Tag Archive for: Porsche

Drive2Extremes: the Taycan Turbo Cross Turismo between ice and desert

In the clip “Drive2Extremes. Taycan Cross Turismo x Johnny FPV”, the CUV demonstrates its typically Porsche sportiness on unpaved roads in the desert and on ice. The precision of the drone pilot Johnny FPV transports the viewer from one world to the other in seamless motion.

A hot-air balloon glides over seemingly endless forests of pine. A sports car is drifting in the snow. Between the two, a drone slices through the air, before it swoops down dramatically and captures the car at breakneck speed. A winter landscape? The eye can scarcely apprehend how the flight manuever suddenly transitions to a desert. The music underscores the dynamic acts of cinematography and driving like a symphony of contrasts. The locations provide the extremes in this action film: snow in Finland, desert sands in the United Arab Emirates. The protagonist is the Porsche Taycan Turbo Cross Turismo.

“It’s important to fly in a unique way, to establish a trademark style.”Johnny FPV

The second hero is somewhat in the background. Johnny FPV has both feet on the frozen ground, about 60 miles north of the Arctic Circle, as he works his magic from the bird’s-eye view above. One of the best drone pilots in the world, he is wearing black video glasses and holding a controller. Gloves protect his hands from the icy air – the filmmaker’s biggest challenge today, as he films against the stunning backdrop of the Porsche Driving Area – a closed course with prepared ice tracks.

The long view: with the camera eye of his drone, Johnny FPV tracks the Porsche Taycan Turbo Cross Turismo on two identical course layouts on two continents.

Born Johnny Schaer, the three initials in his professional handle stand for “first-person view” – the camera perspective of the films that have turned his passion into a career. Thanks to instantaneous transmission speeds, the drone pilot sees the world through the eye of his camera. Later, the viewer experiences the spectacular flights with sensory directness. The 25-year-old from Chicago loves speed, cars and flying, and is known for exceptionally dexterous maneuvers. Few can match his skill in making the viewer a part of the action. He opens up new horizons, offering surprising dimensions in technical perfection. Watching him and his drone at work, one senses how the virtual and real worlds meld into one.

Two-tone: the striking red and blue foiling symbolises heat and cold. The script adds further extremes.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.

The film – Drive2Extremes. Taycan Cross Turismo x Johnny FPV – is set in the Lapland town of Levi and the Liwa Oasis on the northern edge of the Rub al Khali desert. More than 3,100 miles as the crow flies and roughly 1400 degrees Fahrenheit separate the two filming locations but in both places the Taycan Turbo Cross Turismo, the first all-electric Cross Utility Vehicle (CUV) from Porsche, conquers identically set courses. The aerial precision of the drone pilot is what allows the gripping splicing of the shots between ice and desert. The film was directed by Los Angeles-based Nicholas Schrunk, who won an Emmy for the documentary Blood Road. He’s a master of the craft of accentuating emotional stories with spectacular stunts.

Teamwork: director Nicholas Schrunk, racing car driver Jukka Honkavuori, and drone pilot Johnny FPV (from left) collaborated on the video spot.

Schaer bought his first drone at the age of 15, followed days later by a second, and shortly thereafter by a third. He practiced relentlessly. He got good. And then he became a pro. “Hand-eye coordination is crucial to being a good pilot. Otherwise it’s just a mix of hard work, good ideas and talent,” he says. In Drive2Extremes, the shots are dynamic in multiple ways. The car moves forward – the drone in all directions. Schaer has developed his own style and it is one that captivates the viewer. “It’s important to fly in a unique way, to establish a trademark style. My videos bear my signature. They’re not jerky, they’re precise and they’re very fluid.”

In just seven years, he’s ascended into the upper echelons of FPV pilots. “It’s indescribable to see and feel how strongly the Taycan Turbo Cross Turismo performs on different surfaces. I knew that electric cars accelerate very quickly, but the fact that the power can be called up like that on ice and sand is something I find incredible.” For him, electric cars are the future. “I’m quite sure I’ll own one too,” says Schaer. With his film, one ‘wow’ moment follows another, punctuated by breathtakingly beautiful slow-motion sequences. The Cross Turismo and its filmmaker – two masters in two different worlds.

Blockchain platform for trading cards

Forward31 launches start-up Fanzone

Berlin. Porsche drives its digitization strategy forward: through its company builder Forward31, the Stuttgart-based sports car manufacturer is launching the start-up Fanzone. The young company develops and operates a platform for digital trading cards. Thus, Porsche is opening a new business area in online gaming and digital entertainment.

