Tag Archive for: The Macallan

BENTLEY Y THE MACALLAN PRESENTAN: EL HORIZONTE DE MACALLAN

  • Prototipo único de la primera colaboración de productos revelado
  • Innovador recipiente horizontal para albergar excepcional whisky de malta única
  • Seis materiales clave reciclados, reutilizados o de origen ético se unen para crear un diseño impresionante y sostenible
  • Cobre reciclado, madera reutilizada, aluminio reciclado y cuero bajo en CO2 elaborados a mano
  • Desarrollado conjuntamente entre los equipos de diseño de Bentley y The Macallan
  • Representa el siguiente paso en una asociación fundada en la sostenibilidad.
  • Se lanzará en el verano de 2023

(Crewe y Speyside, 22 de agosto de 2022)  Bentley Motors y The Macallan han revelado hoy el diseño innovador de The Macallan Horizon, el primer whisky de malta de edición limitada creado por la colaboración de la marca.

Reflejando el núcleo de sustentabilidad que está en el corazón de la asociación junto con un propósito conjunto de innovación, el prototipo de The Macallan Horizon fusiona artesanía tradicional, materiales reciclados y un diseño horizontal exclusivo. Creado tras un extenso desarrollo conjunto entre Bentley Motors y The Macallan, el prototipo encapsula la ambición conjunta de construir un futuro sostenible a partir de la rica herencia de ambas marcas.

En homenaje a los aclamados Six Pillars de The Macallan, las piedras angulares de la marca que dan cuenta de sus distintivos whiskies de malta única, The Macallan Horizon incorpora seis materiales únicos reciclados, reutilizados o de origen ético que son parte integral de The Macallan y Bentley Motors.

Una armonía de seis materiales sostenibles clave

El recipiente prototipo que se ha elaborado conjuntamente es diferente a cualquier botella de whisky en la historia. El diseño único desafía la estética vertical tradicional de una botella de whisky y refleja la trayectoria horizontal de un automóvil, empujando los límites y el arte de lo posible. En consecuencia, la embarcación se asienta horizontalmente en una cuna especialmente diseñada y no tiene una base permanente.

En el centro del diseño se encuentra una botella de vidrio hecha a mano con un extraordinario giro de 180 grados, que representa el dominio del espacio y el tiempo logrado por The Macallan y Bentley Motors al crear el prototipo.

Luego, la embarcación está rodeada por una estructura 3D intrincadamente retorcida fabricada en un conjunto de hermosos materiales sostenibles. Los brazos de la estructura están elaborados en:

  • Cobre reciclado de los alambiques curiosamente pequeños en desuso que se encontraban dentro de la antigua destilería de The Macallan.
  • Aluminio recuperado de la producción del Continental GT, Flying Spur y Bentayga en la casa de Bentley en Crewe, Inglaterra
  • Madera reciclada de ambas marcas
  • El cuero con menor CO2 del mundo, de origen local en Escocia, y también utilizado en el muy exclusivo Bentley Mulliner Batur grand tourer presentado ayer.

El componente final será el extraordinario whisky puro de malta que se está elaborando para el lanzamiento, que también contará su propia historia de reciclaje y sostenibilidad.

Chris Cooke, gerente de diseño de productos y estilo de vida de Bentley, comenta:

“Nuestro prototipo para The Macallan Horizon es verdaderamente pionero tanto en su diseño como en el uso de materiales. Es una fusión del ADN de diseño de Bentley nítidamente definido pero curvilíneo, la innovación de The Macallan y materiales reciclados de ambas marcas británicas icónicas. La forma del diseño nos ha permitido tratar la luz como un material en sí mismo, y la interacción entre la luz y la madera reutilizada, el aluminio y el cobre es extraordinaria. Al ser un objeto de belleza en sí mismo y tener elementos de sostenibilidad tan fuertes, es una representación de lo que vendrá después de nuestra asociación”.

Jaume Ferras, director creativo global de The Macallan, comenta:

“Inspirándonos en la industria automotriz, estamos mostrando nuestro desarrollo creativo de The Macallan Horizon, que se encuentra entre los proyectos más innovadores en los que nos hemos embarcado en nuestros 200 años de historia.

