Tag Archive for: luxury brands

Girard-Perregaux – Tourbillon with three flying bridges -Aston Martin Edition

  • New Tourbillon with Three Flying Bridges – Aston Martin Edition celebrates the shared passions of the two luxury brands
  • This is the first timepiece to be offered after Girard-Perregaux was announced as Official Watch Partner of Aston Martin in February
  • World premiere – black calf leather strap featuring Girard-Perregaux’s exclusive Rubber Alloy
  • Just 18 Tourbillon with Three Flying Bridges – Aston Martin Edition will be made

La Chaux-de-Fonds – Switzerland: The first timepiece borne of the recently announced partnership between Girard-Perregaux and Aston Martin has been revealed today. The Tourbillon with Three Flying Bridges – Aston Martin Edition unites the watchmaking expertise of Girard-Perregaux with Aston Martin’s unique knowledge of luxury and performance.

Both brands demonstrate a passion for refined craftsmanship and have been working together, sharing their understanding of design, materials and technology. This latest model celebrates the iconic Three Bridges pocket watch from the 19th century in a decidedly contemporary way, down to the smallest details, including the strap. The latter is a world premiere, presented in black calf leather and featuring Rubber Alloy, an innovative rubber insert injected with white gold. The design of the strap is intended to evoke thoughts of Aston Martin racing cars of the past.

Upholding Girard-Perregaux tradition, this model skilfully plays with proportions and shapes much to the delight of aesthetes.The 44 millimetre case of the Tourbillon with Three Flying Bridges – Aston Martin Edition is formed of Grade 5 titanium, a strong, hypoallergenic alloy selected by Aston Martin for its
lightweight properties. It is suffused with black DLC (Diamond-Like Carbon), bestowing the watch with a stealthy appearance. Interestingly, titanium ore was discovered in Great Britain, the home of Aston Martin, back in 1791 by an English clergyman, William Gregor, in the same year Girard-Perregaux was founded.

A sapphire crystal ‘box’ is positioned front of house, as well as to the rear, coaxing light to illuminate the case interior, thereby augmenting readability. The movement eschews a mainplate, sitting between both panes of sapphire crystal and seemingly floating in mid-air. Three bridges, an iconic signature of Girard-Perregaux, span the dial and are formed of titanium with black PVD (Physical Vapour Deposition) treatment and polished angles. The design endows the timepiece with an airy appearance, affording breathtaking views of movement components ordinarily hidden from view. While Girard-Perregaux has a long history of making the invisible visible, in this instance it has ventured off-piste, creating a watch whose movement appears to levitate within the case. This is achieved by paring back the movement, causing the mainplate to seemingly disappear, thereby creating the illusion of the movement flying within the case. It was this particular characteristic that led to the term ‘Flying Bridges’.


The cage of the tourbillon, positioned in the lower portion of the dial, is ‘lyre-shaped’, a characteristic found on all the company’s tourbillons dating back to the 19th century. A blued hand affixed to the cage imparts the running seconds. The tourbillon cage, measuring a mere 10mm in diameter, is composed of 79 components which collectively weigh only 0.25 grams. This remarkably low figure helps mitigate energy consumption.

The barrel, positioned at 12 o’clock, is openworked, affording partial views of the mainspring. A white gold micro-rotor, positioned beneath the barrel, energises the mainspring and, unlike most automatic watches, it grants unobstructed views of the movement. The car company’s name is engraved on the vertical flank of the micro-rotor and is filled with white luminescent treatment which appears blue in restricted light. Likewise, the indexes and hands are also treated with white luminescent treatment and, once again, emit a blue glow in dim light.

Patrick Pruniaux, CEO of Girard-Perregaux, said, “We are delighted to partner with Aston Martin, entrusting their team with arguably our most iconic timepiece, delivering a fresh perspective on Haute Horlogerie. Rarely do we work with others to reinterpret the Three Bridges, however, on this occasion, we have made an exception, mindful of Aston Martin’s prowess for design.

“When viewing the design of an Aston Martin, you will note the firm’s distinctive front grille, first seen on the DB Mark III of the late 50s. Likewise, the scoops and side strakes found on the company’s modern-day models are functional elements, intended to improve airflow while enriching the overall appearance of each car.”

“At Girard-Perregaux we share a similar philosophy. For example, when the Maison released the now-legendary Tourbillon with Three Gold Bridges in 1867, it transformed three functional elements into attractive aesthetic features and demonstrated an approach that we continue to employ today. Finally, this latest partnership provides a fascinating chapter in Girard-Perregaux’s 230-year history.”Marek Reichman, Aston Martin Executive Vice President and Chief Creative Officer adds: ‘The greatest of the challenges we faced with the design of this new timepiece were those of scale, as you can imagine. We had to consider lines and proportion on a far smaller scale than we are used to in the realm of automotive design. That said, good design is good design, whether it is a watch or a car, the principles remain the same. I’m delighted with the finished watch and congratulate everyone who worked on this project as this collaboration has produced a timepiece of great beauty.

The Tourbillon with Three Flying Bridges – Aston Martin Edition, a limited edition of 18 pieces, is immediately available worldwide in all authorised Girard-Perregaux retailers.

CHIARA FERRAGNI BECOMES A NEW HUBLOT GLOBAL AMBASSADOR AND FACE OF THE GLOBAL CAMPAIGN

Fusion under the influence – With Chiara, everything is possible

Chiara Ferragni has joined the Hublot family in the company of many legendary personalities such as football legend Pelé, tennis world No. 1 Novak Djokovic, track and field champions Dina Asher-Smith and Usain Bolt and three Michelin star chef Clare Smyth. She lights up everything she touches and creates, she is a natural-born winner and shines her aura over everything she loves and chooses.