The Berlin-based start-up offers an online marketplace for trading cards. Sports fans can collect and exchange digital player cards over Fanzone and use them in different game variants. The special feature of this interactive offering is that the company uses blockchain technology for the platform. This enables the creation of so-called non-fungible tokens (NFTs), i.e., digital objects that cannot be copied. NFTs guarantee the rarity and identity of collectables. Thanks to verifiable ownership, fans can benefit from value increases, for example, for limited editions. Fanzone’s first partner is the German Football Association (DFB).

New marketing channels for sports institutions and managers
“The demand for classic trading cards and albums has been unbroken for decades,” says Christian Knörle, Head of Company Building at Porsche Digital. “With Fanzone, we are now digitizing this promising market. We look forward to strategically supporting Fanzone and the team with Dirk Weyel, Björn Hesse, and Claudio Weck on this journey.” The founders bring along many years of experience in gaming, sports marketing, and blockchain technology.

In addition to the offering for fans, the platform also provides new marketing channels for sports institutions and officials – as the digital collectables are to depict various sports and leagues in the future. Currently, football player cars for the German women’s and men’s national teams, the U21 youth team, and players from the German third league can be collected. Further partnerships are being planned.

“We are convinced that innovative, digital interaction platforms between sports fans and their favourite teams offer huge growth potential,” says Dirk Weyel, Chief Executive Officer of Fanzone. “That’s why we’re excited to be able to build such a platform sustainably with a strong partner like Forward31.”

Porsche’s start-up ecosystem
Porsche is consistently driving the expansion of its start-up ecosystem forward to strategically increase its innovative strength. In addition to creating start-ups through the company builder Forward31, the sports car manufacturer uses various other instruments: the company invests directly in promising young businesses through its investment unit, Porsche Ventures. With the APX accelerator programme, a joint venture between Porsche and the media company Axel Springer, Porsche focuses on further developing companies that are in an earlier start-up phase. Porsche is also a partner of the open innovation platform “Startup Autobahn”.

About Forward31
The company builder Forward31 is a business unit of Porsche Digital. The focus is on building a portfolio of promising start-ups that tap into new target groups and value chains beyond the core automotive business. Jointly with entrepreneurs, these are founded and further developed as independent companies. Further information can be found at: www.forward31.com

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

Stuttgart, Germany. Under the title “Porsche Unseen”, Porsche is for the first time publishing design studies from 2005 to 2019 which have until now been kept under lock and key. The sports car manufacturer is showing spectacular visions of 15 different cars. The early studies cover the segments “Spin-offs“, “Little rebels“, “Hyper cars“ and “What’s next?”. In this way, Porsche is offering an exclusive insight into its design process – from the very first drawing to the finished model ready for series production.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

“People all over the world love the timeless and innovative design of our sports cars,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “Visionary concept studies are the foundation of this success: they provide the pool of ideas for the Porsche design of tomorrow, and combine our strong tradition with trailblazing future technologies.”

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The previously unpublished design studies are being presented exclusively by the Porsche Newsroom in a series of articles. The 911:Magazine web TV format has also dedicated an episode to selected studies and examines the connection between the studies and the current production models together with Porsche Chief Designer Michael Mauer. For fans of the brand, the book entitled “Porsche Unseen” is released today by the Delius Klasing publishing house. Interested readers are given a detailed look behind the scenes of Style Porsche. A selection of studies will also be on display later for fans to admire live: the Porsche Museum will be integrating the models in the exhibition in 2021.


The design process: from the first drawing to the drivable prototype
The design process starts with a sketch. This is visualised in the next step as a 3D model. As soon as an idea is to be developed further, small models are produced in a scale of 1:3, then followed by hard models in the scale 1:1. “The virtual world is the first step, but you especially have to experience the unusual models in reality in order to understand whether a car has small, large or surprising proportions,” says Michael Mauer, Vice President Style Porsche. In contrast to the development of a production model where several models are always developed with different styling formats, the vision projects, on the other hand, concentrate on a single vision model which serves as a protagonist for the central idea.


“Porsche intentionally has just a single design studio – located in the direct proximity of development,” says Michael Mauer. “Weissach is our epicentre. Instead of opening advanced design studios in the distant metropolises of North America and Asia, our designers come from all over the world to Porsche in Weissach in order to create the latest production sports cars and automotive visions at the heart of the brand. More than 120 designers, experts for interior, exterior, colours and materials, model builders, modellers and study engineers work in the Porsche Design Studio.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The design studies: on a journey of the mind into the future of mobility
“When it comes to the visions we develop, it is not about bringing every car onto the road. Instead, it is more a question of establishing creative space and a relationship with the future,” says Michael Mauer when describing the design process and adds: “There are two possibilities for continuing to develop as a brand: either you improve your products from the present, that is to say step-by-step. However, it is difficult to be really innovative in this process. Or you give free rein to your creativity. The idea is to let your thoughts jump to the day after tomorrow, and to then move back from there to tomorrow.”

