Tag Archive for: Omega

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OMEGA – Looks Magical. Works Beautifully.

Looks Magical.
Works Beautifully.

OMEGA celebrates its legendary history and the magical qualities of its precise and delicate watch mechanisms, with a stunning new campaign, that turns watch calibres into dream-like worlds.

The inner workings of Co-Axial movements provide the perfect stage settings for a dynamic and playful celebration of the Swiss brand’s extraordinary achievements.

OMEGA latest campaign tells the story of its technical prowess and pioneering spirit with scaled down figures and iconic objects, set against the backdrop of enchanting, futuristic “watch-scapes”.

OMEGA_Quality_Golf

OMEGA_Quality_Moon

OMEGA_Quality_Diving

The centrepiece of the campaign is a visually compelling movie, created by the same studio that produced the 3D Co-Axial video, now showing at the OMEGA Museum. It is from here that OMEGA has drawn its eye-catching pictures and designs for print media and window displays.

Themes explored include moon landings, deep-sea adventures, sports timekeeping and of course precision watchmaking. Even Snoopy makes an appearance, as the famous cartoon beagle has links to OMEGA’s role in the safe return of Apollo 13.

With its magical/sci-fi aesthetic, OMEGA’s new campaign is sure to catch the eyes of watch fans around the world. The settings are otherworldly and the models charming, witty – and collectable.

Making a return appearance in the campaign is OMEGA’s Co-Axial Escapement, launched in 1999.  Its smaller contact surfaces mean less friction, less lubrication and greater reliability. It also works its magic as a sculptural feature in a cinematic landscape.

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Omega Seamaster Planet Ocean Ultra Deep
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Omega Seamaster Planet Ocean Ultra Deep

Omega Seamaster Planet Ocean Ultra Deep

A powerful continuation of OMEGA’s diving legacy the watch, and a sapphire face with a conical loadbearing design inspired by a submersible’s
viewport.

In April of that year, three Ultra Deep watches joined explorer Victor Vescovo on a mission to the bottom of the Mariana Trench in the Pacific Ocean. Originally recorded as 10,925 m (35,843 ft), the depth was later updated to 10,935 m (35,876 ft) and is the deepest any human or watch has ever dived. Two of the Ultra Deep watches were attached to the submersible’s robotic arm, while another was strapped to a data-gathering unit known as a Lander. Thanks to their ingenious build and design, all three watches completed the 12-hour dive without a problem and surfaced completely unscathed.

Omega Seamaster Planet Ocean Ultra Deep

Omega Seamaster Planet Ocean Ultra Deep

The New Watch in Titanium

Taking the next step in state-of-the-art ocean design, 2022 sees the release of seven new models: OMEGA’s Ultra Deep collection. Waterresistant to 6,000 m (20,000 ft), the 45.5 mm
range is led by a bold version crafted in sandblasted and forged grade 5 titanium. To achieve its unique personality, the watch features a brushed ceramic bezel with a Liquidmetal™ diving scale, along with the distinctive “Manta Lugs” and streamlined asymmetrical case that are reminiscent of the original Ultra Deep model. They support a striped NATO strap, in cyan and black, made from polyamide yarn, sourced from 100% recycled fishing nets. Fixed to the wrist with a loop and buckle in grade 5 Titanium.

Beneath the protuberant and domed sapphire crystal, the dial has been produced in black ceramised titanium with cyan numerals and a blued gradient on the central seconds hand. Turning the watch over reveals a grade 5 titanium caseback featuring a black laser-engraved Sonar emblem, with the iconic OMEGA Seahorse at its centre. The words “Divers’ watch 6000 m for saturation diving”” are included to reaffirm the watch’s adventurous credentials.

Omega Seamaster Planet Ocean Ultra Deep

Omega Seamaster Planet Ocean Ultra Deep

The New Watches in O-MEGASTEEL

Six models in the Ultra Deep collection have been built in brand new O-MEGASTEEL. This highperformance stainless steel alloy once again proves OMEGA’s leadership in the production of
advanced materials, with qualities that surpass the normal standard. O-MEGASTEEL is notable for its superior strength, whiter colour and incomparable shine. It also offers exceptional
resistance to corrosion for a longer-lasting appearance.

Mounted on each O-MEGASTEEL symmetrical case is a ceramic bezel with diving scale, as well as a protuberant and domed sapphire crystal, which is neatly bevelled and designed for maximum strength under pressure. A new crown guard is also integrated to the watch’s case, assuring protection when deep under water.

