Tag Archive for: Dior

Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi
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The Dior Designer of Dreams exhibition in Tokyo 2023

LA EXPOSICIÓN DIOR DESIGNER OF DREAMS EN TOKIO 2023

 

La exposición Dior Designer of Dreams en Tokio presenta una exhibición sin precedentes de prendas que trazan la sucesión de Monsieur Dior

En  #Dior , la pasión está en el corazón de nuestras creaciones.

La exposición #DiorDesignerofDreams en Tokio presenta una muestra sin precedentes de prendas que trazan la sucesión de Monsieur Dior desde creaciones de archivo de anteriores directores artísticos de la casa hasta diseños contemporáneos de  #MariaGraziaChiuri . Las piezas exclusivas se pueden descubrir de otra forma, ya que son redefinidas por el talentoso fotógrafo,  #YurikoTakagi .

Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  
Christian Dior: Designer of Dreams 2023 pictures by Japanese photographer Yuriko Takagi  

Through Takagi’s poetic lens, these images capture the intricate beauty of each couture design in movement. Honoring the deep respect for tradition and craftsmanship held dear to both Monsieur Dior and Japanese culture, Takagi is able to breathe life into her photographs using a prolonged shutter speed as seen in this breathtaking display. Delve behind the scenes to see the making-of these moving photos.
A través de la lente poética de Takagi, estas imágenes capturan la intrincada belleza de cada diseño de alta costura en movimiento. Honrando el profundo respeto por la tradición y la artesanía apreciados tanto por Monsieur Dior como por la cultura japonesa, Takagi puede dar vida a sus fotografías utilizando una velocidad de obturación prolongada, como se ve en esta impresionante exhibición. Sumérjase entre bastidores para ver cómo se hicieron estas fotos conmovedoras.

Imágenes de Christian Dior: Designer of Dreams 2023 de la fotógrafa japonesa Yuriko Takagi

Imágenes de Christian Dior: Designer of Dreams 2023 de la fotógrafa japonesa Yuriko Takagi

Christian Dior: diseñador de sueños

Tras su éxito en el Musée des Arts Décoratifs de París, y tras haber viajado por el mundo de Londres a Nueva York(*1), la exposición Christian Dior: Designer of Dreams se presentará en el Museo de Arte Contemporáneo de Tokio a partir del 21 de diciembre. , 2022; un evento excepcional que celebra los lazos sinceros y singulares entre Dior y Japón.

Acompasada por un nuevo relato escenográfico diseñado -como homenaje a la cultura japonesa- por el arquitecto Shohei Shigematsu(*2), socio de OMA, esta retrospectiva, que se reinventa bajo la curaduría de Florence Müller, destaca más de setenta y cinco años de pasión audaz, marcada por maravillosos descubrimientos: desde las influencias artísticas del modisto fundador hasta su amor por los jardines, desde la suntuosa magia de los bailes hasta su fascinación por la riqueza creativa de Japón, que inspiró las colecciones de Dior desde el principio. Esta amistad inquebrantable, consolidada por colaboraciones únicas y admiración mutua, se refleja en valiosos documentos de archivo, la mayoría de los cuales nunca se han mostrado al público.

Desvelados uno a uno, accesorios y modelos de alta costura del pasado al presente, soñados por Christian Dior –incluido el traje Bar por excelencia, emblema eterno del New Look– y por los distintos Directores Artísticos que le han sucedido: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons y Maria Grazia Chiuri. Los visitantes podrán descubrir una selección de cautivadoras y prestigiosas obras de la colección del MOT, así como fotografías de la fotógrafa japonesa Yuriko Takagi(*3) especialmente creadas para esta exposición y para su cartel. Perpetuando el espíritu visionario de Christian Dior, también se exponen iconos innovadores, como el bolso Lady Dior reinterpretado en los proyectos Dior Lady Art y Lady Dior As Seen By, junto con los mundos de los perfumes Miss Dior y J’adore,

*1 Esta exposición se ha llevado a cabo de diferentes formas en el Victoria & Albert Museum de Londres, el Long Museum West Bund de Shanghái, el Museo de Arte Contemporáneo de Chendgu, el Museo de Brooklyn de Nueva York y la M7 de Doha.

