Tag Archive for: SPACE

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

Lamborghini NFT Space Time Memory on auction with the start of the lunar year. A bridge between the physical and the digital world, this project celebrates human space exploration

Lamborghini NFT Space Time Memory en subasta con el inicio del año lunar. Un puente entre el mundo físico y el digital, este proyecto celebra la exploración espacial humana

Lamborghini NFT Space Time Memory en subasta con el inicio del año lunar.  Un puente entre el mundo físico y el digital, este proyecto celebra la exploración espacial humana

Lamborghini NFT Space Time Memory en subasta con el inicio del año lunar. Un puente entre el mundo físico y el digital, este proyecto celebra la exploración espacial humana

Sant’Agata Bolognese ,  27 de enero de 2022  : ahora se confirman los detalles de la subasta del primer NFT (token no fungible) de Automobili Lamborghini. Lamborghini se asoció con NFT PRO y RM Sotheby’s y recibirá ofertas por los cinco pares de obras de arte físicas y digitales del renombrado artista Fabian Oefner entre el 1 de febrero , el primer día del nuevo año lunar, y el 4 de febrero . La subasta del primero de los cinco NFT tendrá lugar el nft . lamborghini _ comcomenzará a las 4:00 pm CET, mientras que cada una de las otras subastas comenzará y finalizará 15 minutos más tarde que la anterior. Cada subasta tendrá una duración de 75 horas y 50 minutos, el tiempo exacto que tardó el Apolo 11 en abandonar la Tierra y entrar en la órbita de la luna, que no es la única referencia a la exploración espacial humana.

La obra de arte física, Space Key, contiene piezas de fibra de carbono que Lamborghini envió a la Estación Espacial Internacional en 2020, como parte de un proyecto de investigación conjunto. Grabados con un código QR único, estas piezas de fibra de carbono vinculan el elemento digital, son una serie de cinco fotografías de un Lamborghini Ultimae, despegando hacia las estrellas. Las imágenes representan cinco momentos separados con segundos de diferencia cuando el automóvil se eleva sobre la tierra. Sus piezas, el motor, la transmisión, la suspensión y cientos de tornillos y tuercas salen disparados del chasis como la llama de escape de un cohete.

Lo que puede parecer una imagen generada por computadora es, de hecho, creada completamente a partir de elementos del mundo real: el artista capturó más de 1500 partes individuales de un automóvil real. La fotografía de la curvatura de la tierra se realizó enviando un globo meteorológico equipado con una cámara al borde de la estratosfera. Luego, el artista reunió cuidadosamente todas estas imágenes en un momento artificial en el tiempo. Cada uno de los cinco NFT tiene más de 600 millones de píxeles. A medida que uno comienza a acercarse, se revelan detalles ocultos de estas fotografías hiperrealistas. La resolución es tan enorme que puede leer pequeñas marcas en el orden de encendido del motor V12 o maravillarse con los diferentes patrones de fresado en las ruedas dentadas de la transmisión. Cuanto más miras la composición, más secretos descubres…

El artista, Fabian Oefner, sobre la idea detrás de su creación: “Para mí, ‘Space Time Memory’ es una analogía con los recuerdos que hacemos en la vida. Los recuerdos están enraizados en el mundo físico; los hacemos en la realidad. Luego los almacenamos en nuestros cerebros, lo que podría considerarse el mundo digital. A menudo me pregunto, ¿qué es más precioso para mí, el momento real o el recuerdo de ese momento? Análogo a eso, me pregunto con la cantidad cada vez mayor de realidades digitales que nos rodean, qué es más precioso, la realidad misma o las copias y derivados de ella, que existen en el universo digital”.

Al comienzo del proyecto, Oefner estudió meticulosamente los planos de ingeniería del Lamborghini Aventador Ultimae y creó un boceto preciso de cómo se verá la fotografía final. Sobre la base de ese boceto, Lamborghini preparó todas las piezas y componentes necesarios de un Ultimae listo para la producción. Luego, Oefner y su equipo fotografiaron las piezas en un estudio fotográfico improvisado justo al lado de la línea de producción en la fábrica Lamborghini en Sant’Agata Bolognese. A su regreso a su estudio en los EE. UU., donde el artista trabaja y vive cerca de la ciudad de Nueva York, combinó las innumerables imágenes en la composición prevista en el boceto. Oefner y su equipo tardaron más de 2 meses en crear un momento, que es más breve que un abrir y cerrar de ojos.

“Estamos encantados de haber sido elegidos como socio preferido de NFT por una marca tan icónica como Lamborghini y un artista increíble, Fabian Oefner”, dice Christian Ferri, director ejecutivo de NFTPro™. “Nos enorgullecemos de ser la solución empresarial NFT n.º 1 del mercado, prestar servicio a los líderes de categoría más grandes del mundo y trabajar con Lamborghini y Fabian Oefner valida aún más nuestra posición. Nuestra empresa se compromete a apoyar a Lamborghini a lo largo del viaje de NFT y nos sentimos honrados de trabajar con un equipo tan visionario en los años venideros”.

¿Qué son las NFT?

Los NFT (tokens no fungibles) son identificadores únicos registrados en un libro mayor distribuido conocido como Blockchain y vinculados a un activo digital como imágenes, videos, música u otros registros (por ejemplo, números VIN de vehículos). Cada token es único, lo que permite a sus propietarios garantizar la autenticidad, escasez, programabilidad y rastreabilidad de los activos a través de Internet.

