Morgan and Malle London introduce Super 3 Malle Rally Special

The Morgan Super 3 Malle Rally Special is a celebration of adventure, embodying Malle London’s ‘Prepared To Get Lost’ philosophy and the escapism of Morgan’s Super 3
Revealed today at the Malle Mile Festival at Grimsthorpe Castle in Lincolnshire, the special collection has been jointly curated by Morgan and Malle London
In addition to an extensive array of bespoke features, owners will be equipped with the full Driver’s Collection of Morgan x Malle apparel and accessories, as well as entry for them and a co-pilot to a host of Malle events including: a week-long Malle adventure rally, throughout Great Britain, across the Alps or up into the Arctic
The introduction of the ‘Malle Rally Special’ follows 12 months of adventure that has seen a Super 3 Support Vehicle take on a host of Malle’s adventure, rallies and races.
The Malle Rally Special edition features a fixed specification with a unique topographic livery, and is available in yellow, red, or black colour themes. These three distinctive colourways, which reflect Malle London’s brand colours, culminate to create a series of Malle Rally Special
The Super 3 Malle Rally Special capsule collection is available to purchase now, and – for the first time in Morgan’s history – is available to reserve online on the company’s website

Grimsthorpe Castle, 21 July
Morgan and Malle London are continuing their successful collaboration with the introduction of a co-designed Super 3 Malle Rally Special, delivered to customers complete with the full Driver’s Collection of Morgan x Malle apparel and accessories, and entry into one of the future Malle rally events, throughout Great Britain, across the Alps or up into the Arctic.

Launched today at The Malle Mile Festival in Lincolnshire, the Super 3 Malle Rally Special celebrates the adventurous spirit of Super 3 and embodies Malle London’s ‘Prepared To Get Lost’ philosophy. The introduction of the new special follows a year of adventure and exploration between the two companies, in which a specially commissioned Super 3 Malle Rally Support Vehicle has embarked on adventures around the UK and Europe.

The Great Malle Rallies
Ownership of the Super 3 Malle Rally Special includes an invitation to a future Malle Rally, where owners will be able to take part in an unforgettable week-long adventure in their own car. Those rallies include The Great Malle Rally in the UK, The Great Malle Mountain Rally in Europe and the forthcoming Great Malle Arctic Rally. The UK rally is the longest motorcycle rally in the UK, carving a 1,500 mile route from the most Southern tip to the most Northern tip. The European adventure is the longest motorcycle rally ever attempted across the entire Alps mountain range, carving a 1,500 mile route which takes in six countries in six days, from Austria to Monaco, taking in some of the highest drivable roads in Europe.

The Vehicle
The Super 3 Malle Rally Special is available in a choice of three colours, yellow – which features prominently in the announcement photography and video –, red, and black, each of which reflect Malle’s brand colours. The distinctive design is characterised by the specially commissioned livery which adorns the vehicle and is only available as part of the unique specification. Co-designed by the two British companies, the livery incorporates a topographic map design that celebrates Malle’s favourite British mountain road, as well as a choice of numbered roundel, Union Flag branding and the ‘Prepared To Get Lost’ tagline on the rear boot lid. The exhaust, nose cone and roll hoops are all finished in white.

The special model features an extensive list of options and accessories as part of its standard specification. These have been curated to help distinguish the edition visually, as well as equipping owners for adventure. Highlight accessories include USB charging points, lockable storage, Beeline navigation system, interior bungee cords, rear luggage rack, LED headlights (for EU version only), heated seats, footwell lighting and cupholder.

The features on the Super 3 Malle Rally Special have been tried and tested during thousands of miles of driving by the Morgan and Malle teams, including a 4,000-mile intense road trip in just 12 days. Two Driver’s Collection sets, which include Malle x Morgan jackets, knee guards, step guards and panniers, are also equipped with the vehicle.

Morgan x Malle Driver’s Collection
The Morgan x Malle Driver’s Collection features a mix of apparel and vehicle accessories, each of which has been co-designed between Morgan and Malle London. Waterproof and windproof, the Malle x Morgan Jacket is handcrafted using a hardwearing 10oz British waxed canvas. It features a storm baffle around the neck, GPS headphone port, multiple pockets sized appropriately for keys and documents, a poacher’s pouch, storm flap opening and quilted interior for added insulation. Designed to be used with the jacket is the Morgan x Malle Knee Guard, a must have for Super 3 use in inclement weather. The snap points at the waist of the jacket double up to receive the knee guard, which is also handcrafted in hardwearing 10oz British waxed canvas. Both the jacket and knee guard are available in black or sand and complete the wearable element of the Morgan x Malle Driver’s Collection.The Driver’s Collection also features accessories that have been designed alongside the development of Super 3. Weatherproof waxed canvas panniers attach to Super 3’s sideblades, carrying luggage with assorted compartments to separate wet and dry clothing. Step guards, which are situated for pilot and co-pilot, ensure the seat remains protected during ingress and egress.

