Tag Archive for: GIFT™

A Piece of Your Time: What Does It Mean to Gift a Woman a Watch?

From as far back as the 16th-century, watches have been a luxury that holds far more sentimental value than merely telling the time. Today, giving a watch as a gift still contains a great deal of meaning. If that gift is from a man to a woman, it’s even more significant. 

If you’ve received one of our high-end, luxury timepieces as a gift from the special man in your life you might be wondering what it signifies. To offer some insight, we’ve outlined just some of the wonderful reasons men have bought their girlfriends, fiancées or wives a Backes & Strauss watch.

THE GIFT OF STYLE

Wristwatches have been a must-have fashion accessory since they became popular at the beginning of the 20th century. As small as they are, they say a lot about the wearer, and classic designs can complement even the most dedicated follower of fashion.

Our timepieces have been designed to be worn for decades, and tie into changing tastes in the world of what’s in vogue. When you’re given the perfect watch, you’re getting the result of careful thinking about your specific taste and lifestyle. You’ll hopefully receive an accessory that complements your overall style and makes you look that much more fabulous.

Whether it’s a streamlined chronograph or a frothy rose gold timepiece with a delicate strap, every Backes & Strauss watch has a character of its very own. Just like you do. The person who purchased your watch will have considered the essence of you, and your watch should express this.

THE GIFT OF PRACTICALITY

Even the sumptuous, diamond-encrusted, handcrafted masterpieces we create are utilitarian items. However advanced we may be technologically, people still need watches!

It’s good to stay organised, and this means keeping track of time throughout the day. But as many women can agree, it’s not always the most straight forward task to root around in your handbag to find your cellphone! A quick glance at a beautiful timepiece on your wrist is much easier and far more satisfying. Plus, it provides a subtle yet constant reminder of the special person who gifted you your watch too.

THE GIFT OF LUXURY

There’s nothing that can quite compare to unboxing a luxurious gift and Backes & Strauss makes this part of the process especially enjoyable. The sumptuousness of our designs extends into how our pieces are packaged, and we make sure every second you spend with one of our items counts!

Like jewellery, there is the exquisite suspense in sliding the box open to reveal what’s inside and then the pure joy at the thing of beauty you find. Whether it’s a birthday gift, a present for the holiday season or just because, when you gift a woman a watch, you’re also gifting her a symbol of opulence and splendour.

THE GIFT THAT KEEPS ON GIVING

Another significant metaphor that comes into play with a watch gift is that of giving someone time. This is a commodity we all wish we had more of with the ones we love. Watches can even become treasured heirlooms, handed down to the next generation of powerful women in the family to mark important milestones. In that sense, the strong sentimental value of your watch has no time limit – it is to be enjoyed for generations to come.

Wearing your new gift may even help you be more on time! After all, it elevates you and makes you look more polished and professional. This goes a long way towards readying you for the challenges you face every day.

THE GIFT OF A DAILY REMINDER

There’s nothing throwaway about the gift of a watch. After all, they’ve been carefully designed to be worn, used, and enjoyed each day. They’re also one of the only things that can be worn all the time and giving someone a timepiece means they’ll think of you more often.

A wristwatch will remind a woman of the person who gave it to her every time she puts it on, each time she looks at it during your day or night. And then once more when she takes it off before a shower, bath, swim, or to get a good night’s rest.

For betrothed couples, watches can make a poetic, romantic gift symbolising the couple’s time together. Classic timepieces are ideal as an anniversary gift as they signify the past, present and future. A man who gives you this kind of present is communicating the depth of his commitment and his abiding affection for you.

If you’re not yet betrothed and have received something of this calibre from the man in your life, it almost always means that he’s committed to you. It signifies the depth of your relationship and cements the idea that he would like to share every second, minute and hour together.

A PERSONAL, UNIQUE GIFT

What makes the perfect wristwatch such an ideal gift for women is the fact that so much care and attention goes into choosing it. You’ll treasure not only the handcrafted excellence that defines our pieces but how personally meaningful it is too. It tells you that the giver values your wants and needs and deepens your relationship with recognition of your individuality.

The gift of wristwatch shows that a lot of thought has gone into the present and that the giver is interested in you and wants to know what you like. As complex a process as this is, it’s simplicity itself and is evidence of a deep and abiding connection between two people.

Giving something as personal and meaningful as a Backes & Strauss wristwatch requires the giver to make a calculated risk because he has to understand you to buy you something you’ll love. It’s a way to establish even more of an emotional tie between a couple and is about your beloved taking a more active role in your life.

Many literal and figurative meanings can be ascribed to the gift-giving of a watch. But at the end of the day, it’s up to you to decipher what the intention is behind it. However, it’s a pretty safe assumption that if someone has taken the time to try and figure out what kind of timepiece would suit you and your needs best; he’s been hit by Cupid’s arrow!