Sobre Fabián Oefner

El trabajo de Fabian Oefner explora los límites entre el tiempo, el espacio y la realidad. Crea momentos y espacios ficticios, que se ven y se sienten absolutamente reales, pero no lo son. A través de esto, Oefner disecciona los diferentes componentes de la realidad y nos da una comprensión más clara de cómo la percibimos y la definimos. Inspirado en la ciencia, el enfoque del arte de Oefner es muy metódico y al mismo tiempo lúdico para que sucedan momentos inesperados. Crea obras cuidadosamente orquestadas, planificadas hasta el último detalle, así como piezas que utilizan un marco flexible para que suceda el arte.

Acerca de RM Sotheby’s

RM Sotheby’s es la casa de subastas de autos de colección más grande del mundo por ventas totales. Con 40 años de resultados comprobados en la industria de automóviles de colección, la gama de servicios integrados verticalmente de RM, desde subastas (en vivo y en línea) y ventas privadas hasta planificación patrimonial y servicios financieros, junto con un equipo experto de especialistas en automóviles y una presencia internacional, brindan un nivel de servicio sin igual para el mercado mundial de automóviles de colección. RM Sotheby’s es actualmente responsable de seis de los diez automóviles más valiosos jamás vendidos en una subasta. En 2022, RM Sotheby’s pasó a ofrecer NFT, colaborando con clientes y socios, trabajando junto con NFT PRO, para llevar al mercado proyectos NFT líderes que tienen un fuerte tema automotriz.

Acerca de NFTPRO

NFTPro™ es la solución NFT de marca blanca empresarial n.º 1 para marcas globales, lo que hace que las campañas NFT sean perfectas, fáciles de ejecutar y acordes con la marca. Gracias a una plataforma de nivel empresarial, una metodología patentada y un soporte de nivel empresarial, ayudan a las empresas globales a elaborar estrategias, crear, vender y distribuir activos digitales auténticos basados ​​en NFT para involucrar a las comunidades, generar nuevas fuentes de ingresos y aumentar las ventas cruzadas de productos físicos. productos al mismo tiempo que garantiza el control total de la empresa, la sostenibilidad y el cumplimiento normativo global.

The Space is home to the most luxurious supercars. The ultimate luxury experience in Dubai with unique entertainment, luxury, and joy. Boca do Lobo luxury designs fit perfectly with this amazing display of supercars! Get to know this incredible event and the exclusive design pieces that are part of it!

Moto Space and Boca do Lobo Team Up For The Ultimate Luxury Experience

Dubai is the place to be for those who love supercar collections, incredible entertainment, and top-notch design. The Space showroom is the ultimate venue that gathers these three passions in one place. Naturally, Boca do Lobo had to be present with its statement pieces and give this spectacular supercar showroom the interior design it deserves.

Moto Space and Boca do Lobo Team Up For The Ultimate Luxury Experience

The Space elevates the concept of a luxury car exhibition, displaying the best Super and Hypercar Showroom in the world. The MotoSpace showroom has a unique Car Collection ready to amaze those who seek a true once-in-a-lifetime and luxurious experience. Not only you will be able to know these incredible supercars but the venue also has unique entertainment for every visitor to enjoy.

Moto Space and Boca do Lobo Team Up For The Ultimate Luxury Experience

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Moto Space and Boca do Lobo Team Up For The Ultimate Luxury Experience

Every detail in this showroom is thought to give its visitors the ultimate exclusive experience in Dubai. Its interior has outstanding furniture pieces in perfect harmony with the luxury experiences that the event can provide. Boca do Lobo designs add a touch of elegance and luxury worthy of the exclusive lifestyle that the participants look for.


Soleil Chair
Moto Space and Boca do Lobo Team Up For The Ultimate Luxury Experience

GET THE LOOK

Moto Space and Boca do Lobo Team Up For The Ultimate Luxury Experience

Carefully selected, these designs are a statement for Dubai’s exclusive lifestyle and fit perfectly with the main attraction of the event.

Moto Space and Boca do Lobo Team Up For The Ultimate Luxury Experience

GET THE LOOK

The The Space Showroom is the perfect place for you to visit in Dubai, not only if you are a car lover, but also if you want a unique exclusive experience as a whole.

MotoSpace and Boca do Lobo Team Up For The Ultimate Luxury Experience

An amazing supercar collection, incredible entertainment, and every space of the event decorated with some best luxury furniture design pieces in the world. Boca do Lobo is proud of participating in the The Space Showroom and having its designs alongside these car wonders.

EXPERIENCE THE SUBLIME OF SPACE

IN ZERO GRAVITY RIGHT HERE ON EARTH!

Our innovative & immersive technology brings you pure bliss.

EXPERIENCE THE AWE OF EARTH’S ORBIT TODAY!​​

Enjoy a one hour orbit around Earth while weightless in your own private flotation pad. SpaceVR’s innovative and immersive technology provides a transformative virtual experience. Discover the planetary perspective that was only available for astronauts like Anousheh Ansari until now. A virtual reality experience like no other.

“If people can see Earth from up here, see it without those borders, see it without any differences in race or religion, they would have a completely different perspective. Because when you see it from that angle, you cannot think of your home or your country. All you can see is one Earth.”

-Anousheh Ansari- Astronaut, CEO

Exploration that Empowers and Heals

WHAT DOES IT FEEL LIKE TO SPACE FLOAT?

Floating through space and observing the Earth creates a profound shift in consciousness known as The Overview Effect. We developed our SpaceVR program specifically to take you on this journey like never before. It’s the weightless environment of the float pod that truly creates the opportunity for you to feel like an astronaut and get totally blissed out.