Tag Archive for: DNA

GT-New

Maserati vuelve al campo en el Rolex Monte-Carlo Masters

Módena, febrero de 2023 : ha llegado el momento de un nuevo encuentro sobre tierra batida en el Principado de Mónaco, donde los nombres más importantes del tenis mundial se reunirán con los modelos más elegantes e icónicos de la Casa del Tridente. Por segundo año consecutivo, Maserati pisa las canchas del Rolex Monte-Carlo Masters, como patrocinador principal y auto oficial del torneo.
Maserati combina sus valores de estilo, competitividad y pasión deportiva con un evento que durante más de un siglo, en el magnífico escenario del Principado de Mónaco, ha reunido la quintaesencia de todo lo único, desde el rendimiento hasta el lujo más refinado .

Maserati GranTurismo Folgore.  rugiendo en california

Maserati GranTurismo Folgore. rugiendo en california

El ímpetu competitivo siempre ha sido un factor importante en el alma de Maserati, el aliado ideal cuando se trata de los más altos niveles en el mundo del deporte. Es perfecto para representar el atractivo atemporal de una de las disciplinas más apasionantes, que comparte los mismos valores de excelencia, tenacidad y dedicación con la marca italiana.

La renovación de la asociación ganadora entre Maserati y el Rolex Monte-Carlo Masters dará como resultado la oportunidad de escribir un nuevo capítulo de amor por el deporte, para una audiencia internacional. Un elemento recurrente en la narrativa del Tridente, sus coches a la vanguardia del diseño y la tecnología protagonizarán las carreteras del Principado, como impecables embajadores de uno de los eventos más exclusivos del mundo, para personificar el ADN del fabricante con sede en Módena. .

Maserati MC20 Cielo

Maserati MC20 Cielo

El primer evento europeo de la serie ATP Tour Masters 1000 animará las gradas del 8 al 16 de abril, cuando los nombres más importantes del firmamento del tenis estarán listos para competir por uno de los títulos más codiciados de la temporada. A lo largo del torneo, los jugadores e invitados viajarán a bordo de la flota Maserati para participar con estilo, incluso fuera de la cancha.

Maserati S.p.A.
Maserati produce una gama completa de automóviles únicos, inmediatamente reconocibles por su extraordinaria personalidad. Gracias a su estilo, tecnología y carácter exclusivo innato, hacen las delicias de los gustos más exigentes y exigentes y siempre han sido un referente para la industria automotriz mundial. Una tradición de autos exitosos, cada uno de los cuales redefine lo que hace un auto deportivo italiano en términos de diseño, rendimiento, comodidad, elegancia y seguridad, actualmente disponible en más de setenta mercados a nivel internacional. Los embajadores de esta herencia son el buque insignia Quattroporte, el sedán deportivo Ghibli y el Levante, el primer SUV fabricado por Maserati, todos modelos caracterizados por el uso de materiales de la más alta calidad y excelentes soluciones técnicas. El Ghibli y el Levante ahora también están disponibles en versiones híbridas y son los primeros autos eléctricos de la marca Trident. Una gama completa, equipada con motores de gasolina híbridos V6 y V8 de 4 cilindros, con tracción trasera y tracción integral. La Colección Trofeo, que comprende Ghibli, Quattroporte y Levante, equipada con el potente motor V8 de 580 hp, encarna el ADN de desempeño de la marca Trident. El tope de gama es el superdeportivo MC20, propulsado por el innovador motor Nettuno V6, que incorpora por primera vez tecnologías derivadas de la F1 disponibles en la unidad de potencia de un coche de producción estándar. equipado con el potente motor V8 de 580 hp, representa el ADN de rendimiento de la marca Trident. El tope de gama es el superdeportivo MC20, propulsado por el innovador motor Nettuno V6, que incorpora por primera vez tecnologías derivadas de la F1 disponibles en la unidad de potencia de un coche de producción estándar. equipado con el potente motor V8 de 580 hp, representa el ADN de rendimiento de la marca Trident. El tope de gama es el superdeportivo MC20, propulsado por el innovador motor Nettuno V6, que incorpora por primera vez tecnologías derivadas de la F1 disponibles en la unidad de potencia de un coche de producción estándar

Polestar 3 world premiere | Polestar

Polestar 3 world premiere | Polestar

Scandinavian minimalism and purity work together with the key ingredients of a sport utility vehicle, defining the SUV for the electric age. Polestar 3 makes the SUV not only more relevant and responsible, but also desirable for all the right reasons.

Polestar 3 premieres a new aerodynamic profile where strong focus has been placed on retaining the hallmarks of an SUV, including a powerful and wide stance. This has been led by subtle yet effective aerodynamic optimisation – including a front aero wing integrated into the bonnet, an aero wing integrated into the rear spoiler, and rear aero blades.