BRAND FINANCE GIFT™ 2021

Microsoft Overtakes Apple to Become World’s Most Intangible Company

  • With an intangible asset value of nearly $2 trillion, Microsoft becomes world’s most intangible company, overtaking Apple, Saudi Aramco, and Amazon, as Microsoft Teams keeps global economy running through COVID-19 lockdowns.
  • Corporates booming – global intangible value has grown by nearly a quarter over past two years of pandemic, from $61 trillion in 2019 to $74 trillion in 2021
  • Over past 25 years, intangibles have seen astronomical growth – increasing 1145% from estimated $6 trillion in 1996. At this historic rate of change, global intangibles could be worth $1 quadrillion by 2050.
  • Brand Finance and International Valuation Standards Council call for more comprehensive reporting of intangible asset value to facilitate investor understanding and economic recovery post-COVID

Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value.

This year’s number one company in terms of total estimated intangible value is Microsoft (US$1.90 trillion), which has jumped from 4th position in 2020 to overtake Apple (US$1.87 trillion), Saudi Aramco (US$1.64 trillion), and Amazon (US$1.47 trillion). Microsoft Teams has become embedded into business life for global organisations, once again proving the value of Microsoft’s ability to innovate and roll-out at scale. Microsoft is investing heavily in its business suite solutions. Although Apple is the more valuable company by approximately $200 billion, Microsoft is estimated to have more intangible value with its portfolio of brands and business operations.

Intangible assets are identifiable, non-monetary assets without physical substance. Intangible assets can be grouped into three broad categories – rights (including leases, agreements, contracts), relationships (including a trained workforce), and intellectual property (including brands, patents, copyrights).

Intangible assets boom during COVID-19 pandemic

Over the past year in particular, global intangible asset value has grown faster than usual, and at $74 trillion it exceeds pre-pandemic levels by nearly a quarter, having increased 23% compared to $61 trillion in 2019. The COVID-19 pandemic has demonstrated even further the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

Increases through the pandemic were primarily fuelled by the growth of the world’s largest organisations which were resilient to investor uncertainty due to their scale and their focus on technologies which we continued to rely on through lockdowns. This year, growth has been driven by China and the USA, with several industries recovering from the downturn in 2020.

In times of crisis, brands – especially those most valuable and strongest in their categories and markets – become a safe haven for capital. Like gold or fine art during past economic downturns, nowadays well-managed, innovative, and reputable brands are what the global economy turns to in the hour of need. There can be no better evidence for why brands matter than the role they have already played and will continue to play in the post-COVID recovery.

David Haigh, Chairman & CEO, Brand Finance

Global intangible value grows by over 1000% in 25 years

25 years ago – when Brand Finance was established – global intangible assets were worth only an estimated $6 trillion, less than a tenth of the same value today. As of September 2021, global intangible assets are worth over $74 trillion. This is a 1145% growth over 25 years – approximately 11% per annum.

It is a pivotal moment in financial reporting for intangibles. Total estimated intangible value has grown by over 1000% in the past 25 years. At the same rate, total global intangible value could stand at over $1 quadrillion by 2050 (that is $1,000,000,000,000,000). As investors grapple with balancing various issues such as Climate Change and ESG over the coming years, it is essential that the data they need to understand these vast sums is readily available.

Annie Brown, Associate, Brand Finance

Internally generated intangibles should be recognised in financial reports

The majority of intangible assets are not recognised, due to the limitations set by the financial reporting rules, which state that internally generated intangible assets such as brands cannot be disclosed in a company balance sheet.

Investors should not be deprived of this critical information. Intangible assets such as strong, valuable brands and innovative technology can be the differentiators that drive a $2 billion company to $2 trillion in 25 years – as witnessed with Apple. This information vacuum for investors is part of the reason why Brand Finance endeavours to estimate the extent of “undisclosed intangible value” in our GIFT™ study each year.

David Haigh, Chairman & CEO, Brand Finance Plc

To truly aid investors and provide them with useful information, we believe management should be allowed and required to:

  1. Identify the key intangibles of the entire business – both internally generated and acquired.
  2. Provide an opinion on the value of those intangibles in the notes to the financial statements.
  3. Provide an opinion of the overall business value at the reporting date, to help investors to understand whether or not their capital is allocated efficiently.

Despite the importance of intangible assets to the capital markets, only a small percentage are recognised on balance sheets, typically via acquisition from a third-party transaction. The pandemic has further exacerbated the disparity between market values and book values for those industries most reliant on brands, technology, and human capital for value creation. The IVSC supports Brand Finance, and all others, that look to make progress on this most critical issue.

Kevin Prall, Technical Director, International Valuation Standards Council (IVSC)