Tag Archive for: DNA

GT-New
, , ,

Maserati returns to the field at the Rolex Monte-Carlo Masters

Maserati returns to the field at the Rolex Monte-Carlo Masters

Modena, February 2023 – The time has come for a new meet on clay in the Principality of Monaco, where the biggest names in world tennis will be coming together with the House of the Trident’s most elegant and iconic models. For the second year running, Maserati is taking to the courts at the Rolex Monte-Carlo Masters, as the tournament’s main sponsor and official car.
Maserati is combining its values of style, competitiveness and sporting passion with an event that for over a century – in the magnificent setting of the Principality of Monaco – has brought together the quintessence of all things unique, from performance to the most refined luxury.

Maserati GranTurismo Folgore. Roaring in California

Maserati GranTurismo Folgore. Roaring in California

Competitive impetus has always been a major factor in the soul of Maserati, the ideal ally when it comes to the highest levels in the world of sport. It is perfect to represent the timeless appeal of one of the most enthralling disciplines, which shares the same values of excellence, tenacity and dedication with the Italian brand.

The renewal of the winning partnership between Maserati and the Rolex Monte-Carlo Masters will result in the opportunity to write a new chapter of love for sport, for an international audience. A recurring feature of the Trident’s narrative, its cars at the forefront of design and technology will star on the roads of the Principality – as impeccable ambassadors of one of the most exclusive events in the world – to epitomise the DNA of the Modena-based manufacturer.

Maserati MC20 Cielo

Maserati MC20 Cielo

The first European event in the ATP Tour Masters 1000 series will enliven the stands from 8 to 16 April, when the biggest names in the tennis firmament will be ready to compete for one of the most coveted titles in the season. Throughout the tournament, the players and guests will be travelling aboard the Maserati fleet, to take part in style, even off the court.

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan and the Levante – the first SUV made by Maserati, all models characterised by the use of the highest quality materials and excellent technical solutions. The Ghibli and Levante are now also available in hybrid versions and are the first electrified cars from the Trident brand. A complete range, equipped with 4-cylinder hybrid V6 and V8 petrol engines, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580- hp V8 engine, embodies the performance DNA of the Trident brand. The top of the range is the MC20 super sports car, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time.

/by
Polestar 3 world premiere | Polestar
, ,

Polestar 3 world premiere | Polestar

Polestar 3 world premiere | Polestar

Scandinavian minimalism and purity work together with the key ingredients of a sport utility vehicle, defining the SUV for the electric age. Polestar 3 makes the SUV not only more relevant and responsible, but also desirable for all the right reasons.

Polestar 3 premieres a new aerodynamic profile where strong focus has been placed on retaining the hallmarks of an SUV, including a powerful and wide stance. This has been led by subtle yet effective aerodynamic optimisation – including a front aero wing integrated into the bonnet, an aero wing integrated into the rear spoiler, and rear aero blades.

Polestar 3 world premiere | Polestar

Polestar 3 world premiere | Polestar

Materials used inside Polestar 3 have been selected for their sustainability credentials, while raising premium aesthetics and luxury tactility. These include bio-attributed MicroTech, animal welfare-certified leather and fully traceable wool upholsteries.

Polestar 3 is the first car from Polestar to feature centralised computing with the NVIDIA DRIVE core computer, running software from Volvo Cars. Serving as the AI brain, NVIDIA’s high-performance automotive platform processes data from the car’s multiple sensors and cameras to enable advanced driver-assistance safety features and driver monitoring. The infotainment system is powered by a next-generation Snapdragon Cockpit Platform from Qualcomm Technologies, Inc.

With Volvo Cars embarking on a new era of safety, Polestar 3 carries next-generation advanced active and passive safety technology from Volvo Cars as part of its DNA. This includes the latest innovation – interior radar sensors that can detect sub-millimetre movements in the interior of the car, to help protect against accidentally leaving children or pets inside. The system is also linked to the climate control system to avoid heat stroke or hypothermia.

Further collaborations with industry-leading safety technology partners like Zenseact, Luminar and Smart Eye, provide Polestar 3 with cutting-edge ADAS (Advanced Driver Assistance System) technology that integrates seamlessly thanks to the centralised computing power.

Android Automotive OS is the in-car operating system, co-developed with Google and fronted by a 14.5-inch centre display. It is an evolution of the technology first launched in Polestar 2 – the first car in the world with Google built-in – and a revolution of functionality and design for the large SUV segment. Over-the-air (OTA) updates are included to allow for continuous software improvement and the introduction of new features without the need to visit a service point.

Polestar 3 launches with a dual-motor configuration and a power bias towards the rear. The standard car produces a total of 360 kW and 840 Nm of torque. With the optional Performance Pack, total output is 380 kW and 910 Nm. Adjustable one-pedal drive is included, as well as an electric Torque Vectoring Dual Clutch function on the rear axle – an evolution of what was first developed for Polestar 1. A decoupling function is also available for the rear electric motor, allowing the car to run only on the front electric motor to save energy under certain circumstances.

