Introducing the New InsideTracker Mobile App — Pioneering the Next Generation of Personalized Human Performance

It’s here. It’s arrived—the new InsideTracker mobile app.

After years of spirited debates, thousands of hours of scientific research, and countless iterations of designs, we are very proud to announce the achievement of a significant milestone for InsideTracker – the launch of our new iOS mobile app.

Now, InsideTracker customers can experience a new pinnacle of potential, personalization, and performance from your ultra-personalized nutrition system.

With this first of its kind, customer-exclusive app, you can now integrate real-time physiomarker data from your fitness tracker with your existing blood and DNA biomarker data. This unprecedented combination of Blood + DNA + Fitness Tracking data adds an exponential level of precision and customization to your InsideTracker Action Plan.

Fundamentally, it’s a simple equation with profound results. The more data you put into it, the more impact you get out of it.

Finally, a real-time and complete picture of your health and wellness

When we set about to design this new app from the ground up, we knew we had an ambitious task ahead of us, but one that would successfully realize our company vision. Integrate more and more scientifically proven biometric data inputs to deliver real-time, holistic health & wellness insights.

As a super performer, conscious achiever, and longevity seeker, you are actively looking to not only add more fidelity and deeper insights to your plans but also centralize all the growing and disparate sources of quantified data about your bodies. You wanted to measure more precisely, see more clearly, and act more confidently. In the end, understand the relationship, causation, and correlation between these different data points. You spoke, we listened, and it is here!

Additionally, as we dug deeper, our team of InsideTracker behavioral scientists unearthed more insights to inspire and inform our approach.

Building new habits that stick is a tall order for anyone. You must understand conceptually and intellectually “how” to get it done and be inspired, maintain & sustain, and have a systematic routine if you want to make progress in your health journey. The seeming complexity of orchestrating all these elements to drive desired behavior change can be overwhelming all on your own. And while you may have the goal in mind (e.g., strength, endurance, healthy aging), it can seem out of reach to visualize and realize the steps needed to reach that goal.

But with any challenges or speed bumps that come our way, we see opportunity. So we set about to create an elegant, mobile-first solution that addresses these problems head-on and puts the inherent power of InsideTracker right at your fingertips.

The app was created around a simple idea – provide limitless access to your health and wellness data, helping to keep you on track and build the sound habits you need to reach your health & wellness goals.

A host of brand new features were purpose-designed to provide a clearer & comprehensive picture of your health profile, real-time & immediate feedback, and put more customization & control in your hands.

Fitness tracking integration = more precision and personalization

We know that you, our insatiably curious InsideTracker customers, are measuring more and more data from a growing set of sources such as blood, DNA, and physiological biomarkers.

While all of these tell valuable, in-depth, and nuanced stories about what’s going on inside your body, the truth is they come at different times and frequencies.

Blood reflects what’s going on right now, but it’s just not practical or realistic to test daily. DNA can reveal your body’s potential for certain wellness traits, but your genetic blueprint is stable, unchanging and testing is genuinely only a once in a lifetime occasion. Physiological data, such as resting heart rate and sleep, provide motivating reminders of your daily activity and help monitor regular progress, but don’t effectively translate that data to simple, tangible, and effective “So now what?” actions.

The InsideTracker mobile app’s inherent power is its capability to make the whole truly greater than the sum of these individual parts. The simple act of adding fitness tracking data to your blood and genetic biomarkers unlocks never-before-seen dimensions of your InsideTracker Action Plan. Blood biomarkers now come with genetic and physiological insights. Our trusted, science-backed recommendations to improve your blood biomarkers now show how they will help you physiological markers and how your genetics impact both of them.

Sync your Fitbit to InsideTracker to automatically update your latest data, and you are on your way to seeing inside yourself from an entirely new perspective. A note to “other” fitness tracker fans. Yes, we are launching with Fitbit; however, Garmin and Apple Health integrations are next in line coming in early 2021, and more devices in the queue.