“Trabajar con Bentley Motors nos ha inspirado a ver las cosas de manera diferente. En el mundo del whisky, todo está en posición vertical, como nuestros alambiques y nuestras botellas. Cuando observamos la dirección horizontal seguida por Bentley Motors como parte de la industria automotriz, nos hizo considerar si y cómo podríamos adaptar este formato para el whisky, que en última instancia requiere ser vertido.

“Estoy increíblemente orgulloso del diseño revolucionario que hemos creado para The Macallan Horizon y los materiales sostenibles únicos que estamos incorporando como parte de nuestro compromiso con un mundo mejor. Simplemente no sería posible sin la artesanía y la creatividad incomparables por las que The Macallan y Bentley Motors son reconocidos, y es la personificación de la excelencia inigualable que persigue The Macallan desde 1824”.

The Macallan Horizon se lanzará en el verano de 2023.

Bentley Motors y The Macallan lanzaron su asociación de marca global en julio de 2021. Unidas por la dedicación a la artesanía, la creatividad, la innovación y la sostenibilidad, ambas marcas se han comprometido a compartir los aprendizajes de sus respectivas industrias mientras continúan buscando la excelencia inquebrantable por la que son reconocidas. . The Macallan Horizon celebra su unión y su búsqueda de un futuro mejor.

Fabricado sin compromiso.
Saborea The Macallan con responsabilidad.
Si bebes no conduzcas.

Bentley Motors es la marca de automóviles de lujo más buscada del mundo. La sede central de la empresa en Crewe alberga todas sus operaciones, incluido el diseño, la investigación y el desarrollo, la ingeniería, Mulliner y la producción de las cinco líneas de modelos de la empresa: Continental GT, Continental GTC, Flying Spur, Bentayga y Bentayga EWB. La combinación de la artesanía fina, el uso de habilidades que se han transmitido de generación en generación, junto con la experiencia en ingeniería y la tecnología de punta es exclusiva de las marcas de automóviles de lujo del Reino Unido, como Bentley. También es un ejemplo de lo mejor de la fabricación británica de alto valor. Bentley emplea a unas 4000 personas en Crewe.

Fundado en 1824 en una meseta sobre el río Spey en el noreste de Escocia, The Macallan es reconocido mundialmente por su incomparable artesanía, creatividad e innovación con cada botella de whisky de malta que revela su dominio único de la madera y el espíritu. La sostenibilidad social y ambiental está en el corazón de The Macallan, y como parte de su compromiso de establecer un legado positivo, reveló su nueva destilería galardonada en 2018. Diseñado por arquitectos de renombre internacional, el edificio se inspira en las antiguas colinas escocesas circundantes. y está ubicado en la hermosa finca de 485 acres de The Macallan. Hasta el día de hoy, la mayor influencia en la codiciada cartera de whiskies de malta de The Macallan son sus barricas de roble curadas con jerez de las que sus whiskies obtienen sus sabores, aromas y color natural distintivos.

BENTLEY AND THE MACALLAN INTRODUCE: THE MACALLAN HORIZON

  • Unique prototype of first product collaboration revealed
  • Ground-breaking horizontal vessel to hold exceptional single malt whisky
  • Six key upcycled, repurposed or ethically sourced materials unite to create a stunning, sustainable design
  • Recycled copper, reused wood, recycled aluminium and low CO2 leather crafted together by hand
  • Jointly developed between design teams at Bentley and The Macallan
  • Represents the next step in a partnership founded in sustainability
  • To be launched in Summer 2023

(Crewe and Speyside, 22 August 2022) Bentley Motors and The Macallan have today revealed the ground-breaking design of The Macallan Horizon – the first limited edition single malt whisky being created by the brand collaboration.

Reflecting the sustainability core that’s at the heart of the partnership together with a joint purpose of innovation, the prototype of The Macallan Horizon fuses traditional craftsmanship, recycled materials and an exclusive horizontal design. Created following extensive joint development between Bentley Motors and The Macallan, the prototype encapsulates a joint ambition of building a sustainable future from the rich heritage of both brands.

