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Mercedes-Benz Fashion Week Madrid 2023
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Mercedes-Benz Fashion Week Madrid 2023

Mercedes-Benz Fashion Week Madrid 2023

cumple 77 ediciones como baluarte de la moda española

• El programa de diseñadores consagrados presentará sus colecciones de otoño/invierno 23/24 del 16 al 18 de febrero

• El 15 de febrero estará dedicado a los desfiles OFF con presentaciones realizadas fuera de IFEMA MADRID. La pasarela Allianz EGO contará con la presencia de nueve diseñadores emergentes el domingo 19 en IFEMA MADRID • L’Oréal Paris presentará ‘Desfila tu valía’ el viernes a las 20.30h y el sábado por primera vez en pasarela dos diseñadores de haute couture de Marruecos presentarán sus colecciones

Mercedes-Benz Fashion Week Madrid 2023

Mercedes-Benz Fashion Week Madrid 2023

Un total de 40 diseñadores configuran el programa de desfiles de la edición número 77 de Mercedes-Benz Fashion Week Madrid, la pasarela más importante de nuestro país, en cuya puesta en escena participa un equipo de más de 200 profesionales (peluquería, maquillaje, modelos, planchadoras, vestidoras… además del staff de la organización). Todo un gran evento que se ha consolidado a lo largo de 39 años como uno de los principales mecenas de la industria de la Moda en España, y que se celebrará del 15 al 19 de febrero, organizado por IFEMA MADRID con el apoyo del Ayuntamiento de Madrid.

MBFWMadrid comenzará el miércoles 15 de febrero con su tradicional jornada dedicada en exclusiva a los desfiles del programa OFF, que se presentarán en diferentes localizaciones de la Comunidad de Madrid. Un día después, el jueves 16, la pasarela dará inicio en el pabellón 14.1 del Recinto Ferial de IFEMA MADRID al programa de desfiles de los diseñadores consagrados que se sucederán, hasta el sábado 18, dando paso el domingo 19 a la que se ha convertido en la jornada dedicada a los diseñadores emergentes bajo el paraguas de Allianz EGO.

Diseñadores consagrados

Abrirá el calendario de diseñadores consagrados el jueves a las 11h Ágatha Ruiz de la Prada, continuará Andres Sarda (12.30h) y Jorge Vázquez (14h). Retomará la jornada a las 16h  Pedro del Hierro, luego será Pablo Erroz quien presentará su colección genderless a las 17.30h, seguido de Encinar (que debuta en IFEMA MADRID), y cerrará el primer día de desfiles la canaria Paloma Suárez (20.30h).

Del mismo modo, el viernes será la firma Otrura la encargada de abrir la pasarela a las 11h seguida de la valenciana Isabel Sanchís (12.30h). A las 14h Hannibal Laguna presentará su nueva colección y a las 16h llegará el turno para Roberto Torretta. Por su parte, Duarte será el protagonista del slot de las 17.30h y la catalana Teresa Helbig deleitará al público a las 19h. Asimismo, esta jornada tendrá un cierre especial a cargo de L’Oréal Paris con ‘Desfila tu valía’.

Y como broche de oro del calendario de primeras espadas de esta edición comenzará la jornada del sábado Odette Álvarez (11h) -que debutará como consagrada-, seguida por Garcia Madrid (12.30h) -quien vuelve después de varias ediciones en el programa OFF-, Fely Campo (13.30h) y la reincorporada a MBFWMadrid Maya Hansen (14.30h). La jornada de tarde la iniciará Custo Barcelona (16h), a las 17.30h Claro Couture tomará la pasarela, y a las 19.30h será el momento para Lola Casademunt by Maite. A las 20h clausurará la pasarela ‘Morocco, Kingdom of Light’, un desfile doble de los dos diseñadores marroquíes más internacionales y de gran popularidad en la industria de la moda: Maison ARTC y Albert Oiknine.

Domingo 19

Un total de 9 promesas emergentes en esta industria mostrarán sus colecciones durante la pasarela Allianz EGO el domingo: Adrià Egea, Aitorgoikoetxea, Alejandre, Charlie Smits, Fatima Miñana, Guillermo Décimo, Sabela Juncal, 93 Sierra/Crosses y Reparto (Premio Allianz EGO Confidence in Fashion de MBFWMadrid Septiembre22).

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Programa OFF

El día 15 de febrero se desarrollará la primera jornada dedicada íntegramente a los diseñadores que conforman el programa OFF de MBFWMadrid en diversas localizaciones de Madrid. Este calendario estará formado por María Lafuente, Viriato, Ángel Schlesser, Rafael Urquízar, Pertegaz, Pilar Dalbat, Eduardo Navarrete, Roberto Verino y Félix Ramiro. Previamente, el día 14 a las 19.30h en la Real Fábrica de Tapices, ESNE, Universidad de Diseño y Tecnología, presentará Paranoia, colección en la que intervendrán 38 jóvenes diseñadores en ESNE.

