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PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA presentado en el Museo Nacional de Ciencia y Tecnología de Milán rodeado de dibujos originales de Leonardo Da Vinci

  • Estreno mundial del nuevo Hypercar de Pagani en el espléndido escenario de la Sala del Cenacolo del Museo
  • Seis dibujos originales de Leonardo da Vinci, cedidos con carácter excepcional por la Biblioteca Ambrosiana, sirven de telón de fondo a la Utopía Pagani
  • Para la inauguración, una exposición especial “La forma del aire: de Leonardo a la utopía de Pagani” curada científicamente por Pietro C. Marani, autor de numerosas publicaciones sobre el artista. Una doble exploración de los estudios sobre el aire del erudito italiano y la génesis de la Utopía Pagani
  • Un elemento común: la estrecha conexión entre Arte y Ciencia, el principio Leonardiano que inspira la filosofía de Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milán, 13 de septiembre de 2022 – El Museo Nacional de Ciencia y Tecnología de Italia en el centro de Milán es el lugar para el debut oficial del nuevo Pagani Hypercar, el vehículo que escribirá el tercer capítulo en la historia de la marca, con el título: Pagani Utopia. En el espléndido marco de la Sala del Cenacolo, rodeada de dibujos originales de Leonardo da Vinci, la última creación del taller de Módena diseñada por Horacio Pagani encarna una visión utópica y visionaria del automovilismo, un concepto no convencional separado románticamente del significado contemporáneo de automóvil. Y lo hace en el más puro espíritu Pagani, donde el elemento rector que sustenta los coches de la compañía siempre ha sido el principio de Arte y Ciencia de Leonardo.

No se podría haber elegido un lugar mejor para presentar a la recién llegada: Milán, la ciudad cosmopolita que fue el hogar del artista, y el Museo que alberga las Galerías Leonardo, la exposición permanente más grande del mundo sobre Leonardo da Vinci, ingeniero, humanista y estudioso de la naturaleza.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

“A la entrada del Museo, el visitante es recibido por una frase de profundo significado: Scienza è Cultura – La ciencia es cultura. La expresión representa la esencia misma del Museo como lugar dedicado a Leonardo da Vinci y, como el propio artista, condensa las interrelaciones entre diferentes pero complementarias ramas del saber que, juntas, ayudan a comprender la realidad. Este diálogo entre arte, ciencia y tecnología es un rasgo distintivo de la identidad del Museo. Además, el descubrimiento y la invención que nunca dejan de sorprendernos se combinan con la capacidad fundamental de diseñar y construir, dando así un valor concreto al ingenio humano”, dice Fiorenzo Galli, Gerente General del Museo Nacional de Ciencia y Tecnología.

Reforzar los lazos entre el diseño de Pagani Hypercars y Leonardo da Vinci es un préstamo excepcional de la Biblioteca Ambrosiana, que, para la presentación del nuevo coche, ha concedido permiso para que seis dibujos originales de los estudios de Leonardo sobre el aire, salgan de sus bóvedas en una base temporal para la exposición “La forma del aire: de Leonardo a Pagani Utopía”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Comisariada por Pagani Automobili y Pietro C. Marani, un destacado experto en Leonardo da Vinci y autor de numerosos libros sobre el artista toscano, la exposición ofrece a los visitantes la oportunidad de una exploración dual. Por un lado, el asombroso genio de un hombre con la capacidad -hace seis siglos- de representar hasta lo invisible, plasmado en una colección de hojas del Codex Atlanticus sobre el estudio del aire y sus aplicaciones; por otro, el pensamiento que llevó al diseñador Horacio Pagani y su equipo a concebir el proyecto Utopía. Una visión binaria de forma y función.

“La presentación de nuestro nuevo automóvil en el marco extraordinario del Museo Nacional de Ciencia y Tecnología de Milán tiene un significado especial”, dice Horacio Pagani. “Leonardo fue muy creativo aquí en Milán, donde disfrutó de un período maravilloso. Ha sido una gran influencia en mi vida desde que era un niño, es la inspiración de los conceptos fundamentales de Arte y Ciencia que guían nuestro trabajo. Así que estar en el museo que lleva su nombre y tener sus dibujos originales al lado de nuestro auto es una emoción verdaderamente indescriptible para mí”.

Los visitantes podrán rastrear la génesis del proyecto Pagani Utopia en una serie de paneles especiales: desde las fuentes de inspiración hasta los primeros bocetos del automóvil, la paleta de colores y los materiales utilizados, condensados ​​en un moodboard tridimensional. La ruta creativa llega a su punto culminante en la Sala del Cenacolo para ver de cerca el nuevo Pagani Hypercar. Desde el exterior, una carrocería de líneas suaves y elegantes construida en materiales compuestos de alta tecnología; en el interior, el poderoso corazón del motor Pagani V12.