Omega Seamaster Planet Ocean Ultra Deep

Omega Seamaster Planet Ocean Ultra Deep

The choices include white or gradient-effect dials, which transition from grey-to-black or blue-to-black, and include a glossy finish as well as 18K white gold hands and indexes. Each piece includes a grade 5 titanium caseback with the same laser-engraved Sonar emblem and wording as the full titanium model.

Each design is completed by either a rubber strap or an O-MEGASTEEL bracelet. The rubber straps feature a technical diving suit structure on the upper surface, along with an O-MEGASTEEL
buckle. For the metal bracelets, OMEGA’s patented extendable foldover rack-and-pusher has been included, with a complementary length adjustment and an extra diver extension – perfect
for use around a thick wetsuit.

Omega Seamaster Planet Ocean Ultra Deep

Omega Seamaster Planet Ocean Ultra Deep

Depth Tested and Certified Driven by the Co-Axial Master Chronometer Calibre 8912, all watches in this collection are Master Chronometer certified at Switzerland’s highest standard of precision, performance and magnetic-resistance. What’s more, OMEGA’s Ultra Deep was ocean-tested at a depth of 6,269 m (20,567 ft) in the Mariana Trench in 2021.

The markings “For Saturation Diving” are included to meet the ISO 6425 standard for saturation divers’ watches which is certified by Switzerland’s independent testing body METAS – a premiere in the watch industry!

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Dongyu Zhou joins the OMEGA family

Dongyu Zhou joins the OMEGA family


The world-famous Swiss watch brand welcomes award-winning Chinese actress Dongyu Zhou to its impressive roster of screen legends.

A winner of multiple domestic and foreign film awards, Dongyu Zhou is an accomplished actress capable of delivering convincing and critically acclaimed performances ranging in genres from crime thriller to romantic comedy.


After her outstanding 2010 debut in Zhang Yimou’s film Under the Hawthorn Tree, Dongyu starred in a string of successful films, including Soul Mate (2016), This Is Not What I Expected (2017), Us and Them (2018) and Better Days (2019).

Her many accolades include the Best Actress award at the 53rd Golden Horse Awards in 2016 for her impressive performance in Soul Mate, and best actress for Better Days at the 39th Hong Kong Film Awards and 33rd Golden Rooster Awards.

Dongyu Zhou is the youngest actress to have been honoured with the three most significant film accolades in the history of Chinese film, and OMEGA is thrilled to include her in its distinguished circle of stars, which includes George Clooney, Nicole Kidman, Eddie Redmayne and fellow award-winning Chinese actress Liu Shishi.

Clearly proud of the new partnership, OMEGA’s President and CEO Mr. Raynald Aeschlimann called Dongyu Zhou: “A phenomenal talent who embraces OMEGA’s spirit of reinvention and commitment to excellence. Hard working, gracious and original, she represents the best qualities of the emerging generation and we’re honoured to have her in the family”.

The latest star in OMEGA’s universe wears the brand’s 34 mm Constellation Small Seconds released earlier this year. The slender watches, in keeping with the recent 5th generation Constellation makeover, remain true to the collection’s iconic spirit, while also enhancing the design with extra diamonds and a number of unique details.

Speaking of her new role at OMEGA, Dongyu Zhou said: “I am truly elated to be joining the OMEGA family. I have always felt that innovation and precision are at the heart of OMEGA, and I am beyond excited to grow with the OMEGA family in this collective pursuit of excellence as one of their brand ambassadors”.

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An OMEGA Trésor in Gold With a New Mesh Bracelet
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An OMEGA Trésor in Gold With a New Mesh Bracelet

An OMEGA Trésor in Gold With a New Mesh Bracelet

Three new additions have been added to OMEGA’s popular Trésor line, with each one crafted in the brand’s own 18K Moonshine™ gold. For women who adore the slender style and simplicity of this collection, it’s a chance to further raise the levels of luxury and choose a timepiece that shines with exceptional beauty.
An OMEGA Trésor in Gold With a New Mesh Bracelet

An OMEGA Trésor in Gold With a New Mesh Bracelet

The new models are sized at 36 mm, with cases crafted entirely from 18K Moonshine™ gold. First introduced in 2019, this distinctive alloy is inspired by the moonlight in a dark blue sky. It offers a paler hue than traditional 18K yellow gold, and also has a high resistance to the fading of colour and lustre over time.

Another new Trésor feature is the addition of mesh bracelets. Crafted with a silk-like pattern, these classically-styled straps fit elegantly and comfortably around the wrist, and are the very first metal bracelets within the collection.