Patrocinadores

MBFWMadrid contará con el apoyo y compromiso de sus patrocinadores principales Mercedes-Benz, L’Oréal Paris e Inditex. Así mismo, Allianz, Iberia, Thompson Madrid, GHD y Multiópticas como patrocinadores; y como colaboradores estarán Dorsia Clínicas, AEG, Comunidad de Madrid, Mar de Frades, Martin Miller’s Gin, Málaga de Moda junto a la identidad corporativa de Diputación de Málaga, ESNE Universidad de Diseño y Tecnología, Rowenta, Schweppes y Marruecos como Destino Oficial.

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Mercedes-Benz collaborates with Avatar: The Way of Water from 20th Century Studios

  • Global co-promotion campaign starts today ahead of movie’s global release in theatres in December. Key message: “Earth is our Pandora”
  • Strategic brand collaboration with focus on sustainability, respect and community that unite the film’s message and Mercedes‑Benz’s own journey to a fully electric future
  • All-electric vehicles as well as advanced digital and autonomous technology depict the journey to the Mercedes‑Benz art of creating desire

Mercedes-Benz is entering the next phase of its strategic brand collaboration with Avatar: The Way of Water and 20th Century Studios that aims to embed themes such as sustainability, mobility of the future, technology and innovation within an emotional brand experience. Today marks the start of a global co-promotion campaign for the much-anticipated movie Avatar: The Way of Water from 20th Century Studios which opens in theatres on December 16. Building upon the campaign idea of “Earth is our Pandora”, the messaging focuses on responsibility to our planet – reinforcing the central Mercedes‑Benz corporate messaging “Every action counts. Join our journey to a fully electric future.” Exclusive film footage shows Avatar: The Way of Water’s vibrant environmental imagery and locations on earth to evoke a dreamlike sense of otherworldliness. Campaign assets such as the TVC depict fully electric vehicles from Mercedes‑EQ including the new EQE SUV. The campaign will play out across key Mercedes-Benz markets worldwide, with assets covering TV, cinema, digital and social media. Co-promotional campaign assets are available in 30, 20, 15 and 10-second lengths. The co-promotion campaign completes a circle which debuted with the VISION AVTR concept vehicle, which was inspired by the world of AVATAR.

AVATAR2 x VISION AVTR_Press trip film studios LA

“AVATAR is one of the most successful film franchises in the world with a message that is also central to the Mercedes ethos and the targets set out in our ‘Ambition 2039’. We share the belief that we need a more respectful approach to nature and that we must conserve its resources. This co-promotion with Avatar: The Way of Water is part of our journey as a company, and we salute the narrative of the AVATAR story on the need to strike a balance between environmental, economic and social interests. It is a source of inspiration as we pursue our sustainable business strategy,” says Ola Källenius, Chief Executive Officer of Mercedes‑Benz Group AG. Learn more about ‘Ambition 2039’ and Sustainability at Mercedes‑Benz 

“We are thrilled about our global collaboration with Mercedes‑Benz in celebration of Avatar: The Way of Water”, said Jon Landau, producer of the film. “This campaign extends the storytelling of the VISION AVTR, which was inspired by the Avatar franchise and designed in a partnership between our team at Lightstorm Entertainment and the visionary designers at Mercedes‑Benz.” James Cameron, director, writer and producer of Avatar: The Way of Water, shared, “Together with Mercedes‑Benz, we have created a campaign grounded in the storytelling of the world of Pandora that further showcases our shared values of community, respect for the world we live in and sustainability. We look forward to seeing this campaign come to life and sharing our new film with fans around the world.”

The Mercedes‑Benz fleet will be electric-only by 2030, wherever market conditions allow. Its portfolio now encompasses eight battery-electric vehicles: the EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV and EQV. Added to that are the EQE, EQE SUV and EQS performance models from Mercedes‑AMG, meaning the company already offers an all-electric model in every segment in which it is represented. Mercedes‑EQ models and visionary concept cars tell the story of what can be achieved now and in future through innovation, teamwork and a shared determination to preserve resources. The VISION EQXX research vehicle, unveiled at the start of the year, offers a tangible and completely realistic way forward for electric vehicle technology and the sustainability of the future. Meanwhile, the VISION AVTR concept vehicle presented at CES 2020 in Las Vegas embodies the vision of Mercedes‑Benz designers, engineers and trend researchers for mobility in the distant future.

“By highlighting the fusion of bionic design and technology, the campaign messaging aims to strengthen the importance of the coming together and co-existence of humankind and nature,” says Bettina Fetzer, Vice President Communications and Marketing of Mercedes‑Benz AG. “The co-promotion campaign starting today is another milestone in the collaboration between Mercedes‑Benz and the creators of Avatar: The Way of Water and to-date the most extensive brand collaboration between Mercedes‑Benz AG and a film”, Bettina Fetzer added.