Polestar 3 world premiere | Polestar

Polestar 3 world premiere | Polestar

Materials used inside Polestar 3 have been selected for their sustainability credentials, while raising premium aesthetics and luxury tactility. These include bio-attributed MicroTech, animal welfare-certified leather and fully traceable wool upholsteries.

Polestar 3 is the first car from Polestar to feature centralised computing with the NVIDIA DRIVE core computer, running software from Volvo Cars. Serving as the AI brain, NVIDIA’s high-performance automotive platform processes data from the car’s multiple sensors and cameras to enable advanced driver-assistance safety features and driver monitoring. The infotainment system is powered by a next-generation Snapdragon Cockpit Platform from Qualcomm Technologies, Inc.

With Volvo Cars embarking on a new era of safety, Polestar 3 carries next-generation advanced active and passive safety technology from Volvo Cars as part of its DNA. This includes the latest innovation – interior radar sensors that can detect sub-millimetre movements in the interior of the car, to help protect against accidentally leaving children or pets inside. The system is also linked to the climate control system to avoid heat stroke or hypothermia.

Further collaborations with industry-leading safety technology partners like Zenseact, Luminar and Smart Eye, provide Polestar 3 with cutting-edge ADAS (Advanced Driver Assistance System) technology that integrates seamlessly thanks to the centralised computing power.

Android Automotive OS is the in-car operating system, co-developed with Google and fronted by a 14.5-inch centre display. It is an evolution of the technology first launched in Polestar 2 – the first car in the world with Google built-in – and a revolution of functionality and design for the large SUV segment. Over-the-air (OTA) updates are included to allow for continuous software improvement and the introduction of new features without the need to visit a service point.

Polestar 3 launches with a dual-motor configuration and a power bias towards the rear. The standard car produces a total of 360 kW and 840 Nm of torque. With the optional Performance Pack, total output is 380 kW and 910 Nm. Adjustable one-pedal drive is included, as well as an electric Torque Vectoring Dual Clutch function on the rear axle – an evolution of what was first developed for Polestar 1. A decoupling function is also available for the rear electric motor, allowing the car to run only on the front electric motor to save energy under certain circumstances.

A 111 kWh battery pack provides Polestar 3 with generous driving range of up to 610 km WLTP (preliminary). The lithium-ion battery features a prismatic cell design housed in a protective aluminium case with boron steel reinforcement and liquid cooling.

As with Polestar 2, the list of standard equipment in Polestar 3 is extensive, with few options for easy configuration and simplified production logistics. The Plus Pack and Pilot Pack are fitted as standard for the first model year and include a raft of premium, luxury and convenience features.

Polestar 3 is the first car out on a new all-electric technology base developed by and shared with Volvo Cars. Production for initial launch markets is planned to begin in Volvo Cars’ facility in Chengdu, China, in an incremental ramp-up phase from mid-2023, with first deliveries expected in the fourth quarter of 2023.

Additional manufacturing at Volvo Cars’ Ridgeville, South Carolina facility in the United States, is expected to follow towards the middle of 2024 – from which point supply to North American and other markets is planned to switch from China to the US. Initial deliveries from this factory are expected around the middle of 2024.

EL CONCEPTO DEL MODELO L100 DE LINCOLN SEÑALA LA VISIÓN FUTURA DE LA MARCA; EXPLORA EL ESPACIO REINVENTADO PARA LA MOVILIDAD PERSONAL

  • Lincoln pone su mirada en lo que se avecina con el debut del Lincoln Modelo L100, un concepto con estilo aerodinámico y tecnología avanzada que crea el santuario interior inmersivo del mañana.
  • Rindiendo homenaje al Modelo L de 1922, el primer vehículo de lujo de Lincoln, el Modelo L100 Concept se inspira en el legado de diseño de la marca mientras avanza en su visión de la movilidad en el futuro.
  • Celebrando los 100 años de Lincoln, el Modelo L100 ocupa un lugar central esta semana en el Concours d’Elegance® de Pebble Beach,  Lincoln es la marca destacada

PEBBLE BEACH, California, 18 de agosto de 2022  – Con un guiño al pasado mientras mira hacia el futuro, Lincoln revela su visión de la movilidad con el debut del Lincoln Model L100 Concept.

Debutando en Pebble Beach Concours d’Elegance, donde Lincoln es la marca destacada como parte del 100.ºaniversario de la marca, el modelo L100 Concept traspasa los límites del diseño Quiet Flight de Lincoln para crear experiencias conectadas que reinventan el último santuario de vehículos del mañana.