A 111 kWh battery pack provides Polestar 3 with generous driving range of up to 610 km WLTP (preliminary). The lithium-ion battery features a prismatic cell design housed in a protective aluminium case with boron steel reinforcement and liquid cooling.

As with Polestar 2, the list of standard equipment in Polestar 3 is extensive, with few options for easy configuration and simplified production logistics. The Plus Pack and Pilot Pack are fitted as standard for the first model year and include a raft of premium, luxury and convenience features.

Polestar 3 is the first car out on a new all-electric technology base developed by and shared with Volvo Cars. Production for initial launch markets is planned to begin in Volvo Cars’ facility in Chengdu, China, in an incremental ramp-up phase from mid-2023, with first deliveries expected in the fourth quarter of 2023.

Additional manufacturing at Volvo Cars’ Ridgeville, South Carolina facility in the United States, is expected to follow towards the middle of 2024 – from which point supply to North American and other markets is planned to switch from China to the US. Initial deliveries from this factory are expected around the middle of 2024.

/by
, ,

Ferox Corp | Azaris is a six wheeled Off-Road advanced vehicle.

Ferox Corp | Azaris is a six wheeled Off-Road advanced vehicle.

Unbound by the traditional nexus between the wheels, drivetrain and chassis – providing exceptional capabilities for extreme terrains.

Using Ferox technology, Azaris pushes the boundaries of vehicle design and brings future envisaged transport to life.

As our first fully operating prototype, Azaris is just the beginning.

There’s nothing else like Azaris in the world.

THEME BOARDS & CREATIVE INSPIRATION

During a creative process, we use a combination of internal elements, such as our experiences and intuition, as well as external factors from the world around us to spark ideas.

Creating theme boards is a way of visually compiling our thoughts, ideas, inspiration and research that forms a tool, in which to draw from.

Theme boards can be used to build a story, as a collection of ideas to explore or as a way to establish a certain feeling or mood.

AZARIS DESIGN THEME BOARD

The core of the Azaris vehicle is its innovative technology which uses fluid as the medium to transfer force.

Fluid flows, is free and is alive. From these qualities various ideas were explored and combined to inspire our design language.

A splash of water is one way of seeing water in motion. Every splash of water is individual in nature; however, shares a set of common characteristics – as the water stretches it forms a flow, creating soft and sharp lines whilst also generating negative space.

We drew further inspiration from the human muscular system. Seeing how each muscle wraps and intertwines around the other, each serving a purpose with strength and adaptability, forming the basis of our movement.

Continuing to draw from life, we explored the structure that exists within all living beings. That structure being the DNA strand. This unique form was the underlying inspiration for the DNA Arms on Azaris.

AZARIS HEADLIGHT THEME BOARD

In keeping with the water theme for the Azaris, a few different forms of water were explored.

Ice caves and geodes were the main inspiration behind the Azaris’ headlight design.

This geometric aesthetic was chosen to contrast against the fluid surfaces of the Azaris’ body, adding interest to the Azaris’ ‘eyes’.

We see prisms and faceted lenses as a key design element in the future of Advanced Vehicles to assist vehicles with interpreting their surroundings.

COLOUR & TRIM THEME BOARDS

During the design process, we use colour and trim theme boards to guide the aesthetics of a vehicle, from the physical form all the way through to the surface treatment and colours.

How a vehicle is perceived and initially experienced is largely influenced by its colour.

ROBUST & STEALTHY

During the concept stage, the Azaris’ strong, tough and agile capabilities were identified.

To express this, we explored a dark colour palette comprising of gunmetals and anodised finishes, evoking a robust and stealthy presence.

FUTURISTIC & TECHY

Another early concept highlighted the Azaris’ innovation and potential for futuristic advancement.

Here a rather clean ‘Utopian’ aesthetic was created with the use of white, contrasted with metals, silvers and translucency, giving the vehicle a lighter, efficient feeling.

ENVIRONMENTAL & NATURAL

The Ferox Technology has the potential to make vehicles more connected to and conscious of the environments they operate in, with the Azaris prototype being the first step in the journey.

Drawing inspiration from our natural world, and in particular paying homage to the Australian landscape, red earthy tones would be combined with watery blues and raw materials such as metals and stone.

OCEAN BLUES

In keeping with the water theme for the Azaris, we explored one of the most powerful forces of water – an ocean wave.

An ocean wave consists of a plethora of different blues, ranging from dark to light, warm to cool and satin to glossy finishes.

These contrasting colour features illustrate motion and expresses the transformative nature of the Ferox Technology.

This concept was selected and further developed for the Azaris colour scheme.

