Jennifer Lopez has the fashion industry in her pocket and even without having even concluded the first month of the year, we know that 2020 is hers. With an admirable career, JLo has broken her in the music and acting industry, but the success in fashion reached her 50 years and the best proof of this are all the campaigns that have been written for spring summer 2020: Guess, Coach and Versace.
By becoming the image of these three firms, Lopez demonstrates his wide range of influence and versatility in the industry, ranging from the mass fashion market with Guess, the premium market with Coach and the luxury market with Versace.
JENNIFER LOPEZ – VERSACE – THE SPRING-SUMMER 2020 CAMPAIGN
BEHIND THE SCENES
CHIEF CREATIVE OFFICER DONATELLA VERSACE AND GLOBAL ICON JENNIFER LOPEZ CELEBRATE TWO DECADES OF ARTISTIC COLLABORATION AND FRIENDSHIP.
“TO ME, VERSACE REPRESENTS EMPOWERMENT AND PUTTING SOMETHING BEAUTIFUL OUT INTO THE WORLD. IT’S A DREAM TO COLLABORATE WITH MY FRIEND DONATELLA AGAIN ON THIS GORGEOUS CAMPAIGN.” JENNIFER LOPEZ
