For over 100 years, the House’s artisans have been crafting luggage to expand upon the creative spark Guccio Gucci had while working as a porter at The Savoy in London.
In the latest installment of Gucci’s ‘Making-of’ series, Max Siedentopf captures this connection between the past and present through the artistry that goes into the creation of a Gucci Savoy trolley from the Gucci Valigeria collection.
El motor delantero y el capó alargado recuerdan las proporciones de los superdeportivos perdidos en el pasado; sentarse más atrás en el automóvil brinda una sensación y una experiencia únicas que ahora han sido abandonadas por los superdeportivos modernos. Es un “Gran Turismo” de lujo que no grita su desempeño al mundo, sino que lo esconde, casi engañosamente, detrás de la belleza de sus formas. Es un término que significa un automóvil a la altura de la técnica y el rendimiento automotriz, pero con un estilo que recuerda a los grandes coupés y automóviles personalizados de la Edad de Oro de Italia.
El chasis híbrido de Carbono-Aluminio ha sido diseñado para garantizar ligereza y resistencia, además de destacar por su estilo.
La cuba central está hecha de fibra de carbono preimpregnada y curada en autoclave a 180 grados – ofrece la máxima rigidez a la torsión y la belleza de un objeto perfectamente integrado con el estilo interior, ya que permanece completamente visible en el interior del automóvil. Los bastidores auxiliares delantero y trasero están hechos de aluminio aeronáutico con placas de suspensión completamente mecanizadas por CNC a partir de palanquillas sólidas.
Cada una de las 4 placas de suspensión se fabrica a partir de un solo bloque de 120 kg de este aluminio, pero al final solo pesa unos 10 kg, un esfuerzo enorme cuyo resultado final permite que todos los componentes de la suspensión, incluidos los brazos de control y los amortiguadores, se conecten en un solo bloque. pieza única de ingeniería sin ningún tipo de juntas, conexiones o soldaduras. Esto proporciona no solo una rigidez y resistencia extremas, sino lo más importante, una precisión centesimal en la posición de los componentes de la suspensión y, por lo tanto, en la geometría y la cinemática de la suspensión. El chasis completo, incluidos todos los soportes estructurales para radiadores, motor, transmisión y el motor eléctrico, pesa solo 150 kg.
El motor de combustión es un moderno V8 5.0L de 32 válvulas con doble árbol de levas en cabeza (DOHC) y doble sincronización variable independiente (Ti-VCT). Para garantizar una distribución óptima del peso y un centro de gravedad más bajo, el motor se coloca completamente detrás del eje de oruga delantero en una posición bastante baja, gracias a la lubricación por cárter seco. El motor está sobrealimentado por un compresor de doble tornillo de 2,9 L que ofrece un aumento progresivo del par, incluso a bajas revoluciones, a una presión constante de 11 PSI. El compresor está equipado con un intercooler líquido con 2 radiadores ubicados en las tomas de aire laterales del parachoques delantero. Solo el motor de combustión entrega 750 caballos de fuerza a 7.000 rpm y 878 Nm de torque a 4.400 rpm. El montaje final de los componentes internos del motor se realiza meticulosamente, a mano, en Italia.
El avanzado motor eléctrico de flujo axial es suministrado por Yasa y produce hasta 370 Nm de par y 215 CV de potencia máxima con un peso de poco más de 25 kg. El motor fue integrado por Puritalia directamente en el diferencial trasero, gracias a su diámetro extremadamente compacto de 305 mm y profundidad axial de 106 mm. En esta configuración, el par entregado por el motor eléctrico pasa por alto la relación de transmisión de la caja de cambios y actúa directamente sobre las ruedas traseras solo a través de la relación final. Esta configuración es óptima para trasladar el enorme par que proporciona el motor eléctrico a las ruedas, que siempre está disponible al máximo de 0 a 7.000 rpm. El mando del motor eléctrico actúa junto al mando del cambio automático AMT, aumentando el empuje durante la apertura del embrague necesario para el cambio de marchas. Esto da como resultado una aceleración continua, incluso durante los cambios de marcha. Los ingenieros de Puritalia también incorporaron un embrague administrado electrónicamente que desconecta el motor eléctrico del diferencial en condiciones de uso específicas para evitar que se arrastre cuando no es necesario. Para garantizar el rendimiento del motor eléctrico incluso durante los períodos de uso más intenso, la temperatura del motor es monitoreada y gestionada constantemente por un sistema de refrigeración que proporciona un caudal de hasta 20 litros/hora de aceite dieléctrico.
Puritalia Berlinetta cuenta con dos paquetes de baterías de litio-hierro-fosfato (LiFePO), íntegramente diseñadas y construidas por Puritalia, que garantizan una capacidad total de 5,2 kWh; el paquete de baterías principal está ubicado debajo del área del maletero mientras que el secundario está en el área detrás de los asientos, en una posición baja para el centro de gravedad del automóvil. Los dos paquetes de baterías de 700 V se gestionan dinámicamente en paralelo; se utilizan individualmente en condiciones normales y en combinación (para elevar la corriente hasta 230A) cuando la función Puritalia eMozione© está activada, para proporcionar la máxima potencia y par. Una carga completa de los paquetes de baterías requiere poco más de 3 horas a través de una toma de corriente y el cargador especial suministrado con el automóvil. Las baterías también pueden cargarse durante el frenado y la conducción por inercia a través de una función especial que puede ser activada por el conductor.
Se prestó mucha atención al estudio de la difusión del calor y resultó en el diseño de los sistemas de refrigeración apropiados, porque, contrariamente a lo que podría pensarse, los componentes eléctricos del sistema de propulsión híbrido generan tanto calor como un motor de combustión. La entrada de aire en el capó aprovecha la depresión del aire para facilitar la expulsión del calor del compartimiento del motor. El enfriamiento del tren motriz se lleva a cabo mediante 10 radiadores ubicados cerca de las tomas de aire en los parachoques delantero y trasero y la parte inferior plana del automóvil. Estos radiadores proporcionan el enfriamiento del motor de combustión, el intercooler, la transmisión, el diferencial, el motor eléctrico, el inversor de CA y los paquetes de baterías.
La transmisión es de 7 velocidades con robotización electrohidráulica AMT con mandos en el volante. Para un equilibrio óptimo de los pesos, la caja de cambios se coloca en la parte trasera del coche y se conecta al motor mediante un tubo de torsión de fibra de carbono que alberga el eje de transmisión de fibra de carbono ligero. El tubo de torsión de 210 mm de diámetro también actúa como elemento estructural, lo que ayuda a aumentar sustancialmente la rigidez torsional del chasis. El sistema AMT fue desarrollado por Puritalia en colaboración con una empresa italiana líder en el sector y permite un cambio de marcha en unos 150 milisegundos, par a par. Al mismo tiempo, el motor eléctrico continúa empujando su par hacia las ruedas traseras para un cambio virtual de “retraso cero”. El embrague de 3 discos AP racing, controlado directamente por los actuadores electrohidráulicos AMT, está fabricado con material de fricción hecho a medida que se ha formulado específicamente para las especificaciones de par de la Berlinetta y sus propósitos de uso en carretera, lo que garantiza una modulación suave y un acoplamiento firme incluso en maniobras de pie. El cambio de marchas se puede configurar en modo automático o manual; cuando está en modo manual, la caja de cambios se opera a través de las paletas de cambio ubicadas en el volante. El diferencial de deslizamiento limitado es operado electrónicamente (eLSD).
El Puritalia Berlinetta también es único en los modos de conducción que ofrece. Hay 4 modos de conducción, así como uno adicional llamado “Individual” que se puede personalizar ad hoc, según el estilo de conducción del propietario.