VISION AVTR – inspired by AVATAR

The Mercedes‑Benz VISION AVTR is the result of an extraordinary global collaboration between AVATAR, one of the most innovative film brands in the entertainment industry, and Mercedes‑Benz, the world’s eighth most valuable brand (according to Interbrand Ranking 2022). The name of the ground-breaking concept vehicle stands for ADVANCED VEHICLE TRANSFORMATION. The biometric connection in the autonomous concept vehicle enables a completely new interaction between man, machine and nature.

Its taut “one-bow” lines and organic design language combine exterior and interior into an emotional whole. Sustainable materials such as vegan DINAMICA® leather made from recycled materials, fast-growing Karuun® (rattan) that can only thrive in biodiversity, and organic, compostable battery technology create a closed-loop economy. Thirty-three bionic flaps on the back of the vehicle can communicate with the outside world – with and through the driver – using naturally flowing movements in subtle gestures. Instead of a conventional steering wheel, the VISION AVTR has a multifunctional control element in the centre console. When passengers place their hand on the control, the interior comes to life and the vehicle recognises them by their heart rate. When the user simply raises their hand, the intelligent system projects a menu selection onto the palm, allowing the user to choose intuitively between different functionalities.

Avatar: The Way of Water by 20th Century Studios

About Avatar: The Way of Water

Set more than a decade after the events of the first film, Avatar: The Way of Water begins to tell the story of the Sully family (Jake, Neytiri and their kids), the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive and the tragedies they endure.

Avatar: The Way of Wateris directed by James Cameron, produced by James Cameron and Jon Landau, with David Valdes and Richard Baneham serving as executive producers. The film stars Sam Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, Jemaine Clement, Giovanni Rabisi and Kate Winslet. The film is scheduled for release on December 16, 2022.

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Dos mujeres She’s Mercedes: “Lo que nos une a todas es querer apostar por la calidad, la atemporalidad y por lo nuestro”, las fundadoras de ES FASCINANTE.

Dos mujeres She’s Mercedes:

“Lo que nos une a todas es querer apostar por la calidad, la atemporalidad y por lo nuestro”, las fundadoras de ES FASCINANTE.

  • Valentina Suárez-Zuloaga y su madre Margarita Ruyra de Andrade, creadoras de la comunidad de moda ES FASCINANTE, han protagonizado “Women Business”, el encuentro de She’s Mercedes para empoderar a las mujeres.
  • La importancia de apoyar la moda nacional y el diseño de calidad, los retos de emprender desde cero, así como la figura de la mujer en el mundo de la moda y la empresa han sido algunos de los principales temas de este inspirador coloquio.

En la segunda jornada de la pasarela Mercedes-Benz Fashion Week Madrid, la marca líder de automoción refuerza su compromiso con su plataforma She´s Mercedes. Una iniciativa cuyo objetivo es inspirar, conectar y empoderar a las mujeres a través de distintos encuentros en lo que se fomenta el diálogo para el intercambio de experiencias profesionales, de motivación y culturales, así como impulsar la sororidad y el apoyo mutuo.

Esta nueva edición de She´s Mercedes Talk ha reunido a Valentina Suárez-Zuloaga y Margarita Ruyra de Andrade, madre e hija, son las creadoras de ES FASCINANTE, una comunidad y plataforma online en la que se puede encontrar una exclusiva selección de marcas y firmas españolas con piezas únicas, ediciones limitadas y productos artesanales. Un concepto novedoso que incentiva valores actuales como la reducción de la compra masiva, la producción ética, artesanal y responsable y la apuesta por la calidad versus la cantidad.

Bajo el título de “Business Women”, las dos invitadas de excepción han ofrecido a las asistentes diferentes herramientas de crecimiento personal, además de mostrar los retos de emprender desde cero y profundizar en la figura de la mujer en el mundo de la moda. Parte de su filosofía se basa en cuidar cada detalle, cada patrón y cada acabado. Defender el made in Spain, el trabajo artesanal de las diseñadoras y seguir arropadas por un equipo mayoritariamente femenino. “Más del 80 por ciento de nuestras marcas son de mujeres”, añaden.

Valentina y Margarita han explicado la importancia de la moda nacional y el slow fashion, pilares fundamentales de su negocio, con el que además promueven la cultura, la artesanía y el arte. “Cuando viajas buscas lo fascinante del lugar, cosas únicas y originales. En nuestro caso, es igual. Contamos con un portfolio excepcional y con identidad. Habla de nosotras, de la cultura española y lo que somos”, añaden sus fundadoras.

Ambas empresarias se unen así a otras grandes mujeres She’s Mercedes como Anaïs Vauxcelles, directora creativa la firma 404 Studio y ganadora del premio Mercedes-Benz Fashion Talent el pasado año; la diseñadora Maya Hansen o la inconfundible Ágatha Ruiz de la Prada y su hija, Cósima Ramírez. Todas ellas han compartido en anteriores ediciones su visión sobre el mundo del diseño, experiencias personales, nuevas tendencias, la importancia de la sostenibilidad con un mensaje empoderador y positivo para acompañar a otras mujeres en su búsqueda del éxito.