“Lincoln ha sido una de las marcas automotrices más duraderas y elegantes del mundo y, en muchos sentidos, está perfectamente posicionada para un segundo siglo definido por un gran diseño, cero emisiones y experiencias basadas en la tecnología”, dijo Bill Ford, presidente ejecutivo. , Compania de motores ford. “Lincoln siempre ha sido especial para mí y mi familia, especialmente para mi padre y mi abuelo. Si hay un secreto de la longevidad de Lincoln, es la capacidad de la marca para equilibrar sus valores fundamentales con el deseo de innovar y crear el futuro”.

Con una belleza seductora que cautiva al acercarse, el concepto L100 abraza la tensión entre la elegancia exuberante y la moderación sutil. El diseño elegante es aerodinámico y el espacio transformable permite que el Modelo L100 cree una conexión humana en un santuario que es verdaderamente Lincoln.

“Estamos en un momento especial de nuestra historia. Durante los últimos 100 años, Lincoln ha sido pionera en múltiples innovaciones y ha superado los límites del diseño que han llegado a definir nuestra marca como la conocemos y la amamos hoy”, dice Joy Falotico, presidenta de Lincoln. “Con el concepto del modelo L100, reimaginamos cómo podría ser el santuario de Lincoln para nuestros clientes del mañana y nos impulsa a definir el próximo capítulo de la historia de Lincoln”.

Avanzando en la tecnología del futuro

Creado como un vehículo autónomo con una experiencia de conducción inteligente, conectividad e innovaciones impulsadas por software, el Modelo L100 Concept avanza la visión de Lincoln y allana el camino para que la marca reconsidere la movilidad en el futuro.

El modelo L100 Concept utiliza tecnologías de paquete y celdas de batería de última generación, que ofrecerán una densidad de energía revolucionaria y permitirán una integración estructural eficiente al tratar todo el vehículo como un sistema. El enfoque avanzado no solo ayudará a ofrecer un diseño elegante, sino que también maximizará el espacio interior de la cabina, brindando a los diseñadores una nueva flexibilidad para crear la experiencia Lincoln del futuro.

“Los vehículos conceptuales nos permiten volver a imaginar e ilustrar cómo las nuevas experiencias pueden cobrar vida con la ayuda de tecnologías avanzadas y permiten a nuestros diseñadores más libertad creativa que nunca”, dijo Anthony Lo, director de diseño de Ford Motor Company. “Con el Modelo L100, pudimos traspasar los límites de maneras que evolucionaron el ADN de nuestra marca Quiet Flight y cambiaron la forma en que pensamos sobre los diseños de Lincoln del mañana”.

Un tablero de ajedrez interactivo en la consola central presenta un controlador de pieza de ajedrez inspirado en una joya que captura la luz y la profundidad al redefinir los controles del vehículo dentro de la cabina. El controlador reemplaza el volante tradicional en este concepto de vehículo autónomo, lo que hace que la experiencia del vehículo sea intuitiva y sin esfuerzo.

Las configuraciones de asientos sociales y centradas en el conductor permiten que los pasajeros participen y se adapten a la ocasión. Al dar forma al espacio de manera que permita la conexión, los asientos de la primera fila se pueden voltear hacia adelante para crear un entorno social, en el que los pasajeros delanteros pueden sentarse frente a los pasajeros traseros. El entorno transformable crea un entorno más acogedor, dando la sensación de un verdadero tercer espacio.

Trascender a través del espacio y el tiempo, por dentro y por fuera

Con la cola hacia abajo, relajado y elegante, el diseño de forma aerodinámica está cerca del suelo, sin costuras y al ras en sus detalles con una ejecución de cola en K eficiente para guiar el aire sobre el vehículo.

Llegando con elegancia, el techo de vidrio y las puertas con bisagras invertidas se levantan para dar un verdadero sentido de ceremonia y bienvenida, con el distintivo Lincoln Embrace. Las cubiertas de ruedas inteligentes ayudan a hacer avanzar aún más el Embrace, utilizando iluminación y sensores para comunicar el movimiento, la duración de la batería y la presencia humana.

La iluminación avanzada e intuitiva crea una sinfonía orquestada de luces tanto por dentro como por fuera, aumentada a los sentidos de manera que crea una experiencia personalizada para los pasajeros. Dando la bienvenida de una manera más humana, el Modelo L100 detecta al cliente cuando se acerca y permite que la sinfonía de luces siga al cliente alrededor del vehículo al aprovechar un sistema avanzado de inteligencia artificial y sensores GPS para curar la experiencia.

Con acentos de amatista en tela de gamuza reciclada, los diseñadores crearon la cabina del Modelo L100 con materiales libres de animales y alternativas de lujo. En el exterior, los diseñadores utilizaron pintura metálica y acrílico esmerilado en lugar de cromo con una capa tricapa de cerámica digital satinada, destacando un blanco cálido y suave que se transforma en un azul fresco al aire libre.