This case study has been put together to help educate and share our process with the community. 

The images used in our theme boards come from various sources as a part of our internal research process.

www.feroxcorp.com
/by
, , , , ,

The new BAC Mono sports the stunning new generation of the single-seater’s design DNA

The new BAC Mono sports the stunning new generation of the single-seater’s design DNA

DESIGN

first seen on the ground-breaking BAC Mono R. A comprehensive redesign of every single panel successfully reduces visual mass across the body and achieves a more organic, lighter aesthetic.

“Following the well-worn recipe of more power, less weight and more extreme design and technology in the pursuit of ultimate thrills, the new BAC Mono is a slice of single-seater mayhem.”

— TIM POLLARD, CAR MAGAZINE

POWER

“The new Mono is powered by a 2.3-litre 332bhp turbocharged engine, meeting EU6 emissions regulations but maintaining Mono’s phenomenal performance DNA.”

INNOVATION

“BAC is forever innovating and pushing automotive boundaries with a perpetual focus on lightweight technology. The new Mono features a number of technological feats that keep its weight at just 570kg and subsequently enhance performance.”

ULTIMATE DRIVING EXPERIENCE

“Lighter weight, more power and more efficient aerodynamics provide a driving experience in the new Mono that pushes the boundaries ever closer to perfection.”

/by
InsideTracker Mobile App
, , , , ,

Introducing the New InsideTracker Mobile App — Pioneering the Next Generation of Personalized Human Performance

Introducing the New InsideTracker Mobile App — Pioneering the Next Generation of Personalized Human Performance

It’s here. It’s arrived—the new InsideTracker mobile app.

After years of spirited debates, thousands of hours of scientific research, and countless iterations of designs, we are very proud to announce the achievement of a significant milestone for InsideTracker – the launch of our new iOS mobile app.

Now, InsideTracker customers can experience a new pinnacle of potential, personalization, and performance from your ultra-personalized nutrition system.

With this first of its kind, customer-exclusive app, you can now integrate real-time physiomarker data from your fitness tracker with your existing blood and DNA biomarker data. This unprecedented combination of Blood + DNA + Fitness Tracking data adds an exponential level of precision and customization to your InsideTracker Action Plan.

Fundamentally, it’s a simple equation with profound results. The more data you put into it, the more impact you get out of it.

Finally, a real-time and complete picture of your health and wellness

When we set about to design this new app from the ground up, we knew we had an ambitious task ahead of us, but one that would successfully realize our company vision. Integrate more and more scientifically proven biometric data inputs to deliver real-time, holistic health & wellness insights.

As a super performer, conscious achiever, and longevity seeker, you are actively looking to not only add more fidelity and deeper insights to your plans but also centralize all the growing and disparate sources of quantified data about your bodies. You wanted to measure more precisely, see more clearly, and act more confidently. In the end, understand the relationship, causation, and correlation between these different data points. You spoke, we listened, and it is here!

Additionally, as we dug deeper, our team of InsideTracker behavioral scientists unearthed more insights to inspire and inform our approach.

Building new habits that stick is a tall order for anyone. You must understand conceptually and intellectually “how” to get it done and be inspired, maintain & sustain, and have a systematic routine if you want to make progress in your health journey. The seeming complexity of orchestrating all these elements to drive desired behavior change can be overwhelming all on your own. And while you may have the goal in mind (e.g., strength, endurance, healthy aging), it can seem out of reach to visualize and realize the steps needed to reach that goal.

But with any challenges or speed bumps that come our way, we see opportunity. So we set about to create an elegant, mobile-first solution that addresses these problems head-on and puts the inherent power of InsideTracker right at your fingertips.

The app was created around a simple idea – provide limitless access to your health and wellness data, helping to keep you on track and build the sound habits you need to reach your health & wellness goals.

A host of brand new features were purpose-designed to provide a clearer & comprehensive picture of your health profile, real-time & immediate feedback, and put more customization & control in your hands.

Fitness tracking integration = more precision and personalization

We know that you, our insatiably curious InsideTracker customers, are measuring more and more data from a growing set of sources such as blood, DNA, and physiological biomarkers.

While all of these tell valuable, in-depth, and nuanced stories about what’s going on inside your body, the truth is they come at different times and frequencies.

Blood reflects what’s going on right now, but it’s just not practical or realistic to test daily. DNA can reveal your body’s potential for certain wellness traits, but your genetic blueprint is stable, unchanging and testing is genuinely only a once in a lifetime occasion. Physiological data, such as resting heart rate and sleep, provide motivating reminders of your daily activity and help monitor regular progress, but don’t effectively translate that data to simple, tangible, and effective “So now what?” actions.

