ROLEX Oyster Perpetual Lady Date-just the audacity of excellence
“A classic designed for a lady”. So might some describe the Oyster Perpetual Lady-Datejust. Maybe they’re right. If “classic” means perpetuating tradition with a blend of elegance and precision, grace and resistance, beauty and technical performance. If being “a lady” means constantly pursuing a higher standard with unyielding determination. Then indeed the Lady-Datejust is a classic designed for a lady.
OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE
1957. THE BIRTH OF AN ICON.
Audrey Hepburn was captivating Hollywood, Sylvia Earle obtained her Master of Science, Françoise Sagan was shaking up the literary landscape, Pat Smythe reigned supreme in equestrian sport, and fashion designer Adèle Simpson had New-York clamouring for her latest creations. Women were changing.
No less ladylike than their mothers, they were enjoying new, active lifestyles. Hans Wilsdorf, the founder of Rolex, understood this: the modern woman wanted to manage her time to control her destiny. She needed as much precision as men. And so was born, in 1957, Rolex’s classic women’s watch: the Lady-Datejust. A watch of smaller proportions built on unwavering standards of excellence. A watch for women that was every bit as reliable as a man’s. With this innovation, the brand had broken new technical ground in terms of the case size, while also obtaining COSC chronometric certification for this small model.
The Lady-Datejust was inspired by audacity. It addressed not only a technical challenge but a cultural one, too: this watch would serve to further women’s independence. An uncompromising creation, combining elegance and accuracy on the wrist of a modern, graceful and accomplished woman. A symbol of assertiveness expressed in exquisitely feminine form.
Incorporating several decades of watchmaking innovations, the Lady-Datejust has established itself as the ultimate classic women’s watch: a piece of technical prowess
made for women who believe in themselves.
OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE
AN AUTHENTICALLY MODERN CLASSIC
Adopted by women whose steadfast determination has led them to remarkable achievements, the Lady-Datejust graces the wrist of the marine biologist Sylvia Earle, the golf champion Annika Sörenstam, and the singer Dame Kiri Te Kanawa. As pioneers in each of their fields, they portray a new image of femininity: engaged, modern and in permanent pursuit of excellence.
Inspired by their legacy, the next generation is bringing renewed vigour to disciplines across the spectrum. Whether it be the prodigious pianist Yuja Wang, the tennis champion Garbiñe Muguruza, the biologist Emma Camp working to protect coral reefs, or the sitar virtuoso Anoushka Shankar, these women are the new faces of
contemporary femininity.
FEATURES OF THE LADY-DATEJUST
• Classic timeless elegance
• Instantaneous date with Cyclops lens
• Many variants (large selection of dials, bezels and bracelets)
• Superlative Chronometer certification, specific to Rolex
• International five-year guarantee
• Self-winding mechanical movement, COSC certified
• Power reserve of 55 hours
• Syloxi hairspring in silicon
• High-performance Paraflex shock absorbers
• 28 mm Oyster case, waterproof to a depth of 100 metres (330 feet)
WATCHMAKING KNOW-HOW AND TECHNOLOGY CONCENTRATED IN A SMALL WATCH 28 MM OYSTER CASE A SMALL CASE FOR A GREAT WATCHMAKING ACHIEVEMENT
OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE
The Lady-Datejust’s Oyster case, 28 mm in diameter and guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness and elegance. The middle case is crafted from a solid block of Oystersteel, a particularly corrosion-resistant alloy, or from 18 ct gold. The case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only certified Rolex watchmakers to access the movement.
The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal, with a Cyclops lens at 3 o’clock for easy reading of
the date, is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimum protection for the Lady-Datejust’s movement.
OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE
PERPETUAL CALIBRE 2236 A MOVEMENT AT THE FOREFRONT OF WATCHMAKING TECHNOLOGY
The Lady-Datejust is equipped with calibre 2236, a self-winding mechanical movement entirely developed and manufactured by Rolex. A consummate demonstration of technology, this movement carries a number of patents. It offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability. The oscillator of calibre 2236 has a balance wheel with variable inertia regulated extremely precisely via gold Microstella nuts. It is held firmly in place by a height-adjustable traversing bridge enabling very stable positioning to increase shock resistance. The oscillator is also fitted on high-performance Paraflex shock absorbers, designed and patented by Rolex.
Calibre 2236 is fitted with a self-winding module via a Perpetual rotor, which ensures continuous winding of the mainspring by harnessing the movements of the wrist to provide constant energy. It offers a power reserve of approximately 55 hours.
The movement of the Lady-Datejust will be seen only by certified Rolex watchmakers, yet it is beautifully finished and decorated in keeping with the brand’s uncompromising
quality standards.
SYLOXI HAIRSPRING AN EXCLUSIVE HAIRSPRING FOR OPTIMUM STABILITY
Calibre 2236 incorporates a Syloxi hairspring in silicon, which is patented and manufactured by Rolex. Insensitive to magnetic fields, the Syloxi hairspring provides great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.
The Syloxi hairspring found in calibre 2236 has a geometry that guarantees the regularity of the movement in any position. It also includes a paramagnetic nickel-phosphorus
escape wheel.
A SINGULAR WATCH IN EVERY WAY
The quintessentially classic watch, known for its timeless and inimitable style, the Lady-Datejust has, over time, unveiled a variety of bezels and dials that reflect as much the personality of its wearer as the model’s ability to renew its own elegance in fine detail. It beckons its owner to shape its own future.
DIALS, BEZELS AND CASES
Multiple dial variations are possible on the Lady-Datejust. They are available in a wealth of materials, colours, motifs and markers – indices, Roman or Arab numerals – with numerous gem-setting options for the hour markers or the dial itself. Among the iconic champagne-colour, silver, white, pink and diamond-set dials, the dial in mother-of-pearl
stands out for its singularity. Domed, fluted or gem-set, the bezel of the Lady-Datejust is available in three different designs, each conferring its own distinctive aesthetic.
MOTHER-OF-PEARL DIAL NATURAL ELEGANCE
Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.
GOLD AND OYSTERSTEEL
The Lady-Datejust is available in several metal alloys: Oystersteel, 18 ct yellow, white or Everose gold, and in a Rolesor version (combining Oystersteel and yellow, white or
Everose gold).
GOLDS BY ROLEX
Whether yellow, white or Everose, the 18 ct gold of the Lady-Datejust shines with a special radiance. Rolex has its own foundry and develops its gold alloys from the purest
raw materials. From casting to the shaping and polishing of the gold, everything is carried out in the Rolex workshops with meticulous care to ensure impeccable quality. Everose gold, an exclusive 18 ct pink gold alloy developed and patented by Rolex, owes its unique hue to its exclusive composition.
THE GEM-SET LADY-DATEJUST
In 2021, Rolex introduced a new sparkling version of its Oyster Perpetual Lady-Datejust. This entirely gem-set version in 18 ct yellow gold is draped in glittering diamonds. The case is entirely set with 158 brilliant-cut diamonds on the case sides and lugs, while the bezel features 44 brilliant-cut diamonds. This new Lady-Datejust is fitted on a President bracelet set with 596 brilliant-cut diamonds. Its dial is paved with 291 brilliant-cut diamonds.
