Tag Archive for: TAG Heuer

TAG HEUER designs hiroshi fujiwara
, , , ,

TAG HEUER collaborates on new motor racing inspired limited edition timepiece with fragment designs hiroshi fujiwara

The TAG Heuer x Fragment Design Heuer 02 chronograph is a collector’s piece limited to only 500 units which sports a daring red sapphire case back and is fitted with the outstanding manufacture Heuer 02 movement, which boasts an impressive power reserve of 80 hours.

TAG HEUER collaborates on new motor racing

inspired limited edition timepiece with fragment designs hiroshi fujiwara

La Chaux-de-Fonds, Switzerland – 18 June 2020: The avant-garde Swiss watchmaker has revealed its second collaboration with the Godfather of Streetwear, Hiroshi Fujiwara, with a one-of-a-kind design equipped with a manufacture movement, the Calibre Heuer 02. Building on the resounding success of its first creation with the Japanese designer and his Fragment Design label in 2018, the latest collaboration has resulted in a bold yet minimalistic limited-edition novelty – a pure reflection of TAG Heuer’s motor-racing heritage and bold design principles, with high-end finishes, a ceramic bezel and a fiery red sapphire case back.

Introducing a globally influential designer, musician and watch lover

Hiroshi Fujiwara is the founder of Fragment Design, a multidisciplinary label created in 2003. He has since collaborated with some of the biggest and most renowned names in fashion, design and art. Fujiwara is a legendary figure who is celebrated in his homeland of Japan and around the world for his unique take on hip-hop streetwear. Beyond his legacy in contemporary fashion, Fujiwara is also known for his impact on mainstream culture, music and covetable design.

Fragment Design makes its mark on the TAG Heuer chronograph

The latest collaboration between the two brands has created a daring reinterpretation of TAG Heuer’s signature motor-racing-inspired C-case models from the 1960s and 1970s, a case shape also found in TAG Heuer’s present-day collections.

Hiroshi Fujiwara explained: “Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character”.

Franck Touzeau, TAG Heuer Vice President Creation & Product, added: “Hiroshi Fujiwara’s reinterpretation of TAG Heuer’s C-case chronograph is an ideal mix of celebrated legacy and avant-garde design. The TAG Heuer x Fragment Design Heuer 02 chronograph is everything that today’s watch aficionado desires in a timepiece: pure and innovative technology, eye-catching and stylish appearance and remarkable heritage”.

Minimalistic style that focuses on the timepiece’s most noteworthy essentials

Echoing his superbly proportioned and minimalistic style, Fujiwara strips the watch’s architecture down to its bare essentials, emphasising the iconic tachymeter scale on the bezel and clearing the dial of all extraneous embellishment. The black opaline dial has two black embossed subcounters at 3 and 9 o’clock. The black contrasts with white lettering and logos – including “FRAGMENT” between 4 and 5 o’clock – and a simple date window at 6 o’clock. The only counterpoints to the high-contrast composition are the red indexes and the red lacquered central hand, which give the dial an extra pop. The result is a bold and elegantly sparse 44 mm timepiece that is effortlessly easy to read at top speeds.

On the case back, the two-counter architecture of the in-house Heuer 02 movement is partially obscured and made even more eye-catching thanks to a circular red sapphire crystal window. The automatic column-wheel chronograph movement is a worthy centrepiece; exceptionally precise and boasting an 80-hour power reserve, it demonstrates TAG Heuer’s continued mastery of watchmaking design and engineering. The red sapphire case back features the unmistakable logo of Fragment Design, and each piece is engraved with a unique limited-edition number from 1 to 500.

The Fujiwara design also includes an exclusive new feature: a five-row steel bracelet with a butterfly folding clasp. It is finely polished and brushed to catch the light with every movement of the wrist.

The watch will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27th, 2020.

In a numbered run of only 500 pieces, the TAG Heuer x Fragment Design Heuer 02 is a true original grounded in rich history. A testament to Hiroshi Fujiwara’s sense of design and TAG Heuer’s disruptive motor-sport legacy, it is a collector’s timepiece of the first order.