Availability
The Super 3 Malle Rally Special is priced at £54,995 (plus taxes and OTR). The price includes the full specification, all Malle x Morgan Driver’s Collection items for pilot and co-pilot, entrance to a choice of Malle Rally, and VIP entry to the Malle Mile and Malle Beach Race. Moreover, owners will be welcomed to Morgan’s historic home at Pickersleigh Road in Malvern Link, to join the individuals who handcraft each Morgan sports car, using rare skills passed down through generations.

Available to purchase from today, the special represents the first Morgan in the company’s 114-year history that can be reserved online. Interested customers are encouraged to visit Morgan’s website or contact a Morgan dealership to discover more.

Jonathan Wells, Chief Design Officer, Morgan Motor Company, commented: “From the outset of Super 3’s design process we had envisioned the vehicle embarking on incredible adventures all over the world. Through our collaboration with Malle London, we have been able to realise this vision and help equip owners to have their own adventures.

Throughout the last year, Malle has been able to prove the adventure credentials of Super 3, taking its Support Vehicle on numerous rallies and adventures in the UK and Europe. Following the success of those adventures, and the willingness to encourage more individuals to enjoy such journeys, the natural next step for our two companies was to collaborate on a dedicated Super 3 rally series.

This is the first special Super 3 that has been available to customers since the launch of the production model in February 2022. Complete with every accessory an owner could need, and with functional and striking design at its core, we have created the ideal special series.”

Robert Nightingale, Founder of Malle London, commented: “In 2022 we had the envious role of taking one of the first Super 3 prototypes out for a spin, and in true Malle fashion we drove it 3,000 miles over nine days on The Great Malle Rally, supporting 100 custom and classic motorcycles.

“The reception to Super 3 is always incredible, met with smiles and waves! It’s not like driving a car, or a motorcycle. In the Super 3 our photography team were able to get closer to the rally riders than ever before, capturing amazing shots from an entirely new perspective. Super 3 continued to feature in all Malle events throughout the summer, then in late 2022 we collaborated with Morgan’s design team to build a custom ‘fit for purpose’ Support Vehicle for The Great Malle Mountain Rally, the longest motorcycle Alpine rally ever attempted.

“From Austria to Monaco, we travelled through six countries in six days, across all the highest mountain passes, up to 2,800m multiple times and back again! The Super 3 Support Vehicle covered 4,000 miles in 12 days. Including 728 miles in 24 hours, driven by myself.

“The Super 3 Malle Rally Special is born out of these wild adventures, inspired by our own experiences and the desire to make them available to more adventurers around the world. It is more than just a car or transportation it’s a real ‘money can’t buy’ experience. We can’t wait to welcome drivers of the Malle Rally Specials to future Malle rallies and as a VIP guest to future Malle races.”

ENDS

Images: https://media.morgan-motor.com

About Morgan Motor Company
Morgan Motor Company has been handcrafting sports cars since 1909 and is one of the world’s pre-eminent coachbuilders. Pioneering its unique blend of traditional craftsmanship and modern technology, every Morgan is handmade to order.

The historic home of Morgan is at Pickersleigh Road in Malvern Link, Worcestershire. This is the only place in the world where Morgan cars are built. Steeped in history, the hallowed red brick buildings are home to one of the most unique automotive production facilities in the world.

Morgan sports cars are hand crafted using three core elements: ash, aluminium, and leather. Every car is entirely unique, built to the highest standards by passionate craftsmen and women, whose skills are handed down through generations and perfected over a lifetime, bringing together heritage, innovation, and cutting-edge technology.

Morgan’s model line-up comprises Super 3, Plus Four and Plus Six. Characterised by its analogue driving experience, whichever model you choose, every journey in a Morgan is an adventure.

For further information please contact:
James Gilbert
Email: james.gilbert@morgan-motor.co.uk
Phone: +44 (0) 1684 580151

About Malle London
Malle London is a family company that was started in 2014 by two ‘designers/cousins/motorcycle-disciples’ Robert Nightingale & Jonny Cazzola.

After a decade of working in the design, engineering, and innovation space and after many trans-continental motorcycle adventures; they decided to set out to create more robust and utilitarian adventure accessories – to enable motorcyclists and adventurers to go further and in-turn inspiring them to appreciate and travel the world more.

In 2015, Malle hosted ‘The Malle Mile’ in London, an intimate and inappropriate motorcycle race which has grown organically every year and has been a sold-out event for the last 9 years.

In 2017 Malle hosted ‘The Great Malle Rally‘, the longest motorcycle rally ever attempted in Great Britain. Exploring over 1,500 miles from the northern tip to the southern tip with 100 custom, classic and cafe motorcycles. In 2020 they hosted the first ever ‘Malle Mile Beach Race’ on Margate Sands.