Mercedes-Benz y su compromiso mundial con la moda

En total, la marca colabora en más de 60 eventos clave a nivel internacional. Desde pasarelas europeas como Berlín, Praga, Tiblisi o Budapest, hasta Moscú y México o el aclamado Festival Internacional de Moda, Fotografía y Accesorios de Moda en Hyères (Francia). Y por supuesto, Madrid. Veintidós ediciones han pasado desde que, en febrero de 2012, Mercedes-Benz decidiera convertirse en el patrocinador principal y diera nombre a la pasarela Mercedes-Benz Fashion Week Madrid.

#MercedesBenzFashionTalents #MBFWMadrid

Más información sobre Mercedes-Benz en www.mercedes-benz.com / www.mercedes-benz.es, en nuestra plataforma online Mercedes me media, bajo la dirección media.mercedes-benz.com, así como en nuestro sitio Daimler global media, bajo media.daimler.com, encontrarán comunicados de prensa y servicios digitales para periodistas y multiplicadores. También informamos acerca de temas y eventos actuales en torno a Mercedes-Benz Cars y Vans en nuestros canales de Instagram y Twitter @mbenzespana @MBFurgonetas.

Mercedes-Benz Group at a Glance

Mercedes-Benz Group AG is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation. The company’s focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Mercedes-Benz continues to invest systematically in the development of efficient powertrains and sets the course for an all electric future: The brand with the three-pointed star pursues the goal to go all electric, where market conditions allow. Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future. The company’s efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts as Mercedes-Benz regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Mercedes-Benz sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and Latin America, Asia and Africa. In addition to Mercedes-Benz, the world’s most valuable luxury automotive brand (source: Interbrand study, 20 Oct. 2021), Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me as well as the brands of

Mercedes-Benz Mobility: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Athlon. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol MBG). In 2020, the Group had a workforce of around 288,500 and sold 2.8 million vehicles. Group revenues amounted to €154.3 billion and Group EBIT to €6.6 billion.

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artworks by Andy Warhol
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“Andy Warhol: Cars” – Mercedes-Benz Art Collection muestra las obras maestras de Warhol en Los Ángeles

“Andy Warhol: Cars” – Mercedes-Benz Art Collection muestra las obras maestras de Warhol en Los Ángeles

Stuttgart/Los Angeles
  • 23 de julio de 2022 al 22 de enero de 2023 en el Petersen Automotive Museum de Los Ángeles
  •  Exposición presenta 40 obras de la importante serie Cars de Andy Warhol 
  • Las obras se exhiben junto con cinco de los modelos de vehículos Mercedes-Benz retratados por Warhol
  • La serie regresa a los EE. UU. por primera vez en más de 30 años

Del 23 de julio de 2022 al 22 de enero de 2023 , la Colección de Arte de Mercedes-Benz exhibirá algunos de sus tesoros más importantes y posiblemente más conocidos en el Petersen Automotive Museum de Los Ángeles: la exposición “Andy Warhol:  Cars  – Works”. de la colección de arte Mercedes-Benz” presenta 27 serigrafías sobre lienzo y 13 dibujos de la mundialmente famosa  Cars de Andy Warhol serie. En las imágenes, el artista pop estadounidense utiliza ocho modelos seleccionados de Mercedes-Benz para documentar la historia del automóvil, desde el Benz Patent Motor Car de 1886 hasta el automóvil de investigación C 111-II construido en 1970. En el Petersen Automotive Museum, uno de los museos automotrices más grandes del mundo, las obras se exhiben junto con cinco de los ocho vehículos retratados por Warhol, incluido el auto de carreras Mercedes-Benz Formula One W 196 R con carrocería aerodinámica, el Mercedes-Benz 300 SL “Gullwing” Coupé (W 198) y el coche de carreras de Fórmula Mercedes-Benz de 750 kilogramos W 125.

Renate Wiehager, Directora de la Colección de Arte Mercedes-Benz: “Desde la aclamada presentación en el Museo Guggenheim de Nueva York en 1988, la  serie Cars de Andy Warhol  ha sido invitada en los principales museos del mundo. Estamos muy complacidos de que después de más de 30 años, ahora se vuelva a ver extensamente en los EE. UU. El nombre Warhol tiene una atracción ‘mítica’ en el contexto del arte, como lo demuestra el número de visitantes a sus exposiciones. Esto también es cierto para la marca Mercedes-Benz en su contexto, que, materializado en el símbolo de la estrella, tiene un campo seguro de connotaciones: bello, rápido, moderno, lujoso, de calidad”.