In homage to The Macallan’s acclaimed Six Pillars – the foundation stones of the brand that account for its distinctive single malt whiskies – The Macallan Horizon incorporates six unique upcycled, repurposed or ethically sourced materials which are integral to The Macallan and Bentley Motors.

A Harmony of Six Key Sustainable Materials

The prototype vessel that has been jointly crafted is unlike any bottle of whisky in history. The unique design defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of a car, pushing the boundaries and the art of the possible. Accordingly, the vessel sits horizontally in a purpose-build cradle, and has no standing base.

At the centre of the design is a hand-made glass bottle with an extraordinary 180-degree twist, representing the mastery of space and time achieved by The Macallan and Bentley Motors in creating the prototype.

The vessel is then surrounded by an intricately twisted 3D structure crafted in a suite of beautiful, sustainable materials. The arms of the structure are crafted in:

  • Recycled copper from the disused, curiously small spirit stills which were located within The Macallan’s former distillery
  • Aluminium recovered from the production of the Continental GT, Flying Spur and Bentayga at Bentley’s home in Crewe, England
  • Recycled wood from both brands
  • The world’s lowest CO2 leather, locally-sourced in Scotland, and also used in the highly exclusive Bentley Mulliner Batur grand tourer unveiled yesterday

The final component will be the extraordinary single malt whisky being crafted for the release, which will also tell its own story of recycling and sustainability.

Bentley’s Product and Lifestyle Design Manager, Chris Cooke, comments:

“Our prototype for The Macallan Horizon is truly pioneering in both its design and use of materials. It’s a fusion of the sharply defined yet curvaceous Bentley design DNA, The Macallan’s innovation and recycled materials from both iconic British brands. The form of the design has allowed us to treat light as a material in itself, and the interplay between light and repurposed wood, aluminium and copper is extraordinary. In being both an object of beauty in itself and having such strong sustainability elements, it’s a representation of what’s coming next from our partnership.”

Jaume Ferras, Global Creative Director for The Macallan, comments:

“Taking inspiration from the car industry, we are showcasing our creative development of The Macallan Horizon, which is among the most ground-breaking projects we have embarked on in our 200-year history.

“Working with Bentley Motors has inspired us to see things differently. In the whisky world, everything is upright, such as our stills and our bottles. When we looked at the horizontal direction pursued by Bentley Motors as part of the automotive industry, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured.

“I am incredibly proud of the revolutionary design we have created for The Macallan Horizon and the unique sustainable materials we are incorporating as part of our commitment to a better world. It simply would not be possible without the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are renowned, and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.”

The Macallan Horizon will launch in Summer 2023.

Bentley Motors and The Macallan launched their global brand partnership in July 2021. United by a dedication to craftsmanship, creativity, innovation and sustainability, both brands have committed to share learnings from their respective industries while continuing to pursue the uncompromised excellence for which they are renowned. The Macallan Horizon celebrates their union and their pursuit of a better future.

Crafted without compromise.
Please savour The Macallan responsibly.
Do not drink and drive.

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, Mulliner and production of the company’s five model lines: Continental GT, Continental GTC, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit. Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.

BENTLEY AND THE MACALLAN INTRODUCE: THE MACALLAN HORIZON

  • Unique prototype of first product collaboration revealed
  • Ground-breaking horizontal vessel to hold exceptional single malt whisky
  • Six key upcycled, repurposed or ethically sourced materials unite to create a stunning, sustainable design
  • Recycled copper, reused wood, recycled aluminium and low CO2 leather crafted together by hand
  • Jointly developed between design teams at Bentley and The Macallan
  • Represents the next step in a partnership founded in sustainability
  • To be launched in Summer 2023

(Crewe and Speyside, 22 August 2022) Bentley Motors and The Macallan have today revealed the ground-breaking design of The Macallan Horizon – the first limited edition single malt whisky being created by the brand collaboration.

Reflecting the sustainability core that’s at the heart of the partnership together with a joint purpose of innovation, the prototype of The Macallan Horizon fuses traditional craftsmanship, recycled materials and an exclusive horizontal design. Created following extensive joint development between Bentley Motors and The Macallan, the prototype encapsulates a joint ambition of building a sustainable future from the rich heritage of both brands.

