Tag Archive for: NFTs

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El Museo Nacional Thyssen-Bornemisza y Olyverse presentan su primera colección de NFTs Les Vessenots de Van Gogh

El Museo Nacional Thyssen-Bornemisza y Olyverse, plataforma de entretenimiento que conecta a fans y estrellas en un metaverso mediante experiencias inmersivas y colecciones exclusivas de arte en formato NFTs, han anunciado hoy la firma de un acuerdo sin precedentes que une el mundo del arte tradicional con las tecnologías más disruptivas.

Gracias a esta colaboración, el museo lanzará una experiencia inmersiva en donde el visitante, además de disponer de una muestra del coleccionable digital Les Vessenots en Auvers de Van Gogh, se podrá sumergir dentro del metaverso y disfrutar del arte con una experiencia sin precedentes.

Es la primera vez que una institución pública como el Museo Thyssen da un salto de este estilo hacia modelos artísticos respaldados por tecnología blockchain, democratizando así el acceso a los nuevos formatos y dando un paso al futuro de la mano de Olyverse. El Museo Nacional Thyssen-Bornemisza se convierte en pionero en España al adoptar esta innovadora forma de presentar el arte al público, abriendo las puertas a una nueva forma de fusionar el arte tradicional y el digital.

Ahora, cien coleccionistas podrán poseer un Van Gogh certificado, con cada una de las cien obras de Les Vessenots en Auvers y experimentarla de una manera completamente nueva. Estos coleccionables digitales estarán disponibles a través de la plataforma de Olyverse, respaldadas por tecnología blockchain, lo que garantizará la propiedad única de cada pieza y su autenticidad, certificada directamente por el museo.

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Obilum Art presenta la primera y exclusiva experiencia de arte físico-digital ARCOmadrid

Obilum Art presenta la primera y exclusiva experiencia de arte físico-digital de la mano de los artistas Boa Mistura durante ARCOmadrid

Obilum Art transformará y fragmentará un mural de 10×10 metros creado por Boa Mistura en 35 NFTs únicos que solo podrán adquirirse los días de duración de ARCOmadrid en el stand de PONCE+ROBLES, la reconocida galería de arte.

El 40% de la recaudación de esta exclusiva colección se destinará a la Fundación Boa Mistura, cuyo objetivo es el desarrollo de proyectos de cooperación cultural.
Obilum Art es la primera plataforma de arte digital que trabaja con artistas en un proyecto de arte global a través del cruce de disciplinas artísticas.
Madrid, 14 de febrero de 2023. Obilum Art anuncia su participación en ARCO, la feria de arte más importante de España, donde será la primera plataforma de arte digital de artistas acreditados y contrastados que va a tener presencia en el evento. La Feria Internacional de Arte Contemporáneo de Madrid (ARCO) llega a Madrid la próxima semana, del 22 al 26 de febrero, siendo uno de los acontecimientos de referencia a nivel mundial en el marco del arte contemporáneo.

Por primera vez, ARCO contará con un proyecto multiplataforma entre el arte digital y el físico: RE-VS (REVERSUS), creado por Boa Mistura y digitalizado y comercializado por Obilum Art, que transformará y fragmentará un mural de 10×10 metros creado por Boa Mistura en 35 NFTs únicos que solo podrán adquirirse los días de duración de ARCOmadrid en el stand de PONCE+ROBLES, la reconocida galería de arte.

Así, REVERSUS explora la relación entre el mundo físico y el digital, entre el espacio público y el privado, entre lo colectivo y lo individual, a través de las modificaciones que sufre uno como consecuencia de las acciones ocurridas en el otro. Esta experiencia es única para cada comprador, ya que una vez se complete la venta de uno de los NFTs, se borrará del mural a tiempo real ese fragmento digital.

El coleccionista, al adquirir el fragmento, también recibirá una fotografía original del mural, firmada y numerada, con el sector correspondiente a su NFT borrado a mano por los artistas. Así, el proyecto de Obilum Art junto a Boa Mistura supone la primera colección físico-digital desde los orígenes de ARCOmadrid, dando paso al arte digital como una de las tendencias clave en el mundo del arte.

“RE-VS. se expone y cuestiona un escenario donde el proceso creativo define el momento y el tiempo que respira el ecosistema del arte a tiempo real. En este ínterin de creación, exposición pública y venta de la obra de arte, se determinan la serie de opciones abiertas que ofrece la tecnología al ser humano, de forma que RE-VS. afina una nueva percepción entre la pintura y la animación, el muro o la pantalla, la mano o la programación, lo físico y lo digital”, afirma Carmen Huerta, curator del proyecto RE-VS.

Apoyo a la cooperación cultural, clave en RE-VS

Boa Mistura está comprometido con la implementación de proyectos artísticos participativos en comunidades de todo el mundo desde hace más de 10 años. Por ello, el 40% de la recaudación de esta exclusiva colección se destinará a la Fundación Boa Mistura, cuyo objetivo es el desarrollo de proyectos de cooperación cultural.

“Para nosotros es importante que nuestro trabajo reaccione al lugar y al tiempo en que vivimos. RE-VS nace como una exploración, o una búsqueda en la manera de relacionar ese universo al que estamos habituados de lo público, lo colectivo, de las cosas tangibles, con lo que ocurre en el lado opuesto, en lo individual, lo privado del mundo digital, un lugar hasta ahora inexplorado por nosotros”, tal y como comenta Boa Mistura.

Obilum Art, de mano con la digitalización del arte

Obilum Art, la primera plataforma española de arte digital comisariado (Artech), tiene el objetivo de amplificar el alcance de los artistas a través de la comercialización de NFTs. Para ello, Obilum Art se asocia con artistas, galerías e instituciones para vender, comprar o comercializar arte digital, creando una nueva experiencia que persigue transformar el modelo actual del sector del arte y llevar a otro nivel la digitalización del arte.

“Nos llena de orgullo ser la plataforma pionera en España en llevar el arte digital comisariado a ferias tan importantes para el sector como ARCOmadrid. Desde Obilum Art seguimos con el propósito de ofrecer arte digital vinculandose con proyectos globales y tangibles, en el que la calidad sea uno de los pilares fundamentales en cada colección”, afirma Carmen Ballesta, Founder & Chief Business Officer de Obilum Art.

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Swiss luxury watchmaker TAG Heuer unveils a truly unique, smartwatch, which allows users to display NFT

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

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Swiss luxury watchmaker TAG Heuer unveils a truly unique, smartwatch, which allows users to display NFT

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

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Swiss luxury watchmaker TAG Heuer unveils a truly unique, smartwatch, which allows users to display NFT

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

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Swiss luxury watchmaker TAG Heuer unveils a truly unique, smartwatch, which allows users to display NFT

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

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