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Vacheron Constantin – New Flagship in New York City

  • Vacheron Constantin opens North American Flagship in New York City
  • The new two-story Boutique celebrates the long-standing relationship between the Maison and America since 1831
  • Client-first experiences include in-house watchmaker, strap customization, interactive digital archives, rotating exhibition space, and the first ever permanent “Les Collectionneurs” vintage offer.

New York, June 2021 – Vacheron Constantin, the luxury Swiss watchmaking Maison with over two hundred and sixty-five years of expertise, is delighted to announce the opening of its North American Flagship in the heart of New York City, at 28 East 57th Street. The boutique pays tribute to the Maison’s deep roots in the United States and commitment to outstanding client service.

The new Vacheron Constantin Flagship in North America celebrates the relationship between our Maison and America that has existed since 1831. Engaging with the creative spirit of America and its many diverse cultures, Vacheron Constantin is ready to make 28 E 57th Street its new North American home. This Flagship exemplifies Vacheron Constantin’s dedication to excellence and our motto, Do Better if Possible, and That is Always Possible.” – Louis Ferla, Chief Executive Officer, Vacheron Constantin

A 190 year love story with New York

The selection of New York for the location of Vacheron Constantin’s North American Flagship carries powerful symbolism for the Maison. In 1831, Jacques Barthélémi Vacheron wrote a letter stating his intent to expand business to the United States, and in 1832 the company established its first agent in New York. By the twentieth century, Vacheron Constantin timepieces could be found on the wrists of eminent Americans from members of the Rockefeller family, Henry and William James, automobile manufacture James Ward Packard, and actors Marlon Brando and Elizabeth Taylor to name a few. Of the many innovative and historically important Vacheron Constantin timepieces, special references inspired by American clients include one of the first large wristwatches for aviators, a series of pocket watches for the U.S. Corps of Engineers during WWI, and just a few years later, the cushion-shaped “American 1921”, a classic yet daring tilted-dial design created for the American market. This iconic timepiece celebrates its 100th Anniversary in 2021 and is the focus of the New York Flagship opening exhibition.

Immersive experience

Located between Madison and Park Avenue, the new Vacheron Constantin Flagship spans over 4,500 square feet and covers two floors. A distinctive glass façade opens directly onto 57th Street and features a sleek brass-toned design in the shape of the Maison’s emblem, the Maltese Cross. The transparent glass invites collectors and visitors into a discovery of the Maison’s creativity and fine craftsmanship in a harmonious old-meets-new environment fitting the spirit of Vacheron Constantin’s contemporary watchmaking.

Upon entering, visitors are greeted by an atrium filled with natural light and a double floor height. A striking blue straw marquetry wall with Maltese cross motif creates a focal point that conveys Vacheron Constantin’s dedication to high watchmaking artistry. To the left, an open discovery table welcomes watch collectors and visitors alike to discover beautiful crafts and techniques amongst an assortment of Métiers d’art timepieces.

American 1921 Unique Piece Historique Restoration Restauration Calibre 1921 Making-of 100th anniversary

A large eye-catching screen offers an immersive tour through the history of Vacheron Constantin in the United States via an exclusive interactive experience: the “Chronogram”. Developed in partnership with the Swiss Federal Institute of Technology in Lausanne (EPFL), Chronogram is an innovative tool that uses emerging technologies to digitize Vacheron Constantin’s exceptional body of archives accumulated since 1755, shared with the public for live exploration of the Maison’s heritage.

In-house watchmaker, rotating exhibitions and family-friendly accommodations

A dedicated area within the first floor displays the restoration capabilities of the Maison and rotating exhibitions of historic timepieces from the Vacheron Constantin private heritage collection in Geneva. In a striking design, visitors are met with a sweeping staircase animated with bronze vertical columns inspired by 19th century architecture. As a demonstration of the Maison’s commitment to client-centered service, the second floor opens to an expansive watchmaking bench intended to encourage interaction with an in-house watchmaker as well as a custom strap station presenting both engraving and embossing customization options. A VIP Lounge encourages lingering and a family-friendly bar upstairs is equipped with games and refreshments that truly embody Vacheron Constantin’s dedication to clients.

A window into Vacheron Constantin’s collections

The new Flagship houses the complete Vacheron Constantin timepiece collection from simple to high complications, as well as boutique exclusive models, the first permanent “Les Collectionneurs” vintage watch offering, and a rotating Les Cabinotiers assortment. The newly unveiled American 1921 Pièce Unique re-creation timepiece will also be presented for the occasion of the Flagship opening.

“Les Collectionneurs”

Chosen with patience and talent by the Maison’s heritage department specialists, “Les Collectionneurs” curated collection of vintage Vacheron Constantin watches from the 20th century have been restored and are offered with the same warranty given to contemporary collections. Previously only available at dedicated annual events in Vacheron Constantin boutiques around the world, a rare assortment will be featured in the North American Flagship as the world’s first “Les Collectionneurs” permanent boutique offering.