In homage to The Macallan’s acclaimed Six Pillars – the foundation stones of the brand that account for its distinctive single malt whiskies – The Macallan Horizon incorporates six unique upcycled, repurposed or ethically sourced materials which are integral to The Macallan and Bentley Motors.

A Harmony of Six Key Sustainable Materials

The prototype vessel that has been jointly crafted is unlike any bottle of whisky in history. The unique design defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of a car, pushing the boundaries and the art of the possible. Accordingly, the vessel sits horizontally in a purpose-build cradle, and has no standing base.

At the centre of the design is a hand-made glass bottle with an extraordinary 180-degree twist, representing the mastery of space and time achieved by The Macallan and Bentley Motors in creating the prototype.

The vessel is then surrounded by an intricately twisted 3D structure crafted in a suite of beautiful, sustainable materials. The arms of the structure are crafted in:

  • Recycled copper from the disused, curiously small spirit stills which were located within The Macallan’s former distillery
  • Aluminium recovered from the production of the Continental GT, Flying Spur and Bentayga at Bentley’s home in Crewe, England
  • Recycled wood from both brands
  • The world’s lowest CO2 leather, locally-sourced in Scotland, and also used in the highly exclusive Bentley Mulliner Batur grand tourer unveiled yesterday

The final component will be the extraordinary single malt whisky being crafted for the release, which will also tell its own story of recycling and sustainability.

Bentley’s Product and Lifestyle Design Manager, Chris Cooke, comments:

“Our prototype for The Macallan Horizon is truly pioneering in both its design and use of materials. It’s a fusion of the sharply defined yet curvaceous Bentley design DNA, The Macallan’s innovation and recycled materials from both iconic British brands. The form of the design has allowed us to treat light as a material in itself, and the interplay between light and repurposed wood, aluminium and copper is extraordinary. In being both an object of beauty in itself and having such strong sustainability elements, it’s a representation of what’s coming next from our partnership.”

Jaume Ferras, Global Creative Director for The Macallan, comments:

“Taking inspiration from the car industry, we are showcasing our creative development of The Macallan Horizon, which is among the most ground-breaking projects we have embarked on in our 200-year history.

“Working with Bentley Motors has inspired us to see things differently. In the whisky world, everything is upright, such as our stills and our bottles. When we looked at the horizontal direction pursued by Bentley Motors as part of the automotive industry, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured.

“I am incredibly proud of the revolutionary design we have created for The Macallan Horizon and the unique sustainable materials we are incorporating as part of our commitment to a better world. It simply would not be possible without the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are renowned, and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.”

The Macallan Horizon will launch in Summer 2023.

Bentley Motors and The Macallan launched their global brand partnership in July 2021. United by a dedication to craftsmanship, creativity, innovation and sustainability, both brands have committed to share learnings from their respective industries while continuing to pursue the uncompromised excellence for which they are renowned. The Macallan Horizon celebrates their union and their pursuit of a better future.

Crafted without compromise.
Please savour The Macallan responsibly.
Do not drink and drive.

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, Mulliner and production of the company’s five model lines: Continental GT, Continental GTC, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit. Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.

BENTLEY AND THE MACALLAN INTRODUCE: THE MACALLAN HORIZON

  • Unique prototype of first product collaboration revealed
  • Ground-breaking horizontal vessel to hold exceptional single malt whisky
  • Six key upcycled, repurposed or ethically sourced materials unite to create a stunning, sustainable design
  • Recycled copper, reused wood, recycled aluminium and low CO2 leather crafted together by hand
  • Jointly developed between design teams at Bentley and The Macallan
  • Represents the next step in a partnership founded in sustainability
  • To be launched in Summer 2023

(Crewe and Speyside, 22 August 2022) Bentley Motors and The Macallan have today revealed the ground-breaking design of The Macallan Horizon – the first limited edition single malt whisky being created by the brand collaboration.

Reflecting the sustainability core that’s at the heart of the partnership together with a joint purpose of innovation, the prototype of The Macallan Horizon fuses traditional craftsmanship, recycled materials and an exclusive horizontal design. Created following extensive joint development between Bentley Motors and The Macallan, the prototype encapsulates a joint ambition of building a sustainable future from the rich heritage of both brands.