Renata Jungo Brüngger, miembro del Consejo de Administración de Mercedes-Benz Group para Integridad y Asuntos Legales, también es responsable de la Colección de Arte Mercedes-Benz: “Estamos encantados de volver a hacer accesibles estas excelentes imágenes a una amplia audiencia internacional en la exposición de Los Ángeles y así contribuir a la promoción de la cultura y la educación. Porque ese es precisamente el objetivo de nuestra colección de arte: con nuestro compromiso social con la cultura y la educación, queremos crear un beneficio reconocible para el bien común. Las obras de arte de Andy Warhol han inspirado a personas durante generaciones, al igual que los vehículos Mercedes-Benz. Dos grandes marcas se encuentran en la   serie Cars ”.

La  serie Cars  : enlace legendario entre Andy Warhol y Mercedes-Benz

La serie  Cars  es uno de los últimos grupos coherentes de obras de Andy Warhol antes de su muerte en febrero de 1987. El artista creó la serie a fines del año 1986/87 en nombre de la entonces Daimler-Benz AG con motivo de la 100 aniversario del automóvil. Originalmente, se planearon 80 imágenes de 20 modelos de automóviles de ocho décadas diferentes, pero solo se pudieron completar 36 serigrafías sobre lienzo y 13 dibujos. Hasta la fecha, 30 serigrafías y los dibujos de la serie forman parte de la Colección de Arte Mercedes-Benz. Las obras son accesibles en los distintos sitios del Grupo Mercedes-Benz para los empleados y el público en visitas guiadas registradas.

Renate Wiehager: “Warhol se vio a sí mismo como socio de situaciones de encargo cuyo objetivo era transferir un producto a otro contexto: al contexto del arte, al contexto del ‘aura de Warhol’. Sin embargo, tal transferencia de productos tiene éxito sobre todo cuando dos productos se encuentran en el mismo plano. La alianza de la comisión entre Andy Warhol y Mercedes-Benz puede describirse como un golpe de suerte en “igualdad de condiciones”. Dos productos top se han encontrado aquí, cada uno de los cuales es absolutamente ‘top’ en su campo”.

En su  serie Cars  , Andy Warhol se dedica por primera vez a un producto industrial de origen europeo. Después de las “Botellas de Coca-Cola”, las “Latas de sopa Campbell” o los billetes de dólar que hicieron famoso al estadounidense en la década de 1960, una marca legendaria de la historia automotriz alemana es ahora el foco de su arte. Con los ocho modelos de vehículos retratados, Warhol muestra simultáneamente la capacidad de cambio y el carácter histórico de un producto. Para la serie anterior de Warhol con motivos de Campbell’s, Heinz o Del Monte, era de vital importancia que los productos estadounidenses se pudieran entregar en todas partes y estuvieran disponibles sin fin. En las pinturas de Warhol de la década de 1980, este “ahora-temporalidad” se transforma en una actitud que también permite el pasado y el desarrollo.

obras de arte de Andy Warhol

obras de arte de Andy Warhol

La colección de arte de Mercedes-Benz

La Colección de Arte Mercedes-Benz fue fundada en 1977 y es hoy una de las colecciones corporativas europeas más importantes con reputación internacional. La colección incluye alrededor de 3.000 obras de más de 650 artistas. El interés temprano, inicialmente relacionado con obras pictóricas, se dirigió a artistas del sur de Alemania. Estos incluyeron profesores y estudiantes de la Academia de Stuttgart como Adolf Hölzel, Oskar Schlemmer, Willi Baumeister, Hans Arp y Max Bill. Mientras tanto, la Colección de Arte Mercedes-Benz también incluye arte internacional y tiene un claro perfil basado en el arte y la ciencia. Esto se basa en la estructura sistemática de la colección con un enfoque de contenido concentrado en el arte abstracto-constructivo, conceptual y minimalista, así como en la fotografía contemporánea y el arte de los medios.

Las exposiciones de las obras en la empresa, en el Mercedes-Benz Contemporary en Potsdamer Platz Berlin y en museos internacionales (Nueva York, Detroit, Johannesburgo, Tokio, Singapur, Sao Paulo y Buenos Aires), permiten al público interesado en el arte interactuar con la colección a gran escala. Además, la Colección de Arte Mercedes-Benz otorga premios de patrocinio para el arte joven y ofrece un programa educativo complementario para escolares. La colección corporativa pone gran énfasis en los procesos sostenibles: por ejemplo, muestra exposiciones temáticas en diferentes lugares y utiliza materiales y tecnología para los conceptos de exposición de forma multifuncional. Al mismo tiempo, planifica el embalaje y el transporte de manera eficiente y para un uso a largo plazo, y reduce las distancias de viaje en la medida de lo posible.

Más información sobre la Mercedes-Benz Art Collection está disponible en Internet:  mercedes-benz.art/

Los boletos para la exhibición y más información sobre el Museo del Automóvil Petersen en Los Ángeles están disponibles en  www.Petersen.org .

