Tag Archive for: Concept

World Premiere of the CUPRA UrbanRebel Concept: CUPRA’s most rebellious interpretation of an urban electric car

  • The CUPRA UrbanRebel Concept pushes the limits to deliver a radical interpretation of the company’s future urban all-electric car
  • The racing concept mixes electrification, sustainability, performance and the exciting aesthetics of the virtual world
  • The CUPRA UrbanRebel Concept hints at the future design language of the urban electric vehicle, which will be launched in 2025
  • It will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show

Martorell, – CUPRA is pushing the limits with its most radical interpretation of an urban electric car, the CUPRA UrbanRebel Concept, which will be launched in 2025.

Racing is at the core of CUPRA’s DNA and that’s why the company decided to present the vision of its 100% all-electric urban vehicle first as a race car with bold and sharp looks: the CUPRA UrbanRebel Concept.

The CUPRA UrbanRebel Concept is a radical interpretation of the company’s urban electric car, due to be launched in 2025. This racing concept gives an idea of the design language of the future street-car and will inspire its creation,” said Wayne Griffiths, CEO of CUPRA. “The urban electric car is a key strategic project not only for our company, but also for the Volkswagen Group, as our aim is to produce more than 500,000 urban electric cars per year in Martorell for different Group brands. The urban electric car will democratise and make accessible electromobility to the masses.

The CUPRA UrbanRebel Concept builds on the design foundations of the 100% electric urban vehicle that will be launched in 2025. The road version will mix astonishing design with supreme dynamics and will be based on the Volkswagen Group’s MEB short platform.

It represents a revolution in the brand towards a more progressive design language, while maintaining the values that identify each CUPRA model: its sportiness and character making it an unconventional challenger brand.

Emotional and radical
The CUPRA UrbanRebel Concept injects a gamification look to the racing car, projecting a radical interpretation of the company’s urban electric car,” said Jorge Diez, CUPRA Design Director. “Each contoured line and sculpted surface in the design is brought to life by a livery that uses kinetic particles to add movement to the surface as light shifts across it.

This racing version will influence the road version of the urban electric car, but the core elements are enhanced to give the vehicle an even more rebellious character.

The CUPRA UrbanRebel Concept is rooted in the design philosophy of CUPRA: an emotional and genuine design that stands out thanks to striking and athletic lines, a bold expression, with a gender-neutral approach and amplified by the electric era.

This is demonstrated in the design identity of the CUPRA UrbanRebel Concept:

  • At the front, the shark nose was created using a negative surface. The front face is also emphasised by the new triangular signature in the headlamps.
  • Its wrap-around window graphic generates the visual effect of a helmet – as in the CUPRA Tavascan Concept – and gives continuity between the windows around the whole car to deliver the effect of a floating roof.
  • Moving to the side, the car reveals athletic proportions, thanks to the wedge line – from the C-pillar to the front door – with diagonal sculptural surfaces, that create contrast.
  • The rear view of the UrbanRebel Concept shows a bold approach and a new interpretation of the design seen in the CUPRA Formentor.
  • The rear features an iconic design thanks to horizontal proportions. On top of that, the large spoiler – a nod to racing cars seen in the virtual world – gives it an imposing sharp look underlined by the negative surface beneath it.

With a total length of 4,080mm, a width of 1,795mm and a height of 1,444mm, the car teases the proportions of the future urban electric car in a racing disguise.

The CUPRA UrbanRebel Concept delivers 250kW of continuous power and up to 320kW at its peak. It can accelerate from zero to 100 km/h in only 3.2 secs.

The CUPRA UrbanRebel Concept mixes pure electrification, sustainability and performance with exciting aesthetics influenced by the digital era. It gives an idea of the future design language of the urban electric vehicle, that will be launched by the company in 2025.

The CUPRA UrbanRebel Concept will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show.

ENDS

CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA el-Born.

CUPRA will participate this year in the off-road electric SUV’s competition Extreme E. Additionally, it is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and five of the best padel players in the world, among others.

Audi grandsphere concept

First class toward the future

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering.

Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

MARC PHILIPP GEMBALLA GOES INTERGALACTIC WITH THE ALL-NEW MARSIEN:
THE ULTIMATE ADVENTURE SUPERCAR

Full reveal, specification and images of young entrepreneur Marc Philipp Gemballa’s first completely bespoke production-ready off-road capable supercar, named MARSIEN


• Inspired by the legendary Paris Dakar rally era, the MARSIEN enables the ultimate driving experience for both on and of road use, creating a completely new supercar segment
• The vehicle has been developed in collaboration with internationally-renown automotive partners including performance exhaust manufacturer Akrapovič, suspension pioneer KW Automotive and Porsche engine specialist RUF Automobile
• MARSIEN, formerly known as ‘Project Sandbox’, perfectly blends all the comforts of a modern-day supercar with incomparable off-road capabilities
• A flawless combination of futuristic yet timeless design and cutting-edge technology
• Watch the launch film at marcphilippgemballa.com/launchfilm
• Download the high-resolution gallery of images here Leonberg, 14th July 2021: Today, Marc Philipp Gemballa has revealed its off-road capable, bespoke supercar to the world and confirmed its production name: MARSIEN.  With his newly founded company MARC PHILIPP GEMBALLA GmbH (not associated in any form with Gemballa GmbH), the 27-year-old entrepreneur and son of late Uwe Gemballa has launched his very first production ready supercar named MARSIEN starting a new era in 2021.