TAG Heuer x Fragment Design (44 mm)

Calibre Heuer 02 Automatic Chronograph

Reference CAZ201A.BA0641

      FACTS AND FIGURES

MOVEMENT

Calibre Heuer 02 Automatic

DIAL

Black opaline dial

Two counters:

– 3 o’clock: black embossed minute chronograph counter

– 9 o’clock: black embossed hour chronograph counter

Red printed indexes

Rhodium-plated hour and minute hands with white Super-LumiNovaÒ
Red lacquered central hand
White TAG HEUER printed logo
Date window at 6 o’clock
HEUER 02 AUTOMATIC/FRAGMENT printing

CASE

Diameter 44 mm

Polished, fine-brushed steel case
Ceramic black polished tachymeter

Fixed bezel

Flat sapphire crystal with double anti-reflective treatment

Steel screw-down crown at 3 o’clock

Red sapphire screw-down caseback with special engraving

Water-resistant to 100 m (10 bar)

BRACELET

Polished, fine-brushed, five-row steel bracelet

Steel butterfly folding clasp with safety push buttons

      Limited to 500 pieces

      Comes in a TAG Heuer x Fragment Design special branded box

      Available from July 27th, 2020

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

Instagram: @tagheuer, Twitter: @TAGHeuer, Facebook: www.facebook.com/TAGHeuer

/by
TAG Heuer launches third generation luxury connected watch in New York
, , ,

TAG Heuer launches third generation luxury connected watch in New York

TAG Heuer unveiled its new luxury connected watch in New York on March 12th. The timepiece combines the purest watchmaking tradition with state-of-the-art technology, accelerating the Swiss watchmaker’s leadership in this category. Jade Ferreol, Product Manager within the team dedicated to the connected watch since the origin of the project in 2015, talks about the Swiss Maison’s avant-garde positioning. 

TAG Heuer launches third generation luxury connected watch in New York

WATCHES & JEWELRY

© TAG Heuer

“Your best performance is the one ahead.” This signature elegantly encapsulates the essence of the new TAG Heuer Connected model and the innovative spirit that has inspired the Maison since its founding.

TAG Heuer pioneered the luxury connected watch segment in 2015 with the creation of its first timepiece in partnership with Intel and Google. “Initially, production of this new watch was set to be a trial,” Jade Ferreol explains. The trial quickly proved a success, spawning the design of a second version in 2017. In the space of six months, the two timepieces emerged as a robust commercial success for the Maison.

© TAG Heuer

To develop the new model recently unveiled in New York, TAG Heuer built out the initial team, forming an inhouse team with an impressive high-tech skillset. “This is the first time that a team counting around 30 software and hardware engineers has come together to work exclusively on a connected watch,” Jade Ferreol notes.

The three pillars of the third-generation TAG Heuer Connected watch are traditional mechanical details – tapping into its rich heritage of Swiss watchmaking savoir-faire – sports performance (a dedicated app developed inhouse for the first time) and customization, with interchangeable straps and watch faces. It embodies the Maison’s commitment to combining traditional mechanical excellence and digital design, powered by bespoke, state-of-the-art software.

© TAG Heuer

“The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, now part of a complete TAG Heuer digital ecosystem geared towards performance and sports. The TAG Heuer Connected offers limitless possibilities in terms of future innovation. Thanks to the talent and dedication of our teams, the new Connected is a truly brand-defining product that will lead the way into a new era for TAG Heuer,” says Frédéric Arnault, TAG Heuer’s Chief Strategy and Digital Officer, who has led this ambitious project since its start.

The new TAG Heuer Connected bolsters the Maison’s position in the hotly competitive luxury connected watch segment, offering an elegant and versatile chronograph designed for both everyday life and sports.

/by
, , , ,

AUTOMOBILE CLUB DE MONACO APPOINTS TAG HEUER AS OFFICIAL SPONSOR AND TIMEKEEPER OF LEGENDARY GRAND PRIX DE MONACO HISTORIQUE

AUTOMOBILE CLUB DE MONACO APPOINTS TAG HEUER AS OFFICIAL SPONSOR AND TIMEKEEPER OF LEGENDARY GRAND PRIX DE MONACO HISTORIQUE

TAG Heuer reaffirms its long-standing association with the Principality of Monaco and its motor-racing history by partnering with the Automobile Club de Monaco (ACM) and its prestigious event, the Grand Prix de Monaco Historique, and introducing a limited-edition TAG Heuer Monaco timepiece as a tribute to the iconic race.

