Tag Archive for: Monaco

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AUTOMOBILE CLUB DE MONACO APPOINTS TAG HEUER AS OFFICIAL SPONSOR AND TIMEKEEPER OF LEGENDARY GRAND PRIX DE MONACO HISTORIQUE

AUTOMOBILE CLUB DE MONACO APPOINTS TAG HEUER AS OFFICIAL SPONSOR AND TIMEKEEPER OF LEGENDARY GRAND PRIX DE MONACO HISTORIQUE

TAG Heuer reaffirms its long-standing association with the Principality of Monaco and its motor-racing history by partnering with the Automobile Club de Monaco (ACM) and its prestigious event, the Grand Prix de Monaco Historique, and introducing a limited-edition TAG Heuer Monaco timepiece as a tribute to the iconic race.

La Chaux-de-Fonds, Switzerland – 8 May 2020: The appointment of TAG Heuer as the Official Sponsor and Timekeeper of the Grand Prix de Monaco Historique complements its current designation as the Official Watch of the Monaco Grand Prix and the Official Watch Partner of the Monaco Top Cars Collection museum.

The 12th edition of the event was scheduled to take place from 8 to 10 May 2020 on the legendary Monaco circuit but was cancelled due to the COVID-19 pandemic. The ACM event team has already started planning for the next edition, and, over the course of the scheduled 2020 race weekend, TAG Heuer will be presenting a special-edition timepiece as a tribute to this prestigious event and to the Monaco collection.

The biannual Grand Prix de Monaco Historique weekend is one of the highlights of the classic-car racing calendar, and its passionate community of owners, drivers and spectators relish the spectacle of historic grand prix racing and love the warm spirit and camaraderie around the circuit. More than 200 grand prix cars representing 50 different car makers enter each event.

Selected for their historical value and degree of originality, they compete in seven series spanning the periods from the 1930s to the 1970s. Drivers from more than 21 countries took part in the 2018 edition.

A limited-edition Monaco timepiece dedicated to the Grand Prix de Monaco Historique

The strikingly elegant and charismatic chronograph designed especially for the occasion features the signature red-and-white colour code that is reminiscent of eye-catching sports cars from the thrilling world of motor racing. The small silver historic car logo of the Grand Prix de Monaco Historique at the 1 o’clock position on the crimson brushed dial instantly links this special model to the historic race. This model is produced in a limited edition of 1,000 watches, each of which is engraved with its unique number and the words “One of 1000”.

This TAG Heuer Monaco wristwatch is presented on a luxurious perforated strap made of fine-grain black leather. The stainless-steel case back of this iconic square model has a transparent sapphire glass with the Grand Prix de Monaco Historique logo printed on the inside through which the sophisticated Calibre Heuer 02 in-house mechanical movement is visible. With a total of 168 individual components, including a column wheel and a vertical clutch, the TAG Heuer Calibre Heuer 02 offers outstanding precision and an extraordinary 80-hour power reserve.

The Grand Prix de Monaco Historique timepiece is packaged in a red watch box that is decorated with a chequered racing flag – a nod to the historic Heuer watch box and the perfect touch for this contemporary 2020 classic. It will be on display especially for racing enthusiasts at the ACM and available for pre-orders via www.tagheuer.com and in select TAG Heuer boutiques before its launch on July 27th, 2020.

An enduring bond: the TAG Heuer Monaco and motor racing in Monaco

In the late 1950s, building on the brand’s heritage in stopwatches, dashboard timers and chronographs suitable for racing, Jack Heuer saw an opportunity to become even more involved in the golden age of motorsport, merging his passion with the family business. Inspired by the action he witnessed on the track, he started a tradition of naming his creations after the evocative races in Monza, Silverstone, Montreal and Monaco. Celebrated for its glamorous Formula 1 Grand Prix, Monaco has also lent its name to one of TAG Heuer’s most iconic watch collections since 1969.

Avant-garde yet timelessly chic, the TAG Heuer Monaco Grand Prix de Monaco Historique is a bold new take on a maverick timepiece, and a celebration of the enduring bond between TAG Heuer, its iconic Monaco line and the prestigious racing events that take place in its namesake destination.

