Tag Archive for: Taycan

2022 deliveries: Porsche posts a slight increase

2022 deliveries: Porsche posts a slight increase

Porsche put in a robust performance in fiscal year 2022, with a slight increase in deliveries. The sports car manufacturer delivered a total of 309,884 cars over the past 12 months, 3 per cent more than in 2021 – despite several global crises.

Porsche fulfills the dreams of its customers, as strong delivery figures and the continued good order situation for fiscal year 2022 demonstrate. Worldwide, the sports car manufacturer delivered 309,884 vehicles to customers last year, an increase of 3 per cent over the previous year.

Detlev von Platen, Executive Board Member for Sales and Marketing at Porsche AG

“The many challenges caused by the war in Ukraine, interrupted supply chains and the ongoing semiconductor crisis have shaped the past year and put us to the test,” says Detlev von Platen, Executive Board Member for Sales and Marketing at Porsche AG. “So I am all the prouder of the entire Porsche team. In this difficult environment, we have succeeded in fulfilling the dream of owning a Porsche for more customers than ever before.”

Deliveries in Europe 7 per cent above previous year

In the Europe sales region, Porsche delivered 62,685 cars in 2022. This is 7 per cent more than in the previous year. In its home market of Germany, 29,512 customers took delivery of their cars – an increase of 3 per cent. In North America, Porsche recorded 79,260 deliveries, matching the previous year’s level. This was a particularly strong performance in view of logistical and supply challenges that started the year. In what remains the biggest single market, China, 93,286 cars were delivered to customers     (-2 per cent). The slight dip here is mainly due to the effects of the COVID pandemic. Waves of infection, COVID-related lockdowns and logistical challenges affected the deliveries. The Overseas and Emerging Markets sales region continues to develop positively with an increase in deliveries of 13 per cent. Some 45,141 cars were delivered to customers in this region during 2022.

SUVs remain popular among customers

The models with the highest demand again in 2022 were the brand’s SUVs: the Porsche Cayenne was delivered a total of 95,604 times. The Macan followed in second place with 86,724 units delivered. With 40,410 deliveries (+5 per cent) the Porsche 911 remains very popular as well. The sports saloon Panamera was delivered to 34,142 customers (+13 per cent).

The Taycan remains at a high level of orders. In 2022, Porsche delivered 34,801 cars from the model line worldwide (-16 percent). The decline was due to supply chain bottlenecks and limited component availability. Both issues affected the electric sports car in particular. Customers took delivery of 18,203 units of the 718 Boxster and 718 Cayman models.


Taycan GTS and Taycan GTS Sport Turismo

“On the sales side, results have been positive in 2022,” says von Platen. “Porsche is in a solid position. And we’re building on that basis.”

Porsche AG
Deliveries
January – December
2021 2022 Difference
Worldwide 301,915 309,884 +3%
Germany 28,565 29,512 +3%
North America 79,166 79,260  0%
China 95,671 93,286 -2%
Europe (excluding Germany) 58,576 62,685 +7%
Overseas and Emerging Markets 39,937 45,141 +13%

Disclaimer

This announcement contains ‘forward-looking statements’ that reflect the Porsche’s current view of the future events.

Words such as ‘will’, ‘presume’, ‘as a goal’, ‘could’, ‘possibly’, ‘should’, ‘believe’, ‘intend’, ‘plan’, ‘in preparation’, and ‘aim’ are used to indicate statements relating to the future. These statements are subject to a variety of risks, uncertainties and assumptions. If any of these risks or uncertainties materialise or if the assumptions underlying Porsche’s forward-looking statements should prove unfounded, the actual results could differ significantly from the ones that Porsche has expressly or implicitly assumed in these statements. Forward-looking statements in this press release are based solely on the circumstances pertaining on the day of publication.

These forward-looking statements will not be updated later. These statements are true on the day of publication and may be overtaken by later events.