Today, she has chosen Hublot. So why Chiara Ferragni and why Hublot?

Everything I do, I do to share. The things I love, the people I love, the things I experience, my daily life, my children, my work: I put my heart into everything to inspire others, to believe in themselves and their dreams. I found my ikigai in 2009. I managed to combine my passion with my talent in response to a need and now it has become my business. By opening the door to who I am and what I experience, I am also hoping to inspire the women of today not to choose between being a wife, a mother or an entrepreneur. All these roles complete me, just as they complete each other. Beauty drives everything I do. Not only inner beauty, but everything I see around me. That is reflected in my collaborations, my words, my charity work and my daily life. Why Hublot? Because Hublot is not like any other watch brand, it follows its own distinctive path, with determination: It follows its dreams of innovation, while respecting traditions; it seeks beauty both inside and out, by showcasing much more than athletic performance or the success of a family member, it celebrates the reasons for this performance and success, in other words, the ability to be first, different and unique. Hublot’s messages and values speak to me, that’s why I have chosen to join this family today. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today.

Chiara Ferragni
Hublot Brand Ambassador

Who does not know Chiara Ferragni? Her extraordinary destiny is not down to luck, this visionary and determined woman is someone who learnt how to grow and evolve with her time. By portraying and sharing who she is and what she loves, she has realised her dream, inspiring the men and women of her generation to believe that anything is possible. As someone who is both authentic and spontaneous, she has turned her happy, positive and generous nature into her trademark. As a visionary and pioneer, she has been able to move with the times by dominating the digital platforms and turning her passion into a real business. Her passion became her job, and her natural talent transformed into a success that is seemingly within everyone’s reach. Her inspiring journey proves that anything is possible; it’s the stuff of dreams, while being very real. Who wouldn’t want to live and realise their dreams like Chiara Ferragni? At Hublot, we love inspiring women and men who believe in their dreams and move heaven and earth to fulfil them, who assert their distinctive personality, are willing to go out on a limb, who are not afraid of what people will say and who follow their path with authenticity and passion.
That’s why Chiara fits so well into our family.

Ricardo Guadalupe HUBLOT CEO

Surely, one no longer needs to present Chiara Ferragni?

Well yes, if only to highlight the very nature of this woman, a so-called influencer, a term too small to encompass all her talents. As a business woman, entrepreneur, influencer, wife and mother of two, she embodies that ‘can do’ attitude that everyone finds so inspiring.Twelve years after launching theblondesalad.com, Chiara Ferragni has achieved a success story. When she started out, Instagram did not exist and blogging was in its infancy. It took Chiara only a few months to turn a hobby into a business, attracting the attention of the media and the fashion world, and placing her name alongside the biggest luxury brands.

First, Unique, Different. Just like Hublot! She single-handedly created a job for herself, followed her instincts, asserted her choice to share and talk about her life. Honoured several times by Forbes, her career path has even inspired a study by the prestigious Harvard University to understand her success.

In tune with her times, Chiara is leaving her mark on the world. She resolutely believes in her dreams. A dreamer she may be, but she is firmly rooted in her land and her roots. Chiara Ferragni draws her strength from the stability of her family, her parents and two sisters; she has gone on to recreate this strength through her own family, which she has built with Fedez.

So, is it natural talent, intuition or destiny? What if was a bit of all three? Whatever the case, what is certain is that she achieves firsts with her writing, she asserts her uniqueness, and her difference while retaining that very inclusive feeling of being the ‘girl next door…’

She is an entrepreneur who embodies the digital revolution and the arrival of social media. Chiara is a pioneer, she is constantly achieving firsts. With her fashion blog, launched 12 years ago, she was immediately considered the most influential and most famous blogger in the world. She created her own brand of shoes, then clothing in 2015— Chiara Ferragni Brand, —she was also the first to be listed as the world’s most powerful influencer. Indeed, there is no shortage of superlatives to describe her career and she is not afraid to use them. Both her real life and her digital world are filled with sharing, joy, values and optimism. She is unique, that’s for sure! She is proud of her uniqueness, after transforming her name into a brand, a trademark, a style and an inspiration. She also uses her platforms and visibility to help the causes that are close to her heart. Ultimately, what makes her different is that she has managed to turn her passion, her daily routine and her life into a true success story. She is also different for resembling a generation of women who live with the times and manage to combine several roles, without placing any filters between the different parts of their lives. With an Instagram community of 24.7 million followers, she shares her daily life as a wife, mother and entrepreneur openly and frankly. Chiara is an inspirational figure.
Chiara and Hublot, how it began


You may remember the pictures of Chiara Ferragni wearing the Big Bang Millenial Pink. A unisex watch with an inclusive message, produced as a limited edition of 200 pieces in a shade chosen by Lapo Elkann and designed in collaboration with Garage Italia. Since this project, Chiara and Hublot have simply understood that there were many similarities between their worlds.
So, get ready, because what Chiara & Hublot are preparing for you is likely to make a big impression, once again… First, Unique, Different!
To stay up-to-date, follow: @Hublot #Hublot

HUBLOT
Founded in Switzerland in 1980, HUBLOT is defined by its innovation, which began with the highly original combination of gold and rubber. This “Art of Fusion” stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012.

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth.
Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”, the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).
HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events of our times (FIFA World CupTM, UEFA Champions LeagueTM, UEFA EUROTM) and the finest ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pelé, Novak Djokovic).
Discover the HUBLOT universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, Singapore, Zurich and at HUBLOT.com