Then in 2022, Malle hosted ‘The Great Malle Mountain Rally’, the longest motorcycle rally ever attempted across the entirety of the Alps. Six countries in six days from Austria to Monaco. Always pushing boundaries, expect to see new motorcycle adventures, rallies and celebrations happening in Britain, Europe and beyond.

5 September, 2023/by Jackson Thompson

Coches, Especiales, MOTOR

Morgan reinventa Plus Four y Plus Six, estableciendo un nuevo pilar de productos ‘Plus’

Morgan está estableciendo su línea de modelos ‘Plus’, que comprende Plus Four y Plus Six, que se sientan junto a ‘Super’ para formar los dos pilares de productos de la gama Morgan.
Plus Four y Plus Six se beneficiarán de una serie de actualizaciones visuales y dinámicas, introducidas en todos los autos fabricados a partir de enero de 2023
Los cambios clave en el diseño incluyen un nuevo interior, que presenta una extensa lista de telas seleccionadas, acabados interiores de madera, comodidad mejorada y nuevas opciones de marquetería.
Las adiciones dinámicas incluyen control electrónico de estabilidad con nuevo sistema de frenos, amortiguadores y casquillos de suspensión, calibraciones de caja de cambios automática reconfiguradas y bolsas de aire.
Morgan se asocia con la marca de audio líder, Sennheiser, para ofrecer un nuevo y revolucionario sistema de sonido liviano que brinda un sonido envolvente y de alta fidelidad.
La reinvención de los modelos principales de Morgan representa un compromiso con la evolución continua, celebrando la filosofía de la empresa de combinar la artesanía tradicional y el diseño atemporal, al tiempo que presenta la última tecnología en una aplicación relevante.

Malvern, 9 de noviembre
De acuerdo con su filosofía de evolución continua, Morgan Motor Company está reinventando sus modelos Plus Four y Plus Six. Las mejoras, que se están introduciendo como parte de un reconocimiento formal de una nueva línea ‘Plus’, estarán presentes en todos los modelos Plus Four y Plus Six a partir de enero de 2023.

El nombre ‘Plus’ significa un pilar de la producción de Morgan y se encuentra junto al pilar ‘Super’ recientemente introducido. La placa de identificación se vio por primera vez en el Plus 4, presentado en 1950. Plus representa más de 70 años de herencia, pero mira firmemente hacia el futuro, adopta nueva tecnología relevante y reinventa la experiencia de un automóvil deportivo moderno y hecho a mano para el siglo XXI.

El diseño de los modelos Plus, construidos sobre la plataforma de aluminio aglomerado CX-Generation de la compañía, es atemporal y duradero. El Plus Four, con su carrocería ligeramente más estrecha y ruedas de radios, es más parecido a los vehículos originales en su estética. Plus Six, que es más ancho con una apariencia más asertiva, presenta una estética más contemporánea. Ambos vehículos se beneficiarán de las nuevas funciones y su lista de opciones y configuraciones estará estrechamente alineada, lo que garantizará una experiencia de personalización cohesiva para los clientes.

“La nueva línea Morgan Plus celebra la esencia de la conducción no convencional y la ingeniería ética. Une el diseño atemporal y la artesanía con el compromiso de conducción más emocionante. Con Plus queremos honrar a aquellas personas que creen que conducir no se trata de estatus, sino más bien de carácter, autenticidad y placer”.

Massimo Fumarola, Director Ejecutivo, Morgan Motor Company

estética interior
Las mejoras a los últimos modelos Plus de la compañía están encabezadas por cambios significativos en el interior, que ofrecen mayores niveles de refinamiento, más oportunidades de personalización y una mayor facilidad de uso en comparación con las generaciones anteriores.

La introducción de una nueva gama de revestimientos de marquetería, que se extienden a través del vehículo a través de su consola central, refuerza el compromiso de la empresa con la artesanía y la confección a medida, celebrando los materiales naturales, el diseño y la forma, sinónimo de la marca Morgan.

‘Spokes In Flight’ y ‘Kinetic Diamond’ son motivos abstractos para radios en movimiento, inspirados en las ruedas con radios que han aparecido en los autos Morgan durante décadas. ‘Engineered’, la tercera opción de chapa, presenta tiras de aluminio entre la madera, lo que significa el uso de los dos materiales principales por parte de la empresa.

Un nuevo tablero y panel de instrumentos de aluminio superformado se puede especificar en plata mate, negro mate o en el color de la carrocería, y ahora se puede especificar una designación de modelo en el lado del pasajero del tablero. El salpicadero alberga nuevos instrumentos que cuentan con un nuevo diseño frontal. El diseño del instrumento está simplificado y se inspira en relojes de primera calidad, exudando una estética minimalista y ordenada. Además del nuevo diseño de instrumentos, se incorporó una nueva pantalla LCD de información en el diseño del tablero. Situada directamente frente al conductor, la pantalla es más grande que la pantalla anterior y tiene una mayor resolución. Los gráficos de pantalla actualizados con animación mejorada y la introducción de fondos dependientes del modo de conducción ayudan a mejorar la usabilidad para los conductores. La pantalla es sutil y muestra la información estrictamente necesaria, continuando con la filosofía de la empresa de introducir adecuadamente la tecnología en sus vehículos.

