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JEAN BUGATTI – a creative visionary ahead of his time

JEAN BUGATTI – A CREATIVE VISIONARY AHEAD OF HIS TIME

The Bugatti family worldwide will on Sunday celebrate 114 years to the day that Jean Bugatti was born. As a freethinking engineer and designer, his automobile creations were exceptional, daring to break norms and conventions. Today, his work continues to inspire the team at the home of Bugatti in Molsheim.

FUEL CONSUMPTION AND EMISSIONS

  • 1 LA VOITURE NOIRE: WLTP FUEL CONSUMPTION, L/100 KM: LOW PHASE 43,33 / MEDIUM PHASE 22,15 / HIGH PHASE 17,99 / EXTRA HIGH PHASE 18,28 / COMBINED 22,32; CO2 EMISSIONS COMBINED, G/KM: 505,61; EFFICIENCY CLASS: G
  • 2 CHIRON: WLTP FUEL CONSUMPTION, L/100 KM: LOW PHASE 44.56 / MEDIUM PHASE 24.80 / HIGH PHASE 21.29 / EXTRA HIGH PHASE 21.57 / COMBINED 25.19; CO2 EMISSIONS COMBINED, G/KM: 571.64; EFFICIENCY CLASS: G

Ettore Bugatti’s first son, Gianoberto Carlo Maria Bugatti, was born in Cologne, Germany, on January 15, 1909. In Molsheim, he became known as Jean, the French equivalent to “Gian”.

Having grown up surrounded by a family of visionary artists, Jean benefited from an upbringing that would allow him to flourish as an automotive engineer. It quickly became evident to many that his mind was free from the usual set of norms and design conventions.

“Jean Bugatti was an artist of the highest order that so happened to craft his work in the automotive sphere,” says Christophe Piochon, President of Bugatti Automobiles. “And for that, we can all be thankful, because Jean’s work was extraordinary; his conceptions at the time weren’t just forward-looking, they were otherworldly.”

As a young man, he ambitiously added a new dimension to the Type 41 Royale his father presented to the world in 1926, designing the Type 41 Royale Roadster Esders, an elegant two-seater convertible. And the Esders marked the start of not only Jean’s design journey but the beginning of the Jean Bugatti era of the business, guided by his beautiful designs and ingenious creations. By 1936 Ettore passed the baton onto his son, giving him full responsibility of the company at the tender age of 27.

It’s a clear sign of his confidence and attitude that in the same year he was entrusted to run Bugatti, Jean created a car renowned today as one of the most beautiful ever: the Type 57 SC Atlantic. This car quickly became an iconic reference point that went beyond automotive, taking its place as part of a collective French design movement that was at the vanguard of interpretation: Art Deco.

His legendary creation would even come to inspire the one-of-one La Voiture Noire1, a modern homage to the Type 57 SC Atlantic. Jean’s legacy, however, would extend far beyond this one car. His daring work and artistry has echoes throughout the ages, influencing the shape and style of Bugatti in the modern age.

Jean’s acclaimed C-line design – visible in models such as the Type 50 and Type 57 – has been carried throughout the decades, visible on both the Veyron and Chiron2, becoming a core part of Bugatti’s design identity. Jean’s design work also centered on the use of perfect proportions, the bold center line accentuation and the dropping beltline, used to great effect in the Atalante and Atlantic. His use of duotone colors and the creation of shapely forms designed to reflect light in interesting ways is consistently referenced in the modern world of Bugatti design. There is no doubt that today’s modern line-up of Molsheim’s hyper sports cars is deeply connected to Jean’s visionary ideas.

Jascha Straub, Sales and Design Executive at Bugatti, said: “While working on a car with a customer, as I play with new colors, textures and designs, I always have in my mind Jean’s legacy and his groundbreaking vision for the brand and his way of treating cars as sculptures and setting motion into action even when the design is static. Many of our customers value the heritage of our brand and its visionary custodians so we often seek to accentuate the center line and create combinations of colors that best showcase Jean’s approach.”

While Jean’s light shone brightly, sadly its arc was destined to be short. On August 11, 1939, at the age of 30, Jean tragically died in a car accident not far from the Bugatti factory. But Jean’s light will forever shine upon Bugatti, helping to guide the brand as the future plays out. Even on the company’s latest creation – a unique Chiron model called the Profilée, which goes on auction in Paris on February 1 – Jean’s character and body of work is apparent, gracefully shaping the automotive solitaire with a design that is elegant and timeless.

Ben Payne appointed Chief Creative Officer for Lotus Technology

Coventry, UK – 27 October 2022

Lotus has announced the appointment of Ben Payne as Chief Creative Officer (CCO) for Lotus Technology.

Ben has most recently been Managing Director and Head of Studio at Lotus Tech Creative Centre (LTCC) in Coventry, UK. He remains in charge of the LTCC team, which is leading the design of an all-new and all-electric range of lifestyle cars, the first of which is the Lotus Eletre Hyper-SUV.