Los seis dibujos originales de Da Vinci seleccionados por Marani proporcionan el marco ideal para la nueva Utopía de Pagani. Seis obras que ponen de manifiesto cómo el artista supo representar lo invisible, plasmar “la existencia de la nada”, esa infinita extensión intersticial que envuelve todos los cuerpos, en contacto con el aire. Junto con el agua, el aire es uno de los cuatro elementos (incluidos la tierra y el fuego) que más intrigaron a Leonardo, cuyos movimientos y manifestaciones se esforzó en retratar.

“Un hilo conecta las observaciones de Leonardo y sus conocimientos sobre aerodinámica con las creaciones de Horacio Pagani”, comenta Pietro C. Marani. “Es como si el diseñador finalmente hubiera dado forma concreta a lo que Leonardo simplemente intuyó sobre la forma en que el aire ‘forja’ y esculpe formas, que se puede ver, por ejemplo, en los dos dibujos de fortalezas de la exposición”.

La exposición se enriquece con una sección titulada “Historia de un sueño”, la aventura del joven Horacio Pagani que llegó a Módena desde Argentina con una ambición: crear los autos más bellos del mundo. Los invitados podrán juzgar por sí mismos si ese sueño se hizo realidad: en los claustros, junto con el nuevo Pagani Utopia, se exhibirán dos modelos históricos -el Zonda C12 (1999) y el Huayra Coupé (2011)- para contar la historia de una marca que pronto celebrará su 25 aniversario.

El acompañamiento musical de la exposición es una interesante obra sinfónica escrita por el Conservatorio de Milán a partir de las composiciones para piano del joven Horacio Pagani, que ahora es la banda sonora de la nueva Utopía de Pagani.

INFO SOBRE LA EXPOSICIÓN

Museo Nacional de Ciencia y Tecnología Leonardo da Vinci | Via San Vittore 21, 20123 Milán

miércoles 14 – domingo 25 de septiembre de 2022

Horario: martes a viernes de 9:30 a 17:00; Sábado, domingo y festivos 9.30-18.30

Última entrada: 1 hora antes del cierre.

La exposición está incluida en la entrada al Museo

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

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Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match: Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell. Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell. Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell. “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!” “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.” The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year. About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits. Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city. You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match: Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell. Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell. Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell. “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!” “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.” The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year. About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits. Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city. You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match:

    • Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell.
    • Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries.
    • Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell.
    • Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell.
  • Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell.

“This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!”

“My uncle, ‘Targa Dan,’ has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. “Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.”

The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year.

About Pretty Cool Ice Cream
Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits.

Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city.

You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city!

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors  Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match:  Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell.  Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell.  Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell.   “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!”  “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.”  The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year.  About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits.  Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city.  You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match: Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell. Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell. Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell. “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!” “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.” The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year. About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits. Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city. You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match:

    • Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell.
    • Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries.
    • Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell.
    • Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell.
  • Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell.

“This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!”

“My uncle, ‘Targa Dan,’ has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. “Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.”

The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year.

About Pretty Cool Ice Cream
Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits.

Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city.

You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city!

Sotheby’s Hong Kong Chinese Works of Art

 

A HIGHLY IMPORTANT AND MAGNIFICENT SOAPSTONE SEAL CARVED FOR THE QIANLONG EMPEROR
The Most Recognisable Seal Face in The History of Chinese Art
Prominently Impressed on Many of The Most Important Chinese Paintings in The WorldGEMS OF IMPERIAL PORCELAIN FROM THE PRIVATE COLLECTION OF JOSEPH LAU
The Genesis of the Collecting Journey of One of the World’s Most Influential and Visionary Collectors

Sotheby’s Hong Kong Chinese Works of Art

Sotheby’s Hong Kong Chinese Works of Art

Sotheby’s Hong Kong Chinese Works of Art 2022 Spring Sale Series is led by a highly important and magnificent soapstone seal carved for the Qianlong Emperor, prominently impressed on many of the greatest national treasures of China. The most iconic among all seals destined for art connoisseurship, this superb imperial seal is the highlight of the Hong Kong chapter of the Dr Wou Kiuan Collection, a series of four single-owner sales to held globally throughout 2022. The Spring sale is also highlighted by a selection of Imperial porcelains from Joseph Lau’s legendary collection, one of the finest ever assembled in the field. The group features 8 pieces of imperial porcelain which were acquired from some of the greatest collections. Adding to this season’s strong line-up of renowned private collections are Qing imperial porcelain from the Marchant CollectionGardens of Pleasure – Erotic Chinese Art from the Bertholet Collection and Jades from the De An Tang Collection.