La Chaux-de-Fonds, Switzerland – 8 May 2020: The appointment of TAG Heuer as the Official Sponsor and Timekeeper of the Grand Prix de Monaco Historique complements its current designation as the Official Watch of the Monaco Grand Prix and the Official Watch Partner of the Monaco Top Cars Collection museum.

The 12th edition of the event was scheduled to take place from 8 to 10 May 2020 on the legendary Monaco circuit but was cancelled due to the COVID-19 pandemic. The ACM event team has already started planning for the next edition, and, over the course of the scheduled 2020 race weekend, TAG Heuer will be presenting a special-edition timepiece as a tribute to this prestigious event and to the Monaco collection.

The biannual Grand Prix de Monaco Historique weekend is one of the highlights of the classic-car racing calendar, and its passionate community of owners, drivers and spectators relish the spectacle of historic grand prix racing and love the warm spirit and camaraderie around the circuit. More than 200 grand prix cars representing 50 different car makers enter each event.

Selected for their historical value and degree of originality, they compete in seven series spanning the periods from the 1930s to the 1970s. Drivers from more than 21 countries took part in the 2018 edition.

A limited-edition Monaco timepiece dedicated to the Grand Prix de Monaco Historique

The strikingly elegant and charismatic chronograph designed especially for the occasion features the signature red-and-white colour code that is reminiscent of eye-catching sports cars from the thrilling world of motor racing. The small silver historic car logo of the Grand Prix de Monaco Historique at the 1 o’clock position on the crimson brushed dial instantly links this special model to the historic race. This model is produced in a limited edition of 1,000 watches, each of which is engraved with its unique number and the words “One of 1000”.

This TAG Heuer Monaco wristwatch is presented on a luxurious perforated strap made of fine-grain black leather. The stainless-steel case back of this iconic square model has a transparent sapphire glass with the Grand Prix de Monaco Historique logo printed on the inside through which the sophisticated Calibre Heuer 02 in-house mechanical movement is visible. With a total of 168 individual components, including a column wheel and a vertical clutch, the TAG Heuer Calibre Heuer 02 offers outstanding precision and an extraordinary 80-hour power reserve.

The Grand Prix de Monaco Historique timepiece is packaged in a red watch box that is decorated with a chequered racing flag – a nod to the historic Heuer watch box and the perfect touch for this contemporary 2020 classic. It will be on display especially for racing enthusiasts at the ACM and available for pre-orders via www.tagheuer.com and in select TAG Heuer boutiques before its launch on July 27th, 2020.

An enduring bond: the TAG Heuer Monaco and motor racing in Monaco

In the late 1950s, building on the brand’s heritage in stopwatches, dashboard timers and chronographs suitable for racing, Jack Heuer saw an opportunity to become even more involved in the golden age of motorsport, merging his passion with the family business. Inspired by the action he witnessed on the track, he started a tradition of naming his creations after the evocative races in Monza, Silverstone, Montreal and Monaco. Celebrated for its glamorous Formula 1 Grand Prix, Monaco has also lent its name to one of TAG Heuer’s most iconic watch collections since 1969.

Avant-garde yet timelessly chic, the TAG Heuer Monaco Grand Prix de Monaco Historique is a bold new take on a maverick timepiece, and a celebration of the enduring bond between TAG Heuer, its iconic Monaco line and the prestigious racing events that take place in its namesake destination.

TAG Heuer Monaco Grand Prix de Monaco Historique Limited Edition

Reference CBL2114.FC6486

MOVEMENT

TAG Heuer Automatic Calibre Heuer 02 Manufacture movement, automatic chronograph, diameter 31 mm, 33 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 80-hour power reserve

FUNCTIONS
Chronograph with minutes and hours, permanent second indicator; date, hours, minutes; central chronograph seconds hand

CASE

Diameter 39 mm, fine-brushed and polished case, fixed bezel,  sapphire crystal with Grand Prix de Monaco Historique logo printing on  the back, polished stainless-steel crown at 3 o’clock and push  buttons at 2 and 4 o’clock, water-resistant to 100 metres (10 bar), stainless-steel case back with limited-edition number engraving

DIAL
Rhodium-plated red sunray brushed dial, rhodium-plated indexes and hour and minute hands with white Super-LumiNova®, red lacquered central hand, Grand Prix de Monaco Historique logo at 1 o’clock on the dial

 STRAP

 Black calfskin leather strap, folding clasp in polished stainless steel

Limited to 1,000 watches

SPECIAL PACKAGING

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

/by

TAG HEUER EQUIPS ICONIC MONACO WRISTWATCH WITH AVANT-GARDE IN-HOUSE MANUFACTURE MOVEMENT

The first Monaco timepiece to feature the brand’s Calibre Heuer 02 Manufacture movement makes its debut alongside a new limited-edition Calibre 12 Monaco model with an exclusive grey dial.