*2 OMA es una asociación internacional que practica la arquitectura, el urbanismo y el análisis cultural. Shohei Shigematsu es socio de OMA Nueva York y lidera la diversa cartera de la empresa en las Américas y Japón.

*3 El fotógrafo japonés también ha contribuido al catálogo de esta nueva retrospectiva.

www.mot-art-museum.jp/en/exhibitions/Christian_Dior/

Imágenes de Christian Dior: Designer of Dreams 2023 de la fotógrafa japonesa Yuriko Takagi

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Porsche is the most valuable luxury brand according to Brand Finance
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Porsche is the most valuable luxury brand according to Brand Finance

Porsche is the most valuable luxury brand according to Brand Finance

  • Porsche remains the world’s most valuable luxury brand, valued at US$33.7 billion followed by Louis Vuitton ($23.4 billion).
  • Ferrari is the strongest luxury brand in the world with a AAA+ rating while Lamborghini and Aston Martin accelerate their brand strength.
  • The Ritz-Carlton doubles in value and becomes the fastest growing luxury brand in brand value.
  • Estée Lauder enters the top ten of the most valuable and Dior and Dolce & Gabbana display impressive brand value.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Madrid, October 5, 2022.- Porsche remains the most valuable luxury and premium brand in the world, valued at US$33.7 billion according to the latest Luxury & Premium 50 2022 report by Brand Finance , the leading independent valuation consultancy for brands that comply with ISO 10668 and ISO 20671 on the subject, which analyzes the 50 most valuable luxury and premium brands in the world.

Porsche (whose brand value has fallen by 2% to US$33.7 billion) has remained in first place for another year as the most valuable luxury and premium brand in the world. Porsche’s leadership in the luxury and premium segment is good news for the brand, which has just been spun off by its owner, the Volkswagen Group , in an initial public offering on the Frankfurt Stock Exchange.

Each year, leading brand valuation consultancy Brand Finance values ​​5,000 of the world’s biggest brands and publishes over 100 reports ranking brands across all industries and countries. The 50 most valuable and strongest luxury and premium brands are included in the annual Brand Finance Luxury & Premium 50 2022 ranking.

Alex Haigh, Head of Brand Finance , said: “Porsche’s new IPO shows the value of a brand in a very visceral way, much like the Sergio Marchionne-led spin-off of Ferrari years ago. It made a lot of sense to extract value hidden within the Volkswagen group, especially when it comes to an iconic luxury brand like Porsche, which can generate such returns compared to other brands in the portfolio.”

Louis Vuitton is the second most valuable luxury and premium brand, valued at US$23.4 billion

Louis Vuitton (brand value up 58% to $23.4 billion) benefited from increased spending on luxury goods during the pandemic period, especially in China. Covid-19 related restrictions benefited Louis Vuitton as consumers redirected their spending away from travel, hospitality and services towards high-end luxury products.

Louis Vuitton is now trying to manage its brand through strong digital marketing campaigns focused on attracting new customer bases, while maintaining a brand heritage steeped in rich history. On the other hand, the Spanish luxury retailer Loewe, whose brand value has increased by 7%, faces similar challenges, since it has established multiple channels of communication with its customers, online and face-to-face.

Pilar Alonso Ulloa, Managing Director Iberia (Spain, Portugal) and South America commented: “LOEWE has represented Spain in this ranking since 2018. The value of the brand has been growing year after year, however its strength has been diminished in the last two years. . It is one of the top 10 brands most considered by consumers in Spain that highlight the familiarity of the brand compared to others in the sector”.

Ferrari is the strongest luxury and premium brand in the world with a AAA+ rating

In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing spend, brand equity, and business performance (business results). Certified to ISO 20671, Brand Finance’s Stakeholder Value Assessment incorporates original market research data from more than 100,000 respondents in more than 35 countries and across nearly 30 industries.  

