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ROLLS-ROYCE MOTOR CARS REPORTS RECORD ANNUAL RESULTS FOR 2021

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history. The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

  • Rolls-Royce Motor Cars reports record 2021 sales, up 49% on the same period in 2020
  • Highest sales in the marque’s 117-year history
  • All-time records set in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world
  • High demand for all models, particularly Ghost and Cullinan
  • Rolls-Royce is undisputed leader in the +€250k segment
  • Orders extend into third quarter of 2022; Bespoke commissions also at record levels
  • Record intake for Apprenticeship Programme: 37 apprentices join in September 2022


“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history.

The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.

Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.

Rolls-Royce also announced its first all-electric car, Spectre, during 2021.  The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5‑million-kilometre journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.

While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex and around the world.  The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the world.

Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.

Reflecting on the results, CEO Torsten Müller-Ötvös said, “This has been a truly historic year for Rolls-Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

“As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network. I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.”

CO2 EMISSIONS & CONSUMPTION.

Phantom: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Phantom Extended: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Ghost: NEDC (combined): CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined): CO2 emission: 347-359 g/km; Fuel consumption: 17.88 – 18.58 mpg / 15.2-15.8 l/100km.

Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.

Black Badge Wraith: NEDCcorr (combined) CO2 emission: 367 g/km; Fuel consumption: 17.5 mpg / 16.1 l/100km. WLTP (combined) CO2 emission: 370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km.

Black Badge Dawn: NEDCcorr (combined) CO2 emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km. WLTP (combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg / 16.9-16.8 l/100km.

Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.

THE ROLLS-ROYCE BOAT TAIL TIMEPIECES: AN ARTISTIC COLLABORATION WITH BOVET 1822

Rolls-Royce Boat Tail is a pure expression of its owners’ interests, influences and passions, with every detail minutely considered. We have enjoyed working with BOVET 1822 to create a pair of exquisite timepieces that also serve as Boat Tail’s dashboard clocks. In doing so we have together created historically significant items of detail, precision, and beauty.

  • Rolls-Royce collaborates with Swiss master horologists BOVET 1822 to create unique timepieces for first Boat Tail coachbuilt commission
  • Pair of reversible tourbillon timepieces, each designed to be worn on the wrist, used as a table clock, pendant or pocket timepiece, or placed within the fascia as Boat Tail’s Timepiece
  • Timepieces and dashboard holder took 3,000 hours to develop and manufacture
  • Five-day power reserve and tourbillon mechanism ensure the timepieces keep perfect time when used as dashboard clocks

“Rolls-Royce Boat Tail is a pure expression of its owners’ interests, influences and passions, with every detail minutely considered. We have enjoyed working with BOVET 1822 to create a pair of exquisite timepieces that also serve as Boat Tail’s dashboard clocks. In doing so we have together created historically significant items of detail, precision, and beauty. These remarkable objets d’art, unique to the first iteration of Boat Tail, represent the finest examples of the skills and values shared by our two great luxury Houses.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“I am so proud of the BOVET 1822 team, who worked in tandem with their counterparts at Rolls-Royce to produce something truly spectacular. The owners of the coachbuilt car, and these bespoke timepieces, are personal friends, as well as valued collectors of BOVET 1822. It was important to do the very best for them – two completely unique pieces that are unlike anything we have ever done before.”
Pascal Raffy, Owner, BOVET 1822


A MOMENT IN TIME

The clock in a Rolls-Royce motor car frequently assumes a jewel-like status, often becoming a canvas for the client to tell the story of their commission in miniature. For Rolls-Royce Boat Tail, the recently unveiled, first of three, coachbuilt creations, in which every element has been created to the owners’ exact specifications, this iconic centrepiece has been elevated to new technical and aesthetic heights.

In a spirit of warm collaboration, Rolls-Royce Motor Cars and Swiss master watchmakers, BOVET 1822, have created a pair of unique timepieces for Boat Tail and its owners. This ambitious undertaking brought together designers, engineers and craftspeople from both luxury Houses, in a magnificent demonstration of their shared values of excellence, precision, heritage, artistry, innovation and attention to detail.

The timepieces are unique to both the horological and automotive worlds. Made as a pair – in lady’s and gentleman’s versions – they are reversible, and housed in BOVET 1822’s patented Amadeo case, which allows them to be worn on the wrist, or used as a table clock, pendant or pocket-watch, as well as being placed front and centre in Boat Tail’s fascia as the motor car’s own timepiece. Both are fitted with tourbillon mechanisms to ensure perfect accuracy.

IN KEEPING WITH TRADITION

BOVET 1822 initially earned its reputation making luxury pocket-watches for wealthy patrons in China; today, it is renowned worldwide for its exquisite timepieces featuring hand-painted dials, detailed engraving and finely finished visible mechanisms.