Todo el interior ha sido diseñado para crear un entorno inmersivo. El piso digital, el dosel y la iluminación ambiental armonizan para crear una experiencia personalizada que puede mejorar su estado de ánimo. Orquestado como una sinfonía afinada junto con una iluminación interior que armoniza con el sonido, el aroma y el tacto, el piso digital transporta a los pasajeros al santuario del mañana.

Un guiño a la historia

El Modelo L100 Concept celebra la herencia de diseño de la marca y se remonta al Modelo L de 1922 que se fabricó después de la compra de Lincoln por parte de Ford Motor Company. El Modelo L de 1922 fue muy apreciado por su excelente ingeniería, sirviendo como base para la transformación del diseño y el comienzo del lujo de Lincoln.

Un adorno de capó de galgo de cristal, seleccionado originalmente por Edsel Ford en la década de 1920, simboliza gracia, elegancia y velocidad y es visible a través del capó transparente, capturando profundidad e iluminación.

“Este concepto nos permitió diseñar una nueva experiencia que no tiene las limitaciones del pasado y representa una evolución de nuestros principios de Quiet Flight”, dijo Kemal Curic, director de diseño global de Lincoln. “La máxima expresión del diseño de nuestro Modelo L100 es uno que se mueve sin esfuerzo: un vehículo que parece estar esculpido por el viento, como si la fricción no existiera”.

Acerca de Lincoln

Lincoln es la marca automotriz de lujo de Ford Motor Company, comprometida con la creación de vehículos atractivos con una experiencia de propiedad excepcional a la par. Para obtener más información sobre Lincoln, visite  media.lincoln.com  o  www.lincoln.com .

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

  • Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow
  • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design heritage while advancing its vision for mobility in the future
  • Celebrating 100 years of Lincoln, the Model L100 takes center stage this week at the Pebble Beach Concours d’Elegance® where the Lincoln is the featured marque

PEBBLE BEACH, Calif., Aug. 18, 2022 – With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept.

Debuting at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s Quiet Flight design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences,” said Bill Ford, executive chair, Ford Motor Company. “Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

With alluring beauty that captivates upon approach, the L100 concept embraces the tension between exuberant elegance and subtle restraint. The sleek design is aerodynamic, and the transformable space allows the Model L100 to create human connection in a sanctuary that is truly Lincoln.

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” says Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

Advancing the technology of the future

Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept advances Lincoln’s vision and paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver game changing energy density and enable efficient, structural integration by treating the entire vehicle as a system. The advanced approach will not only help deliver elegant design, but also maximize the interior cabin space, giving designers new flexibility to create the signature Lincoln experience of the future.

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

An interactive, center console chessboard features a jewel-inspired chess piece controller that captures light and depth by redefining the vehicle controls inside the cabin. The controller replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive and effortless.

Driver-centric and social seating configurations allow for passenger engagement that can be tailored for the occasion. Shaping the space in ways that allow connection, the front row seats can be flipped forward to create a social setting, in which front passengers can sit across from rear passengers. The transformable environment creates a more accommodating setting, giving the feeling of a true third space.

Transcending through space and time, inside and out

Tail-down, relaxed and sleek, the aero-shaped design is low to the ground, seamless and flush in its details with a K-tail execution efficient in guiding the air over the vehicle.

Arriving with elegance, the glass roof and reverse-hinged doors lift to give a true sense of ceremony and welcome, with the signature Lincoln Embrace. Smart wheel covers help to advance the Embrace even further, utilizing lighting and sensors to communicate motion, battery life and human presence.

The advanced, intuitive lighting creates an orchestrated symphony of lights both inside and out – augmented to the senses in ways that create a personalized experience for passengers. Welcoming in a more human way, the Model L100 senses the client upon approach and enables the light symphony to follow the client around the vehicle by leveraging an advanced, artificial intelligence system and GPS sensors to curate the experience.

With accents of amethyst in recycled suede fabric, designers created the Model L100 cabin with animal-free materials and luxury alternatives. On the exterior – designers used metallic paint and frosted acrylic in lieu of chrome with a satin digital ceramic tricoat – highlighting a warm, soft white that transitions into cool, open-air blue.

The entire interior has been designed to create an immersive environment. The digital floor, canopy and ambient lighting all harmonize to create a personalized experience that can enhance your mood. Orchestrated like a fine-tuned symphony along with interior lighting that harmonizes with sound, scent and touch, the digital floor transports passengers to the sanctuary of tomorrow.

A nod to history

The Model L100 Concept celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln. The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

A crystal greyhound hood ornament, originally selected by Edsel Ford in the 1920s, symbolizes grace, elegance and speed and is visible through the transparent hood, capturing depth and illumination.