TAG Heuer Monaco Grand Prix de Monaco Historique Limited Edition

Reference CBL2114.FC6486

MOVEMENT

TAG Heuer Automatic Calibre Heuer 02 Manufacture movement, automatic chronograph, diameter 31 mm, 33 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 80-hour power reserve

FUNCTIONS
Chronograph with minutes and hours, permanent second indicator; date, hours, minutes; central chronograph seconds hand

CASE

Diameter 39 mm, fine-brushed and polished case, fixed bezel,  sapphire crystal with Grand Prix de Monaco Historique logo printing on  the back, polished stainless-steel crown at 3 o’clock and push  buttons at 2 and 4 o’clock, water-resistant to 100 metres (10 bar), stainless-steel case back with limited-edition number engraving

DIAL
Rhodium-plated red sunray brushed dial, rhodium-plated indexes and hour and minute hands with white Super-LumiNova®, red lacquered central hand, Grand Prix de Monaco Historique logo at 1 o’clock on the dial

 STRAP

 Black calfskin leather strap, folding clasp in polished stainless steel

Limited to 1,000 watches

SPECIAL PACKAGING

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

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TAG HEUER EQUIPS ICONIC MONACO WRISTWATCH WITH AVANT-GARDE IN-HOUSE MANUFACTURE MOVEMENT

The first Monaco timepiece to feature the brand’s Calibre Heuer 02 Manufacture movement makes its debut alongside a new limited-edition Calibre 12 Monaco model with an exclusive grey dial.

La Chaux-de-Fonds, Switzerland – 6 November 2019: Throughout 2019, TAG Heuer has celebrated the 50th anniversary of the legendary Monaco timepiece with special-edition releases and events around the world. The latest launch sees the Monaco with not only an updated appearance, but a technological first as well: for the first time in its half-century history, the Monaco is powered by an in-house manufacture movement.

Alongside this new release, the Swiss luxury watchmaker is introducing a final edition of the Calibre 12 movement. The Monaco timepiece is distinguished by a refreshed design and contemporary grey dial. This edition is limited to only 1,000 pieces.

TAG Heuer Monaco Heuer 02 & Cal. 12 Final Edition 2019

Alongside this new release, the Swiss luxury watchmaker is introducing a final edition of the Calibre 12 movement. The Monaco timepiece is distinguished by a refreshed design and contemporary grey dial. This edition is limited to only 1,000 pieces.

 TAG HEUER EQUIPS ICONIC MONACO WRISTWATCH WITH AVANT-GARDE IN-HOUSE MANUFACTURE MOVEMENT

Combining innovation with its passion for precision timekeeping, TAG Heuer launched the Calibre Heuer 02, an in-house movement developed and manufactured in Switzerland, in 2017. This important automatic chronograph movement is now available inside a Monaco case – one of the brand’s most iconic products, and one that reflects TAG Heuer’s daring and unconventional spirit. Because of the Monaco’s unique square shape – a feature that renders this timepiece instantly recognisable – TAG Heuer’s watchmakers had to re-engineer the interior of the case to house the manufacture calibre. In addition to this change, the new Monaco also features a slightly revamped dial, which is clearly inspired by early Monaco models. It is also different from the Calibre 11 Monaco design, which features the crown on the left side of the case due to the construction of its movement.

Combining innovation with its passion for precision timekeeping, TAG Heuer launched the Calibre Heuer 02, an in-house movement developed and manufactured in Switzerland, in 2017. This important automatic chronograph movement is now available inside a Monaco case – one of the brand’s most iconic products, and one that reflects TAG Heuer’s daring and unconventional spirit. Because of the Monaco’s unique square shape – a feature that renders this timepiece instantly recognisable – TAG Heuer’s watchmakers had to re-engineer the interior of the case to house the manufacture calibre. In addition to this change, the new Monaco also features a slightly revamped dial, which is clearly inspired by early Monaco models. It is also different from the Calibre 11 Monaco design, which features the crown on the left side of the case due to the construction of its movement.

Monaco Calibre 12 Final Edition

In contrast to the movement that initially equipped the Monaco – Calibre 11 – the Calibre 12 gave the renowned timepiece a sleek, traditional appearance, because it required the crown to be on the right side of the case, as opposed to the left side as with Calibre 11. TAG Heuer introduces the last Calibre 12 Monaco model with a stunning grey dial. Outfitted with a classic black alligator leather strap, this stainless-steel model features a vertically brushed ruthenium dial. Ruthenium, RU44 on the periodic table, is part of the platinum group and has a dynamic iridescent colour that changes in different shades of light.

The smooth black opaline counters at 3 and 9 o’clock offer a refined contrast to the brushed dial. The central seconds hand, 12 o’clock index, and the tips of the hour and minute hands feature a hint of bold red, an eye-catching feature that enhances the timeless yet modern style of this horological icon. As the final edition of the Monaco Calibre 12, only 1,000 of these models exist and the stainless-steel caseback of each watch is engraved with its limited-edition number.

 

After 50 years, the Monaco continues to surprise and innovate. With every new launch, this iconic timepiece embodies different facets of TAG Heuer’s avant-garde spirit and strengthens its reputation as one of the watch world’s most remarkable creations.

www.tagheuer.com

 

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