Un riel inferior de madera maciza coordina con la columna central y está situado debajo del tablero de aluminio. Configurable en una variedad de acabados y colores, cada sección de madera está meticulosamente hecha a mano por los hábiles artesanos de Morgan. Debajo del riel inferior de madera hay una nueva guantera, una característica introducida por primera vez en un modelo Plus. La guantera está tapizada en cuero a juego y alberga tomas de corriente USB en su interior.

El volante ahora está disponible con una sección central pulida satinada. Cuando se especifica, este acabado coordina con otros embellecedores internos, como la rejilla del altavoz, la manija de la puerta, el freno de mano y los marcos de la palanca de cambios.

El tejido bicolor, que contrasta en los asientos y los paneles de las puertas, ofrece una mezcla de texturas y ha sido diseñado específicamente para los últimos modelos Plus. El cuero de grano de guijarro negro y la tela negra se especifican de serie, con otras seis combinaciones de colores y cuero de grano opcionales.

Tejido a partir de lana peinada con finos hilos de marga, el tejido natural abarca una pureza de composición. Cada tela se combina con una combinación de colores de cuero complementaria, lo que garantiza que el cuero se use con moderación, celebrándolo como un material noble.

Las tarjetas de puertas redefinidas brindan la base para una gama seleccionada de opciones de telas de dos tonos, presentadas por primera vez en un modelo Morgan de cuatro ruedas, y rejillas de altavoces de la marca Sennheiser (cuando se especifica con el sistema de audio Sennheiser).

Una nueva manija de la puerta con cerrojo, situada en la sección inferior de la puerta, es el cambio más notable en el interior de la puerta. Creado a partir de acero inoxidable lacado y cuero de sillín de alta calidad, proporciona un realce material y estético, al tiempo que introduce una sensación mecánica duradera para los ocupantes que salen del vehículo.

Tanto las opciones de asiento estándar como Comfort Plus se benefician de innumerables mejoras. El reposacabezas de ambas variantes de asiento se ha rediseñado por completo y ahora muestra una estética más delgada con detalles de puntadas intrincadas. El asiento Comfort Plus ahora cuenta con un refuerzo para los muslos ajustable y una palanca de ajuste de reclinación de metal estriado. En otra primicia para los modelos de cuatro ruedas de Morgan, los nuevos modelos Plus ahora cuentan con un portavasos integrado opcional, que es desmontable y encaja en la base del asiento del pasajero.

“La línea Plus en 2023 presenta una marcada evolución del Morgan de cuatro ruedas. Al igual que con cualquier diseño duradero, es fundamental lograr un equilibrio entre avanzar y complementar las cualidades establecidas del producto.

“El equipo de diseño tiene la suerte de trabajar en estrecha colaboración con los ingenieros mecánicos y de calidad, así como con los artesanos de Pickersleigh Road. Los diseñadores pueden ofrecer soluciones que envuelvan una clara comprensión de las limitaciones y oportunidades. A través de este entendimiento, hemos podido introducir importantes tecnologías y características nuevas, al mismo tiempo que mejoramos la calidad percibida de los automóviles Morgan Plus.

“Un estudio holístico de todo el vehículo ha considerado los cambios más significativos, a través de múltiples actualizaciones de diseño más matizadas: la mayor impresión de calidad será evidente”.

Jonathan Wells, director de diseño, Morgan Motor Company

Dinámica atractiva del vehículo
Por encima de todo, un automóvil deportivo Morgan debe ser liviano, emocionante de conducir y ofrecer una conexión única entre el conductor y la máquina. Los equipos de ingeniería internos de Morgan han trabajado con socios externos líderes en la industria para garantizar la evolución dinámica continua de los modelos Plus. A lo largo de este proceso, los principios clave de la experiencia de conducción de Morgan se han mantenido primordiales, junto con los requisitos para la tecnología futura, la seguridad y los requisitos legislativos.

Las mejoras dinámicas a los modelos Plus están encabezadas por la introducción del control electrónico de estabilidad (ESC) y un sistema de frenado completamente nuevo, desarrollado junto con Continental y AP Racing. ESC se introducirá en todos los modelos Plus Four y Plus Six. Según el modo, el ESC se ha ajustado para cada modelo y variante de caja de cambios, y se puede cambiar entre niveles de asistencia según el modo de conducción.

El sistema de frenado AP Racing es completamente nuevo y se ha desarrollado junto con el programa ESC para brindar un frenado de alto rendimiento.