Ferrari (whose brand value has fallen by 13% to US$8.0 billion) is one of the world’s most recognizable brands and is the world’s strongest luxury brand, with a score in the Brand Strength Index (BSI) of 90.9 out of 100 and an elite AAA+ rating.

An important attribute of the Ferrari brand is its iconic internal combustion engines. The upcoming migration to electric vehicles therefore represents both a challenge and an opportunity for the brand, which aims to manufacture its first fully electric vehicle by 2025 and expects electric vehicles to account for 40% of its product offering by 2030.

The Ritz-Carlton is the world’s fastest growing luxury and premium brand, doubling in value this year

The Ritz-Carlton (whose brand value has doubled to US$1.1 billion) is the world’s fastest growing luxury hotel brand. Its brand value has increased 112% this year, coinciding with the reopening of travel in much of the world. The rise in brand value can be attributed to their impressive revenue per available room that they have reopened after the pandemic. The Ritz-Carlton, part of the Marriott Group , has built an extremely strong brand, with a brand strength index that has increased from 79.6 to 83.2 out of 100, earning a AAA brand rating.

InterContinental luxury hotel brand value (brand value down 1% to $1.5bn) dipped slightly, with significant concern over potential delays in reopening services in key market of InterContinental, China. Despite going through one of the toughest periods the hospitality industry has ever faced, InterContinental remains focused on delivering on its “True Hospitality for Good” brand promise.

Despite the overall drop in brand value, both Lamborghini (whose brand value is down 4%, to $1.9 billion) and Aston Martin (whose brand value is down 18%, to the US $1.1 trillion) have drawn up new sustainability-focused roadmaps that already appear to be having a positive impact on their brand perception.

Dior and Dolce & Gabbana post impressive brand equity

Dior (brand value up 19% to $9.0bn) saw huge global success with its Sauvage fragrance, and the brand returned to growth after the pandemic-induced disruption. Dolce & Gabbana (brand value up 55% to $1.4 billion) is known for its distinctive personality. The Italian brand is in the process of creating Dolce & Gabbana Beauty , which in January 2023 will assume 100% control of the manufacture, sale and distribution of its fragrance and makeup products.

Estée Lauder manages to enter the top ten in brand value

Estée Lauder (brand value up 39% to $7.9 billion) has grown rapidly this year and has recently benefited from increased sales at airports, among other channels, due to the recovery of the tourism sector worldwide, and seems to have made good use of it. The brand has other significant growth opportunities, including its bid to acquire luxury fashion house Tom Ford for $3bn in what would become the largest acquisition deal to date.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Every year, Brand Finance puts 5,000 of the biggest brands to the test, assessing their strength and quantifying their value, and publishes nearly 100 reports, ranking brands across industries and countries. The 50 most valuable brands in the luxury and premium sector are included in the Brand Finance Luxury & Premium 50 2022 ranking.

The full ranking, additional explanations, charts and infographics, more information on the methodology, as well as definitions of key terms are available in the Brand Finance Luxury & Premium 50 2022 report.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand on the open market. Brand strength is the effectiveness of a brand’s performance on intangible measures relative to its competitors. See below for a full explanation of our methodology.

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Porsche is the most valuable luxury brand according to Brand Finance
, , , , ,

Porsche is the most valuable luxury brand according to Brand Finance

Porsche is the most valuable luxury brand according to Brand Finance

  • Porsche remains the world’s most valuable luxury brand, valued at US$33.7 billion followed by Louis Vuitton ($23.4 billion).
  • Ferrari is the strongest luxury brand in the world with a AAA+ rating while Lamborghini and Aston Martin accelerate their brand strength.
  • The Ritz-Carlton doubles in value and becomes the fastest growing luxury brand in brand value.
  • Estée Lauder enters the top ten of the most valuable and Dior and Dolce & Gabbana display impressive brand value.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Madrid, October 5, 2022.- Porsche remains the most valuable luxury and premium brand in the world, valued at US$33.7 billion according to the latest Luxury & Premium 50 2022 report by Brand Finance , the leading independent valuation consultancy for brands that comply with ISO 10668 and ISO 20671 on the subject, which analyzes the 50 most valuable luxury and premium brands in the world.