El SuperHybrid es el modo de conducción que ofrece el máximo placer de conducción, concebido como un equilibrio perfecto entre rendimiento y comodidad. En esta modalidad, el automóvil está conectado al sistema basado en la nube Puritalia Purhydrive© para la gestión eficiente de la energía utilizada por el motor eléctrico, que es proporcionada dinámicamente por algoritmos de Inteligencia Artificial que se enfocan en el autoaprendizaje del estilo de conducción, los hábitos del conductor. y fuentes de datos en vivo en línea.
En este modo -todavía híbrido- la conducción es más deportiva, gracias al progresivo endurecimiento de la suspensión y la dirección. El pedal del acelerador se vuelve más receptivo y el motor de combustión cambia a un mapa más potente. La caja de cambios robotizada se vuelve más agresiva y reduce al mínimo los tiempos de cambio. Todo esto es inequívocamente enfatizado por el sonido de las 4 puntas de escape que, a través de Puritalia Orchestra©, proporcionan una mayor apertura de las válvulas que regulan los tubos laterales activos.
Aquí, todos los controles electrónicos están excluidos de la experiencia pura de la pista. El motor eléctrico proporciona su potencia máxima de forma continua. El motor de combustión enciende el mapa de carreras más potente y agresivo, y el sonido de escape proporcionado por el sistema Puritalia Orchestra@ se vuelve aún más audaz.
Y finalmente, diseñado para la entrada y salida de los centros urbanos, el Berlinetta puede viajar hasta 20 km en este modo exclusivamente eléctrico. Aunque aún no está disponible, E-Power estará con una actualización remota del software integrado en el futuro.
En todos los modos, con la excepción de E-Power, el conductor puede activar el interruptor Puritalia eMozione© que aumenta la corriente suministrada al motor eléctrico para un par adicional de 370 Nm (equivalente al par total de un Audi S3) para una continua período de 45 segundos. Y, para una experiencia de conducción aún más personal, el conductor puede ajustar manualmente todos los parámetros principales relacionados con los siguientes sistemas: ABS Control de tracción Dirección asistida eléctrica Suspensiones AMT Motor eléctrico Tubos laterales válvula Esto hace que se sienta muy parecido a un juego experiencia.
Puritalia Automobili significa pasión y entusiasmo por construir automóviles artesanales de diseño italiano, pero también es vocación de innovación y tecnología. Debajo, Puritalia Berlinetta tiene su propio corazón distintivo y tecnológico que está representado por los dos sistemas patentados de la compañía:
La tecnología Purhydrive© rediseña la forma en que los coches híbridos gestionan la distribución de la propulsión entre el motor de combustión y los motores eléctricos, cuando normalmente se gestionan de forma estática mediante algoritmos escritos dentro de las ECU del coche. Gracias a una conexión en línea con una plataforma de computación en la nube que brinda una enorme potencia de cómputo, el sistema Purhydrive© ofrece una gestión dinámica y personalizada, y el equilibrio del suministro de energía, a través del autoaprendizaje del estilo y los hábitos de los conductores. Las modernas tecnologías de software de Big Data y AI (Inteligencia Artificial), nos permiten prever y simular el camino de manera virtual, cruzando los datos con información externa como condiciones climáticas y datos de tráfico. La simulación de ruta virtual proporciona información valiosa por adelantado, como giros, tramos de ascenso y descenso, y puntos de aceleración y frenado. El sistema también incorpora información de los sensores embarcados, como vibraciones, estado del asfalto y baches para “autoaprender” y modificar dinámicamente el reglaje de la suspensión para la próxima pasada por la misma calle. El sistema Purhydrive©, un activo estratégico de Puritalia Automobili, está en constante desarrollo y mejora, por lo que también se prevé su futura extensión a otras aplicaciones comerciales, aquellas en las que la gestión eficiente y dinámica de dos o más fuentes de energía es especialmente importante.
Este es el sistema nervioso digital del automóvil que está diseñado completamente de acuerdo con un enfoque de “Silicon Valley”. Un kernel de software modular se distribuye en todas las funciones y controles, lo que permite el mantenimiento remoto durante todo el ciclo de vida del automóvil; no solo actualizaciones por errores o mal funcionamiento, sino también por el lanzamiento de nuevas funciones. A través de Digital-DNA©, el conductor puede configurar y controlar todo el automóvil a través de la pantalla táctil central y los controles de voz; una aplicación especial también otorga al propietario acceso remoto a todas las funciones del automóvil a través de su teléfono inteligente. La función de diagnóstico remoto y asistencia en línea incluso permite que los técnicos de Puritalia se conecten a cada automóvil para verificar errores, problemas o brindar asistencia al conductor según sea necesario.
La carrocería del Berlinetta está fabricada íntegramente en fibra de carbono de última generación. Para conseguir su característica ligereza, Puritalia utiliza únicamente fibra de carbono preimpregnada que ha sido curada en autoclave con la presión a 8 bar y una temperatura de 180º. Para mejorar la rigidez y preservar las líneas de diseño durante el ensamblaje, el 60% de la carrocería se logra a través de solo dos componentes; cada uno está laminado como monocasco único y, por lo tanto, garantiza la continuidad de las fibras sin empalmes ni empalmes. El área frontal se denomina “Front Body” y el área central, “Upper Body”, y se combinan para un peso total de solo 27 kg. Estilísticamente, esta composición se refleja en la ausencia de los cortes tradicionales que separan el paragolpes delantero de los guardabarros laterales, y la ausencia de los que separan el techo con la zona del parabrisas, los montantes y la parte trasera. El proceso de acabado y pintura de los paneles de carbono incluye hasta 5 capas de pintura base, así como 5 capas de una transparencia (brillante u opaca), que depende del acabado y color deseado. Luego, hay un proceso de pulido final con 3 pasos totales de lijado de bloque de grano fino del cuerpo. Este es un proceso extremadamente práctico y laborioso, pero garantiza la perfección de las superficies y los reflejos en un nivel que nunca alcanzan los procesos de pintura automatizados que se utilizan para los automóviles OEM estándar. En total, el proceso de pintura y acabado de todos los componentes de fibra de carbono del coche requiere 800 horas de trabajo manual. La elección de colores y acabados es extremadamente personalizable, y Puritalia asegura que cada automóvil tendrá su propio esquema de color único y su propia fórmula de pintura, registrada para el propietario, por lo que no se puede replicar para ningún otro Berlinetta. Entre estas innumerables opciones, como parte del programa Puritalia Sartoria©, los clientes pueden optar por pintar toda la carrocería con fibra visible, una de las opciones más exclusivas disponibles que estará limitada a solo 10 automóviles.
Una vez que ingresas al Puritalia Berlinetta, inmediatamente sientes una atmósfera diferente. Está creado por materiales de la más alta calidad en los que la fibra de carbono, colocada en contraste con un acabado brillante y opaco, es sin duda el elemento predominante responsable de la sensación de calidad y exclusividad. La estética limpia se acentúa con elementos de aluminio, todos fabricados exclusivamente mediante mecanizado CNC a partir de palanquillas de aluminio macizo cepilladas y pulidas a mano, y con una ausencia casi total de botones y palancas mecánicos. Aquí, como en el resto del coche, no hay sitio para los plásticos. La celda central del marco de fibra de carbono se deja expuesta pero combina perfectamente con el estilo de los paneles interiores que completan el diseño, en lugar de cubrirlo con moqueta. Se puede acceder a todas las funciones del automóvil a través de la pantalla táctil central de 10 pulgadas cuya funcionalidad ha sido diseñada en conjunto con los dos joysticks colocados inmediatamente debajo en el túnel central. La función Puritalia QuickCommand© le permite operar cualquier comando (como ventanas, luces, aire acondicionado, cerraduras, etc.) con solo dos clics del joystick, sin apartar la vista de la carretera. El tablero es digital con una pantalla TFT de alta resolución de 12,3 pulgadas, y todas las interfaces HMI han sido desarrolladas internamente por el equipo gráfico de Puritalia utilizando los últimos efectos y animaciones 3D. Se ha prestado especial atención a la ergonomía del puesto de conducción ya la comodidad del conductor; a diferencia de otros superdeportivos de rendimiento similar, el asiento es de fácil acceso y siempre cómodo, incluso para personas más altas, con un espacio para las piernas comparable al de una berlina moderna. Por esta razón, en lugar de los asientos monocasco más ligeros, la Berlinetta está equipada con elegantes asientos deportivos suministrados por Sabelt, personalizados y tapizados en cuero NAPPA estrictamente italiano, y regulables eléctricamente.