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” said Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

  • Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow
  • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design heritage while advancing its vision for mobility in the future
  • Celebrating 100 years of Lincoln, the Model L100 takes center stage this week at the Pebble Beach Concours d’Elegance® where the Lincoln is the featured marque

PEBBLE BEACH, Calif., Aug. 18, 2022 – With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept.

Debuting at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s Quiet Flight design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences,” said Bill Ford, executive chair, Ford Motor Company. “Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

With alluring beauty that captivates upon approach, the L100 concept embraces the tension between exuberant elegance and subtle restraint. The sleek design is aerodynamic, and the transformable space allows the Model L100 to create human connection in a sanctuary that is truly Lincoln.

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” says Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

Advancing the technology of the future

Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept advances Lincoln’s vision and paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver game changing energy density and enable efficient, structural integration by treating the entire vehicle as a system. The advanced approach will not only help deliver elegant design, but also maximize the interior cabin space, giving designers new flexibility to create the signature Lincoln experience of the future.

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

An interactive, center console chessboard features a jewel-inspired chess piece controller that captures light and depth by redefining the vehicle controls inside the cabin. The controller replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive and effortless.

Driver-centric and social seating configurations allow for passenger engagement that can be tailored for the occasion. Shaping the space in ways that allow connection, the front row seats can be flipped forward to create a social setting, in which front passengers can sit across from rear passengers. The transformable environment creates a more accommodating setting, giving the feeling of a true third space.

Transcending through space and time, inside and out

Tail-down, relaxed and sleek, the aero-shaped design is low to the ground, seamless and flush in its details with a K-tail execution efficient in guiding the air over the vehicle.

Arriving with elegance, the glass roof and reverse-hinged doors lift to give a true sense of ceremony and welcome, with the signature Lincoln Embrace. Smart wheel covers help to advance the Embrace even further, utilizing lighting and sensors to communicate motion, battery life and human presence.

The advanced, intuitive lighting creates an orchestrated symphony of lights both inside and out – augmented to the senses in ways that create a personalized experience for passengers. Welcoming in a more human way, the Model L100 senses the client upon approach and enables the light symphony to follow the client around the vehicle by leveraging an advanced, artificial intelligence system and GPS sensors to curate the experience.

With accents of amethyst in recycled suede fabric, designers created the Model L100 cabin with animal-free materials and luxury alternatives. On the exterior – designers used metallic paint and frosted acrylic in lieu of chrome with a satin digital ceramic tricoat – highlighting a warm, soft white that transitions into cool, open-air blue.

The entire interior has been designed to create an immersive environment. The digital floor, canopy and ambient lighting all harmonize to create a personalized experience that can enhance your mood. Orchestrated like a fine-tuned symphony along with interior lighting that harmonizes with sound, scent and touch, the digital floor transports passengers to the sanctuary of tomorrow.

A nod to history

The Model L100 Concept celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln. The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

A crystal greyhound hood ornament, originally selected by Edsel Ford in the 1920s, symbolizes grace, elegance and speed and is visible through the transparent hood, capturing depth and illumination.

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” said Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

  • Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow
  • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design heritage while advancing its vision for mobility in the future
  • Celebrating 100 years of Lincoln, the Model L100 takes center stage this week at the Pebble Beach Concours d’Elegance® where the Lincoln is the featured marque

PEBBLE BEACH, Calif., Aug. 18, 2022 – With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept.

Debuting at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s Quiet Flight design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences,” said Bill Ford, executive chair, Ford Motor Company. “Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

With alluring beauty that captivates upon approach, the L100 concept embraces the tension between exuberant elegance and subtle restraint. The sleek design is aerodynamic, and the transformable space allows the Model L100 to create human connection in a sanctuary that is truly Lincoln.

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” says Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

Advancing the technology of the future

Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept advances Lincoln’s vision and paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver game changing energy density and enable efficient, structural integration by treating the entire vehicle as a system. The advanced approach will not only help deliver elegant design, but also maximize the interior cabin space, giving designers new flexibility to create the signature Lincoln experience of the future.

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

An interactive, center console chessboard features a jewel-inspired chess piece controller that captures light and depth by redefining the vehicle controls inside the cabin. The controller replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive and effortless.

Driver-centric and social seating configurations allow for passenger engagement that can be tailored for the occasion. Shaping the space in ways that allow connection, the front row seats can be flipped forward to create a social setting, in which front passengers can sit across from rear passengers. The transformable environment creates a more accommodating setting, giving the feeling of a true third space.

Transcending through space and time, inside and out

Tail-down, relaxed and sleek, the aero-shaped design is low to the ground, seamless and flush in its details with a K-tail execution efficient in guiding the air over the vehicle.

