A NEW BOUTIQUE, AN EXCLUSIVE PIECE: HUBLOT PAYS A TWOFOLD TRIBUTE TO MEXICO

From Mexico City to the country as a whole, Mexico has long since been one of the brightest stars in the Hublot galaxy, with a fondness and enthusiasm that have shown no signs of waning over the brand’s 40 years of existence.

To commemorate this treasured union, Hublot decided to launch two simultaneous initiatives in honour of Mexico. The first is a deeper celebration of their ties: The manufacture has announced the opening of its first official boutique in Cancun. It joins the country’s existing network of three boutiques, with the latest addition situated in a truly iconic spot on the easternmost tip of Mexico. This cosmopolitan city is a piece of paradise, its geographical location reflecting its outward-looking spirit, situated a few nautical miles from Havana, Miami and the Cayman Islands, where the turquoise waters of the Gulf of Mexico meet the Caribbean Sea.

To celebrate these ties, Hublot will reveal an all-new creation that will convey the very special relationship between Hublot and Mexico: The Hublot Classic Fusion “Maya”, an exclusive numbered piece specially designed for the occasion and released as a series of just 25 pieces.

A vibrant tribute to Mayan culture, the centre of the piece depicts its traditional calendar cycles. This extremely sophisticated system demonstrates the advancement of a civilisation whose roots stretch back to prehistoric times and that made significant progress benefiting humanity as a whole in the fields of writing, art, architecture, agriculture, mathematics and astronomy.

The same is also true of the Haab calendar. By splitting the year into cycles, it helped support the development of mathematics and astronomy. The circle of glyphs in the middle of the dial comprises the 19 months of the Haab. The first 18 months each have 20 days and are followed by a short final period of just 5 days to give a total of 365 days.

In the centre, the carried load depicts the last of these 20 days, ajaw, meaning “lord” or “rule”. It is one of the main glyphs used in Classic Maya art. In this context, the “day” carried represents the beginning of the entire calendar year, making the load bearer actually a ‘year bearer’.

Hennessy is one of the most respected and popular cognac makers in the world. If you’re a fan of cognac, there’s a pretty good chance you’ve tried one of Hennessy’s expressions over the years. But what do you know about the history of this iconic brand? Ever think its name sounds much more Irish than French? Well, there’s a reason for that.

For over two centuries, Hennessy has written new chapters in the story of cognac. Today, the House is the unrivaled market leader and one of the top high-end spirits brands in the world.

Hennessy – 250 Years of History

Founded in 1765, the House of Hennessy originated in the vision of one man, Richard Hennessy. “For over two centuries, eight generations of the Hennessy family and seven generations of the Fillioux family have worked together to ensure the quality and consistency of our Cognacs,” says Yann Fillioux, 7th Generation Hennessy Master Blender.

IDENTITY

The story of the House of Hennessy began with one man’s vision. An Irish officer in the service of the King of France, Richard Hennessy foresaw the extraordinary international commercial potential of Cognac’s eaux-de-vie. In 1765, he set up his own business and founded a House that has since met with unequaled and unfailing success. That success is the result of a constant quest for excellence in the creation of exceptional cognacs, coupled with an ambitious business development strategy.

Richard Hennessy. © Jas Hennessy & Co / The Makers Entertainment.

At the end of the 18th century, Hennessy began to grow in all four corners of the globe, starting with the United States. At the beginning of the 19th century, the House set its sights on Australia and Southeast Asia. The South American, Japanese and Chinese markets were conquered in turn.

In 1860, a quarter of cognac exports bore one name: Hennessy.

In the 20th century, the work begun by the House’s founder was continued. A million cases were shipped in 1967, and twenty years later that figure was two million. With over five and a half million cases in 2013, Hennessy is now the top French wine and spirits brand by value in the world. In addition to the fabulous commercial success of a brand present on every continent and in over 130 countries, Hennessy cognac is an ambassador for French art de vivre the world over.

Creation date: 1765
CEO: Bernard Peillon
Head office: 1, rue de la Richonne, 16100 Cognac – France
Website: www.hennessy.com

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A NEW BOUTIQUE, AN EXCLUSIVE PIECE: HUBLOT PAYS A TWOFOLD TRIBUTE TO MEXICO

A NEW BOUTIQUE, AN EXCLUSIVE PIECE: HUBLOT PAYS A TWOFOLD TRIBUTE TO MEXICO

The History of Hennessy: Born In Ireland, Raised In France Since1765

Hennessy – 250 Years of History

IDENTITY