La Fundación Andy Warhol llama la atención sobre el hecho de que el permiso para reproducir las imágenes se otorga únicamente para su uso junto con  reportajes de los medios sobre la exposición “Andy Warhol:  Cars  – Works from the Mercedes-Benz Art Collection” en el Petersen Automotive Museum en Los Ángeles  del 23 de julio de 2022 al 22 de enero de 2023. Todas las reproducciones de las imágenes deben ir acompañadas de la siguiente  leyenda :  © 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Con licencia de Artists Rights Society (ARS), Nueva York . . Las reproducciones digitales de las imágenes solo pueden publicarse con una resolución no superior a 72 dpi y un tamaño de máx. 4 pulgadas (ancho x alto). Es posible que las imágenes no se ofrezcan para su descarga.

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“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

Stuttgart/Los Angeles
  • July 23, 2022 to January 22, 2023 at the Petersen Automotive Museum in Los Angeles
  • Exhibition presents 40 artworks from Andy Warhol’s important Cars series
  • Works are exhibited together with five of the Mercedes-Benz vehicle models portrayed by Warhol
  • Series is back in the US for the first time in over 30 years

From July 23, 2022 to January 22, 2023, the Mercedes-Benz Art Collection will showcase some of its most top-class and arguably best-known treasures at the Petersen Automotive Museum in Los Angeles: the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” presents 27 screen prints on canvas and 13 drawings from Andy Warhol’s world-famous Cars series. In the pictures, the American pop artist uses eight selected Mercedes-Benz models to document the history of the automobile – from the Benz Patent Motor Car of 1886 to the C 111-II research car constructed in 1970. At the Petersen Automotive Museum – one of the largest automotive museums in the world – the works are on display together with five of the eight vehicles portrayed by Warhol – including the Mercedes-Benz Formula One racing car W 196 R with streamlined body, the Mercedes-Benz 300 SL “Gullwing” Coupé (W 198) and the Mercedes-Benz 750-kilogram formula racing car W 125.

Renate Wiehager, Head of the Mercedes-Benz Art Collection: “Since the highly acclaimed presentation at the Guggenheim Museum New York in 1988, Andy Warhol’s Cars series has been a guest in major museums around the world. We are very pleased that after more than 30 years, it will now be seen again extensively in the US. The name Warhol has a ‘mythical’ attraction in the context of art, as the visitor numbers to his exhibitions show. This is also true of the brand name Mercedes-Benz in its context, which – materialised in the symbol of the star – has a secure field of connotations: beautiful, fast, modern, luxurious, quality.”

Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group for Integrity and Legal Affairs, is also responsible for the Mercedes-Benz Art Collection: “We are delighted to once again make these great pictures accessible to a broad international audience in the Los Angeles exhibition and thus contribute to the promotion of culture and education. Because that is precisely the point of our art collection: with our social commitment to culture and education, we want to create a recognizable benefit for the common good. Andy Warhol’s artworks have inspired people for generations – just like Mercedes-Benz vehicles. Two top brands meet in the Cars series.”

The Cars series: Legendary liaison between Andy Warhol and Mercedes-Benz

The series Cars is one of the last coherent groups of works by Andy Warhol before his death in February 1987. The artist created the series at the turn of the year 1986/87 on behalf of the then Daimler-Benz AG on the occasion of the 100th anniversary of the automobile. Originally, 80 pictures of 20 car models from eight different decades were planned, but only 36 screen prints on canvas and 13 drawings could be completed. To date, 30 screen prints and the drawings from the series are part of the Mercedes-Benz Art Collection. The works are accessible at the various Mercedes-Benz Group sites to employees and to public in registered guided tours.

Renate Wiehager: “Warhol saw himself as a partner of commissioning situations whose aim was to transfer a product into another context: into the context of art, into the context of the ‘Warhol aura’. However, such a product transfer succeeds above all when two products meet on the same plane. The commission alliance between Andy Warhol and Mercedes-Benz can be described as a stroke of luck on ‘equal terms’. Two top products have met here, each of which is absolutely ‘top’ in its field.”

In his Cars series, Andy Warhol devoted himself for the first time to an industrial product of European origin. After the “Coca-Cola Bottles”, the “Campbell’s Soup Cans” or the dollar bills that made the American famous in the 1960s, a brand legend of German automotive history is now the focus of his art. With the eight vehicle models portrayed, Warhol simultaneously shows the changeability and the historical character of a product. For Warhol’s earlier series with motifs from Campbell’s, Heinz or Del Monte, it was of central importance that the American products were deliverable everywhere and endlessly available. In Warhol’s paintings of the 1980s, this “now-temporality” transforms into an attitude that also allows for the past and development.

artworks by Andy Warhol

artworks by Andy Warhol

The Mercedes-Benz Art Collection

The Mercedes-Benz Art Collection was founded in 1977 and is today one of the most important European corporate collections with an international reputation. The collection includes around 3,000 works by more than 650 artists. The early interest, initially related to pictorial works, was directed at artists from Southern Germany. These included teachers and students of the Stuttgart Academy such as Adolf Hölzel, Oskar Schlemmer, Willi Baumeister, Hans Arp and Max Bill. In the meantime, the Mercedes-Benz Art Collection also includes international art and has a clear art-science-based profile. This is based on the systematic structure of the collection with a concentrated content focus on abstract-constructive, conceptual and minimalist art as well as contemporary photography and media art.