A NEW ERA BEGINS
Growing up in an environment where building the fastest and most powerful production car on the planet and setting the next world record on the Nürburgring was key, now over a decade down the road, the market has changed radically. Marc Philipp believes the horsepower game is over, that tuning is done by the OEMs themselves and that the market is constantly being flooded with an
influx of new supercars with brandishing hyped horsepower figures. Marc Philipp realised, when aiming to build a successful company for the future and not just toss the next imitator product
onto the market, he needed to come up with something very special for his clients.

AN ENTIRELY NEW CONCEPT – DEFINING A NEW SUPERCAR SEGMENT
Inspired by the legendary Paris Dakar rally era and more than two years of intense design and engineering development has resulted in the young entrepreneur’s first project: an ultramodern
yet timeless looking supercar.

The new concept of the vehicle forms a hybrid between a modern-day supercar with all its comfort and day-to-day practicality combined with off-road capabilities enabling the ultimate
driving experience for both on and off-road with the latest technologies.


BASED ON THE LATEST TECHNOLOGY

Looking for the latest cutting-edge platform featuring state-of-the-art technology for their first project and with the need of the base vehicle to be equipped with a modern and sophisticated all-wheel drive system to master the intense challenges in the off-road terrain, the all-new

Porsche 992 Turbo S

provided the perfect base to realise the young entrepreneur’s vision. © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
Manufactured in Germany, tested in the sand dunes of the Arabian desert and available to clients worldwide, production is limited to just 40 units with more than half of the small series production sold prior to launch.


THE NAME – MARSIEN © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
With its outstanding design, cutting-edge technology and strong performance, the name of the vehicle needed the right moniker to capture its unique qualities and reflect the characteristics and
DNA of the vehicle.

During the intense test phase in the beautiful Al Faya desert, the development team was amazed by the stunning red desert sand in combination with the sharp fossil rocks and mountain
backdrops shaping the landscape of the desert making it very special and unlike any other. “We felt like as if we were in an entirely different universe,” says Marc Philipp Gemballa. The Al Faya
desert located in the emirate of Sharjah in the United Arab Emirates has been famous ever since for its unique and extremely red desert sand and Mars-like environment visually. “Since it looked
and felt like we were on Mars paired with the futuristic design and the vehicle’s off-road capabilities, we couldn’t think of a more fitting name for our first project.” The name ‘MARSIEN’was born – derived from the French word ‘Martian’ or ‘from Mars’.

© MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico The MARSIEN features a full carbon fibre body. All exterior components are produced in pure carbon fibre, exclusively designed for performance, light weight and cooling. Each body panel is manufactured by a leading German carbon fibre specialist who also supplies leading OEM supercar manufacturers and several leading Formula one teams. For the design, Marc Philipp Gemballa left nothing to chance and brought on board designer and Porsche aficionado Alan Derosier, known for his stunning Porsche 908 design study, who has been responsible for the ultra-modern yet timeless looking design of the MARSIEN. His artistry can be found in every smooth curve and sophisticated lines of the MARSIEN’s spectacular and timeless design.

Besides the full carbon fibre body, the exterior features functional design upgrades such as a completely bespoke taillight. Featuring the latest LED technology, the rear light has been
developed together with light specialist GERG Lighthouse, enabling a completely holistic design appearance of the MARSIEN. The shape of the MARSIEN had to prove its aerodynamic efficiency and undergo intensive CFD

(Computational Fluid Dynamics) analysis. A development effort that is crucial for optimum driving dynamics at all speeds, efficiency, and maximum safety. A task which has been accomplished by
engineering partner KLK, who has gained expertise in developing aerodynamics for LMP1, Formula E, and Formula One racing teams for over 20 years. The MARSIEN is currently undergoing full road homologation process by renown and certified German technical service provider FAKT, who has been integrally involved in the development of the body. Marc Philipp Gemballa’s technical team are working hand in hand with FAKT to ensure the vehicle successfully passes the relevant crash tests required for approval and road homologation in Europe (including Switzerland), Middle East, the USA, as well as other major global markets in the future.

The MARSIEN’s rear design features a completely new developed and bespoke taillight The exterior paint is applied by a state-of-the-art and certified paint shop via a team that is able
to fulfil the most daring customer colour requests. The launch vehicle has been painted in an elaborate tripe layer pearl white with special metallic flakes and received additional protection
through a ceramic coating.

Combined with the standard exposed carbon fibre components such as the front splitter with side flaps, side sills, wing mirrors, the air intakes and outtakes, decklid as well as the exhaust frame
and rear diffuser with rear flaps; the conversion has been created to take a sophisticated and overall dynamic appearance. There is also the offer a fully exposed carbon fibre body on request
as part of its special options list. For the ones this is not enough, there is also the option to have a fully exposed carbon fibre body.