La producción de Berlinetta está limitada a 150 coches. El precio comienza en 465.000 euros + IVA, según el país de entrega. Cada Berlinetta se construye según las especificaciones del cliente para garantizar que cada automóvil sea realmente único y se adhiera a la filosofía de la marca Puritalia, según la cual cada uno de sus automóviles: Debe construirse estrictamente a mano, en series limitadas; Debe personalizarse mucho para cada cliente; Debe ser construido en Italia, exclusivamente por expertos artesanos italianos; Debe tener una huella tecnológica distintiva que lo diferencie de otros autos; No es para todos, sino solo para los verdaderos conocedores que aprecian el auto en cada detalle. Ser propietario de un Berlinetta no es como cualquier otro coche. Ser propietario de un Berlinetta significa convertirse en parte de un club exclusivo de entusiastas de los autos deportivos que adoptan la filosofía de Puritalia que ve a cada cliente como un “Embajador” de la marca. Por este motivo, se pide a cada cliente que participe activamente en el proceso de construcción de su coche y que conozca todos los detalles técnicos y constructivos. Cada cliente asistirá en persona en las etapas clave del proceso de construcción, como el primer encendido del motor y el emocionante momento de la entrega final. Un riguroso proceso de selección garantiza que cada cliente adopte esta filosofía y comprenda lo que significa convertirse en Embajador de Puritalia. Además, a través del programa exclusivo Puritalia Sartoria©, el cliente podrá experimentar este viaje de construir su propio automóvil como una extensión de su gusto y personalidad. Cada cliente es asistido por un diseñador personal que trabaja con ellos durante cada fase de la personalización realizada desde opciones preempaquetadas o completamente personalizadas. Sin embargo, entre las muchas opciones preempaquetadas, hay algunas que califican como “Opción exclusiva” y están reservadas para un solo automóvil; otras son de “Opción Limitada”, como la carrocería de fibra de carbono vista, para sólo 10 coches; y un paquete aerodinámico especial está limitado a solo cinco.
Somos una familia de jóvenes y apasionados adictos al motor que, guiados por el talento y las ideas abiertas, intentan rediseñar el futuro de los superdeportivos, reviviendo lo mejor del pasado y combinándolo con lo mejor de las tecnologías modernas.
Nuestros autos deportivos exclusivos están diseñados a partir de una fusión única de diseño italiano distintivo y calidad intransigente, y se fabrican a pedido en series limitadas.
Nuestro enfoque personalizado centrado en el cliente hace que cada automóvil sea una obra de arte verdaderamente única destinada a una élite seleccionada de clientes exigentes y competentes, un verdadero conocedor de automóviles deportivos.
Haciendo tu vida emocionante. Este Dia.
Esta es nuestra historia.
The front engine and long hood recall the proportions of supercars lost to the past; sitting further back in the car provides a unique feeling and experience now abandoned by modern supercars. It’s a luxury “Gran Turismo” that does not scream its performance to the world, but hides it – almost deceptively – behind the beauty of its forms. It’s a term that means a car at the height of automotive technique and performance, but one with a style that recalls the great coupés and custom-built cars of Italy’s Golden Age.
The Carbon-Aluminum hybrid chassis has been designed to ensure both lightness and strength, as well as to stand out for its style.
The central tub is made of pre-impregnated carbon fiber and cured in an autoclave at 180 degrees – it offers maximum torsion rigidity and the beauty of an object perfectly integrated with the interior style, as it remains fully visible in the inside of the car. The front and rear sub-frames are made of aeronautical aluminum with suspension plates entirely CNC machined from solid billets.
Each of the 4 suspension plates is manufactured from a single block of 120Kg of this aluminum, but only weigh about 10Kg by the end – an enormous effort whose final result allows all the suspension components, including control arms and shock absorbers, to connect on a single engineered piece without any joints, connections or welds. This provides not only extreme rigidity and resistance, but most importantly, a centesimal precision in the position of the suspension components – and therefore in the suspension geometry and kinematics. The complete chassis, including all structural supports for radiators, engine, transmission and the electric motor weighs only 150Kg.
The combustion engine is a modern V8 5.0L 32-valve double overhead camshafts (DOHC) and dual variable timing independent (Ti-VCT). To ensure optimal weight distribution and a lower center of gravity, the engine is positioned entirely behind the front track axle in a rather low position, thanks to the dry sump lubrication. The engine is supercharged by a 2.9L twin-screw compressor that offers a progressive increase in torque, even at low revs, at a constant pressure of 11 PSI. The compressor is equipped with a liquid intercooler with 2 radiators located in the side air intakes of the front bumper. The combustion engine alone delivers 750 horsepower at 7,000 rpm and 878 Nm of torque at 4,400 rpm. The final assembly of the internal components of the engine is carried out meticulously, by hand, in Italy. The engine’s electronics management is entrusted to a MOTEC ECU, and is supported by a software package that was specially developed by Puritalia and a proprietary OBDII control unit that comply with EURO 6 environmental regulations.
The advanced axial flux electric motor is supplied by Yasa and produces up to 370 Nm of torque and 215hp of peak power at a weight of just over 25Kg. The engine was integrated by Puritalia directly on the rear differential, thanks to its extremely compact diameter of 305mm and axial depth of 106mm. In this configuration, the torque delivered by the electric motor bypasses the gearbox gear ratio and acts directly on the rear wheels through the final ratio only. This configuration is optimal to transfer the enormous torque provided the electric motor to the wheels, that is always fully available from 0 to 7,000 rpm. The control of the electric motor acts alongside the automated gearbox control AMT, increasing the thrust during the opening of the clutch necessary for gear shifting. This results in continuous acceleration – even during gear changes. Puritalia engineers also incorporated an electronically managed clutch that disengages the electric motor from the differential in specific usage conditions to avoid dragging when it’s not needed. To ensure the performance of the electric motor even during the most intense periods of use, the engine temperature is constantly monitored and managed by a cooling system that provides a flow of up to 20 liters / hour of dielectric oil.
Puritalia Berlinetta has two lithium-iron-phosphate (LiFePO) battery packs, entirely designed and built by Puritalia, that guarantee a total capacity of 5.2 kWh; the main battery pack is positioned under the trunk area while the secondary is in the area behind the seats, in a low position for the car’s center of gravity. The two 700V battery packs are dynamically managed in parallel; they’re used individually in normal conditions, and in combination (to raise the current up to 230A) when the Puritalia eMozione© function is activated, in order to provide the maximum power and torque. A complete charge of the battery packs requires just over 3 hours via an electric socket and the special charger supplied with the car. The batteries can also be charged during braking and while coasting through a special function that can be activated by the driver. Both battery packs integrate the BMS (Battery Management System) and cooling management system.