An OMEGA Trésor in Gold With a New Mesh Bracelet

An OMEGA Trésor in Gold With a New Mesh Bracelet

The watches come with a full 5-year warranty and are offered in three unique choices:

– A model with an 18K Moonshine™ gold dial featuring an embossed silk pattern and Roman numerals.
– A model with a white dial, featuring embossed Roman numerals in 18K Moonshine™ gold.
– A model with an 18K white gold rhodium-plated dial, fully paved with a snow setting of 768 single-cut diamonds. The markings appear on the front crystal.

As always, each Trésor is defined by the 38 full-cut diamonds that curve along the sides of the case, as well as an additional full-cut diamond set on the crown, which itself is engraved with an OMEGA flower and filled with red liquid ceramic.

Turning the watches over, the OMEGA Calibre 4061 sits just behind polished mirror casebacks that are embellished by a unique metalized pattern.

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OMEGA Celebrates The New James Bond Watch in New York
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OMEGA Celebrates The New James Bond Watch in New York

With Special Guests including Daniel Craig, Michael G. Wilson and Barbara Broccoli
OMEGA Celebrates
The New James Bond Watch in New York

As the trusted timepiece of the world’s favourite spy, the Swiss watchmaker OMEGA has hosted an event in New York to celebrate its newest James Bond watch. Guests were welcomed at The Top of the Standard, where the new Seamaster Diver 300M 007 Edition was revealed for the very first time. Actor Daniel Craig, as well as producers Michael G. Wilson and Barbara Broccoli made a special appearance for the occasion.

James Bond has been wearing an OMEGA since GoldenEye in 1995 – the choice of Lindy Hemming, the costume designer who worked on all the Bond films between GoldenEye and Casino Royale. As guests arrived at the event in New York, they were greeted by a full display of the unique Seamaster watches worn by the British spy over the past 25 years.

Raynald Aeschlimann, the President and CEO of OMEGA, welcomed everyone inside and introduced the new watch. He said, “James Bond shares many of the same qualities as OMEGA, from exquisite style to adventurous spirit and exacting precision. We can’t wait for everyone to see the new timepiece he’ll be wearing on screen.”

Speaking about his involvement in the design process, Daniel Craig said, “When working with OMEGA, we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colours to give the watch a unique edge. The final piece looks incredible.”

Producers Michael G. Wilson and Barbara Broccoli said, “Bond’s military experience is a fundamental part of 007’s character, so it is fitting that OMEGA’s new design so cleverly reflects that aspect of his identity. Bond and OMEGA have been synonymous for almost a quarter of a century now, so as we prepare to launch the 25th Bond movie, the timing is perfect to launch the new Bond watch.”

The new Seamaster Diver 300M 007 Edition has been purposefully built with the needs of 007 in mind. Crafted from lightweight Grade 2 Titanium, it includes an innovative titanium mesh bracelet, as well as military-style engravings and a vintage appearance thanks to its “tropical” brown aluminium dial and bezel. This non-limited watch will be placed in OMEGA’s iconic current collection and available to customers worldwide from February.

Amongst the many guests in New York were a number of familiar faces including Paul Wesley, Antoni Porowski, and Sean O’Pry. As an added surprise, the spy-inspired night was concluded with a set from world-renowned DJ, Honey Dijon.

www.omegawatches.com
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OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar landing at Cape Canaveral
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OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar landing at Cape Canaveral

OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar landing with George Clooney and an impressive line-up of NASA veterans; including Charlie Duke and Thomas Stafford.

OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar landing at Cape Canaveral

It was a gathering of greats at Florida’s Kennedy Space Center when OMEGA paid tribute to the mission that made history.

OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar landing at Cape Canaveral

OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar landing at Cape Canaveral

After a day of discussions on a range of space-related subjects, media and VIP guests enjoyed a “Golden Moments” dinner served beneath the impressive Saturn 5 rocket, which was attended by George Clooney, Amal Clooney, Charlie Duke and Thomas Stafford.

Clearly proud of the Swiss brand’s claim-to-fame as the first watch worn on the Moon, President and CEO of OMEGA Mr. Raynald Aeschlimann summed up the spirit of the occasion. “It’s a huge achievement to land on another world. I can’t think of a better reason to raise a glass in tribute.”

Though OMEGA Ambassador George Clooney drew a great deal of media attention, the self-effacing actor was determined to ensure the spotlight stayed focused on his fellow guests. “It’s a great pleasure to be here – and an honor. I have enormous respect for the people who made the Apollo missions such a success.”

George Clooney was joined on stage by veteran of four NASA space missions and commander of Apollo 10 Lieutenant General Thomas Stafford, along with CAPCOM for Apollo 11 and Apollo 16 lunar module pilot Charlie Duke.