In homage to The Macallan’s acclaimed Six Pillars – the foundation stones of the brand that account for its distinctive single malt whiskies – The Macallan Horizon incorporates six unique upcycled, repurposed or ethically sourced materials which are integral to The Macallan and Bentley Motors.

A Harmony of Six Key Sustainable Materials

The prototype vessel that has been jointly crafted is unlike any bottle of whisky in history. The unique design defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of a car, pushing the boundaries and the art of the possible. Accordingly, the vessel sits horizontally in a purpose-build cradle, and has no standing base.

At the centre of the design is a hand-made glass bottle with an extraordinary 180-degree twist, representing the mastery of space and time achieved by The Macallan and Bentley Motors in creating the prototype.

The vessel is then surrounded by an intricately twisted 3D structure crafted in a suite of beautiful, sustainable materials. The arms of the structure are crafted in:

  • Recycled copper from the disused, curiously small spirit stills which were located within The Macallan’s former distillery
  • Aluminium recovered from the production of the Continental GT, Flying Spur and Bentayga at Bentley’s home in Crewe, England
  • Recycled wood from both brands
  • The world’s lowest CO2 leather, locally-sourced in Scotland, and also used in the highly exclusive Bentley Mulliner Batur grand tourer unveiled yesterday

The final component will be the extraordinary single malt whisky being crafted for the release, which will also tell its own story of recycling and sustainability.

Bentley’s Product and Lifestyle Design Manager, Chris Cooke, comments:

“Our prototype for The Macallan Horizon is truly pioneering in both its design and use of materials. It’s a fusion of the sharply defined yet curvaceous Bentley design DNA, The Macallan’s innovation and recycled materials from both iconic British brands. The form of the design has allowed us to treat light as a material in itself, and the interplay between light and repurposed wood, aluminium and copper is extraordinary. In being both an object of beauty in itself and having such strong sustainability elements, it’s a representation of what’s coming next from our partnership.”

Jaume Ferras, Global Creative Director for The Macallan, comments:

“Taking inspiration from the car industry, we are showcasing our creative development of The Macallan Horizon, which is among the most ground-breaking projects we have embarked on in our 200-year history.

“Working with Bentley Motors has inspired us to see things differently. In the whisky world, everything is upright, such as our stills and our bottles. When we looked at the horizontal direction pursued by Bentley Motors as part of the automotive industry, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured.

“I am incredibly proud of the revolutionary design we have created for The Macallan Horizon and the unique sustainable materials we are incorporating as part of our commitment to a better world. It simply would not be possible without the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are renowned, and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.”
The Macallan Horizon will launch in Summer 2023.

Bentley Motors and The Macallan launched their global brand partnership in July 2021. United by a dedication to craftsmanship, creativity, innovation and sustainability, both brands have committed to share learnings from their respective industries while continuing to pursue the uncompromised excellence for which they are renowned. The Macallan Horizon celebrates their union and their pursuit of a better future.

Crafted without compromise.
Please savour The Macallan responsibly.
Do not drink and drive.

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, Mulliner and production of the company’s five model lines: Continental GT, Continental GTC, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit. Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.

The Macallan - THE REACH - An 81 years old whisky distilled in 1940

THE REACH

Un whisky de 81 años destilado en 1940, este licor se elabora a partir de una sola barrica de roble sazonada con jerez y es la expresión más antigua lanzada por The Macallan hasta la fecha.

CELEBRANDO LA ARTESANÍA

Creado durante una época turbulenta para The Macallan y el mundo, The Reach es testimonio de nuestra historia, ingenio y fuerza de carácter inconfundible.

El trabajo de muchas manos, The Reach en sí mismo ha sido un verdadero esfuerzo de colaboración.

HISTORIA LÍQUIDA

El whisky escocés de malta única Reach se extrajo de un solo barril en el que ha madurado durante los últimos 81 años. Su apacible existencia contrasta con la turbulenta época en que fue destilado en 1940. Madurando lentamente a lo largo de ocho décadas, su triunfal liberación nos permite, en la época actual, remontarnos en la historia a ese difícil momento.