The timepieces, created for this first iteration of Boat Tail, have specially designed 18K white gold cases and feature matching front dials with the same Caleidolegno veneer found on the aft deck of Boat Tail itself, and are finished with the owner-couples’ names. The gentleman’s timepiece is highly polished; the lady’s is ornately engraved then filled with blue lacquer.

On the reverse side, the dials are more individual. The gentleman’s features an aventurine dial with the celestial arrangement of the night sky over the place of his birth on his birth date; the lady’s is decorated with an ornate miniature painting of a flower bouquet on a mother-of-pearl dial. This design is a traditional BOVET 1822 motif, chosen by and personalised for the owner.

Both reverse dials have hand-engraved Bespoke sculptures of Boat Tail, complete with wheels, door handle, mirrors and other fine details. By working closely together, the teams at Rolls-Royce and BOVET 1822 were able to achieve a precise colour match between the lacquer on this tiny work of art and the full-size motor car.

Further close cooperation was required to ensure the timepieces conformed to the demands of their unique role as motor car clocks. In watchmaking, weight is rarely an issue for a complex timepiece, but in this instance, there was a limit on the combined permissible weight of the timepieces and their holders. BOVET 1822 met this requirement by creating an entirely new 44mm white gold case. In addition, the timepieces and holders also had to be tested to automotive-industry standards for vibration and crash safety – something never previously undertaken on mechanisms of this kind.

At a conservative estimate, the timepieces’ design, engineering, sculptures, miniature painting, marquetry, bespoke movements and cases took a total of 3,000 hours to complete.

THE TRANSFORMATIVE TOURBILLON

When a pocket-watch is left static in one position for any length of time, the effect of gravity on key moving parts can impair its accuracy. At the end of the 18th Century, watchmakers solved this problem by developing the tourbillon, where the escapement and balance wheel are mounted in a cage that slowly revolves, cancelling out the gravitational effect. In a wristwatch, the wearer’s natural physical movements diminish the need for the tourbillon. However, when that same timepiece is mounted vertically in a car dashboard for many hours at a time, the tourbillon truly comes into its own.

BOVET 1822 is a specialist in tourbillion timepieces, for which it holds a number of patents and has received many awards including the Aiguille d’Or, watchmaking’s highest honour. It is also one of the only companies in the watch industry to manufacture its own spirals and regulating organs. To reduce potential impact from the vibration from the car, the tourbillon has pivots rather than the traditional ball bearings; a heavier balance wheel and an increased oscillation rate to aid precision. Finally, the tourbillon bridge is finished with a miniaturised Spirit of Ecstasy handcrafted in gold.

The timepieces have an astonishing five-day power reserve, rather than the 42-48 hours of a ‘standard’ watch, to allow for their role as motor car clocks.

DASHBOARD HOLDER MECHANISM: PERFECT PRECISION 

The holder mechanism is unique to Rolls-Royce Boat Tail and was designed by BOVET 1822 engineers and the Rolls-Royce Coachbuild design team from a blank sheet of paper. Although in a Rolls-Royce vibration is naturally reduced to an absolute minimum – undetectable vibrations are inevitably still present. This highly complex mounting assembly serves to isolate the timepieces from these micro-vibrations. It also ensures they operate silently, are easy to mount and remove from the dashboard and, above all, remain safe and secure.

These challenges were unlike any normally encountered in watchmaking and car manufacture. From the start, BOVET 1822 was determined to follow a purely mechanical approach in keeping with its tradition of Swiss handcrafted production. The engineers’ innovative solution was to keep all the system’s moving parts external, with the dashboard providing a solid setting for the holder. Finally, Rolls-Royce ensured that when the holder is not housing one of the time pieces, it can be covered with a beautiful engraved and lacquered display plaque.  Below the clock, the dashboard is fitted with a special drawer, lined with the same leather as Boat Tail’s seats, which serves as a safekeeping receptacle to house the timepieces, straps, chain and pendant when not in use.

ROLLS-ROYCE BOAT TAIL TIMEPIECES FACTS & FIGURES

Case Size: Bespoke; diameter – 44mm; thickness – 14mm

Case Type: 18K white gold Fleurier case; BOVET 1822 bow at 12 o’clock; 49 components

Case Function: Amadeo Convertible System; reversible; pocket watch on chain; pendant watch on necklace; table clock; dashboard clock

Case Finishing: Men’s timepiece is high polish finish; Women’s timepiece is hand-engraved then filled with blue lacquer

Movement: Bespoke 60-second tourbillon; manual-wind; 284 components (without dial and hands); 21,600 v/h

Functions: Hours and minutes on both sides (reverse hand-fitting); power reserve indicator on front

Power Reserve: 5 days

Men’s Front Dial: Hand-made wood marquetry dial; hand-engraved Spirit of Ecstasy sculpture fixed to the tourbillon bridge; “A Special Timepiece Commission” on the dial