The InsideTracker mobile app’s inherent power is its capability to make the whole truly greater than the sum of these individual parts. The simple act of adding fitness tracking data to your blood and genetic biomarkers unlocks never-before-seen dimensions of your InsideTracker Action Plan. Blood biomarkers now come with genetic and physiological insights. Our trusted, science-backed recommendations to improve your blood biomarkers now show how they will help you physiological markers and how your genetics impact both of them.

Sync your Fitbit to InsideTracker to automatically update your latest data, and you are on your way to seeing inside yourself from an entirely new perspective. A note to “other” fitness tracker fans. Yes, we are launching with Fitbit; however, Garmin and Apple Health integrations are next in line coming in early 2021, and more devices in the queue.

Daily and continuous optimization

At the heart of the new InsideTracker iOS app is the PULSE. This dynamic dashboard home base of the app integrates your daily Action Plan with your existing habits. It helps you visualize and plot your InsideTracker recommendations with easy guidance on how and when to incorporate them throughout your day.

These daily readings also feed into your WELLNESS SCORE, a newly calculated metric exclusive to our app that provides a daily snapshot of your progress towards optimizing your body. As you log actions according to your plan and change key physiological markers, you can track and monitor these changes reflected in your Wellness Score. InsideTracker’s data science team designed this proprietary algorithm to apply relative weight to critical changes and actions. Optimizations in your blood biomarkers will have a relatively more substantial effect on your Wellness Score. In contrast, improvements in physiological markers or daily check-ins on your Action Plan will have a somewhat smaller effect. Be sure to monitor your improvements because even those little changes in your Wellness Score will fuel feelings of reward and positively motivate you towards your goals.

And finally, you’ll get hyper-targeted PROTIPS to keep you on track towards your goals. Delivered daily, these nuggets of wisdom are a single, easy to follow, laser-focused recommendation that will have the most significant impact on improving your performance. Currently, PROTIPS are based on simple physiological recommendations, but soon we will be expanding PROTIPS to include nutrition and blood biomarker-based guidance.

More customization and control

InsideTracker’s behavioral science team was hard at work once again, reimagining the levels of flexibility, customization, and control you have over your InsideTracker Action Plan.

Go ahead and start by picking your goal. With thirteen (13) different goals to choose from, you can select the one you want to focus on, and we’ll help guide you to success. Because your body is dynamic, feel free to change your goal at any time.

New to the mobile app, you can now pick an Action Plan approach that fits your style. Do you want to build healthy habits one small step at a time? Choose the “Focused” approach to steadily zone in on your single highest-impact area. Or do you want to maximize your potential with a multi-step plan and make significant progress ASAP? Then choose “Strive” to fast track your plan by hyper-focusing on the top five highest-impact recommendations.

If it feels like there are too many recommendations, then go ahead and remove some. If you feel the spark to take on a few more, go ahead and add some. We put the power in your hands to design your own personal Action Plan’s pace, style, and robustness.

All of this customization culminates in another new key metric, the IMPACT SCORE. Your Impact Score shows you the strength and effectiveness of each recommendation specifically for you, guiding you to select the best habits to follow. The higher the score, the more influential the recommendation. The Impact Score is based on the number of biomarkers impacted by this recommendation, the strength of the science behind it, and the biomarkers’ importance to your goals.

Note that once you have successfully created your Action Plan on the new InsideTracker mobile app, we encourage you to look forward, not backward, because your Action Plan will now only live in your pocket where it rightfully belongs. Additionally, the new data provided by the app’s exclusive WELLNESS SCORE and IMPACT SCORE has created a dramatically improved Action Plan experience with deeper insights and more accountability.

Buy Ultimate + DNA Kit at 25% off— receive a free Fitbit!

he journey is just the beginning

Like your own exploration of personal performance and health & wellness, our commitment to being a beacon of truth in a murky world of misinformation is continuous.

A massive thank you goes out to all the designers, developers, creatives, and scientists whose hard work and dedication developed this novel experience specifically for you.

But more importantly, a huge thank you goes out to you, our intrepid truth-seekers, who inspired us to push the boundaries of possibilities and create something truly novel that has never been seen before.

With open arms, we invite you to join us in the next phase of this revolution and realize your body’s true potential for longer, healthier life.

  • The InsideTracker mobile app integrates data from blood, DNA, and fitness trackers to give you a real-time, holistic snapshot of your health & wellness.
  • New daily, actionable ProTips using your body’s real-time data will be delivered via the InsideTracker mobile app to help you stay on track every day of the week.
  • New Wellness Score provides an instant, digestible view of your progress towards your health and wellness goals.
  • New Impact Scores quantify each recommendation’s effectiveness on improving your biomarkers—specific to your body and goals.
  • The InsideTracker Action Plan that’s always been your guide has been redesigned. Fully customize it, create an approach and style that meets your needs—and have it with you in your pocket at every turn.
  • Currently, the InsideTracker mobile app is available on any iOS device. We are actively developing the Android version for launch in 2021.

 

/by