Si bien el líquido de color castaño oscuro tiene una suavidad suave, de acuerdo con el sabor característico de The Macallan, la complejidad de su perfil ofrece una variedad de sabores. Hay un rico y dulce ahumado, atribuible a la turba utilizada al maltear la cebada y al quemar los alambiques durante este período de tiempo. La nota ahumada es sutil pero inconfundible, complementada con roble antiguo.

Trabajar en The Reach definitivamente ha sido uno de los aspectos más destacados de mi carrera: es difícil expresar con palabras lo verdaderamente especial que es este whisky.

Kirsteen Campbell, la maestra fabricante de whisky de The Macallan’s

Los detalles

MANTENIDO EN ALTO POR SUS CREADORES

Testimonio de nuestro compromiso con la artesanía incomparable, el extraordinario y único empaque de The Reach ha sido elaborado por un colectivo de artesanos escoceses. El cuarteto hecho a mano de líquido, vidrio, bronce y madera, todo alojado en un gabinete especialmente diseñado, es un tributo apropiado a un whisky muy especial.

Este single malt oscuro y bruñido se aloja en una jarra de vidrio soplado a mano, acunado por tres manos de bronce creadas por la escultora escocesa Saskia Robinson y con tres impresiones de huellas dactilares individuales de las manos que lo sostienen en alto. Las tres manos pasan un guiño implícito a las décadas que transcurrieron durante la maduración del whisky.

Una mano conmemora a los trabajadores de la destilería de 1940 que elaboraron el espíritu en tiempos difíciles. Otro es la mano del ex presidente de The Macallan, Allan Shiach, cuyo abuelo dirigía la empresa cuando este licor se envió por primera vez a su barrica. El tercero es el de Master Whisky Maker, Kirsteen Campbell, quien seleccionó cuidadosamente la barrica especial utilizada para crear The Reach y decidió que ahora era el momento de lanzar este exquisito whisky.

DISCOVER THE COLLABORATION

the-golden-age-of-travel-the-aeroplane

Un homenaje a la aventura, el glamur y el estilo. Los idílicos días de los viajes aéreos comerciales abrieron todo un nuevo mundo de posibilidades y se encarnan en este whisky intenso y reconfortante.

The Aeroplane

UNA AVENTURA ALENTADORA

the-golden-age-of-travel-the-aeroplane

Con la introducción de las primeras aerolíneas comerciales, la aventura les esperaba a esos pocos miembros de la “jet set” que se embarcaron en las casi mágicas y excelentes máquina voladoras de color plateado, antes de llegar a destinos internacionales con los que solo habían podido soñar hasta ese momento. Una experiencia exótica empapada de glamur, estilo y romanticismo.
the-golden-age-of-travel-the-aeroplane

the-golden-age-of-travel-the-aeroplane

En la década de los treinta, mientras unos pocos afortunados sobrevolaban el río Spey, la destilería Macallan seguía utilizando tres caballos para las “tareas generales”. Los primeros años de la década fueron duros para todas las destilerías, debido principalmente a la Gran Depresión y la prohibición del alcohol en Estados Unidos. Pero, si bien la producción era escasa, The Macallan mantuvo su ilustre calidad.

THE GOLDEN AGE OF TRAVEL: THE AEROPLANE

LA EXPERIENCIA

COLOUR

Oro rústico.

OLFATO

Semillas de vainilla de Madagascar, canela, higos secados al sol y chocolate negro.

PALADAR

Miel espesa, jengibre seco, canela y pastel de manzana.

FINAL

Prolongado y profundamente satisfactorio con regustos de crème brûlée, miel, azúcar moreno y toques suaves de madera ahumada.

ABV:

43.4%

the-macallan-the-worlds-best-scotch-experiences

La destilería escocesa, https://www.themacallan.com/, ha lanzado una serie de videos para dar a los consumidores una mirada detrás de escena de algunas de las más exclusivas y mejores experiencias del whisky escocés alrededor del mundo.

La serie “The World’s Best Scotch Experiences” mostrará experiencias interactivas con camareros y chefs que tienen como objetivo darle a los invitados recuerdos que “nunca se pueden replicar”.