Exhibitions of the works in the company, at the Mercedes-Benz Contemporary at Potsdamer Platz Berlin and in international museums (New York, Detroit, Johannesburg, Tokyo, Singapore, Sao Paulo and Buenos Aires), enable the art-interested public to engage with the collection on a broad scale. In addition, the Mercedes-Benz Art Collection awards sponsorship prizes for young art and offers an accompanying educational programme for schoolchildren. The corporate collection places great emphasis on sustainable processes: for example, it shows thematic exhibitions at different locations and uses materials and technology for exhibition concepts in a multifunctional way. At the same time, it plans packaging and transport efficiently and for long-term use, and reduces travel distances where possible.

Further information on the Mercedes-Benz Art Collection is available on the internet: mercedes-benz.art/

Tickets for the exhibition and more information about the Petersen Automotive Museum in Los Angeles are available at www.Petersen.org.

The Andy Warhol Foundation draws attention to the fact that permission to reproduce the images is granted solely for use in conjunction with media reportage about the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” at the Petersen Automotive Museum in Los Angeles from July 23, 2022 to January 22, 2023. All reproductions of the images must be accompanied by the following caption: © 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York.. Any digital reproductions of the images may only be published with a resolution no greater than 72 dpi and a size of max. 4 inches (W x H). The images may not be offered for download.

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artworks by Andy Warhol
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“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

Stuttgart/Los Angeles
  • July 23, 2022 to January 22, 2023 at the Petersen Automotive Museum in Los Angeles
  • Exhibition presents 40 artworks from Andy Warhol’s important Cars series
  • Works are exhibited together with five of the Mercedes-Benz vehicle models portrayed by Warhol
  • Series is back in the US for the first time in over 30 years

From July 23, 2022 to January 22, 2023, the Mercedes-Benz Art Collection will showcase some of its most top-class and arguably best-known treasures at the Petersen Automotive Museum in Los Angeles: the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” presents 27 screen prints on canvas and 13 drawings from Andy Warhol’s world-famous Cars series. In the pictures, the American pop artist uses eight selected Mercedes-Benz models to document the history of the automobile – from the Benz Patent Motor Car of 1886 to the C 111-II research car constructed in 1970. At the Petersen Automotive Museum – one of the largest automotive museums in the world – the works are on display together with five of the eight vehicles portrayed by Warhol – including the Mercedes-Benz Formula One racing car W 196 R with streamlined body, the Mercedes-Benz 300 SL “Gullwing” Coupé (W 198) and the Mercedes-Benz 750-kilogram formula racing car W 125.

Renate Wiehager, Head of the Mercedes-Benz Art Collection: “Since the highly acclaimed presentation at the Guggenheim Museum New York in 1988, Andy Warhol’s Cars series has been a guest in major museums around the world. We are very pleased that after more than 30 years, it will now be seen again extensively in the US. The name Warhol has a ‘mythical’ attraction in the context of art, as the visitor numbers to his exhibitions show. This is also true of the brand name Mercedes-Benz in its context, which – materialised in the symbol of the star – has a secure field of connotations: beautiful, fast, modern, luxurious, quality.”

Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group for Integrity and Legal Affairs, is also responsible for the Mercedes-Benz Art Collection: “We are delighted to once again make these great pictures accessible to a broad international audience in the Los Angeles exhibition and thus contribute to the promotion of culture and education. Because that is precisely the point of our art collection: with our social commitment to culture and education, we want to create a recognizable benefit for the common good. Andy Warhol’s artworks have inspired people for generations – just like Mercedes-Benz vehicles. Two top brands meet in the Cars series.”

The Cars series: Legendary liaison between Andy Warhol and Mercedes-Benz

The series Cars is one of the last coherent groups of works by Andy Warhol before his death in February 1987. The artist created the series at the turn of the year 1986/87 on behalf of the then Daimler-Benz AG on the occasion of the 100th anniversary of the automobile. Originally, 80 pictures of 20 car models from eight different decades were planned, but only 36 screen prints on canvas and 13 drawings could be completed. To date, 30 screen prints and the drawings from the series are part of the Mercedes-Benz Art Collection. The works are accessible at the various Mercedes-Benz Group sites to employees and to public in registered guided tours.

Renate Wiehager: “Warhol saw himself as a partner of commissioning situations whose aim was to transfer a product into another context: into the context of art, into the context of the ‘Warhol aura’. However, such a product transfer succeeds above all when two products meet on the same plane. The commission alliance between Andy Warhol and Mercedes-Benz can be described as a stroke of luck on ‘equal terms’. Two top products have met here, each of which is absolutely ‘top’ in its field.”