This season boasts a striking array of Chinese art from prominent private collections around the globe. The sale includes a superb soapstone seal carved for the Qianlong Emperor that one finds prominently impressed on the most important paintings in the history of Chinese art and it is perhaps the most famous seal impression in the history of Chinese art. In addition, we are privileged to present a selection of porcelains from the collection of Joseph Lau, a name that resonates with collectors around the globe and stands for excellence. Chinese art is at the genesis of Joseph Lau’s adventure with collecting art and it is on Chinese art indeed that he cut his exacting eye.

A HIGHLY IMPORTANT AND MAGNIFICENT SOAPSTONE SEAL CARVED FOR THE QIANLONG EMPEROR, PROMINENTLY IMPRESSED ON MANY OF THE GREATEST NATIONAL TREASURES OF CHINA, WAS SOLD FOR HK$153,334,000 / US$19,540,885, SETTING THE HIGHEST PRICE FOR ANY SEAL EVER SOLD AT AUCTION IN ASIA. SOTHEBY'S

A HIGHLY IMPORTANT AND MAGNIFICENT SOAPSTONE SEAL CARVED FOR THE QIANLONG EMPEROR, PROMINENTLY IMPRESSED ON MANY OF THE GREATEST NATIONAL TREASURES OF CHINA, WAS SOLD FOR HK$153,334,000 / US$19,540,885, SETTING THE HIGHEST PRICE FOR ANY SEAL EVER SOLD AT AUCTION IN ASIA. SOTHEBY’S

NICOLAS CHOW, CHAIRMAN, SOTHEBY’S ASIA, INTERNATIONAL HEAD AND CHAIRMAN, CHINESE WORKS OF ART

A Journey Through China’s History: The Dr Wou Kiuan Collection

One of the Last Great Collections of Chinese Art Remaining in Private Hands

After its debut in New York this March, the Hong Kong chapter of the Dr Wou Kiuan Collection will kick off in April with a highly important and magnificently carved soapstone seal carved for the Qianlong Emperor early in his reign, which bears the inscription Qianlong Yulan Zhibao (treasures admired by his Majesty the Qianlong Emperor). The seal is found prominently impressed on countless important Chinese paintings including Fan Kuan’s Travelers Among Mountains and Streams, Guo Xi’s Early Spring, Wang Ximeng’s A Panorama of Rivers and Mountains, and many of the finest paintings by all the great masters, from Emperor Huizong, to Ni Zan, Qiu Ying, Zhu Da, Lang Shining. No other imperial seal to have come to market appears on such a large number of historically important paintings.

Sotheby’s Hong Kong Chinese Works of Art

Sotheby’s Hong Kong Chinese Works of Art

A HIGHLY IMPORTANT AND EXCEPTIONAL IMPERIAL SOAPSTONE ‘QIANLONG YULAN ZHI BAO’ SEAL
QING DYNASTY, THE ‘LION’ FINIAL, KANGXI – EARLY YONGZHENG PERIOD, THE SEAL FACE, QIANLONG PERIOD 7.8 X 7.8 X H. 10.7 CM
ESTIMATE UPON REQUEST

The most iconic among all seals destined for art connoisseurship, this seal was carved by a master craftsman working for the Qianlong Emperor’s father Yongzheng and grandfather Kangxi. It was selected by Qianlong around 1735-1736 for the all-important purpose of recording the finest works in his art collection. It was extensively used from the early years of the Emperor’s reign to the completion of the first catalogue of the imperial collection, the Shiqu Baoji, in 1745. This project of cataloguing and archiving all the extraordinary paintings passed down over the centuries, and having them all impressed with his seal, was a way for the Qianlong Emperor to own Chinese history by leaving his mark on all the works that most profoundly symbolised its glorious heritage, and thus furthering his political legitimacy. The worn characters on the seal face capture all the hundreds and hundreds of embraces this object has had with masterworks of the Imperial collection and testify to the Emperor’s mad devotion for his collection.

After the Emperor’s death in 1799, the seal was transferred to the Shouhuangdian, the temple of imperial ancestors which overlooked the Forbidden City. During the years of turmoil towards the end of the Qing dynasty, over 100 years later, the seal made its way to Europe to resurface in 1965 at an auction in Sotheby’s London. It was purchased there by Wou Kiuan and has since disappeared from the public eye for more than 50 years.