Women’s Front Dial: Hand-made wood marquetry dial; hand-engraved 18K white gold Spirit of Ecstasy sculpture; “A Special Timepiece Commission” on the dial

Men’s Reverse Dial: Blue aventurine glass with sky chart of owner’s birth day and birth place; hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; lady’s name engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Women’s Reverse Dial: Miniature hand-painting of flower bouquet on mother-of-pearl dial (based on historical BOVET 1822 timepiece, customised); hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; gentleman’s name (engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Dashboard Holder: Aluminium and Titanium; 51 components; Engraving of two Rolls-Royce Boat Tails in a white gold case, to match that of the timepieces, to place inside when the timepiece is not present (100% engineered, designed, and produced in-house by BOVET)

In-car Drawer: to hold timepieces, straps, chain, necklace

Independent laboratory certification: shock, temperature, humidity, vibration

COACHBUILT MASTERPIECE ‘BOAT TAIL’ MAKES GLOBAL DEBUT AT VILLA D’ESTE

Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

  • Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
  • Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
  • Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017


“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars


Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Boat Tail represents a pivotal moment for the wider luxury goods sector.  As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1-3 October 2021, with Boat Tail presented to the world, for the first time, on 2 & 3 October only

ROLLS-ROYCE DEBUTS ‘SPIRIT OF ECSTASY’ FABERGÉ EGG

As we approach the festive Easter season, Rolls-Royce is pleased to share previously unreleased images of the Spirit of Ecstasy Fabergé Egg, a contemporary objet d’art created for a discerning collector of Rolls-Royce and Fabergé.

ROLLS-ROYCE DEBUTS ‘SPIRIT OF ECSTASY’ FABERGÉ EGG

The history of Fabergé Eggs is closely linked with Easter. In 1885, Emperor Alexander III of Russia wanted to give his wife, Empress Maria Feodorovna, a truly memorable Easter gift. The chocolate Easter egg that had first gone on sale in Britain a dozen years before fell far short of the exacting standards set by the towering, forceful man. Something altogether more impressive, magnificent and enduring was required.

ROLLS-ROYCE DEBUTS ‘SPIRIT OF ECSTASY’ FABERGÉ EGG

Rolls-Royce Faberge Egg.
Photo: James Lipman / jameslipman.com

The Emperor therefore commissioned the celebrated Saint Petersburg jeweller House of Fabergé to create a spectacular jewelled egg. The firm obliged with an egg crafted from gold, with an opaque white enamelled shell that opened to reveal a yellow-gold yolk. This contained a golden hen, which in turn concealed a tiny diamond replica of the Imperial crown, from which a small ruby pendant was suspended.

The Emperor was so delighted that giving Fabergé eggs became an Easter tradition for Russia’s ruling dynasty. The firm produced a further nine exquisite examples for Alexander during his reign, and 40 for his successor Tsar Nicholas II (who was also a connoisseur of fine motor cars: his collection famously included a Rolls-Royce Silver Ghost finished in a suitably imperial shade of purple).


Many of these remarkable Imperial Eggs were lost following the Revolution of 1917. The survivors are now among the most coveted and valuable objets d’art ever created. In 2014, the Third Imperial Fabergé Egg, dating from 1887, was sold at auction in London for a reputed $33 million.

In 2018, Fabergé and Rolls-Royce joined forces to produce a new, contemporary Imperial Egg on behalf of a patron of both luxury houses. Only the second object to be commissioned in the Imperial Class – a category reserved for Fabergé’s most illustrious creations – since the fall of the Romanovs in 1917, the Spirit of Ecstasy Fabergé Egg reflects the extraordinary attention to detail and consummate craftsmanship for which both brands are renowned worldwide.


Conceived by Rolls-Royce and brought to life by Fabergé, the egg stands at 160mm high and weighs 400g, embodying the ‘surprise and delight’ attributes of the original Imperial Eggs.

The Egg rests on an engine-turned, hand-engraved, purple enamel guilloché base of 18-carat white gold. Arms of rose gold define the shape of the egg, acting as a protective chamber for its precious contents. Operating a discreet lever at the base of the stand opens the shell to reveal a Spirit of Ecstasy figurine hand-sculpted in frosted rock crystal.

The rose gold vanes, embellished with nearly 10 carats of round white diamonds, resolve into swathes of natural amethyst weighing over 390 carats, specially selected for its colour saturation and quality. The purple hue of the enamel and amethyst provide a playful nod to the use of colour found in Fabergé’s heritage.

The operating mechanism, thought to be the most complicated ever created for a Fabergé Egg, blends the latest computer-aided design and micro-engineering technology with the traditional goldsmiths’ art.


The ‘Spirit of Ecstasy’ Fabergé Egg was premiered at the House of Rolls-Royce in Goodwood, West Sussex, England, to a party of distinguished guests and patrons in October 2018, before going on public display in the window of Fabergé’s premises in London’s Mayfair.