El precio? De vértigo: 260.000 euros.

Jacob & Co. y Bugatti presentan su fantástico reloj Chiron Tourbillon

Jacob & Co. y Bugatti presentan su fantástico reloj Chiron Tourbillon

Está claro que el común de los mortales no se puede permitir un Chiron, pero tampoco un cronógrafo basado en el hiperdeportivo galo. Como puedes ver en las fotos, el reloj luce el motor 8.0 W16 de la casa. Incluso se pueden observar los pistones o el cigüeñal, entre otros elementos.

Jacob & Co. y Bugatti presentan su fantástico reloj Chiron Tourbillon

Jacob & Co. y Bugatti presentan su fantástico reloj Chiron Tourbillon

El bloque mecánico está colocado en una caja de titanio, de 54 x 44 milímetros. Para ‘arrancarlo’, solo tienes que pulsar el botón de la derecha y los 578 componentes a la vista empezarán a funcionar… como un reloj (nunca mejor dicho).

Jacob & Co. y Bugatti presentan su fantástico reloj Chiron Tourbillon

Jacob & Co. y Bugatti presentan su fantástico reloj Chiron Tourbillon

Además del motor, el cronógrafo de Jacob & Co también cuenta con cuatro amortiguadores colocados en los extremos, así como con dos turbos (en lugar de cuatro del motor real). No faltan las iniciales de Ettore Bugatti, además de un indicador de gasolina en el lado izquierdo.

Si inclinas ligeramente el cronógrafo, puedes ver la abertura en forma de herradura, que por supuesto hace referencia a la parrilla de Bugatti. ¡Nada se ha dejado en el tintero!

Lógicamente, este reloj se produce en forma de edición limitada y supone la continuación de los modelos Twin Turbo Furious Bugatti Edition y Epic X Chrono, presentados el año pasado.

Sobre esta última creación, Jacob Arabo, fundador de la marca relojera, ha asegurado: “Cuando admiro un Bugatti Chiron, la perfección de la ingeniería es tan poderosa que el coche parece moverse incluso cuando está parado”.