Se han desarrollado calibraciones de caja de cambios a medida, en colaboración con BMW, para la variante automática de los modelos Plus Four y Plus Six respectivamente. Las calibraciones de la caja de cambios reciben más inteligencia y se integran más profundamente en el vehículo, adaptándose a la retroalimentación de los sistemas de control en todo momento.

En el modo de conducción “normal”, cuatro calibraciones adaptarán el cambio de marchas en función de la presión de los frenos y el ángulo de dirección. En los modos ‘Sport’ y ‘Sport+’, otras cuatro calibraciones, programadas para ser más dinámicas, adaptarán el cambio de marchas, también en función de la presión de los frenos y el ángulo de dirección.

La nueva detección de pendientes utiliza un acelerómetro y la demanda de par del conductor para seleccionar automáticamente una marcha más baja para pendientes pronunciadas. Además de ayudar a la capacidad de conducción y aumentar el rendimiento, las nuevas calibraciones también brindan un aumento en la eficiencia.

La adición de nuevos amortiguadores y casquillos de suspensión completa las mejoras dinámicas de los modelos Plus. La nueva clasificación de casquillos brindará un mayor refinamiento sobre las ondulaciones de la carretera de baja frecuencia, mientras que los nuevos amortiguadores mejoran el cumplimiento de la conducción, la velocidad progresiva y el rendimiento a alta velocidad.

La adición de bolsas de aire, instaladas como parte de la especificación estándar, refuerza el compromiso de la empresa de desarrollar y evolucionar continuamente sus productos. Situada detrás del nuevo salpicadero de aluminio y dentro del volante, la nueva incorporación representa un importante proyecto de ingeniería y supera los requisitos de homologación del vehículo.

“La introducción de nuevas características dinámicas en nuestros últimos modelos Plus refleja la filosofía de evolución continua de Morgan. Por encima de todo, los autos deportivos Morgan deben ser divertidos de conducir, brindando a los ocupantes una experiencia única y memorable. Nuestras últimas presentaciones celebran estas cualidades, al mismo tiempo que aumentan el nivel de seguridad y preparan nuestros modelos para el futuro frente a los requisitos legislativos en constante cambio”.

Matt Hole, director técnico, Morgan Motor Company

Audio de Sennheiser
Continuando con su filosofía de combinar métodos tradicionales de construcción de carrocerías con la última tecnología, Morgan se asocia con Sennheiser para ofrecer un sistema de audio revolucionario en sus nuevos modelos Plus. Con más de 75 años de experiencia en audio y música, la experiencia de Sennheiser no tiene paralelo.

Si bien las iteraciones anteriores del auto deportivo Morgan han ofrecido un sistema de audio, la experiencia de audio de la solución de Sennheiser es fiel a su reputación de primera, superando cualquier oferta anterior. El sistema de sonido ofrece un sonido envolvente con un escenario sonoro único que lleva la fidelidad del audio a su nivel más alto.

La afinación de Sennheiser crea la ilusión mágica de un escenario sonoro frente a los pasajeros, brindando una banda sonora de alta calidad para esos viajes inolvidables. Gracias al algoritmo AMBEO Contrabass, el sistema de audio ofrece una respuesta de graves única optimizada para definición, potencia y profundidad, manteniendo el sistema lo más eficiente y compacto posible.

El sistema incluye ocho transductores: cuatro altavoces convencionales en la puerta y el panel trasero, y cuatro altavoces invisibles, de los cuales tres están detrás del salpicadero y uno en el panel del compartimento inferior para la reproducción de graves. Los transductores están controlados por un nuevo amplificador con un DSP dedicado, alimentado por el software de procesamiento de audio de Sennheiser.

La integración se ha llevado a cabo de acuerdo con la filosofía clave de Morgan de introducir adecuadamente tecnología moderna en sus vehículos. El diseño de la cabina no se modifica y el uso de altavoces invisibles garantiza que el peso adicional se mantenga al mínimo, algo imprescindible para cualquier automóvil deportivo. Incluso en las exigentes condiciones de un vehículo deportivo descapotable, este sistema mantiene una calidad de sonido superior.

Las señales visuales llegan en forma de una sutil marca Sennheiser, visible en la rejilla del altavoz situada en cada puerta. El diseño de las rejillas de los altavoces se inspira en las icónicas lamas Morgan que están estampadas en cada capó de los modelos Plus. Cada rejilla de los altavoces tiene un acabado satinado pulido, a juego con otros embellecedores visibles dentro de la cabina del vehículo.

Veronique Larcher, directora de Sennheiser Mobility, dijo: “Ambas empresas colaboraron estrechamente para crear un producto único en su tipo sin comprometer la reproducción de sonido, el rendimiento, el diseño y la calidad. No podríamos haber celebrado mejor nuestro debut en la carretera que con una marca cuya búsqueda de la calidad y la excelencia en la artesanía está totalmente alineada con los valores de Sennheiser”.