A great deal of attention was given to studying heat diffusion and resulted in the design of the appropriate cooling systems, because, contrary to what one might think, the electrical components of the hybrid powertrain generate as much heat as a combustion engine. The air intake on the hood leverages the air depression to facilitate the expulsion of heat from the engine compartment. The cooling of the powertrain is carried out by 10 radiators positioned near the air intakes on the front and rear bumpers and the flat bottom of the car. These radiators provide for the cooling of the combustion engine, the intercooler, the transmission, the differential, the electric motor, the AC inverter, and the battery packs.
The transmission is 7-speed with AMT electro-hydraulic robotization with steering wheel controls. For optimal balance of the weights, the gearbox is positioned in the rear of the car and connected to the engine by a carbon fiber torque tube that hosts the light carbon fiber driveshaft. The 210mm diameter torque tube also acts as a structural element, helping to substantially increase the torsional rigidity of the chassis. The AMT system was developed by Puritalia in collaboration with a leading Italian company in the sector and allows for a gear change in about 150 milliseconds, torque-to-torque. At the same time, the electric motor keeps pushing its torque to the rear wheels for virtual “zero-delay” shifting. The AP racing 3-disc clutch, controlled directly by the electro-hydraulic AMT actuators, is manufactured with custom-made friction material that has been specifically formulated for the torque specs of the Berlinetta and its road use purposes, ensuring a smooth modulation and firm engagement even in standing maneuvers. The gearshift can be set in automatic or manual mode; when in manual mode, the gearbox is operated through the paddle-shifters located at the steering wheel. The limited slip differential is electronically operated (eLSD).
The Puritalia Berlinetta is also unique in the driving modes it offers. There are 4 driving modes, as well as a bonus one called “Individual” that can be customized ad hoc, based on the driving style of the owner.
The SuperHybrid is the driving mode that offers maximum driving enjoyment, intended as a perfect balance of performance and comfort. In this mode, the car is connected to the Puritalia Purhydrive© cloud-based system for efficient management of the energy used by the electric motor, which is dynamically provided by Artificial Intelligence algorithms that focus on self-learning the driving style, the driver’s habits, and online live data feeds.
In this mode – still hybrid – the driving is more sporty, thanks to the progressive stiffening of the suspension and steering. The accelerator pedal becomes more responsive, and the combustion engine switches on a more powerful map. The robotized gearbox becomes more aggressive and reduces shift times to a minimum. All of this is unmistakably emphasized by the sound of the 4 exhaust tips that, through the Puritalia Orchestra©, provide a greater opening of the valves that regulate the active side pipes.
Here, all electronic controls are excluded for the pure track experience. The electric motor provides its peak power continuously. The combustion engine switches on the most powerful and aggressive racing map, and the exhaust sound provided by the Puritalia Orchestra@ system become even bolder.
And finally – designed for entry and exit from urban centers, the Berlinetta can travel up to 20Km in this exclusively electric mode. Though not yet available, E-Power will be with a remote update of the onboard software in the future.
In all modes – with the exception of E-Power – the driver can activate the Puritalia eMozione© switch which raises the current supplied to the electric motor for an additional torque of 370Nm (equivalent to the total torque of an Audi S3) for a continuous period of 45 seconds. And, for an even more personal driving experience, the driver can manually tune all of the main parameters related to the following systems: ABS Traction Control Electric Power Steering Suspensions AMT Electric Motor Side Pipes valve This makes it feel remarkably close to a gaming-like experience.
Puritalia Automobili means passion and enthusiasm for building Italian designed handmade cars, but is also a vocation of innovation and technology. Underneath, Puritalia Berlinetta has its own distinctive and technological heart that’s represented by the company’s two proprietary systems:
The Purhydrive© technology redesigns the way hybrid cars manage the distribution of the propulsion between the combustion engine and the electric motors, when they are usually managed statically by algorithms written inside the car ECUs. Thanks to an online connection with a cloud computing platform that provides enormous computing power, the Purhydrive© system offers dynamic and personalized management, and balance of the power supply, through self-learning of the drivers’ style and habits. The modern software technologies of Big Data and AI (Artificial Intelligence), allow us to foresee and simulate the path in a virtual way, crossing the data with external information such as weather conditions and traffic data. The virtual route simulation provides valuable information in advance, such as turns, ascent and descent sections, and acceleration and braking points. The system also incorporates information from the on-board sensors, such as vibrations, the state of the asphalt, and bumps in order to “self-learn” and modify the suspension setting dynamically for the next pass on the same street. The Purhydrive© system, a strategic asset of Puritalia Automobili, is constantly developing and improving and so its future extension to other commercial applications, those where the efficient and dynamic management of two or more energy sources is particularly important, is also envisaged.
This is the digital nervous system of the car that is designed entirely according to a “Silicon Valley” approach. A modular software kernel is spread over all functionalities and controls, thus allowing remote maintenance for the car’s entire life cycle; not only updates for any errors or malfunctions, but for the release of new functions as well. Through the Digital-DNA©, the driver can configure and control the entire car through the central touch-screen and voice controls; a special app also grants the owner remote access to all the car’s functions through their smartphone. The remote diagnosis and online assistance function even allows Puritalia technicians to connect to each car to verify errors, problems, or to provide assistance to the driver as needed.
The Berlinetta body is made entirely of last generation carbon fiber. In order to attain its characteristic lightness, Puritalia uses only pre-impregnated carbon fiber that has been cured in an autoclave with the pressure at 8 bar and a temperature of 180º. To improve the rigidity and preserve design lines during the assembly, 60% of the body is achieved through only two components; each is laminated as single monocoque and thus ensures continuity of fibers without junctions or joints. The front area is called the “Front Body” and the central area the “Upper Body”, and combine for a total weight of only 27Kg. Stylistically, this composition is reflected in the lack of the traditional cuts that separate the front bumper from the side fenders, and the absence of those that separate the roof with the windscreen area, the pillars, and the rear quarter. The finishing and painting process of the carbon panels includes up to 5 layers of base paint, as well as 5 layers of a transparency (glossy or opaque), that depends on the finish and desired color. Then, there is a final polishing process with 3 total steps of fine-grained block sanding of the body. This is an extremely hands-on and laborious process, but it ensures perfection of the surfaces and reflections on a level that is never reached by the automated painting processes used for standard OEM cars. All in all, the process of painting and finishing all carbon fibers components of the car requires 800 hours of work by hand. The choice of colors and finishes is extremely customizable, and Puritalia ensures that each car will have its own unique color scheme and its own paint formula – registered for the owner – so can’t be replicated for any other Berlinetta. Among these countless options, as part of the Puritalia Sartoria© program, customers can decide to have the entire body painted with visible fiber – one of the most exclusive options available that will be limited to just 10 cars.
Once you get inside the Puritalia Berlinetta, you immediately sense a different atmosphere. It is created by the highest quality materials in which the carbon fiber, placed in contrast with a glossy and opaque finish, is certainly the predominant element responsible for the feeling of quality and exclusivity. The clean aesthetic is accentuated with aluminum elements, all made exclusively by CNC machining from solid aluminum billets that are brushed and polished by hand, and by an almost total absence of mechanical buttons and levers. Here, as for the rest of the car, there is no room for plastic. The central cell of the carbon fiber frame is left exposed but blends perfectly with the style of the interior panels that complete the design, as opposed to covering it with carpeting. All the car’s functions can be accessed through the central 10-inch touch screen whose functionality has been designed in conjunction with the two joysticks placed immediately below on the central tunnel. The Puritalia QuickCommand© function allows you to operate any command (such as windows, lights, air conditioner, locks, etc …) in just two clicks of the joystick, without taking your eyes off the road. The dashboard is digital with a 12.3-inch high-resolution TFT display, and all HMI interfaces have been internally developed by the Puritalia graphic team using the latest 3D effects and animation. Particular attention has been paid to the ergonomics of the driving position and to the driver’s comfort; in contrast with other super sports cars with similar performance, the seat is easily accessible and always comfortable – even for taller people – with leg room comparable to that of a modern saloon car. For this reason, instead of the lighter monocoque seats, the Berlinetta is equipped with elegant sports seats supplied by Sabelt, customized and covered in strictly Italian NAPPA leather, and electrically adjustable.