Drive2Extremes: the Taycan Turbo Cross Turismo between ice and desert

In the clip “Drive2Extremes. Taycan Cross Turismo x Johnny FPV”, the CUV demonstrates its typically Porsche sportiness on unpaved roads in the desert and on ice. The precision of the drone pilot Johnny FPV transports the viewer from one world to the other in seamless motion.

A hot-air balloon glides over seemingly endless forests of pine. A sports car is drifting in the snow. Between the two, a drone slices through the air, before it swoops down dramatically and captures the car at breakneck speed. A winter landscape? The eye can scarcely apprehend how the flight manuever suddenly transitions to a desert. The music underscores the dynamic acts of cinematography and driving like a symphony of contrasts. The locations provide the extremes in this action film: snow in Finland, desert sands in the United Arab Emirates. The protagonist is the Porsche Taycan Turbo Cross Turismo.

“It’s important to fly in a unique way, to establish a trademark style.”Johnny FPV

The second hero is somewhat in the background. Johnny FPV has both feet on the frozen ground, about 60 miles north of the Arctic Circle, as he works his magic from the bird’s-eye view above. One of the best drone pilots in the world, he is wearing black video glasses and holding a controller. Gloves protect his hands from the icy air – the filmmaker’s biggest challenge today, as he films against the stunning backdrop of the Porsche Driving Area – a closed course with prepared ice tracks.

The long view: with the camera eye of his drone, Johnny FPV tracks the Porsche Taycan Turbo Cross Turismo on two identical course layouts on two continents.

Born Johnny Schaer, the three initials in his professional handle stand for “first-person view” – the camera perspective of the films that have turned his passion into a career. Thanks to instantaneous transmission speeds, the drone pilot sees the world through the eye of his camera. Later, the viewer experiences the spectacular flights with sensory directness. The 25-year-old from Chicago loves speed, cars and flying, and is known for exceptionally dexterous maneuvers. Few can match his skill in making the viewer a part of the action. He opens up new horizons, offering surprising dimensions in technical perfection. Watching him and his drone at work, one senses how the virtual and real worlds meld into one.

Two-tone: the striking red and blue foiling symbolises heat and cold. The script adds further extremes.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.

The film – Drive2Extremes. Taycan Cross Turismo x Johnny FPV – is set in the Lapland town of Levi and the Liwa Oasis on the northern edge of the Rub al Khali desert. More than 3,100 miles as the crow flies and roughly 1400 degrees Fahrenheit separate the two filming locations but in both places the Taycan Turbo Cross Turismo, the first all-electric Cross Utility Vehicle (CUV) from Porsche, conquers identically set courses. The aerial precision of the drone pilot is what allows the gripping splicing of the shots between ice and desert. The film was directed by Los Angeles-based Nicholas Schrunk, who won an Emmy for the documentary Blood Road. He’s a master of the craft of accentuating emotional stories with spectacular stunts.

Teamwork: director Nicholas Schrunk, racing car driver Jukka Honkavuori, and drone pilot Johnny FPV (from left) collaborated on the video spot.

Schaer bought his first drone at the age of 15, followed days later by a second, and shortly thereafter by a third. He practiced relentlessly. He got good. And then he became a pro. “Hand-eye coordination is crucial to being a good pilot. Otherwise it’s just a mix of hard work, good ideas and talent,” he says. In Drive2Extremes, the shots are dynamic in multiple ways. The car moves forward – the drone in all directions. Schaer has developed his own style and it is one that captivates the viewer. “It’s important to fly in a unique way, to establish a trademark style. My videos bear my signature. They’re not jerky, they’re precise and they’re very fluid.”

In just seven years, he’s ascended into the upper echelons of FPV pilots. “It’s indescribable to see and feel how strongly the Taycan Turbo Cross Turismo performs on different surfaces. I knew that electric cars accelerate very quickly, but the fact that the power can be called up like that on ice and sand is something I find incredible.” For him, electric cars are the future. “I’m quite sure I’ll own one too,” says Schaer. With his film, one ‘wow’ moment follows another, punctuated by breathtakingly beautiful slow-motion sequences. The Cross Turismo and its filmmaker – two masters in two different worlds.