Individualidad celebrada
Los automóviles Morgan celebran la individualidad y atraen a los propietarios para que encarguen su propio modelo Plus a medida, seleccionando entre una lista casi interminable de posibilidades. A cada cliente se le presenta la oportunidad de hacer realidad su sueño y crear un producto verdaderamente único, que refleje su propio estilo y gusto individual.

Para ayudar a los clientes potenciales en su viaje de puesta en marcha, el equipo de diseño de Morgan ha creado una serie de temas de especificaciones que ayudan a dar vida a cada modelo. Estas especificaciones reflejan los entornos que frecuentan los automóviles Morgan y celebran la naturaleza versátil del diseño de Morgan.

Los temas de especificación incluyen Nordic, Riviera, Britannia, Stateside, Alpine y Urban, y cada uno se puede seleccionar en el configurador en línea de Morgan en 2023.

Como homenaje al arraigo de la empresa en el automovilismo y al éxito en las pruebas, estarán disponibles 12 nuevos paquetes gráficos, que incluyen círculos, rayas en el capó y números tachados, para los modelos 2023. Agregando un método adicional de personalización, todos los gráficos están disponibles en vinilo blanco, negro y transparente. Los propietarios también tendrán la opción de seleccionar entre un distintivo de llamada de “piloto” y “copiloto” que se ubicará en el exterior del vehículo.

Las últimas presentaciones de Morgan se producirán a partir de enero de 2023, y se invitará a los clientes potenciales a comenzar su propia comisión Plus a medida a partir de hoy.

Acerca de Morgan Motor Company
Morgan Motor Company ha estado fabricando autos deportivos a mano desde 1909 y es uno de los carroceros más importantes del mundo. Al ser pionero en su combinación única de artesanía tradicional y tecnología moderna, cada Morgan está hecho a mano por encargo.

La casa histórica de Morgan está en Pickersleigh Road en Malvern Link, Worcestershire. Este es el único lugar del mundo donde se fabrican los coches Morgan. Cargados de historia, los sagrados edificios de ladrillo rojo albergan una de las instalaciones de producción de automóviles más singulares del mundo.

Los autos deportivos Morgan están hechos a mano utilizando tres elementos principales: fresno, aluminio y cuero. Cada automóvil es completamente único, construido con los más altos estándares por artesanos apasionados, cuyas habilidades se transmiten de generación en generación y se perfeccionan a lo largo de la vida, reuniendo herencia, innovación y tecnología de punta.

James Gilbert
Email: james.gilbert@morgan-motor.co.uk
Phone: +44 (0) 1684 580151
Web: https://media.morgan-motor.com

9 November, 2022/by Carlos

ARCHITECTURE, Coches, Especiales

Morgan reimagines Plus Four and Plus Six, establishing new ‘Plus’ product pillar

Morgan is establishing its ‘Plus’ line of models, comprising Plus Four and Plus Six, which sit alongside ‘Super’ to form the two product pillars of the Morgan range
Plus Four and Plus Six will benefit from a host of visual and dynamic updates, introduced on all cars built from January 2023
Key design changes include a new interior, featuring an extensive list of curated fabrics, interior wood finishes, enhanced comfort and new marquetry options
Dynamic additions include Electronic Stability Control with new braking system, suspension dampers and bushes, reconfigured automatic gearbox calibrations and airbags
Morgan is partnering with leading audio brand, Sennheiser, to offer a revolutionary new lightweight sound system that delivers enveloping, high fidelity sound
The reimagining of Morgan’s core models represents a commitment to continual evolution, celebrating the company’s philosophy of combining traditional craftsmanship and timeless design, whilst introducing the latest technology in a relevant application

Malvern, 9 November
In line with its philosophy of continual evolution, Morgan Motor Company is reimagining its Plus Four and Plus Six models. The enhancements, which are being introduced as part of a formal recognition of a new ‘Plus’ line, will feature on all Plus Four and Plus Six models from January 2023.

The name ‘Plus’ signifies a mainstay of Morgan production, and sits alongside the newly introduced ‘Super’ pillar. The nameplate was first witnessed on the Plus 4, introduced in 1950. Plus represents more than 70 years of heritage, yet looks firmly to the future, embracing relevant new technology and reimagining the experience of a modern, handcrafted sports car for the 21^st Century.

Coach-built on the company’s lightweight CX-Generation bonded aluminium platform, the design of Plus models is timeless and enduring. Plus Four, with its slightly narrower body and wire wheels, is more akin to the original vehicles in its aesthetic. Plus Six, which is wider with a more assertive appearance, presents a more contemporary aesthetic. Both vehicles will benefit from the new features, and their list of options and configurations will be closely aligned, ensuring a cohesive tailoring experience for customers.