Arriving with elegance, the glass roof and reverse-hinged doors lift to give a true sense of ceremony and welcome, with the signature Lincoln Embrace. Smart wheel covers help to advance the Embrace even further, utilizing lighting and sensors to communicate motion, battery life and human presence.

The advanced, intuitive lighting creates an orchestrated symphony of lights both inside and out – augmented to the senses in ways that create a personalized experience for passengers. Welcoming in a more human way, the Model L100 senses the client upon approach and enables the light symphony to follow the client around the vehicle by leveraging an advanced, artificial intelligence system and GPS sensors to curate the experience.

With accents of amethyst in recycled suede fabric, designers created the Model L100 cabin with animal-free materials and luxury alternatives. On the exterior – designers used metallic paint and frosted acrylic in lieu of chrome with a satin digital ceramic tricoat – highlighting a warm, soft white that transitions into cool, open-air blue.

The entire interior has been designed to create an immersive environment. The digital floor, canopy and ambient lighting all harmonize to create a personalized experience that can enhance your mood. Orchestrated like a fine-tuned symphony along with interior lighting that harmonizes with sound, scent and touch, the digital floor transports passengers to the sanctuary of tomorrow.

A nod to history

The Model L100 Concept celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln. The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

A crystal greyhound hood ornament, originally selected by Edsel Ford in the 1920s, symbolizes grace, elegance and speed and is visible through the transparent hood, capturing depth and illumination.

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” said Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

  • Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow
  • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design heritage while advancing its vision for mobility in the future
  • Celebrating 100 years of Lincoln, the Model L100 takes center stage this week at the Pebble Beach Concours d’Elegance® where the Lincoln is the featured marque

PEBBLE BEACH, Calif., Aug. 18, 2022 – With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept.

Debuting at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s Quiet Flight design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences,” said Bill Ford, executive chair, Ford Motor Company. “Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

With alluring beauty that captivates upon approach, the L100 concept embraces the tension between exuberant elegance and subtle restraint. The sleek design is aerodynamic, and the transformable space allows the Model L100 to create human connection in a sanctuary that is truly Lincoln.

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” says Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

Advancing the technology of the future

Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept advances Lincoln’s vision and paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver game changing energy density and enable efficient, structural integration by treating the entire vehicle as a system. The advanced approach will not only help deliver elegant design, but also maximize the interior cabin space, giving designers new flexibility to create the signature Lincoln experience of the future.

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

An interactive, center console chessboard features a jewel-inspired chess piece controller that captures light and depth by redefining the vehicle controls inside the cabin. The controller replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive and effortless.

Driver-centric and social seating configurations allow for passenger engagement that can be tailored for the occasion. Shaping the space in ways that allow connection, the front row seats can be flipped forward to create a social setting, in which front passengers can sit across from rear passengers. The transformable environment creates a more accommodating setting, giving the feeling of a true third space.

Transcending through space and time, inside and out

Tail-down, relaxed and sleek, the aero-shaped design is low to the ground, seamless and flush in its details with a K-tail execution efficient in guiding the air over the vehicle.

Arriving with elegance, the glass roof and reverse-hinged doors lift to give a true sense of ceremony and welcome, with the signature Lincoln Embrace. Smart wheel covers help to advance the Embrace even further, utilizing lighting and sensors to communicate motion, battery life and human presence.

The advanced, intuitive lighting creates an orchestrated symphony of lights both inside and out – augmented to the senses in ways that create a personalized experience for passengers. Welcoming in a more human way, the Model L100 senses the client upon approach and enables the light symphony to follow the client around the vehicle by leveraging an advanced, artificial intelligence system and GPS sensors to curate the experience.

With accents of amethyst in recycled suede fabric, designers created the Model L100 cabin with animal-free materials and luxury alternatives. On the exterior – designers used metallic paint and frosted acrylic in lieu of chrome with a satin digital ceramic tricoat – highlighting a warm, soft white that transitions into cool, open-air blue.

The entire interior has been designed to create an immersive environment. The digital floor, canopy and ambient lighting all harmonize to create a personalized experience that can enhance your mood. Orchestrated like a fine-tuned symphony along with interior lighting that harmonizes with sound, scent and touch, the digital floor transports passengers to the sanctuary of tomorrow.

A nod to history

The Model L100 Concept celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln. The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

A crystal greyhound hood ornament, originally selected by Edsel Ford in the 1920s, symbolizes grace, elegance and speed and is visible through the transparent hood, capturing depth and illumination.

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” said Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

  • Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow
  • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design heritage while advancing its vision for mobility in the future
  • Celebrating 100 years of Lincoln, the Model L100 takes center stage this week at the Pebble Beach Concours d’Elegance® where the Lincoln is the featured marque

PEBBLE BEACH, Calif., Aug. 18, 2022 – With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept.