Based on this idea, Porsche develops the product and brand identity which characterises and secures the appearance of all models in the long term. The design language for future models develops from the long-term vision. In this process, the higher-level goal is to combine the Porsche design DNA with state-of-the-art vehicle engineering. On the one hand, this secures the innovative capability of future Porsche models and, on the other, also provides an evolutionary reference to the rich history of Porsche. A closer look at some examples:

The Porsche 919 Street (2017; 1:1 clay model) was developed on the basis of the technology used in the Porsche 919 Hybrid, promising to make the exhilarating driving experience of the LMP1 race car available to amateur drivers. Under the outer shell are the carbon monocoque and powerful 900 PS hybrid racing drivetrain that helped the Porsche 919 to achieve numerous victories at Le Mans. The dimensions and wheelbase were also the same as on the race car.

With its spartan, puristic cockpit, the characteristic radiator grilles over the mid engine, red graphic elements and the suggested fins at the rear, the compact Porsche Vision Spyder (2019; 1:1 hard model) clearly calls to mind the Porsche 550-1500 RS Spyder from 1954. At the same time, the study was intended to further develop the design identity of Porsche and provide a pool of ideas for future details – for example, the ultra-modern roll bar.


The Porsche vision “Renndienst” (2018; 1:1 hard model) is the free interpretation of a family-friendly space concept for up to six persons. The design team designed a futuristic “space shuttle“ with exciting proportions. The study shows how the Porsche design DNA with its characteristic surface modelling can be transferred to an unknown vehicle segment for the brand. In the interior, passengers find a comfortable and modular travel cabin. The driver sits in a central driver’s seat. The all-electric drive technology is located in the underbody. As a result, passengers can enjoy an unexpectedly generous space and travel experience combined with Porsche-like flair.

The book “Porsche Unseen” is now available from retailers with the ISBN number 978-3-667-11980-3. The design studies are presented in detail over 328 pages with impressive photos from Stefan Bogner and informative text by Jan Karl Baedeker. It is published by Delius Klasing Verlag and is also available in the Porsche Museum shop.

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Stuttgart. Richard Attwood, one of the most successful works racing drivers of Porsche AG, celebrates his 80th birthday on 4 April 2020. 50 years ago, the British racing driver Attwood achieved the first overall victory for Porsche at the 24 Hours of Le Mans together with Hans Herrmann.

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Attwood developed a passion for motorsports at an early age – inspired by the car dealership run by his parents. After racing in formula sport with Triumph and BRM, he first came into contact with the Porsche brand in 1967.

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Together with William Bradley, he finished second in Zeltweg driving a private Porsche 906 Carrera 6. Porsche engaged Attwood for the World Sportscar Championship two years later in 1969, and from then on he was retained under contract as a works driver.

He raced in the World Championship for Makes in a Porsche 908/02, and came second in both Brands Hatch and Watkins Glen together with Vic Elford. In the season finale in Zeltweg, he finished third with Brian Redman in the 917. Together with Hans Herrmann, he took part in the Nürburgring 1,000 km driving a Porsche 908/03 in 1970 – finishing in 2nd place.

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Porsche congratulates motor racing legend Richard Attwood on his 80th birthda

The first overall victory in the most important endurance race in the world is considered to be one of the greatest racing successes of the sports car manufacturer from Zuffenhausen. On 14 June 1970, Porsche achieved the first of a total of 19 overall victories at the 24 Hours of Le Mans.

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

Porsche congratulates motor racing legend Richard Attwood on his 80th birthday

After exactly 4,607.811 kilometres or 343 laps, Richard Attwood and Hans Herrmann crossed the finishing line first in the legendary Porsche 917 KH from Porsche Salzburg with the start number 23. “Unlike what many people may think, I never did any testing in the 917. I drove a 917 for the first time in a qualifying race in 1969,” says Attwood looking back. “In 1970 I did not believe for a minute that we had even the slightest hope of winning.”