The Berlinetta production is limited to 150 cars. Price starts at Euro 465,000 + VAT, depending on the country of delivery. Each Berlinetta is built to the customer’s specifications to guarantee that each car is truly unique and adheres to the Puritalia brand philosophy – according to which, each of its cars: Must be built strictly by hand, in limited series; Must be heavily customized for each customer; Must be built in Italy, exclusively by expert Italian artisans; Must have a distinctive technological footprint that differentiates it from other cars; Is not for everyone, but only true connoisseurs that appreciate the car in every detail. Owning a Berlinetta is not like any other car. Owning a Berlinetta means becoming part of an exclusive club of sports car enthusiasts who embrace the Puritalia philosophy that sees each customer as an “Ambassador” of the brand. For this reason, each customer is asked to actively participate in the building process of their car, and to know every technical and constructive detail. Each customer shall assist in-person at key stages of the building process, like the first engine fire-up and the exciting moment of final delivery. A rigorous selection process guarantees that each customer embraces this philosophy, and understands what it means to become a Puritalia Ambassador. Furthermore, through the exclusive Puritalia Sartoria© program, the customer will be able to experience this journey of building their own car as an extension of their taste and personality. Each customer is assisted by a personal designer who works with them during every phase of the personalization done from either pre-packaged or completely custom options. However, among the many pre-packaged options, there are a few that qualify as “Exclusive Option” and are reserved for just one car; others are “Limited Option”, like the exposed carbon fiber bodywork, for only 10 cars; and a special aerodynamic package is limited to only five.
We are a family of young and passionate petrol heads that, guided by talent and open-minded ideas, attempt to redesign the future of the supercars, reviving the best from the past and blending it with the best of the modern technologies.
Our exclusive sport car are designed from a unique fusion of distinctive Italian design and uncompromising quality and are custom made to order in limited series.
Our bespoke customer-centric approach makes each car a truly unique piece of art intended for a selected elite of demanding and competent clients, a real sport car connoisseur.
Making your life exciting. Today.
This is our story.
The front engine and long hood recall the proportions of supercars lost to the past; sitting further back in the car provides a unique feeling and experience now abandoned by modern supercars. It’s a luxury “Gran Turismo” that does not scream its performance to the world, but hides it – almost deceptively – behind the beauty of its forms. It’s a term that means a car at the height of automotive technique and performance, but one with a style that recalls the great coupés and custom-built cars of Italy’s Golden Age.
The Carbon-Aluminum hybrid chassis has been designed to ensure both lightness and strength, as well as to stand out for its style.
The central tub is made of pre-impregnated carbon fiber and cured in an autoclave at 180 degrees – it offers maximum torsion rigidity and the beauty of an object perfectly integrated with the interior style, as it remains fully visible in the inside of the car. The front and rear sub-frames are made of aeronautical aluminum with suspension plates entirely CNC machined from solid billets.
Each of the 4 suspension plates is manufactured from a single block of 120Kg of this aluminum, but only weigh about 10Kg by the end – an enormous effort whose final result allows all the suspension components, including control arms and shock absorbers, to connect on a single engineered piece without any joints, connections or welds. This provides not only extreme rigidity and resistance, but most importantly, a centesimal precision in the position of the suspension components – and therefore in the suspension geometry and kinematics. The complete chassis, including all structural supports for radiators, engine, transmission and the electric motor weighs only 150Kg.
The combustion engine is a modern V8 5.0L 32-valve double overhead camshafts (DOHC) and dual variable timing independent (Ti-VCT). To ensure optimal weight distribution and a lower center of gravity, the engine is positioned entirely behind the front track axle in a rather low position, thanks to the dry sump lubrication. The engine is supercharged by a 2.9L twin-screw compressor that offers a progressive increase in torque, even at low revs, at a constant pressure of 11 PSI. The compressor is equipped with a liquid intercooler with 2 radiators located in the side air intakes of the front bumper. The combustion engine alone delivers 750 horsepower at 7,000 rpm and 878 Nm of torque at 4,400 rpm. The final assembly of the internal components of the engine is carried out meticulously, by hand, in Italy. The engine’s electronics management is entrusted to a MOTEC ECU, and is supported by a software package that was specially developed by Puritalia and a proprietary OBDII control unit that comply with EURO 6 environmental regulations.
The advanced axial flux electric motor is supplied by Yasa and produces up to 370 Nm of torque and 215hp of peak power at a weight of just over 25Kg. The engine was integrated by Puritalia directly on the rear differential, thanks to its extremely compact diameter of 305mm and axial depth of 106mm. In this configuration, the torque delivered by the electric motor bypasses the gearbox gear ratio and acts directly on the rear wheels through the final ratio only. This configuration is optimal to transfer the enormous torque provided the electric motor to the wheels, that is always fully available from 0 to 7,000 rpm. The control of the electric motor acts alongside the automated gearbox control AMT, increasing the thrust during the opening of the clutch necessary for gear shifting. This results in continuous acceleration – even during gear changes. Puritalia engineers also incorporated an electronically managed clutch that disengages the electric motor from the differential in specific usage conditions to avoid dragging when it’s not needed. To ensure the performance of the electric motor even during the most intense periods of use, the engine temperature is constantly monitored and managed by a cooling system that provides a flow of up to 20 liters / hour of dielectric oil.
Puritalia Berlinetta has two lithium-iron-phosphate (LiFePO) battery packs, entirely designed and built by Puritalia, that guarantee a total capacity of 5.2 kWh; the main battery pack is positioned under the trunk area while the secondary is in the area behind the seats, in a low position for the car’s center of gravity. The two 700V battery packs are dynamically managed in parallel; they’re used individually in normal conditions, and in combination (to raise the current up to 230A) when the Puritalia eMozione© function is activated, in order to provide the maximum power and torque. A complete charge of the battery packs requires just over 3 hours via an electric socket and the special charger supplied with the car. The batteries can also be charged during braking and while coasting through a special function that can be activated by the driver. Both battery packs integrate the BMS (Battery Management System) and cooling management system.
A great deal of attention was given to studying heat diffusion and resulted in the design of the appropriate cooling systems, because, contrary to what one might think, the electrical components of the hybrid powertrain generate as much heat as a combustion engine. The air intake on the hood leverages the air depression to facilitate the expulsion of heat from the engine compartment. The cooling of the powertrain is carried out by 10 radiators positioned near the air intakes on the front and rear bumpers and the flat bottom of the car. These radiators provide for the cooling of the combustion engine, the intercooler, the transmission, the differential, the electric motor, the AC inverter, and the battery packs.
The transmission is 7-speed with AMT electro-hydraulic robotization with steering wheel controls. For optimal balance of the weights, the gearbox is positioned in the rear of the car and connected to the engine by a carbon fiber torque tube that hosts the light carbon fiber driveshaft. The 210mm diameter torque tube also acts as a structural element, helping to substantially increase the torsional rigidity of the chassis. The AMT system was developed by Puritalia in collaboration with a leading Italian company in the sector and allows for a gear change in about 150 milliseconds, torque-to-torque. At the same time, the electric motor keeps pushing its torque to the rear wheels for virtual “zero-delay” shifting. The AP racing 3-disc clutch, controlled directly by the electro-hydraulic AMT actuators, is manufactured with custom-made friction material that has been specifically formulated for the torque specs of the Berlinetta and its road use purposes, ensuring a smooth modulation and firm engagement even in standing maneuvers. The gearshift can be set in automatic or manual mode; when in manual mode, the gearbox is operated through the paddle-shifters located at the steering wheel. The limited slip differential is electronically operated (eLSD).
