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BUGATTI Eyewear
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BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

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Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.

 

 

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