“The new Morgan Plus line celebrates the essence of unconventional driving and ethical engineering. It unites timeless design and craftsmanship with the most exhilarating driving engagement. With Plus we want to honour those individuals who believe that motoring is not about status, but more about character, authenticity, and pleasure.”

Massimo Fumarola, Chief Executive Officer, Morgan Motor Company

Interior aesthetic
The enhancements to the company’s latest Plus models are headlined by significant changes to the interior, offering greater levels of refinement, further personalisation opportunities, and increased usability over earlier generations.

The introduction of a new range of marquetry veneers, which extend through the vehicle via its centre console, reinforce the company’s commitment to craftsmanship and bespoke tailoring, celebrating the natural materials, design, and form, synonymous with the Morgan marque.

‘Spokes In Flight’ and ‘Kinetic Diamond’ are abstract motifs for moving spokes, inspired by the spoked wheels that have featured on Morgan cars for decades. ‘Engineered’ – the third veneer option – features aluminium strips between wood, signifying the company’s use of the two core materials.

A new superformed aluminium dashboard and instrument panel can be specified in matte silver, matte black or matched to body colour, and a model designation can now be specified on the passenger side of the dashboard. The dashboard is home to new instruments which feature new face artwork. The instrument artwork is simplified and draws inspiration from premium timepieces, exuding a minimal and clutter-free aesthetic. In addition to the new instrument artwork, a new LCD information display screen has been incorporated into the dashboard design. Situated directly in front of the driver, the screen is larger than the previous screen, and has increased resolution. Updated screen graphics with enhanced animation, and the introduction of driving mode dependant backdrops, help to improve usability for drivers. The screen is subtle and displays strictly necessary information, continuing the company’s philosophy of appropriately introducing technology into its vehicles.

A solid wooden lower rail coordinates with the centre column and is situated beneath the aluminium dashboard. Configurable in a range of finishes and colours, each wooden section is meticulously hand crafted by Morgan’s skilled craftspeople. Beneath the wooden lower rail is a new glovebox, a feature introduced for the first time on a Plus model. The glovebox is trimmed in matching leather, and houses USB power sockets inside.

The steering wheel is now available with a satin polished centre section. When specified, this finish coordinates with other internal embellishers including the speaker grille, door handle, handbrake, and gear shift surrounds.

Two-tone fabric, which contrasts on the seats and door cards, offers a mix of textures and has been designed specifically for the latest Plus models. Black pebble grain leather and black fabric is specified as standard, with a further six colourways and leather grains optional.

Woven from worsted wool using fine marl yarns, the natural textile embraces a purity of composition. Each fabric is paired with a complimentary leather colourway, ensuring leather is used sparingly, celebrating it as a fine material.

Redefined door cards provide the base for a curated range of two-tone fabric options – introduced for the first time on a Morgan four-wheeled model – and Sennheiser branded speaker grilles (when specified with Sennheiser audio system).

A new ‘bolt-action’ door handle, situated on the lower section of the door, is the most notable change to the door interior. Created from lacquered stainless steel and high-quality saddle leather, it provides a material and aesthetic uplift, whilst introducing a lasting mechanical sensation for occupants exiting the vehicle.

Both the standard and Comfort Plus seat options benefit from myriad enhancements. The headrest on both seat variants has undergone a full redesign, and now displays a slimmer aesthetic featuring intricate stitch detailing. The Comfort Plus seat now features an adjustable thigh bolster and knurled metal recline adjustment lever. In another first for Morgan’s four-wheeled models, new Plus models now feature an optional integrated cup holder, which is detachable and fits into the base of the passenger seat.

“The Plus line in 2023 presents a marked evolution of the four-wheeled Morgan. As with any enduring design, it is crucial to strike a balance between moving forward whilst complementing established product qualities.

“The design team is fortunate to work in proximity with mechanical and quality engineers, as well as the craftsmen at Pickersleigh road. Designers can deliver solutions that envelope a clear understanding of constraints and opportunities. Through this understanding, we have been able to introduce sizeable new technologies and features, whilst also enhancing the perceived quality of Morgan Plus cars.

“A holistic whole vehicle study has considered the more significant changes, through to multiple more nuanced design updates – the increased impression of quality will be evident.”

Jonathan Wells, Chief Design Officer, Morgan Motor Company

Engaging vehicle dynamics
Above all else, a Morgan sports car should be lightweight, exciting to drive, and offer a unique connection between driver and machine. Morgan’s in-house engineering teams have worked with industry leading external partners to ensure the continual dynamic evolution of Plus models. Throughout this process, the key principles of the Morgan driving experience have remained paramount, alongside requirements for future technology, safety, and legislative requirements.

Dynamic enhancements to Plus models are headlined by the introduction of Electronic Stability Control (ESC) and all-new braking system, developed alongside Continental and AP Racing. ESC will be introduced on all Plus Four and Plus Six models. Mode-dependent, the ESC has been tuned for each model and gearbox variant, and can be switched between levels of assistance depending on driving mode.