The Puritalia Berlinetta is also unique in the driving modes it offers. There are 4 driving modes, as well as a bonus one called “Individual” that can be customized ad hoc, based on the driving style of the owner.
The SuperHybrid is the driving mode that offers maximum driving enjoyment, intended as a perfect balance of performance and comfort. In this mode, the car is connected to the Puritalia Purhydrive© cloud-based system for efficient management of the energy used by the electric motor, which is dynamically provided by Artificial Intelligence algorithms that focus on self-learning the driving style, the driver’s habits, and online live data feeds.
In this mode – still hybrid – the driving is more sporty, thanks to the progressive stiffening of the suspension and steering. The accelerator pedal becomes more responsive, and the combustion engine switches on a more powerful map. The robotized gearbox becomes more aggressive and reduces shift times to a minimum. All of this is unmistakably emphasized by the sound of the 4 exhaust tips that, through the Puritalia Orchestra©, provide a greater opening of the valves that regulate the active side pipes.
Here, all electronic controls are excluded for the pure track experience. The electric motor provides its peak power continuously. The combustion engine switches on the most powerful and aggressive racing map, and the exhaust sound provided by the Puritalia Orchestra@ system become even bolder.
And finally – designed for entry and exit from urban centers, the Berlinetta can travel up to 20Km in this exclusively electric mode. Though not yet available, E-Power will be with a remote update of the onboard software in the future.
In all modes – with the exception of E-Power – the driver can activate the Puritalia eMozione© switch which raises the current supplied to the electric motor for an additional torque of 370Nm (equivalent to the total torque of an Audi S3) for a continuous period of 45 seconds. And, for an even more personal driving experience, the driver can manually tune all of the main parameters related to the following systems: ABS Traction Control Electric Power Steering Suspensions AMT Electric Motor Side Pipes valve This makes it feel remarkably close to a gaming-like experience.
Puritalia Automobili means passion and enthusiasm for building Italian designed handmade cars, but is also a vocation of innovation and technology. Underneath, Puritalia Berlinetta has its own distinctive and technological heart that’s represented by the company’s two proprietary systems:
The Purhydrive© technology redesigns the way hybrid cars manage the distribution of the propulsion between the combustion engine and the electric motors, when they are usually managed statically by algorithms written inside the car ECUs. Thanks to an online connection with a cloud computing platform that provides enormous computing power, the Purhydrive© system offers dynamic and personalized management, and balance of the power supply, through self-learning of the drivers’ style and habits. The modern software technologies of Big Data and AI (Artificial Intelligence), allow us to foresee and simulate the path in a virtual way, crossing the data with external information such as weather conditions and traffic data. The virtual route simulation provides valuable information in advance, such as turns, ascent and descent sections, and acceleration and braking points. The system also incorporates information from the on-board sensors, such as vibrations, the state of the asphalt, and bumps in order to “self-learn” and modify the suspension setting dynamically for the next pass on the same street. The Purhydrive© system, a strategic asset of Puritalia Automobili, is constantly developing and improving and so its future extension to other commercial applications, those where the efficient and dynamic management of two or more energy sources is particularly important, is also envisaged.
This is the digital nervous system of the car that is designed entirely according to a “Silicon Valley” approach. A modular software kernel is spread over all functionalities and controls, thus allowing remote maintenance for the car’s entire life cycle; not only updates for any errors or malfunctions, but for the release of new functions as well. Through the Digital-DNA©, the driver can configure and control the entire car through the central touch-screen and voice controls; a special app also grants the owner remote access to all the car’s functions through their smartphone. The remote diagnosis and online assistance function even allows Puritalia technicians to connect to each car to verify errors, problems, or to provide assistance to the driver as needed.
The Berlinetta body is made entirely of last generation carbon fiber. In order to attain its characteristic lightness, Puritalia uses only pre-impregnated carbon fiber that has been cured in an autoclave with the pressure at 8 bar and a temperature of 180º. To improve the rigidity and preserve design lines during the assembly, 60% of the body is achieved through only two components; each is laminated as single monocoque and thus ensures continuity of fibers without junctions or joints. The front area is called the “Front Body” and the central area the “Upper Body”, and combine for a total weight of only 27Kg. Stylistically, this composition is reflected in the lack of the traditional cuts that separate the front bumper from the side fenders, and the absence of those that separate the roof with the windscreen area, the pillars, and the rear quarter. The finishing and painting process of the carbon panels includes up to 5 layers of base paint, as well as 5 layers of a transparency (glossy or opaque), that depends on the finish and desired color. Then, there is a final polishing process with 3 total steps of fine-grained block sanding of the body. This is an extremely hands-on and laborious process, but it ensures perfection of the surfaces and reflections on a level that is never reached by the automated painting processes used for standard OEM cars. All in all, the process of painting and finishing all carbon fibers components of the car requires 800 hours of work by hand. The choice of colors and finishes is extremely customizable, and Puritalia ensures that each car will have its own unique color scheme and its own paint formula – registered for the owner – so can’t be replicated for any other Berlinetta. Among these countless options, as part of the Puritalia Sartoria© program, customers can decide to have the entire body painted with visible fiber – one of the most exclusive options available that will be limited to just 10 cars.
Once you get inside the Puritalia Berlinetta, you immediately sense a different atmosphere. It is created by the highest quality materials in which the carbon fiber, placed in contrast with a glossy and opaque finish, is certainly the predominant element responsible for the feeling of quality and exclusivity. The clean aesthetic is accentuated with aluminum elements, all made exclusively by CNC machining from solid aluminum billets that are brushed and polished by hand, and by an almost total absence of mechanical buttons and levers. Here, as for the rest of the car, there is no room for plastic. The central cell of the carbon fiber frame is left exposed but blends perfectly with the style of the interior panels that complete the design, as opposed to covering it with carpeting. All the car’s functions can be accessed through the central 10-inch touch screen whose functionality has been designed in conjunction with the two joysticks placed immediately below on the central tunnel. The Puritalia QuickCommand© function allows you to operate any command (such as windows, lights, air conditioner, locks, etc …) in just two clicks of the joystick, without taking your eyes off the road. The dashboard is digital with a 12.3-inch high-resolution TFT display, and all HMI interfaces have been internally developed by the Puritalia graphic team using the latest 3D effects and animation. Particular attention has been paid to the ergonomics of the driving position and to the driver’s comfort; in contrast with other super sports cars with similar performance, the seat is easily accessible and always comfortable – even for taller people – with leg room comparable to that of a modern saloon car. For this reason, instead of the lighter monocoque seats, the Berlinetta is equipped with elegant sports seats supplied by Sabelt, customized and covered in strictly Italian NAPPA leather, and electrically adjustable.
The Berlinetta production is limited to 150 cars. Price starts at Euro 465,000 + VAT, depending on the country of delivery. Each Berlinetta is built to the customer’s specifications to guarantee that each car is truly unique and adheres to the Puritalia brand philosophy – according to which, each of its cars: Must be built strictly by hand, in limited series; Must be heavily customized for each customer; Must be built in Italy, exclusively by expert Italian artisans; Must have a distinctive technological footprint that differentiates it from other cars; Is not for everyone, but only true connoisseurs that appreciate the car in every detail. Owning a Berlinetta is not like any other car. Owning a Berlinetta means becoming part of an exclusive club of sports car enthusiasts who embrace the Puritalia philosophy that sees each customer as an “Ambassador” of the brand. For this reason, each customer is asked to actively participate in the building process of their car, and to know every technical and constructive detail. Each customer shall assist in-person at key stages of the building process, like the first engine fire-up and the exciting moment of final delivery. A rigorous selection process guarantees that each customer embraces this philosophy, and understands what it means to become a Puritalia Ambassador. Furthermore, through the exclusive Puritalia Sartoria© program, the customer will be able to experience this journey of building their own car as an extension of their taste and personality. Each customer is assisted by a personal designer who works with them during every phase of the personalization done from either pre-packaged or completely custom options. However, among the many pre-packaged options, there are a few that qualify as “Exclusive Option” and are reserved for just one car; others are “Limited Option”, like the exposed carbon fiber bodywork, for only 10 cars; and a special aerodynamic package is limited to only five.