Porsche (whose brand value has fallen by 2% to US$33.7 billion) has remained in first place for another year as the most valuable luxury and premium brand in the world. Porsche’s leadership in the luxury and premium segment is good news for the brand, which has just been spun off by its owner, the Volkswagen Group , in an initial public offering on the Frankfurt Stock Exchange.

Each year, leading brand valuation consultancy Brand Finance values ​​5,000 of the world’s biggest brands and publishes over 100 reports ranking brands across all industries and countries. The 50 most valuable and strongest luxury and premium brands are included in the annual Brand Finance Luxury & Premium 50 2022 ranking.

Alex Haigh, Head of Brand Finance , said: “Porsche’s new IPO shows the value of a brand in a very visceral way, much like the Sergio Marchionne-led spin-off of Ferrari years ago. It made a lot of sense to extract value hidden within the Volkswagen group, especially when it comes to an iconic luxury brand like Porsche, which can generate such returns compared to other brands in the portfolio.”

Louis Vuitton is the second most valuable luxury and premium brand, valued at US$23.4 billion

Louis Vuitton (brand value up 58% to $23.4 billion) benefited from increased spending on luxury goods during the pandemic period, especially in China. Covid-19 related restrictions benefited Louis Vuitton as consumers redirected their spending away from travel, hospitality and services towards high-end luxury products.

Louis Vuitton is now trying to manage its brand through strong digital marketing campaigns focused on attracting new customer bases, while maintaining a brand heritage steeped in rich history. On the other hand, the Spanish luxury retailer Loewe, whose brand value has increased by 7%, faces similar challenges, since it has established multiple channels of communication with its customers, online and face-to-face.

Pilar Alonso Ulloa, Managing Director Iberia (Spain, Portugal) and South America commented: “LOEWE has represented Spain in this ranking since 2018. The value of the brand has been growing year after year, however its strength has been diminished in the last two years. . It is one of the top 10 brands most considered by consumers in Spain that highlight the familiarity of the brand compared to others in the sector”.

Ferrari is the strongest luxury and premium brand in the world with a AAA+ rating

In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing spend, brand equity, and business performance (business results). Certified to ISO 20671, Brand Finance’s Stakeholder Value Assessment incorporates original market research data from more than 100,000 respondents in more than 35 countries and across nearly 30 industries.  

Ferrari (whose brand value has fallen by 13% to US$8.0 billion) is one of the world’s most recognizable brands and is the world’s strongest luxury brand, with a score in the Brand Strength Index (BSI) of 90.9 out of 100 and an elite AAA+ rating.

An important attribute of the Ferrari brand is its iconic internal combustion engines. The upcoming migration to electric vehicles therefore represents both a challenge and an opportunity for the brand, which aims to manufacture its first fully electric vehicle by 2025 and expects electric vehicles to account for 40% of its product offering by 2030.

The Ritz-Carlton is the world’s fastest growing luxury and premium brand, doubling in value this year

The Ritz-Carlton (whose brand value has doubled to US$1.1 billion) is the world’s fastest growing luxury hotel brand. Its brand value has increased 112% this year, coinciding with the reopening of travel in much of the world. The rise in brand value can be attributed to their impressive revenue per available room that they have reopened after the pandemic. The Ritz-Carlton, part of the Marriott Group , has built an extremely strong brand, with a brand strength index that has increased from 79.6 to 83.2 out of 100, earning a AAA brand rating.

InterContinental luxury hotel brand value (brand value down 1% to $1.5bn) dipped slightly, with significant concern over potential delays in reopening services in key market of InterContinental, China. Despite going through one of the toughest periods the hospitality industry has ever faced, InterContinental remains focused on delivering on its “True Hospitality for Good” brand promise.

Despite the overall drop in brand value, both Lamborghini (whose brand value is down 4%, to $1.9 billion) and Aston Martin (whose brand value is down 18%, to the US $1.1 trillion) have drawn up new sustainability-focused roadmaps that already appear to be having a positive impact on their brand perception.