Les Cabinotiers

Les Cabinotiers, Vacheron Constantin’s approach to single-piece editions, showcases the Maison’s amazing wealth of creative and engineering talent. The department of Les Cabinotiers combines excellence and dedication with a group of master watchmaking professionals who use their wide-ranging scientific knowledge in the latest technical breakthroughs and 18th century watchmaking crafts to perpetuate Vacheron Constantin’s tradition of innovation. Creating both bespoke timepieces on demand from clients as well as timepieces conceived by Vacheron Constantin master watchmakers, Les Cabinotiers translate dreams into reality in mechanical and artistic terms and consistently push the boundaries of what is possible in watchmaking today.

A One of a Kind American 1921

To mark the 100th anniversary of the American 1921 watch, Vacheron Constantin has delved into its archives and its horological expertise to offer a faithful reproduction of the American 1921 original timepiece, emblematic of an era. Stemming from an impressive technical feat and epic human saga pushing the limits of fine craftsmanship, the creation of the American 1921 Pièce Unique watch mobilizes the remarkable expertise of the Maison’s Restoration workshop and Heritage department for an entire year. This approach might be a first in the watch industry, reflecting Vacheron Constantin’s commitment to the conservation, transmission and continuous enrichment of its heritage and skills.

Inspiration from American Art

In homage to great American art, display windows on 57th Street and the boutique’s first floor exhibition area will be fully encompassed during the opening by a dream-like bronze city including a car and track installation inspired by the masterpiece, Metropolis II (2010), by American artist Chris Burden (1946-2015). From his action-based works in the 1970s that focused on his own body and the relationship of the viewer to it, to the technical feats of his later sculptures that intervened in spaces, artist Chris Burden consistently challenged limitations. By doing so, he reflected on the surreal realities of contemporary life and invited the viewer to join in these contemplations. Vacheron Constantin and Chris Burden’s work share a commitment to craft, and an exploration of the beauty found in scientific exploration. The installation on view pays tribute to a cosmopolitan love of movement and “the idea of a city”. This is the Chris Burden Estate’s historic first ever brand collaboration.

Boutique Address:
Vacheron Constantin
28 East 57th Street
New York, NY 10022

Hours:
Monday – Saturday: 10am to 6pm
Sunday: 12 to 6pm

Vacheron Constantin – Métiers d’Art Tribute to great explorers: a new window on the world and on history, opened by talented Master artisans

  • A series of three ten-piece limited editions, paying homage to the Portuguese sailors Bartolomeu Dias, Vasco da Gama and Pedro Álvares Cabral.
  • Miniature masterpieces, with Grand Feu enamel dials inspired by a map from the 1519 Miller Atlas, of which a reproduction is kept in the Portuguese Maritime Museum (Museu de Marinha – Lisbon).
  • The Manufacture 1120 AT movement powering an off-centre display of the hours and minutes, leaving ample space to express the Maison’s artistic crafts.

Geneva, 2021 – They evoke a time when the world had yet to be discovered. They retrace the famous epic journeys of the great 15th century explorers who braved the seas and oceans to discover distant horizons. Bartolomeu Dias, Vasco da Gama, Pedro Álvares Cabral: Vacheron Constantin celebrates their spirit of adventure through a new series of three ten-piece limited editions, the Métiers d’Art Tribute to great explorers. Crafted in Grand Feu enamel, each dial depicts selected portions of a 1519 map from the Miller Atlas. These three masterpieces of miniaturisation and expertise are driven by the Manufacture 1120 AT movement. These new models, presented at Watches & Wonders 2021, are part of the theme of the Maison for 2021 : entitled Classic with a Twist, it highlights Vacheron Constantin’s creative energy, guided by an identity that celebrates a heritage and dares to deliver the unexpected.

The spirit of travel, exploration and discovery of arts and cultures is an integral part of Vacheron Constantin’s history. A history rooted in the origins of the Manufacture, in an age when François Constantin did not hesitate to travel the world to open new markets and to fly the banner of the Maison high and wide, wherever possible. This openness to the world still pervades the philosophy of the Manufacture, which symbolically celebrates the spirit of adventure through a new journey – on this occasion a voyage through time – in memory of the great 15th century Portuguese explorers.

With this third opus in the Métiers d’Art Tribute to great explorers collection, which completes two series presented in 2004 and 2008, Vacheron Constantin ventures into one of history’s most exhilarating chapters. In the wake of models dedicated to Magellan, Zheng Hé, Christopher Columbus and Marco Polo, which proved a great success with collectors, comes the turn of Bartolomeu Dias, Vasco da Gama and Pedro Álvares Cabral to be honoured through extraordinary miniature compositions enhanced by talented master artisans. They bear witness to the noble touch and impressive creativity of the enamellers whose mastery of Grand Feu enamel once again broadens the horizons of the Métiers d’Art collection. A rare skill extending an invitation to travel while firing the imagination.

Masterful miniature Grand Feu enamel expressions of patience and meticulous care
Inspired by a map from the 1519 Miller Atlas, of which a painted reproduction is kept in the Portuguese Maritime Museum (Museu de Marinha – Lisbon), each dial shows a part of the world and the maritime routes respectively taken by the three explorers. In order to replicate the finely nuanced colours and the extreme delicacy of the motifs, the Maison opted for the art of enamelling. The result is three dials in Grand Feu enamel, masterpieces of patience and precision that require a full month’s work and 11 firings in the kiln at a temperature of between 800 and 900°C. These are all stages in which mastering fire proves crucial, since a few seconds too many can jeopardise several weeks of work.