In his Cars series, Andy Warhol devoted himself for the first time to an industrial product of European origin. After the “Coca-Cola Bottles”, the “Campbell’s Soup Cans” or the dollar bills that made the American famous in the 1960s, a brand legend of German automotive history is now the focus of his art. With the eight vehicle models portrayed, Warhol simultaneously shows the changeability and the historical character of a product. For Warhol’s earlier series with motifs from Campbell’s, Heinz or Del Monte, it was of central importance that the American products were deliverable everywhere and endlessly available. In Warhol’s paintings of the 1980s, this “now-temporality” transforms into an attitude that also allows for the past and development.

artworks by Andy Warhol

artworks by Andy Warhol

The Mercedes-Benz Art Collection

The Mercedes-Benz Art Collection was founded in 1977 and is today one of the most important European corporate collections with an international reputation. The collection includes around 3,000 works by more than 650 artists. The early interest, initially related to pictorial works, was directed at artists from Southern Germany. These included teachers and students of the Stuttgart Academy such as Adolf Hölzel, Oskar Schlemmer, Willi Baumeister, Hans Arp and Max Bill. In the meantime, the Mercedes-Benz Art Collection also includes international art and has a clear art-science-based profile. This is based on the systematic structure of the collection with a concentrated content focus on abstract-constructive, conceptual and minimalist art as well as contemporary photography and media art.

Exhibitions of the works in the company, at the Mercedes-Benz Contemporary at Potsdamer Platz Berlin and in international museums (New York, Detroit, Johannesburg, Tokyo, Singapore, Sao Paulo and Buenos Aires), enable the art-interested public to engage with the collection on a broad scale. In addition, the Mercedes-Benz Art Collection awards sponsorship prizes for young art and offers an accompanying educational programme for schoolchildren. The corporate collection places great emphasis on sustainable processes: for example, it shows thematic exhibitions at different locations and uses materials and technology for exhibition concepts in a multifunctional way. At the same time, it plans packaging and transport efficiently and for long-term use, and reduces travel distances where possible.

Further information on the Mercedes-Benz Art Collection is available on the internet: mercedes-benz.art/

Tickets for the exhibition and more information about the Petersen Automotive Museum in Los Angeles are available at www.Petersen.org.

The Andy Warhol Foundation draws attention to the fact that permission to reproduce the images is granted solely for use in conjunction with media reportage about the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” at the Petersen Automotive Museum in Los Angeles from July 23, 2022 to January 22, 2023. All reproductions of the images must be accompanied by the following caption: © 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York.. Any digital reproductions of the images may only be published with a resolution no greater than 72 dpi and a size of max. 4 inches (W x H). The images may not be offered for download.

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Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

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, , , , , ,

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

/by
, , , , , , ,

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

/by
, , , , , ,

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

Petersen Automotive Museum | ANDY WARHOL – Cars Works From The Mercedes Benz Art Collection

OPENING JULY 23
IN THE ARMAND HAMMER FOUNDATION GALLERY

Supported by:

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

EXHIBITION ABSTRACT

Andy Warhol: Cars
Works from the Mercedes-Benz Art Collection

Commissioned on the occasion of the hundredth anniversary of the motor car, Andy Warhol’s uncompleted 1986/87 Cars series was to include 80 pictures intended to record the history of the motor car from the Daimler Motor Coach and Benz Patent Motor Car, both dating from 1886, to the present day. The last series of pictures to be undertaken in his lifetime, only 36 silk-screen paintings and 13 drawings representing eight different Mercedes-Benz models were completed. Much like his previous work involving the iconography of branded consumer products and celebrities, Warhol managed to bring together the image of the automobile, and more specifically the Mercedes-Benz brand, within the context of high art.

Having started his career in advertising before becoming an artist, and eventually developing into what he called a “business artist,” Warhol’s commissions represent an acknowledgment of the commercial reality of artistic production often concealed by modern notions of the autonomous artist. Falling just outside of Warhol’s specific “iconography of the everyday,” these vintage automobiles, like many exclusive luxury products, are desired by many but scarcely available to the masses. Thus, as objects of general longing and icons of automotive history, the abstracted images associated with these consumer products occupy a prominent space within cultural memory. In this exhibition, these highly allusive automobiles and their images appear within the context of two celebrated brands, Mercedes-Benz and the one that Andy Warhol constructed for himself.

Co-Curated by Dr. Renate Wiehager
Head of the Mercedes-Benz Art Collection, Stuttgart, Berlin

© 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

Andy Warhol
Mercedes-Benz W 125 Grand Prix Car, 1937
1986
Silkscreen, acrylic on canvas

1937 MERCEDES-BENZ

W 125 GRAND PRIX CAR

1954 MERCEDES-BENZ

W 196 R FORMULA 1 GRAND PRIX CAR

1970 MERCEDES-BENZ

TYPE C 111-II EXPERIMENTAL VEHICLE

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