Dior and Dolce & Gabbana post impressive brand equity

Dior (brand value up 19% to $9.0bn) saw huge global success with its Sauvage fragrance, and the brand returned to growth after the pandemic-induced disruption. Dolce & Gabbana (brand value up 55% to $1.4 billion) is known for its distinctive personality. The Italian brand is in the process of creating Dolce & Gabbana Beauty , which in January 2023 will assume 100% control of the manufacture, sale and distribution of its fragrance and makeup products.

Estée Lauder manages to enter the top ten in brand value

Estée Lauder (brand value up 39% to $7.9 billion) has grown rapidly this year and has recently benefited from increased sales at airports, among other channels, due to the recovery of the tourism sector worldwide, and seems to have made good use of it. The brand has other significant growth opportunities, including its bid to acquire luxury fashion house Tom Ford for $3bn in what would become the largest acquisition deal to date.

Access the full Brand Finance Luxury & Premium 50 2022 report here

Every year, Brand Finance puts 5,000 of the biggest brands to the test, assessing their strength and quantifying their value, and publishes nearly 100 reports, ranking brands across industries and countries. The 50 most valuable brands in the luxury and premium sector are included in the Brand Finance Luxury & Premium 50 2022 ranking.

The full ranking, additional explanations, charts and infographics, more information on the methodology, as well as definitions of key terms are available in the Brand Finance Luxury & Premium 50 2022 report.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand on the open market. Brand strength is the effectiveness of a brand’s performance on intangible measures relative to its competitors. See below for a full explanation of our methodology.

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The new High Jewelry collection, Dior Print

The new High Jewelry collection, Dior Print

The Dior Print high jewelry collection was presented at an exceptional event on June 4 at the Grand Hotel Timeo in Taormina, Sicily. Its 137 pieces -by Victoire de Castellane- sublimely celebrate the art of haute couture through a poetic gala.

Giving a third dimension to the power of prints and patterns, these precious creations were revealed alongside haute couture silhouettes imagined by Maria Grazia Chiuri through a dreamlike double staging. During the cocktail, lively paintings inspired by antiquity highlighted the long white dresses that reinvent the peplum technique.

The dinner was followed by a magical parade in which trompe l’oeil velvet and embroideries that evoke lace and guipure animated daring models. The enchanting show was a true blend of Parisian chic with Italian dolce vita.

Having long wished to “draw prints on jewelry,” Victoire de Castellane brings the idea to life. Liberty prints, checks, stripes, and tie-dye are among the ultra-precious motifs in the Dior Print high jewelry collection, comprising 137 joyful, virtuoso pieces that seem to swirl like a haute couture gown. After exploring lace in Dior Dior Dior in 2018, textile dye effects in Tie & Dior in 2020, and braids in Galons Dior in January 2022, Victoire de Castellane opens a new chapter in the history of Dior high jewelry, whose collections always build on preceding storylines.

While Couture remains an endless source of inspiration for the House, it is with matchless audacity that the new Dior Print borrows its designs. The whimsical concept – transposing the motif of a two-dimensional fabric onto three-dimensional jewelry – gave rise to 35 “printed” parures adorned with checks and stripes, tie-dye color gradations, geometric motifs and Liberty prints that mesmerize while their extreme fluidity caresses the skin like a silky breeze.