We are a family of young and passionate petrol heads that, guided by talent and open-minded ideas, attempt to redesign the future of the supercars, reviving the best from the past and blending it with the best of the modern technologies.
Our exclusive sport car are designed from a unique fusion of distinctive Italian design and uncompromising quality and are custom made to order in limited series.
Our bespoke customer-centric approach makes each car a truly unique piece of art intended for a selected elite of demanding and competent clients, a real sport car connoisseur.
Making your life exciting. Today.
This is our story.
The front engine and long hood recall the proportions of supercars lost to the past; sitting further back in the car provides a unique feeling and experience now abandoned by modern supercars. It’s a luxury “Gran Turismo” that does not scream its performance to the world, but hides it – almost deceptively – behind the beauty of its forms. It’s a term that means a car at the height of automotive technique and performance, but one with a style that recalls the great coupés and custom-built cars of Italy’s Golden Age.
The Carbon-Aluminum hybrid chassis has been designed to ensure both lightness and strength, as well as to stand out for its style.
The central tub is made of pre-impregnated carbon fiber and cured in an autoclave at 180 degrees – it offers maximum torsion rigidity and the beauty of an object perfectly integrated with the interior style, as it remains fully visible in the inside of the car. The front and rear sub-frames are made of aeronautical aluminum with suspension plates entirely CNC machined from solid billets.
Each of the 4 suspension plates is manufactured from a single block of 120Kg of this aluminum, but only weigh about 10Kg by the end – an enormous effort whose final result allows all the suspension components, including control arms and shock absorbers, to connect on a single engineered piece without any joints, connections or welds. This provides not only extreme rigidity and resistance, but most importantly, a centesimal precision in the position of the suspension components – and therefore in the suspension geometry and kinematics. The complete chassis, including all structural supports for radiators, engine, transmission and the electric motor weighs only 150Kg.
The combustion engine is a modern V8 5.0L 32-valve double overhead camshafts (DOHC) and dual variable timing independent (Ti-VCT). To ensure optimal weight distribution and a lower center of gravity, the engine is positioned entirely behind the front track axle in a rather low position, thanks to the dry sump lubrication. The engine is supercharged by a 2.9L twin-screw compressor that offers a progressive increase in torque, even at low revs, at a constant pressure of 11 PSI. The compressor is equipped with a liquid intercooler with 2 radiators located in the side air intakes of the front bumper. The combustion engine alone delivers 750 horsepower at 7,000 rpm and 878 Nm of torque at 4,400 rpm. The final assembly of the internal components of the engine is carried out meticulously, by hand, in Italy. The engine’s electronics management is entrusted to a MOTEC ECU, and is supported by a software package that was specially developed by Puritalia and a proprietary OBDII control unit that comply with EURO 6 environmental regulations.
The advanced axial flux electric motor is supplied by Yasa and produces up to 370 Nm of torque and 215hp of peak power at a weight of just over 25Kg. The engine was integrated by Puritalia directly on the rear differential, thanks to its extremely compact diameter of 305mm and axial depth of 106mm. In this configuration, the torque delivered by the electric motor bypasses the gearbox gear ratio and acts directly on the rear wheels through the final ratio only. This configuration is optimal to transfer the enormous torque provided the electric motor to the wheels, that is always fully available from 0 to 7,000 rpm. The control of the electric motor acts alongside the automated gearbox control AMT, increasing the thrust during the opening of the clutch necessary for gear shifting. This results in continuous acceleration – even during gear changes. Puritalia engineers also incorporated an electronically managed clutch that disengages the electric motor from the differential in specific usage conditions to avoid dragging when it’s not needed. To ensure the performance of the electric motor even during the most intense periods of use, the engine temperature is constantly monitored and managed by a cooling system that provides a flow of up to 20 liters / hour of dielectric oil.
Puritalia Berlinetta has two lithium-iron-phosphate (LiFePO) battery packs, entirely designed and built by Puritalia, that guarantee a total capacity of 5.2 kWh; the main battery pack is positioned under the trunk area while the secondary is in the area behind the seats, in a low position for the car’s center of gravity. The two 700V battery packs are dynamically managed in parallel; they’re used individually in normal conditions, and in combination (to raise the current up to 230A) when the Puritalia eMozione© function is activated, in order to provide the maximum power and torque. A complete charge of the battery packs requires just over 3 hours via an electric socket and the special charger supplied with the car. The batteries can also be charged during braking and while coasting through a special function that can be activated by the driver. Both battery packs integrate the BMS (Battery Management System) and cooling management system.
A great deal of attention was given to studying heat diffusion and resulted in the design of the appropriate cooling systems, because, contrary to what one might think, the electrical components of the hybrid powertrain generate as much heat as a combustion engine. The air intake on the hood leverages the air depression to facilitate the expulsion of heat from the engine compartment. The cooling of the powertrain is carried out by 10 radiators positioned near the air intakes on the front and rear bumpers and the flat bottom of the car. These radiators provide for the cooling of the combustion engine, the intercooler, the transmission, the differential, the electric motor, the AC inverter, and the battery packs.
The transmission is 7-speed with AMT electro-hydraulic robotization with steering wheel controls. For optimal balance of the weights, the gearbox is positioned in the rear of the car and connected to the engine by a carbon fiber torque tube that hosts the light carbon fiber driveshaft. The 210mm diameter torque tube also acts as a structural element, helping to substantially increase the torsional rigidity of the chassis. The AMT system was developed by Puritalia in collaboration with a leading Italian company in the sector and allows for a gear change in about 150 milliseconds, torque-to-torque. At the same time, the electric motor keeps pushing its torque to the rear wheels for virtual “zero-delay” shifting. The AP racing 3-disc clutch, controlled directly by the electro-hydraulic AMT actuators, is manufactured with custom-made friction material that has been specifically formulated for the torque specs of the Berlinetta and its road use purposes, ensuring a smooth modulation and firm engagement even in standing maneuvers. The gearshift can be set in automatic or manual mode; when in manual mode, the gearbox is operated through the paddle-shifters located at the steering wheel. The limited slip differential is electronically operated (eLSD).
The Puritalia Berlinetta is also unique in the driving modes it offers. There are 4 driving modes, as well as a bonus one called “Individual” that can be customized ad hoc, based on the driving style of the owner.
The SuperHybrid is the driving mode that offers maximum driving enjoyment, intended as a perfect balance of performance and comfort. In this mode, the car is connected to the Puritalia Purhydrive© cloud-based system for efficient management of the energy used by the electric motor, which is dynamically provided by Artificial Intelligence algorithms that focus on self-learning the driving style, the driver’s habits, and online live data feeds.
In this mode – still hybrid – the driving is more sporty, thanks to the progressive stiffening of the suspension and steering. The accelerator pedal becomes more responsive, and the combustion engine switches on a more powerful map. The robotized gearbox becomes more aggressive and reduces shift times to a minimum. All of this is unmistakably emphasized by the sound of the 4 exhaust tips that, through the Puritalia Orchestra©, provide a greater opening of the valves that regulate the active side pipes.