In 1971, he achieved another first place in the 1,000 kilometre race at the Österreichring. Richard Attwood retired from active motor racing at the end of the season at the age of just 31. His last podium finish was in 1971 together with Derek Bell in the 917 KH at the season finale of the World Sportscar Championship in Watkins Glen (3rd place). However, the now 80 year-old was not quite ready to fully enjoy his retirement. In 1984, he finished 15th in Daytona in a Porsche 928. Today, Attwood still accompanies the Porsche Museum to its driving events at renowned classic car meets all over the world. Among other things, he can be seen at the Festival of Speed in Goodwood, the Sound Night as well as at various historic motorsports events.


Richard Atwood’s most important Porsche racing successes
1967
2nd place 500 km Zeltweg, Porsche 906 Carrera 6

1969
7th place 12h Sebring, Porsche 908/02
2nd place 6h Brands Hatch, Porsche 908/02
4th place 1,000 km Spa, Porsche 908 LH
4th place 1,000 km Nürburgring, Porsche 908/02
2nd place 6h Watkins Glen, Porsche 908/02
3rd place 1,000 km Österreichring, Porsche 917
1st place 9h Kyalami, Porsche 908/02

1970
3rd place 1,000 km Brands Hatch, Porsche 917 KH
5th place Targa Florio, Porsche 908/03
9th place 1,000 km Spa, Porsche 908/02
6th place 1,000 km Spa, Porsche 917 KH
2nd place 1,000 km Nürburgring, Porsche 908/03
1st place 24h Le Mans, Porsche 917
3rd place CanAm Watkins Glen, Porsche 917 KH
4th place 1,000 km Österreichring, Porsche 917 KH

1971
2nd place 24h Le Mans, Porsche 917 KH
1st place 1,000 km Österreichring, Porsche 917 KH
3rd place 6h Watkins Glen, Porsche 917 KH

Porsche presents innovative 3D-printing technology for bucket seats

Stuttgart. Porsche is revolutionising sporty seating: the company presents an innovative alternative to conventional bucket seat upholstery with the concept study “3D-printed bodyform full-bucket seat”. Here, the central section of the seat, in other words the seat and backrest cushions, is partly produced by a 3D-printer. Customers will be able to choose between three firmness levels (hard, medium, soft) for the comfort layer in the future. With this new technology, the sports car manufacturer is once again underlining its close ties to motor sports: the personalised sports seat follows the principles of driver-specific seat fitting customary in professional motor sports.

Porsche presents innovative 3D-printing technology for bucket seats

Porsche presents innovative 3D-printing technology for bucket seats

Porsche presents innovative 3D-printing technology for bucket seats

“The seat is the interface between the human and the vehicle, and is thus important for precise, sporty handling. That’s why personalised seat shells customised for the driver have been standard in race cars for a long time now,” says Michael Steiner, Member of the Executive Board for Research and Development at Porsche. “With the ‘3D-printed bodyform full-bucket seat’, we’re once again giving series-production customers the opportunity to experience technology carried over from motor sports.” In addition to an ergonomic fit similar to that found in motor sports, this seat also delivers a unique design, lower weight, improved comfort and passive climate control.

Porsche presents innovative 3D-printing technology for bucket seats

Porsche presents innovative 3D-printing technology for bucket seats

The “3D-printed bodyform full-bucket seat” is based on the lightweight full-bucket seat from Porsche and features a sandwich construction: a base support made from expanded polypropylene (EPP) is bonded to a breathable comfort layer consisting of a mixture of polyurethane-based materials made using additive manufacturing – in other words in a 3D-printer. The outer skin of the concept seat is made from “Racetex” and features a specific perforation pattern for climate control. Window panels provide a view of exposed coloured components in the 3D-printed lattice structure and give the full-bucket seat an unmistakable design.

Porsche presents innovative 3D-printing technology for bucket seats

Porsche presents innovative 3D-printing technology for bucket seats

The “3D-printed bodyform full-bucket seat” will be available from Porsche Tequipment as a driver’s seat for the 911 and 718 ranges from as early as May 2020. The range will initially be limited to 40 seat prototypes for use on race tracks in Europe in combination with a six-point seat belt. Feedback from customers will be incorporated into the development process. As a next step, street-legal “3D-printed bodyform full-bucket seats” in three different firmness levels and colours will be available ex-works from the Porsche Exclusive Manufaktur from mid-2021. In the long term, the technology will also enable fully personalised solutions if sufficient customers express an interest in this. In addition to an extended range of colours, seats adapted to the individual customer’s specific body contour will then also be developed and offered.

Porsche presents innovative 3D-printing technology for bucket seats

Porsche presents innovative 3D-printing technology for bucket seats