DIOR PRINT HIGH JEWELRYVENDOME BRACELET

DIOR PRINT HIGH JEWELRY ZAMBIA RING

DIOR PRINT HIGH JEWELRY VENDOME RING

DIOR PRINT HIGH JEWELRY VENDOME RING 1

DIOR PRINT HIGH JEWELRY VENDOME NECKLACE

DIOR PRINT HIGH JEWELRY VENDOME EARRINGS

DIOR PRINT HIGH JEWELRY SAPPHIRE RING

DIOR PRINT HIGH JEWELRY PINK SAPPHIRE RING

DIOR PRINT HIGH JEWELRY PARAIBA TOURMALINE NECKLACE

DIOR PRINT HIGH JEWELRY GEM DIOR RING

DIOR PRINT HIGH JEWELRY GEM DIOR NECKLACE

DIOR PRINT HIGH JEWELRY GEM DIOR MADAGASCAR RING

DIOR PRINT HIGH JEWELRY EMERALD NECKLACE

DIOR PRINT HIGH JEWELRY EARRINGS

DIOR PRINT HIGH JEWELRY EARRINGQ 1

DIOR PRINT HIGH JEWELRY EARCUFF

DIOR PRINT HIGH JEWELRY EARCUFF 1

DIOR PRINT HIGH JEWELRY DIAMOND RING

DIOR PRINT HIGH JEWELRY BROOCH

DIOR PRINT HIGH JEWELRY BROOCH 1

DIOR PRINT HIGH JEWELRY BRACELET WHITE OPAL

DIOR PRINT HIGH JEWELRY AQUAMARINE RING

DIOR PRINT HIGH JEWELRY AQUAMARINE EARRINGS

Each print motif is conceived like fabric in miniature, with the couturier’s hand apparent in seemingly crisp-cut earrings, ribbon-like undulations forming chokers and plastrons, and floral embellishments transposed into rings and necklaces. Not to mention cushion-like volumes that are mastered to perfection on flamboyant drop earrings, pendants and sensual, voluminous cufflinks. The color associations in which Dior excels play an essential role in highlighting each piece’s motifs. The Dior Print collection stands out for the realism of its prints, which are literally transcended by the beauty of the stones used and the exceptional savoir-faire of the Parisian ateliers in which they are made.

In order for the motifs to translate to jewelry’s reduced scale, the jewelers adjusted both the types of setting and the density of gem placement. “When ribbons undulate, the print must follow,” Victoire de Castellane stipulated. To ensure that the checks and stripes perfectly match the movement and contours of each jewel, special attention was given to relief and perspective. “As with couture, it’s a process that requires a series of adjustments. The work is all the more precise due to the settings’ curved surfaces, which distort prints and lines,» notes the Creative Director of Dior Joaillerie. Showing extraordinary mastery, the 137 pieces in the Dior Print collection beckon French high jewelry down paths that are as dazzling as they are unexpected: for the masterpiece parure, Victoire de Castellane brings together floral prints and stripes. The necklace — an interlacing of multicolored ribbons in three colors of gold — is a technical feat. To create its articulated links, master jewelers borrowed a specialized savoir-faire from watchmaking, while the mashup of printed motifs brimming with multicolored gems is nothing less than spectacular. In the same spirit, Dior mixes flowers and stripes with bold gems on jewels emblematic for the originality of their style, such as a necklace in noble metal worked like fabric, a ravishing 11.92-carat Colombian emerald nestled in its folds.

DIOR PRINT In the family of check motifs, Dior reinterprets navy in sapphires and diamonds. From this classically masculine print, Victoire de Castellane coaxes out the essence of truly feminine chic, for example on a ribbon necklace adorned with an extraordinary 12.07-carat Madagascar sapphire, a double ring set with a nearly six-carat Ceylon sapphire, or drop earrings whose edges appear sliced clean, as if snipped with scissors. Elsewhere, stripes mingle with flowers whose petals are striated with pink, violet and blue sapphires, white diamonds, and mauve amethysts on rings, necklaces, earrings and an eye-catching secret watch. The color and quality of center stones appear enhanced, such as a 8.02-carat lilac sapphire from Madagascar on the pistil of the Dior Print Emerald necklace. Floral motifs, meanwhile, are magnified by a ruby, spinel and yellow diamond Liberty print embellishing white gold braiding as well as pendants and rings with cushion-cut gems. Among the jewels in this ensemble, Victoire de Castellane designed two ribbon necklaces that enlace the neck: one illuminates its wearer with a marvelous 10.05-carat cushion-cut D Flawless white diamond.

