Tag Archive for: Mexico

Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos ), the most important fair for the watch industry in Latin America. At this event, the brand unveiled a new version of its popular divers’ watch, the Buceador Caribe ‘Pipin’ Edition.

This limited edition has been designed in collaboration with Pipin Ferreras, the legendary Cuban free-diver, and friend of the brand. This new addition to the Buceador collection is dressed in green tones and enlivened with black, cream and orange accents. Pipin was attending the exhibition and gave interviews to the medias.

Last year, Cuervo y Sobrinos announced a partnership with Cuban free-diver and multiple world record holder, Pipin Ferreras. Shortly thereafter, Pipin began working with the creative team at Cuervo y Sobrinos, developing a divers’ watch imbued with their shared appreciation of Cuban style.

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos

Already impressed by the brand’s Buceador model, Pipin was keen to use this as the basis for his inaugural collaboration with the Cuban-Swiss company. The model is named Buceador Caribe ‘Pipin’ Edition and encompasses several design elements that are personal to the legendary free-diver.

In addition to the SIAR event, Artis Distribution, the exclusive distributor of Cuervo y Sobrinos in Mexico, organized two other meetings during this week: An inaugral event at Berger Masaryk in Mexico, one of the prestigious and renowned retailer in town, and a dinner with cigar tasting at La Bodeguita del Medio where he invited its best customers and the press to present the Cuervo y Sobrinos 2022 and in particular the new Buceador Pipin.

A NEW BOUTIQUE, AN EXCLUSIVE PIECE: HUBLOT PAYS A TWOFOLD TRIBUTE TO MEXICO

From Mexico City to the country as a whole, Mexico has long since been one of the brightest stars in the Hublot galaxy, with a fondness and enthusiasm that have shown no signs of waning over the brand’s 40 years of existence.

To commemorate this treasured union, Hublot decided to launch two simultaneous initiatives in honour of Mexico. The first is a deeper celebration of their ties: The manufacture has announced the opening of its first official boutique in Cancun. It joins the country’s existing network of three boutiques, with the latest addition situated in a truly iconic spot on the easternmost tip of Mexico. This cosmopolitan city is a piece of paradise, its geographical location reflecting its outward-looking spirit, situated a few nautical miles from Havana, Miami and the Cayman Islands, where the turquoise waters of the Gulf of Mexico meet the Caribbean Sea.

To celebrate these ties, Hublot will reveal an all-new creation that will convey the very special relationship between Hublot and Mexico: The Hublot Classic Fusion “Maya”, an exclusive numbered piece specially designed for the occasion and released as a series of just 25 pieces.

A vibrant tribute to Mayan culture, the centre of the piece depicts its traditional calendar cycles. This extremely sophisticated system demonstrates the advancement of a civilisation whose roots stretch back to prehistoric times and that made significant progress benefiting humanity as a whole in the fields of writing, art, architecture, agriculture, mathematics and astronomy.

The same is also true of the Haab calendar. By splitting the year into cycles, it helped support the development of mathematics and astronomy. The circle of glyphs in the middle of the dial comprises the 19 months of the Haab. The first 18 months each have 20 days and are followed by a short final period of just 5 days to give a total of 365 days.

In the centre, the carried load depicts the last of these 20 days, ajaw, meaning “lord” or “rule”. It is one of the main glyphs used in Classic Maya art. In this context, the “day” carried represents the beginning of the entire calendar year, making the load bearer actually a ‘year bearer’.