Reflecting on the pioneering spirit of the Apollo era, Charlie Duke described it as an exciting time but stressed that the success of the 1969 mission was down to hard work and commitment. “We were heading to the Moon, but we were also grounded, very realistic, and we never took success for granted, not once.”

Apollo 10’s Thomas Stafford talked about the “alien yet familiar” qualities of the lunar surface, and spoke proudly of his role in Apollo 11’s glory. “It was a great honor for me to play my part in the successful mission that followed.”

Also in attendance were Astronaut and artist Nicole Stott, NASA pilot and ISS commander Terry Virts, ESA astronaut and NASA veteran Jean-François Clervoy, and former NASA engineer and the man behind the Moonwatch, Jim Ragan.

To mark the 50th anniversary OMEGA has released a 42 mm Speedmaster in 18K Moonshine™ gold – an exclusive new alloy which offers a paler hue than traditional yellow gold and higher resistance to fading over time. The design is replete with lunar history as well as modern materials and a superb new movement: OMEGA’s Master Chronometer Calibre 3861- a manual-winding OMEGA Co-Axial escapement movement with Moonshine™ gold plated main plate and bridges, as well as burgundy markings.

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Four leading ladies join OMEGA in Shanghai for the launch of the new Constellation “Manhattan”

Four leading ladies join OMEGA in Shanghai for the launch of the new Constellation “Manhattan”

An unforgettable night with Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Liu Shishi.

It was an evening of true star quality, as OMEGA launched its new Constellation “Manhattan” collection at a special event in Shanghai. Hosted at the city’s dazzling Expo I–Pavilion, the celebrations introduced a full makeover for the iconic Constellation timepieces and also brought four of OMEGA’s most inspirational women to the stage.

Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Liu Shishi arrived as the glamorous guests of honour for the evening – each representing the beauty, sophistication and excellence that the Constellation collection is known for.

Standing alongside the four OMEGA ambassadors was Raynald Aeschlimann, President and CEO of OMEGA, who said, “The Constellation has always been admired by women all around the world. No matter the country, it has appealed to ladies of all backgrounds and styles. To celebrate that spirit, we’ve been lucky to have not one, but four of our closest friends here together. Having Nicole, Cindy, Shishi and Alessandra at one single event shows how much love there is for the Constellation.”

The Constellation collection has long been OMEGA’s symbol of unrivalled precision and elegance in watchmaking. It was the “Manhattan” design in 1982 that introduced the modern look and today’s new collection has enhanced many of the most famous features. More than 100 new models will be made available to customers, each of them with subtle updates including bevelled edges for a refined feminine look, slender bezels and the iconic “claws”, which now fit more snugly to the case. More dial colours and case sizes have also been created, including watches in 25 mm, 28 mm and 29 mm.

Stepping inside the venue, it was clear for guests to see the evening’s inspiration, with an exquisite backdrop of white and gold that mirrored the “Manhattan” skyline. Amongst the many shapes and textures, the new timepieces were on display and ready for a close-up look.

Cindy Crawford has a very unique connection to the Constellation, as she was part of the collection’s redesign in 1995. Speaking in Shanghai, she said, “I’ve now seen this collection evolve over the past several decades and I’m always impressed by OMEGA’s new designs. It’s such a classic watch, yet these new models prove just how relevant it remains today.”


Alessandra Ambrosio, one of the world’s most recognised super-models, said, “I love fashion that is timeless. The Constellation is the perfect example. It has history and style, and it’s a watch that never loses its charm. That’s the sign of a truly great design.”

Nicole Kidman is another watch fan who knows OMEGA and the Constellation very well. Speaking to guests, she said, “I’ve known OMEGA a long time and they’re a brand that cares about quality and advancing their products. We can clearly see that in the Constellation. These watches are made especially for women and they have been able to adapt and change in the most subtle and elegant way.”


The Chinese actress, Liu Shishi, one of OMEGA’s newest ambassadors, said, “It’s my honour to welcome everyone here in my home country. It’s a privilege to be in Shanghai and to share the stage with such great women.”

The special evening concluded with a musical performance by the pianist Stephen Ridley as well as the revelation of OMEGA’s new Constellation advertising campaign. The imagery, shot by renowned photographer Damon Baker, features Cindy, Nicole, Alessandra and Liu Shishi, all together in one powerful and beautiful portrait.

For the evening, Cindy, Nicole, Alessandra and Shishi each wore a model from the new Constellation “Manhattan” Jewellery Collection. These 28 mm timepieces are distinguished by their dials made from Australian white opal. The hours are marked by 12 baguette-cut ruby indexes – beautifully matching the red dresses worn by the OMEGA ambassadors.

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