Debuting at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s Quiet Flight design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences,” said Bill Ford, executive chair, Ford Motor Company. “Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

With alluring beauty that captivates upon approach, the L100 concept embraces the tension between exuberant elegance and subtle restraint. The sleek design is aerodynamic, and the transformable space allows the Model L100 to create human connection in a sanctuary that is truly Lincoln.

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” says Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

Advancing the technology of the future

Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept advances Lincoln’s vision and paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver game changing energy density and enable efficient, structural integration by treating the entire vehicle as a system. The advanced approach will not only help deliver elegant design, but also maximize the interior cabin space, giving designers new flexibility to create the signature Lincoln experience of the future.

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

An interactive, center console chessboard features a jewel-inspired chess piece controller that captures light and depth by redefining the vehicle controls inside the cabin. The controller replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive and effortless.

Driver-centric and social seating configurations allow for passenger engagement that can be tailored for the occasion. Shaping the space in ways that allow connection, the front row seats can be flipped forward to create a social setting, in which front passengers can sit across from rear passengers. The transformable environment creates a more accommodating setting, giving the feeling of a true third space.

Transcending through space and time, inside and out

Tail-down, relaxed and sleek, the aero-shaped design is low to the ground, seamless and flush in its details with a K-tail execution efficient in guiding the air over the vehicle.

Arriving with elegance, the glass roof and reverse-hinged doors lift to give a true sense of ceremony and welcome, with the signature Lincoln Embrace. Smart wheel covers help to advance the Embrace even further, utilizing lighting and sensors to communicate motion, battery life and human presence.

The advanced, intuitive lighting creates an orchestrated symphony of lights both inside and out – augmented to the senses in ways that create a personalized experience for passengers. Welcoming in a more human way, the Model L100 senses the client upon approach and enables the light symphony to follow the client around the vehicle by leveraging an advanced, artificial intelligence system and GPS sensors to curate the experience.

With accents of amethyst in recycled suede fabric, designers created the Model L100 cabin with animal-free materials and luxury alternatives. On the exterior – designers used metallic paint and frosted acrylic in lieu of chrome with a satin digital ceramic tricoat – highlighting a warm, soft white that transitions into cool, open-air blue.

The entire interior has been designed to create an immersive environment. The digital floor, canopy and ambient lighting all harmonize to create a personalized experience that can enhance your mood. Orchestrated like a fine-tuned symphony along with interior lighting that harmonizes with sound, scent and touch, the digital floor transports passengers to the sanctuary of tomorrow.

A nod to history

The Model L100 Concept celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln. The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

A crystal greyhound hood ornament, originally selected by Edsel Ford in the 1920s, symbolizes grace, elegance and speed and is visible through the transparent hood, capturing depth and illumination.

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” said Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

  • Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow
  • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design heritage while advancing its vision for mobility in the future
  • Celebrating 100 years of Lincoln, the Model L100 takes center stage this week at the Pebble Beach Concours d’Elegance® where the Lincoln is the featured marque

PEBBLE BEACH, Calif., Aug. 18, 2022 – With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept.

Debuting at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s Quiet Flight design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences,” said Bill Ford, executive chair, Ford Motor Company. “Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

With alluring beauty that captivates upon approach, the L100 concept embraces the tension between exuberant elegance and subtle restraint. The sleek design is aerodynamic, and the transformable space allows the Model L100 to create human connection in a sanctuary that is truly Lincoln.

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” says Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

Advancing the technology of the future

Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept advances Lincoln’s vision and paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver game changing energy density and enable efficient, structural integration by treating the entire vehicle as a system. The advanced approach will not only help deliver elegant design, but also maximize the interior cabin space, giving designers new flexibility to create the signature Lincoln experience of the future.

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

An interactive, center console chessboard features a jewel-inspired chess piece controller that captures light and depth by redefining the vehicle controls inside the cabin. The controller replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive and effortless.

Driver-centric and social seating configurations allow for passenger engagement that can be tailored for the occasion. Shaping the space in ways that allow connection, the front row seats can be flipped forward to create a social setting, in which front passengers can sit across from rear passengers. The transformable environment creates a more accommodating setting, giving the feeling of a true third space.

Transcending through space and time, inside and out

Tail-down, relaxed and sleek, the aero-shaped design is low to the ground, seamless and flush in its details with a K-tail execution efficient in guiding the air over the vehicle.

Arriving with elegance, the glass roof and reverse-hinged doors lift to give a true sense of ceremony and welcome, with the signature Lincoln Embrace. Smart wheel covers help to advance the Embrace even further, utilizing lighting and sensors to communicate motion, battery life and human presence.