Por ejemplo, los invitados podrán beber whisky en recipientes impresos en 3D, disfrutar de cócteles mientras caminan por los bosques españoles donde se obtiene la madera para los barriles de https://www.themacallan.com/, además de la oportunidad de participar en una experiencia fascinante de cóctel con vistas a una pista de baile giratoria… y más.

Las mejores experiencias escocesas del mundo cubren seis ciudades de Estados Unidos: Nueva York, Chicago, Toronto, Miami, Los Ángeles y Ciudad de México.

Alexis Calero, gerente clave de la ciudad y las casas espirituales en https://www.themacallan.com/, dijo: “Como el whisky escocés de malta líder, nos esforzamos por liderar el camino cuando se trata de nuevas experiencias inmersivas, lo que a su vez crea momentos memorables y un éxito duradero. para el Macallan.

“A través de la serie The Best Scotch Experiences del mundo, pudimos crear y colaborar con chefs y mixólogos que comparten la misma pasión que tenemos por crear experiencias y recuerdos únicos que dan vida a The Macallan de una manera inolvidable”.

Los fanáticos de The Macallan pueden ver las mejores experiencias escocesas del mundo en sitios de redes sociales como YouTube, Facebook e Instagram, y seguir la serie en línea usando el hashtag #DestinationMacallan.

La nueva serie incluirá desde menús de degustación en la Ciudad de México hasta cócteles en Nueva York.

“The World’s Best Scotch Experiences (Las mejores experiencias de whisky escocés del mundo)” cubre cuatro ciudades de Estados Unidos (Nueva York, Chicago, Miami y Los Ángeles), más Toronto y Ciudad de México.

“Como el whisky escocés de una malta única, nos esforzamos por liderar el camino cuando se trata de experiencias nuevas y multisensoriales, lo que a su vez crea momentos memorables y un éxito duradero para https://www.themacallan.com/,” dijo Alexis Calero, gerente de Key City & Spiritual Homes para The Macallan.

macallan folio 4

Continuando con la emoción de redescubrir los anuncios de The Macallan de los años 70, 80 y 90, junto con las mentes que los crearon.

https://www.themacallan.com/https://www.themacallan.com/ “Música para la boca”

The Macallan han decidido recordar sus mejores campañas, las que llegaron al alma no sólo de sus clientes habituales en el Reino Unido sino en el mundo entero, una de ellas es la nos presetó el The Macallan más musical, The Macallan Archival Series Folio 4.

the-macallan-archival-series-folio-4-el-whisky-mas-musical

Una de las campañas de The Macallan que llegó a publicarse en The Times incluía una partitura de este ilustre compositor escocés que decía que su pasión por la música y también su genio habían sido despertados por las notas de cata de su whisky de malta favorito, un The Macallan.

La serie Folio 3 se presenta con una imagen publicitaria que rinde homenaje a la idea que indica que la mejor forma de elaborar el whisky es hacerlo en un clima frío. Esta imagen se inspira en una tradición que el Distillery Manager de Macallan le contó a David Holmes y Nick Salaman durante una visita a The Macallan Estate. Continuando con el estilo marcadamente distintivo de los anuncios y el sencillo, pero memorable, eslogan que hizo que el lema de “menos es más” formara parte de su esencia, la campaña en curso siguió hablando alto en espacios pequeños y se hizo popular entre un público más amplio.

Continuamos con la emoción del redescubrimiento de los anuncios de The Macallan durante las décadas de los setenta, ochenta y noventa, junto con las mentes que los crearon.

 

Imagina un mundo donde el tiempo se detiene. Donde los sentidos se agudizan y el momento presente se ralentiza, se alarga y se destila.

THE MACALLAN
MAESTROS DE LA FOTOGRAFÍA

Te damos la bienvenida a la última edición de Masters of Photography de The Macallan. Un cpítulo que interpreta un ingrediente fundamental en la elaboración de The Macallan: el tiempo.

Steven Klein ha ido más allá de la imagen fija e interpretado The Macallan dentro de una imagen en movimiento que destila un momento único, un mundo que se detiene.

 

https://www.themacallan.com