Tag Archive for: Fall/Winter

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Paris Fashion Week: a look back at Women’s Fall/Winter 2023-2024 collections

Paris Fashion Week: a look back at Women’s Fall/Winter 2023-2024 collections

Under the glass roof of La Samaritaine, Patou artistic director Guillaume Henry presented a collection entitled “Shopping Chronicles”. Carrying chic Caddie® shopping bags, bucket hats on their heads and shades perched on their noses, the silhouettes meandered with ready-to-roll fantasy. Laced-up thigh-boots designed in collaboration with Maison Ernest set off a wardrobe for women on the go in monochrome colorways of red, black, lavender, pink or burgundy. Shimmering puffers segue to velvet evening dresses, cozy knits are joined by denim, and high-cut smocks are worn over pencil or deep slit skirts. Patou bags are carried over the shoulder or in the hand, ready for every moment of the day amidst plays of materials and volumes. Pleated mini-skirts and crop tops reveal some skin, and hair bows underscore the feminine allure of the Patou muses.

© Patou

FENDI

For this season’s showcase in Milan, Artistic Director of FENDI Couture and Womenswear Kim Jones explores classicism and elegance through the lens of subtle subversion. Drawing inspiration from the wardrobe of jewelry designer Delfina Delettrez Fendi — the daughter of Silvia Venturini Fendi— the designer plays with binaries and gender archetypes in a deconstruction of ladylike sophistication.

Masculine tailoring is twisted into feminine forms throughout the collection, including boilersuits, aprons and uniforms. Lace is layered and flashes of fetishism appear through peeks of lingerie or thigh-high lace-up boots, while draped dresses are bias-cut. In a punk perspective, knitwear appears cleanly slashed or gently warped for a nonchalant silhouette. The wardrobe includes satin dresses romantically trailed by billowing scarves. The Italian house also introduced the new FENDI Multi bag, an homage to the multipurpose sensibility innate to Fendi.  

© FENDI
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PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

Engineered for high-performance sports, geared for metropolitan life – since 1997, Prada Linea Rossa has been inspired by and designed for champions. That encompasses the technicality of each garment, created to excel in all situations and under all conditions, but also the very ideology of Linea Rossa – of not just reaching your goals, but exceeding them.

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

To front the Linea Rossa Fall/Winter 2021 ski campaign, Prada turns to those who reflect this ongoing heritage of excellence – pioneers and champions, free-thinkers who push themselves beyond. For the second time, champion British-American freestyle skier, philanthropist and prominent LGBTQI+ figure Gus Kenworthy features in a Linea Rossa campaign. A figure of excellence across all fields, Kenworthy is as comfortable as an actor and rights activist as he is on the slopes – constantly striving to be the best.

For this ski campaign, Kenworthy is joined by another leading global figure in winter sports – the American snowboarder Julia Marino, gold-medal winner in the 2017 X Games. The first female boarder to win two medals at the same X Games in 17 years, Marino took 15 podium wins across the 2017-18 season.

She has harnessed her renown and visibility to further causes close to her heart: on the women and youth empowerment front, she inspires young women to pursue their dreams, both on and off the slopes, opening up the traditionally male-dominated sport to a new generation of women. Both figures showcase the Fall/Winter 2021 Prada Linea Rossa ski collection – specifically calibrated for winter conditions, streamlined for speed, geared for life.

Captured in still images and a filmic short directed by Matt Pain, Kenworthy and Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain. Their competition, however, harks back to the original root of that word – competere, ‘to strive for.’ Not a rivalry, but a sparring match, an urging of one another to push further and achieve. The ethos of champions, the attainment of excellence synonymous with Linea Rossa – a line to cross, to conqueror.

Credits:
Director: Matt Pain
Photographer: Olav Stubberud
Talents: Gus Kenworthy, Julia Marino

#PradaLineaRossa
#PradaFW21
#PradaLineaRossaSki

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PAINTED IN PRADA: PRADA WOMENSWEAR PRE-FALL 2020 ADV CAMPAIGN

The power of the hand and the impact of image; the intimacy of clothing; the power and positivity of color. And the blurring of reality with digital, something now being experienced everyday – a new idea of intimacy, a surreality reflective of these very particular times. The Pre-Fall 2020 Prada campaign is engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology – each equally important, a hybrid means of communication, expression and creativity.

PAINTED IN PRADA: PRADA WOMENSWEAR PRE-FALL 2020 ADV CAMPAIGN

Conceived and created together with the Prada Fall / Winter 2020 collection of men’s clothing presented in January, in the Fall 2020 pre-collection, the color recalibrates the classic garments to give them a new topicality, a surreal atmosphere.

The campaign images and video combine hand-painted watercolors with digital art. The silhouettes of the garments are converted into “paint by numbers” layers, to make energetic explorations of color with a dozen of Prada’s characteristic shades such as light blue, pink, yellow, orange, green, etc.

Conceived and created alongside the Prada Fall/Winter 2020 menswear collection presented in January, for Pre-Fall 2020 color recalibrates classic garments, to give outfits a new actuality, a surreal ambiance. For the accompanying campaign, photographed in London on 13 February 2020 by David Sims and painted in New York during the following weeks, physicality is questioned: the collection’s vibrant colors are isolated, abstracted, pushed center stage, highlighting their material essence and their disarming simplicity. Colorful clothes become pure color, color challenges the classic form of the photographs.

The images and campaign films combine hand-painted watercolors with digital artistry. David Sims’ black and white images of Freja Beha Erichsen act as monochrome canvasses for a subsequent
intervention, creative expression via saturated color, applied with improvised spontaneity over the image. The silhouettes of the clothes, their seams and patterns, become ‘paint by numbers’ frames for energetic explorations of color – a dozen Prada-ist shades of Celeste blue, pink, yellow, orange, green and more.

The campaign films propose another twist, transforming the model into the maker: Beha Erichsen determines her own image, her own authorship, brushing color onto her clothes and accessories in a surrealist gesture, simultaneously bringing them and her to life. These films will also give life to a multi-layered narrative through digital portals and the Prada Instagram.

At a moment where our experience of society and culture is defined by the picture plane – computers, phones, television and magazine pages – with people at a remove from one another, this campaign takes inspiration from the accidental, the imperfection of handcraft and the unfinished nature of human interaction. Blurring lines between the photographic and the painterly, between technology and humanity, it is a subconscious echo of our moment. The joy of color via the joy of technology – both a means of communicating a message, immediately. Ultimately, that message is positivity – a fantasy, painted in Prada colors.

Credits: PRADA
Creative Direction by Ferdinando Verderi
Photography by David Sims
Styling by Olivier Rizzo
Films by Ferdinando Verderi

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