The AP Racing braking system is all-new and has been developed alongside the ESC programme to deliver high-performance braking.

Bespoke gearbox calibrations have been developed, in partnership with BMW, for the automatic variant of Plus Four and Plus Six models respectively. Gearbox calibrations receive further intelligence and are integrated deeper into the vehicle, adapting to feedback from control systems throughout.

In ‘normal’ driving mode, four calibrations will adapt gear shifting based on brake pressure and steering angle. In ‘Sport’ and ‘Sport+’ modes, a further four calibrations, programmed to be more dynamic, will adapt gear shifting, also based on brake pressure and steering angle.

New hill detection uses an accelerometer and driver torque demand to automatically select a lower gear for steep inclines. In addition to aiding drivability and increasing performance, the new calibrations also deliver an increase in efficiency.

The addition of new suspension dampers and bushes completes the dynamic enhancements to Plus models. The new bush rating will deliver further refinement over low-frequency road undulations, whilst the new dampers improve ride compliance, progressive rate, and high-speed performance.

The addition of airbags, fitted as part of the standard specification, reinforce the company’s commitment to continually developing and evolving its products. Situated behind the new aluminium dashboard and within the steering wheel, the new addition represents a significant engineering project and exceeds the homologation requirements for the vehicle.

“The introduction of new dynamic features to our latest Plus models reflects Morgan’s philosophy of continual evolution. Above all, Morgan sports cars should be fun to drive, providing occupants with a unique and memorable experience. Our latest introductions celebrate these qualities, whilst also increasing the level of safety, and future-proofing our models against everchanging legislative requirements.”

Matt Hole, Chief Technical Officer, Morgan Motor Company

Audio by Sennheiser
Continuing its philosophy of combining traditional coachbuilding methods with the latest technology, Morgan is partnering with Sennheiser to offer a revolutionary audio system in its new Plus models. With more than 75 years of experience in audio and music, Sennheiser’s expertise is unparalleled.

Whilst previous iterations of Morgan sports car have offered an audio system, the audio experience of the Sennheiser solution is true to its premium reputation, surpassing any offering that has come before it. The sound system delivers an enveloping sound with a unique soundstage that takes audio fidelity to its highest level.

Sennheiser’s tuning creates the magical illusion of a sound stage in front of the passengers, providing a high-quality soundtrack to those unforgettable drives. Thanks to the AMBEO Contrabass algorithm, the audio system delivers a unique bass response optimised for definition, punch, and depth while keeping the system as efficient and compact as possible.

The system includes eight transducers: four conventional speakers in the door and rear panel, and four invisible speakers, of which three are behind the dashboard and one in the lower compartment panel for bass reproduction. The transducers are controlled by a new amplifier with a dedicated DSP, powered by Sennheiser’s audio processing software.

The integration has been carried out in line with Morgan’s key philosophy of appropriately introducing modern technology into its vehicles. The cabin design is unaltered, and the use of invisible speakers ensures that additional weight is kept to a minimum, a must for any sports car. Even under the demanding conditions of an open-top sports vehicle, this system maintains premium sound quality.

Visual cues arrive in the form of subtle Sennheiser branding, visible on the speaker grille situated on each door. The design of the speaker grilles takes inspiration from the iconic Morgan louvres that are stamped into each bonnet of Plus models. Each speaker grille is finished in polished satin, coordinating with other embellishers visible within the cockpit of the vehicle.

Veronique Larcher, Head of Sennheiser Mobility, said: “Both companies collaborated closely to create a one-of-a-kind product with no compromise in sound reproduction, performance, design, and quality. We couldn’t have celebrated our road debut better than with a brand whose pursuit of quality and excellence in craftsmanship is so fully aligned with Sennheiser’s values.”

Individuality celebrated
Morgan cars celebrate individuality and entice owners to commission their own bespoke Plus model, selecting from an almost endless list of possibilities. Each customer is presented with the opportunity to bring their dream to reality and create a true one-off, reflecting their own individual style and taste.

To help prospective clients on their commissioning journey, Morgan’s design team has created a series of specification themes that help bring each model to life. These specifications reflect the environs that Morgan cars frequent, and celebrate the versatile nature of Morgan design.

Specification themes include Nordic, Riviera, Britannia, Stateside, Alpine and Urban, with each one being selectable on Morgan’s online configurator in 2023.

Paying homage to the company’s rooting in motorsport and trialling success, 12 new graphic packs – including roundels, bonnet stripes and strikethrough numbers – will be available for 2023 models. Adding a further method of personalisation, all graphics are available in white, black and clear vinyl. Owners will also have the option to select from a ‘pilot’ and ‘co-pilot’ call sign to be situated on the exterior of the vehicle.

Morgan’s latest introductions will be produced from January 2023, with prospective customers being invited to begin their own bespoke Plus commission from today.