The advanced, intuitive lighting creates an orchestrated symphony of lights both inside and out – augmented to the senses in ways that create a personalized experience for passengers. Welcoming in a more human way, the Model L100 senses the client upon approach and enables the light symphony to follow the client around the vehicle by leveraging an advanced, artificial intelligence system and GPS sensors to curate the experience.

With accents of amethyst in recycled suede fabric, designers created the Model L100 cabin with animal-free materials and luxury alternatives. On the exterior – designers used metallic paint and frosted acrylic in lieu of chrome with a satin digital ceramic tricoat – highlighting a warm, soft white that transitions into cool, open-air blue.

The entire interior has been designed to create an immersive environment. The digital floor, canopy and ambient lighting all harmonize to create a personalized experience that can enhance your mood. Orchestrated like a fine-tuned symphony along with interior lighting that harmonizes with sound, scent and touch, the digital floor transports passengers to the sanctuary of tomorrow.

A nod to history

The Model L100 Concept celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln. The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

A crystal greyhound hood ornament, originally selected by Edsel Ford in the 1920s, symbolizes grace, elegance and speed and is visible through the transparent hood, capturing depth and illumination.

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” said Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

Ferox Corp | Azaris is a six wheeled Off-Road advanced vehicle.

Unbound by the traditional nexus between the wheels, drivetrain and chassis – providing exceptional capabilities for extreme terrains.

Using Ferox technology, Azaris pushes the boundaries of vehicle design and brings future envisaged transport to life.

As our first fully operating prototype, Azaris is just the beginning.

There’s nothing else like Azaris in the world.

THEME BOARDS & CREATIVE INSPIRATION

During a creative process, we use a combination of internal elements, such as our experiences and intuition, as well as external factors from the world around us to spark ideas.

Creating theme boards is a way of visually compiling our thoughts, ideas, inspiration and research that forms a tool, in which to draw from.

Theme boards can be used to build a story, as a collection of ideas to explore or as a way to establish a certain feeling or mood.

AZARIS DESIGN THEME BOARD

The core of the Azaris vehicle is its innovative technology which uses fluid as the medium to transfer force.

Fluid flows, is free and is alive. From these qualities various ideas were explored and combined to inspire our design language.

A splash of water is one way of seeing water in motion. Every splash of water is individual in nature; however, shares a set of common characteristics – as the water stretches it forms a flow, creating soft and sharp lines whilst also generating negative space.

We drew further inspiration from the human muscular system. Seeing how each muscle wraps and intertwines around the other, each serving a purpose with strength and adaptability, forming the basis of our movement.

Continuing to draw from life, we explored the structure that exists within all living beings. That structure being the DNA strand. This unique form was the underlying inspiration for the DNA Arms on Azaris.

AZARIS HEADLIGHT THEME BOARD

In keeping with the water theme for the Azaris, a few different forms of water were explored.

Ice caves and geodes were the main inspiration behind the Azaris’ headlight design.

This geometric aesthetic was chosen to contrast against the fluid surfaces of the Azaris’ body, adding interest to the Azaris’ ‘eyes’.

We see prisms and faceted lenses as a key design element in the future of Advanced Vehicles to assist vehicles with interpreting their surroundings.

COLOUR & TRIM THEME BOARDS

During the design process, we use colour and trim theme boards to guide the aesthetics of a vehicle, from the physical form all the way through to the surface treatment and colours.

How a vehicle is perceived and initially experienced is largely influenced by its colour.

ROBUST & STEALTHY

During the concept stage, the Azaris’ strong, tough and agile capabilities were identified.

To express this, we explored a dark colour palette comprising of gunmetals and anodised finishes, evoking a robust and stealthy presence.

FUTURISTIC & TECHY

Another early concept highlighted the Azaris’ innovation and potential for futuristic advancement.

Here a rather clean ‘Utopian’ aesthetic was created with the use of white, contrasted with metals, silvers and translucency, giving the vehicle a lighter, efficient feeling.

ENVIRONMENTAL & NATURAL

The Ferox Technology has the potential to make vehicles more connected to and conscious of the environments they operate in, with the Azaris prototype being the first step in the journey.

Drawing inspiration from our natural world, and in particular paying homage to the Australian landscape, red earthy tones would be combined with watery blues and raw materials such as metals and stone.

OCEAN BLUES

In keeping with the water theme for the Azaris, we explored one of the most powerful forces of water – an ocean wave.

An ocean wave consists of a plethora of different blues, ranging from dark to light, warm to cool and satin to glossy finishes.

These contrasting colour features illustrate motion and expresses the transformative nature of the Ferox Technology.

This concept was selected and further developed for the Azaris colour scheme.

This case study has been put together to help educate and share our process with the community. 

The images used in our theme boards come from various sources as a part of our internal research process.