La Chaux-de-Fonds, Switzerland – 6 November 2019: Throughout 2019, TAG Heuer has celebrated the 50th anniversary of the legendary Monaco timepiece with special-edition releases and events around the world. The latest launch sees the Monaco with not only an updated appearance, but a technological first as well: for the first time in its half-century history, the Monaco is powered by an in-house manufacture movement.

Alongside this new release, the Swiss luxury watchmaker is introducing a final edition of the Calibre 12 movement. The Monaco timepiece is distinguished by a refreshed design and contemporary grey dial. This edition is limited to only 1,000 pieces.

TAG Heuer Monaco Heuer 02 & Cal. 12 Final Edition 2019

Alongside this new release, the Swiss luxury watchmaker is introducing a final edition of the Calibre 12 movement. The Monaco timepiece is distinguished by a refreshed design and contemporary grey dial. This edition is limited to only 1,000 pieces.

 TAG HEUER EQUIPS ICONIC MONACO WRISTWATCH WITH AVANT-GARDE IN-HOUSE MANUFACTURE MOVEMENT

Combining innovation with its passion for precision timekeeping, TAG Heuer launched the Calibre Heuer 02, an in-house movement developed and manufactured in Switzerland, in 2017. This important automatic chronograph movement is now available inside a Monaco case – one of the brand’s most iconic products, and one that reflects TAG Heuer’s daring and unconventional spirit. Because of the Monaco’s unique square shape – a feature that renders this timepiece instantly recognisable – TAG Heuer’s watchmakers had to re-engineer the interior of the case to house the manufacture calibre. In addition to this change, the new Monaco also features a slightly revamped dial, which is clearly inspired by early Monaco models. It is also different from the Calibre 11 Monaco design, which features the crown on the left side of the case due to the construction of its movement.

Combining innovation with its passion for precision timekeeping, TAG Heuer launched the Calibre Heuer 02, an in-house movement developed and manufactured in Switzerland, in 2017. This important automatic chronograph movement is now available inside a Monaco case – one of the brand’s most iconic products, and one that reflects TAG Heuer’s daring and unconventional spirit. Because of the Monaco’s unique square shape – a feature that renders this timepiece instantly recognisable – TAG Heuer’s watchmakers had to re-engineer the interior of the case to house the manufacture calibre. In addition to this change, the new Monaco also features a slightly revamped dial, which is clearly inspired by early Monaco models. It is also different from the Calibre 11 Monaco design, which features the crown on the left side of the case due to the construction of its movement.

Monaco Calibre 12 Final Edition

In contrast to the movement that initially equipped the Monaco – Calibre 11 – the Calibre 12 gave the renowned timepiece a sleek, traditional appearance, because it required the crown to be on the right side of the case, as opposed to the left side as with Calibre 11. TAG Heuer introduces the last Calibre 12 Monaco model with a stunning grey dial. Outfitted with a classic black alligator leather strap, this stainless-steel model features a vertically brushed ruthenium dial. Ruthenium, RU44 on the periodic table, is part of the platinum group and has a dynamic iridescent colour that changes in different shades of light.

The smooth black opaline counters at 3 and 9 o’clock offer a refined contrast to the brushed dial. The central seconds hand, 12 o’clock index, and the tips of the hour and minute hands feature a hint of bold red, an eye-catching feature that enhances the timeless yet modern style of this horological icon. As the final edition of the Monaco Calibre 12, only 1,000 of these models exist and the stainless-steel caseback of each watch is engraved with its limited-edition number.

 

After 50 years, the Monaco continues to surprise and innovate. With every new launch, this iconic timepiece embodies different facets of TAG Heuer’s avant-garde spirit and strengthens its reputation as one of the watch world’s most remarkable creations.

www.tagheuer.com

 

/by