Ben’s new role as CCO expands his remit to cover all creative aspects of the Lotus lifestyle vehicles and co-ordinating the design output of visual assets for the Lotus brand. The LTCC team works in close collaboration with the sports car design team at Hethel, which is led by Design Director, Russell Carr. Both teams report to Vice-President of Design, Peter Horbury.

Ben commented: “This new role will help the LTCC team build the influence of design within the wider business, which is important as we continue to focus on creativity and consistency for the brand. This will be invaluable as Lotus continues to evolve. Although this is personal recognition, what it really reflects is the creativity and spirit of the entire team at LTCC. I thank them all sincerely for the continued support, and I look forward to realising the full potential of the team we are building.”

Peter Horbury added: “The design team at Lotus is enjoying a period of great success, with our latest three products – Evija, Emira and Eletre all becoming award winners. The recent worldwide acclaim for the Lotus Eletre Hyper-SUV, reinvigorated just this week with the announcement of pricing and specs, is testament to the hard work of the recently established LTCC team which Ben leads. His new role will continue to drive forward the global growth of all elements of the iconic Lotus brand.”

Ben joined Geely Design UK in 2018 – the facility was renamed LTCC in January 2022 – and has a strong background as a consultant in automotive design. Working on an international level, he has extensive technical knowledge and production car experience, spanning a number of major manufacturers and ranging from volume production to bespoke one-off models.

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About Lotus:
Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.

Lotus Engineering provides comprehensive consultancy services to many of the world’s OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK

Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.

Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.

BOWMORE® MASTERS’ SELECTION UNITES THE WORLDS OF WHISKY MAKING AND AUTOMOTIVE DESIGN

  • New limited-edition single malt whisky combines the mastery of Aston Martin Chief Creative Officer and Bowmore’s Master Whisky Blender
  • Each Master’s unique understanding of proportionality has created a whisky with exquisite depth and balance. 
  • For the first time, Bowmore has adopted the Golden Ratio principle to create a new whisky
  • Bowmore Masters’ Selection is available from November 2021

8 November 2021, Islay, UK: A shared commitment to heritage, craftsmanship and innovation unites the worlds of whisky making and automotive design with the creation of Bowmore® Masters’ Selection; the first single malt whisky to be made by Bowmore® Islay Single Malt Scotch Whisky in collaboration with Aston Martin.


Imagined and defined by two Masters; Bowmore Master Whisky Blender Ron Welsh and Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman, Bowmore Masters’ Selection bridges two distinct worlds in a powerful, yet inspiring way. At its heart is a mutual trust and respect for one other’s worlds and a passion to discover and learn from each other.  Each Master imparts their own creativity and character, but also makes an indelible mark, like leaving their own unique fingerprint, on every single creation

Marek Reichman, has often spoken about the concept of the ‘Golden Ratio’ – the mathematical ratio found in nature that creates aesthetically pleasing compositions -, which sits at the heart of the design of every Aston Martin. Absolute beauty can be created when you achieve a perfect relationship between each proportion of the car.

Reichman explains: “Proportionality defines every precise detail of designing an Aston Martin. We are constantly striving to achieve the Golden Ratio; the optimal of proportions.  And it is this force which guides the creation of absolute beauty. To achieve this, we must combine our skill, passion and experience. Coming together with Ron just brings a whole new perspective on this and is hugely inspiring and enlightening. This whisky perfectly and harmoniously brings us together to create a beautiful, yet powerful equilibrium.”

For Bowmore, proportions define character and shape flavour combinations; from cask selection and age to blending. Ron Welsh, Master Blender, Bowmore, explains, “For the first time with this whisky, we have adopted the Golden Ratio to inspire each of the elements bringing their own unique flavours and selecting the optimal casks to forge the desired character, taking inspiration from Marek and his team.  What seems totally contrasting is, in fact, perfectly balanced and proportionate. Working with Marek has given me a new lens from which to explore whisky making.  This whisky serves as a celebration of our unified knowledge and experience; our shared passions, values and ideas.”

Taking inspiration from an engineered approach, this whisky incorporates the divine proportion of 61.8% formed from a base of 21 year old Bowmore matured in first fill Pedro Ximenez and Oloroso sherry casks. The remaining parts are made up of exact ratios of each other, in line with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years.

For this single malt, a powerful and complex yet sweet warming, the creators seems, on the face, to have created absolute contrast but in reality, they have captured perfect balance and proportion. With a clear nod to Aston Martin in the very creation of this Bowmore whisky, it exudes a sophistication and complexity which is truly considered yet promises a thrilling taste experience.

Powerful yet elegant; from sweet to spice; sherry to coffee; honey to pepper – the perfect proportions to achieve absolute depth and balance.

Bowmore Masters’ Selection is available in key global markets including UK, Germany, Canada, USA and China at an RSP of US$300 (ex VAT/duty) from November onwards.

https://www.drinksmart.com/reducing-drunk-driving-or-drink-driving