Here, all electronic controls are excluded for the pure track experience. The electric motor provides its peak power continuously. The combustion engine switches on the most powerful and aggressive racing map, and the exhaust sound provided by the Puritalia Orchestra@ system become even bolder.
And finally – designed for entry and exit from urban centers, the Berlinetta can travel up to 20Km in this exclusively electric mode. Though not yet available, E-Power will be with a remote update of the onboard software in the future.
In all modes – with the exception of E-Power – the driver can activate the Puritalia eMozione© switch which raises the current supplied to the electric motor for an additional torque of 370Nm (equivalent to the total torque of an Audi S3) for a continuous period of 45 seconds. And, for an even more personal driving experience, the driver can manually tune all of the main parameters related to the following systems: ABS Traction Control Electric Power Steering Suspensions AMT Electric Motor Side Pipes valve This makes it feel remarkably close to a gaming-like experience.
Puritalia Automobili means passion and enthusiasm for building Italian designed handmade cars, but is also a vocation of innovation and technology. Underneath, Puritalia Berlinetta has its own distinctive and technological heart that’s represented by the company’s two proprietary systems:
The Purhydrive© technology redesigns the way hybrid cars manage the distribution of the propulsion between the combustion engine and the electric motors, when they are usually managed statically by algorithms written inside the car ECUs. Thanks to an online connection with a cloud computing platform that provides enormous computing power, the Purhydrive© system offers dynamic and personalized management, and balance of the power supply, through self-learning of the drivers’ style and habits. The modern software technologies of Big Data and AI (Artificial Intelligence), allow us to foresee and simulate the path in a virtual way, crossing the data with external information such as weather conditions and traffic data. The virtual route simulation provides valuable information in advance, such as turns, ascent and descent sections, and acceleration and braking points. The system also incorporates information from the on-board sensors, such as vibrations, the state of the asphalt, and bumps in order to “self-learn” and modify the suspension setting dynamically for the next pass on the same street. The Purhydrive© system, a strategic asset of Puritalia Automobili, is constantly developing and improving and so its future extension to other commercial applications, those where the efficient and dynamic management of two or more energy sources is particularly important, is also envisaged.
This is the digital nervous system of the car that is designed entirely according to a “Silicon Valley” approach. A modular software kernel is spread over all functionalities and controls, thus allowing remote maintenance for the car’s entire life cycle; not only updates for any errors or malfunctions, but for the release of new functions as well. Through the Digital-DNA©, the driver can configure and control the entire car through the central touch-screen and voice controls; a special app also grants the owner remote access to all the car’s functions through their smartphone. The remote diagnosis and online assistance function even allows Puritalia technicians to connect to each car to verify errors, problems, or to provide assistance to the driver as needed.
The Berlinetta body is made entirely of last generation carbon fiber. In order to attain its characteristic lightness, Puritalia uses only pre-impregnated carbon fiber that has been cured in an autoclave with the pressure at 8 bar and a temperature of 180º. To improve the rigidity and preserve design lines during the assembly, 60% of the body is achieved through only two components; each is laminated as single monocoque and thus ensures continuity of fibers without junctions or joints. The front area is called the “Front Body” and the central area the “Upper Body”, and combine for a total weight of only 27Kg. Stylistically, this composition is reflected in the lack of the traditional cuts that separate the front bumper from the side fenders, and the absence of those that separate the roof with the windscreen area, the pillars, and the rear quarter. The finishing and painting process of the carbon panels includes up to 5 layers of base paint, as well as 5 layers of a transparency (glossy or opaque), that depends on the finish and desired color. Then, there is a final polishing process with 3 total steps of fine-grained block sanding of the body. This is an extremely hands-on and laborious process, but it ensures perfection of the surfaces and reflections on a level that is never reached by the automated painting processes used for standard OEM cars. All in all, the process of painting and finishing all carbon fibers components of the car requires 800 hours of work by hand. The choice of colors and finishes is extremely customizable, and Puritalia ensures that each car will have its own unique color scheme and its own paint formula – registered for the owner – so can’t be replicated for any other Berlinetta. Among these countless options, as part of the Puritalia Sartoria© program, customers can decide to have the entire body painted with visible fiber – one of the most exclusive options available that will be limited to just 10 cars.
Once you get inside the Puritalia Berlinetta, you immediately sense a different atmosphere. It is created by the highest quality materials in which the carbon fiber, placed in contrast with a glossy and opaque finish, is certainly the predominant element responsible for the feeling of quality and exclusivity. The clean aesthetic is accentuated with aluminum elements, all made exclusively by CNC machining from solid aluminum billets that are brushed and polished by hand, and by an almost total absence of mechanical buttons and levers. Here, as for the rest of the car, there is no room for plastic. The central cell of the carbon fiber frame is left exposed but blends perfectly with the style of the interior panels that complete the design, as opposed to covering it with carpeting. All the car’s functions can be accessed through the central 10-inch touch screen whose functionality has been designed in conjunction with the two joysticks placed immediately below on the central tunnel. The Puritalia QuickCommand© function allows you to operate any command (such as windows, lights, air conditioner, locks, etc …) in just two clicks of the joystick, without taking your eyes off the road. The dashboard is digital with a 12.3-inch high-resolution TFT display, and all HMI interfaces have been internally developed by the Puritalia graphic team using the latest 3D effects and animation. Particular attention has been paid to the ergonomics of the driving position and to the driver’s comfort; in contrast with other super sports cars with similar performance, the seat is easily accessible and always comfortable – even for taller people – with leg room comparable to that of a modern saloon car. For this reason, instead of the lighter monocoque seats, the Berlinetta is equipped with elegant sports seats supplied by Sabelt, customized and covered in strictly Italian NAPPA leather, and electrically adjustable.
The Berlinetta production is limited to 150 cars. Price starts at Euro 465,000 + VAT, depending on the country of delivery. Each Berlinetta is built to the customer’s specifications to guarantee that each car is truly unique and adheres to the Puritalia brand philosophy – according to which, each of its cars: Must be built strictly by hand, in limited series; Must be heavily customized for each customer; Must be built in Italy, exclusively by expert Italian artisans; Must have a distinctive technological footprint that differentiates it from other cars; Is not for everyone, but only true connoisseurs that appreciate the car in every detail. Owning a Berlinetta is not like any other car. Owning a Berlinetta means becoming part of an exclusive club of sports car enthusiasts who embrace the Puritalia philosophy that sees each customer as an “Ambassador” of the brand. For this reason, each customer is asked to actively participate in the building process of their car, and to know every technical and constructive detail. Each customer shall assist in-person at key stages of the building process, like the first engine fire-up and the exciting moment of final delivery. A rigorous selection process guarantees that each customer embraces this philosophy, and understands what it means to become a Puritalia Ambassador. Furthermore, through the exclusive Puritalia Sartoria© program, the customer will be able to experience this journey of building their own car as an extension of their taste and personality. Each customer is assisted by a personal designer who works with them during every phase of the personalization done from either pre-packaged or completely custom options. However, among the many pre-packaged options, there are a few that qualify as “Exclusive Option” and are reserved for just one car; others are “Limited Option”, like the exposed carbon fiber bodywork, for only 10 cars; and a special aerodynamic package is limited to only five.
We are a family of young and passionate petrol heads that, guided by talent and open-minded ideas, attempt to redesign the future of the supercars, reviving the best from the past and blending it with the best of the modern technologies.
Our exclusive sport car are designed from a unique fusion of distinctive Italian design and uncompromising quality and are custom made to order in limited series.
Our bespoke customer-centric approach makes each car a truly unique piece of art intended for a selected elite of demanding and competent clients, a real sport car connoisseur.
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