Daily and continuous optimization

At the heart of the new InsideTracker iOS app is the PULSE. This dynamic dashboard home base of the app integrates your daily Action Plan with your existing habits. It helps you visualize and plot your InsideTracker recommendations with easy guidance on how and when to incorporate them throughout your day.

These daily readings also feed into your WELLNESS SCORE, a newly calculated metric exclusive to our app that provides a daily snapshot of your progress towards optimizing your body. As you log actions according to your plan and change key physiological markers, you can track and monitor these changes reflected in your Wellness Score. InsideTracker’s data science team designed this proprietary algorithm to apply relative weight to critical changes and actions. Optimizations in your blood biomarkers will have a relatively more substantial effect on your Wellness Score. In contrast, improvements in physiological markers or daily check-ins on your Action Plan will have a somewhat smaller effect. Be sure to monitor your improvements because even those little changes in your Wellness Score will fuel feelings of reward and positively motivate you towards your goals.

And finally, you’ll get hyper-targeted PROTIPS to keep you on track towards your goals. Delivered daily, these nuggets of wisdom are a single, easy to follow, laser-focused recommendation that will have the most significant impact on improving your performance. Currently, PROTIPS are based on simple physiological recommendations, but soon we will be expanding PROTIPS to include nutrition and blood biomarker-based guidance.

More customization and control

InsideTracker’s behavioral science team was hard at work once again, reimagining the levels of flexibility, customization, and control you have over your InsideTracker Action Plan.

Go ahead and start by picking your goal. With thirteen (13) different goals to choose from, you can select the one you want to focus on, and we’ll help guide you to success. Because your body is dynamic, feel free to change your goal at any time.

New to the mobile app, you can now pick an Action Plan approach that fits your style. Do you want to build healthy habits one small step at a time? Choose the “Focused” approach to steadily zone in on your single highest-impact area. Or do you want to maximize your potential with a multi-step plan and make significant progress ASAP? Then choose “Strive” to fast track your plan by hyper-focusing on the top five highest-impact recommendations.

If it feels like there are too many recommendations, then go ahead and remove some. If you feel the spark to take on a few more, go ahead and add some. We put the power in your hands to design your own personal Action Plan’s pace, style, and robustness.

All of this customization culminates in another new key metric, the IMPACT SCORE. Your Impact Score shows you the strength and effectiveness of each recommendation specifically for you, guiding you to select the best habits to follow. The higher the score, the more influential the recommendation. The Impact Score is based on the number of biomarkers impacted by this recommendation, the strength of the science behind it, and the biomarkers’ importance to your goals.

Note that once you have successfully created your Action Plan on the new InsideTracker mobile app, we encourage you to look forward, not backward, because your Action Plan will now only live in your pocket where it rightfully belongs. Additionally, the new data provided by the app’s exclusive WELLNESS SCORE and IMPACT SCORE has created a dramatically improved Action Plan experience with deeper insights and more accountability.

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he journey is just the beginning

Like your own exploration of personal performance and health & wellness, our commitment to being a beacon of truth in a murky world of misinformation is continuous.

A massive thank you goes out to all the designers, developers, creatives, and scientists whose hard work and dedication developed this novel experience specifically for you.

But more importantly, a huge thank you goes out to you, our intrepid truth-seekers, who inspired us to push the boundaries of possibilities and create something truly novel that has never been seen before.

With open arms, we invite you to join us in the next phase of this revolution and realize your body’s true potential for longer, healthier life.

• The InsideTracker mobile app integrates data from blood, DNA, and fitness trackers to give you a real-time, holistic snapshot of your health & wellness.
• New daily, actionable ProTips using your body’s real-time data will be delivered via the InsideTracker mobile app to help you stay on track every day of the week.
• New Wellness Score provides an instant, digestible view of your progress towards your health and wellness goals.
• New Impact Scores quantify each recommendation’s effectiveness on improving your biomarkers—specific to your body and goals.
• The InsideTracker Action Plan that’s always been your guide has been redesigned. Fully customize it, create an approach and style that meets your needs—and have it with you in your pocket at every turn.
• Currently, the InsideTracker mobile app is available on any iOS device. We are actively developing the Android version for launch in 2021.