The other features a dazzling 3.04-carat Fancy Vivid yellow diamond. In a less figurative register, Dior Print celebrates abstract motifs that bring a new energy to classic high jewelry parures. In a “crazy tossing of stones,” the Creative Director of Dior Joaillerie turns a tangle of different-sized diamonds into a random, graphic – and highly beautiful – symphony of rings, cuffs and asymmetrical necklaces. Among the most spectacular are a 11.58-carat D Flawless pear diamond, a 14.66 carat Burmese sapphire, and a 10.27 carat ruby from Mozambique. Gems of character for a collection with an outsized personality. And for which the high jewelry workshops of Paris have

www.dior.com

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Kylian Mbappé joins Maison Dior
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Kylian Mbappé joins Maison Dior

Kylian Mbappé joins Maison Dior

FASHION & LEATHER GOODS

Kylian Mbappé, the star striker of French football club Paris Saint-Germain, has been named the new ambassador of Maison Dior. He will lend his image to creations by Kim Jones, Artistic Director for Dior Men’s collections, as well as to the Sauvage fragrance.

Just weeks after the launch of a bespoke wardrobe designed for the Parisian club by Kim Jones, Dior continues its partnership with the world of football, announcing a new collaboration with Kylian Mbappé.

At the age of just 22, the young star is a major force on the French national team, with which he won the World Cup in 2018. The same year he was named best young player by FIFA and also won the KOPA Trophy for best under-21 player worldwide. His most recent exploit was scoring a quartet of goals on November 13 during a qualifying match – the first such feat since 1958 – ensuring France’s ticket to the 2022 World Cup.

Kylian Mbappé joins Maison Dior

Kylian Mbappé joins Maison Dior

The footballer’s accomplishments continue off the pitch as well through his involvement in numerous charity initiatives. Kylian Mbappé sponsors the “Premiers de Cordée” association, which gives hospitalized children a chance to discover and experience sports. In January 2020 he launched his own association, “Inspired by KM”, which motivates 98 children to achieve their objectives and make their dreams come true.

Maison Dior is delighted to welcome Kylian Mbappé, with whom it shares the values of excellence and generosity.

© DR

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DIOR – Autumn Winter 2020-2021 Haute Couture Collection

Art will always triumph in the end, even during these unprecedented times. Defying the Covid-19 pandemic, Maison Dior presented its haute couture collection for Fall-Winter 2020-2021 in an exclusive film broadcast live on its digital channels. Drawing inspiration from female surrealists, Maria Grazia Chiuri, Creative Director of Dior women’s collections, seized the opportunity to express alternative visions of femininity through the prism of the fashion doll.

Autumn Winter 2020-2021 Haute Couture Collection

“Surrealist images manage to make visible what is in itself invisible. I am interested in mystery and magic, which are also a way of exorcising uncertainty about the future,” says Maria Grazia Chiuri of her Fall-Winter 2020-2021 haute couture collection for Maison Dior. Taking inspiration from the work of artists like Lee Miller, Dora Maar and Jacqueline Lamba, the Italian designer champions less conventional versions of femininity. In their work, these artists transcended the role of “muse”, going beyond its merely aesthetic dimension.

The collection is embarking on a world tour in a magic trunk replicating Maison Dior’s historic address at 30, avenue Montaigne. The pieces are presented on miniature mannequins, a poetic emblem at the heart of the couture universe, which has previously been appropriated by artists such as Cindy Sherman, who featured this near-magical object in one of her first video projects. The fashion doll is also a reference to the Théâtre de la Mode, a roving exhibition of miniature designs by the greatest couturiers of the day, which toured Europe and America just after the Second World War.

This daring presentation represented a challenge for the Dior ateliers, which had to create flawlessly executed pieces on a miniature scale. Every handmade pleat and fold celebrates the beauty of an elegant, precise gesture, which is the very essence of couture.

Many pieces from the Fall-Winter 2020-2021 haute couture collection were inspired by nature, such as those displaying spectacular gradations of red, like a coral reef swaying in the glimmer of the ocean. The luminous, dreamlike hues of paintings by Leonora Carrington and Dorothea Tanning come to life on the designs of Maria Grazia Chiuri. The finale is equally dazzling, with a sumptuous wedding gown reviving one of fashion’s forgotten traditions.

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