The art of enamelling is a rare skill, a subtle blend of experience and sensitivity demonstrated in each move made by the artisan. Composed of crystal and metal oxides, enamels come in the form of small blocks of colour that the enameller first crushes into an extremely fine powder. The latter is then worked to create a substance similar to paint, which is applied in successive touches, enabling the enameller to represent motifs with incredible finesse and nuance. After coating the dial with the background colour, the enameller tackles the dial motifs, starting with the outlines of the continents, which are here enhanced with gold-coloured enamel powder. The decorative elements of this elegant composition – including the ships, fauna, flora and wind rose – are also produced using the delicate technique of miniature painting, thus serving to reproduce a host of details and subtly graded shades, obtained after numerous tests by the enameller. Each addition of colour requires another firing, since enamel is a mineral material that must be melted down in order to display its famous brilliance and intense depth.

Calibre 1120 AT with satellite hours
So as to give free rein to the enameller’s expertise, the three Métiers d’Art Tribute to great explorers models are powered by in-house Calibre 1120 AT. This movement is distinguished first and foremost by its 5.45 mm thinness enabling the 41 mm-diameter 4N pink gold case to maintain a trim 11.68 mm overall thickness guaranteeing an elegant appearance on the wrist.

The mechanism is also distinguished by its singular construction and its original time display mode enabling the wearer to travel visually through the dial as the hours pass by. Concealed beneath the upper part of the dial, the hours wheel is equipped with three arms each bearing four hours numerals, driven in turn by a cam shaped like the Manufacture’s Maltese cross inspired emblem. This ingenious satellite module enables the hours to sweep across the dial from top to bottom, traversing the fixed minutes circle positioned along a 120° arc. The hours numerals thus travel through the dial and their position gives an indication of the minutes replacing a traditional hand-type display.

Revealed through the transparent caseback, the movement decorations – notably including the 22-carat pink gold oscillating weight adorned with a wind rose – are entirely worthy of its technical nature.

Métiers d’Art Tribute to great explorers –Bartolomeu Dias
If his crews had not convinced him to give up on continuing the journey beyond the southern tip of Africa, perhaps Bartolomeu Dias (1450 – 1500) would have been the first to reach the Indies. The illustrious Portuguese explorer made history in a different way, by discovering the Cape of Good Hope in 1488, paving the way for future expeditions. Bartolomeu Dias was also a member of the crew of Vasco da Gama, who led his fleet to Indies between 1497 and 1498.

The route taken by Bartolomeu Dias’ ships in 1488 is represented by a red line on the Grand Feu enamel dial, enhanced by numerous incredibly refined details. With the help of a magnifying glass, a close look will reveal the silhouette of the men composing the explorer’s crew on board the two ships sailing west of Africa; or the palette of shades used by the enameller to precisely reproduce the landscapes, fauna and flora as they are represented on the map of the Miller Atlas.

Métiers d’Art Tribute to great explorers – Vasco da Gama
The long journey that took him from Portugal to the coasts of India was one of the most important 15th century discoveries. The Portuguese explorer Vasco da Gama (1469 –1524), who left his native country in 1497, was the first to travel from Europe and Asia by sea, following an epic and often hellish journey across the Atlantic and Indian Oceans. After circumnavigating the southern tip of Africa, his fleet of four ships sailed along the coast as far as Kenya before embarking on a crossing towards the Indies, which he reached in 1498.

The sea route taken by its crew is finely traced in red enamel on the dial, each detail of which is a very faithful reproduction of the map appearing in the Miller Atlas. The gaze will naturally be drawn to a ship from Vasco da Gama’s fleet in the dial centre, sails billowing on a stormy sea; or to the circumference of the wind rose and the continents enhanced with gold-coloured enamel powder.

Métiers d’Art Tribute to great explorers – Pedro Álvares Cabral
It is to this Portuguese aristocrat and explorer that we owe the discovery of Brazil in 1500. Pedro Álvares Cabral (1467 – 1520) was commissioned by King Manuel I of Portugal to travel to the Indies to continue the work of Vasco da Gama, but he took a very different route from his contemporary. Rather than sailing along the African coast to the southern tip of Africa, the fleet led by Pedro Álvares Cabral headed west, until they discovered a new world, Brazil.

This route is depicted by a red enamel line standing out against a beige enamel background punctuated by extremely faithful representations of the elements present on the map of the Miller Atlas. In the centre of the dial, a ship from Pedro Álvares Cabral’s fleet, sails buffeted by the wind, proudly cleaves the sea in an extraordinarily lifelike manner. The accuracy of the craftsmanship is also expressed in the shimmering feathers of the birds as well as in the depiction of human figures on the South American continent.

Classic with a Twist

Vacheron Constantin’s creativity has always remained closely attuned to its time while evoking its memories. This byword for elegance, adopted by each watchmaker, artisan and designer throughout the years and centuries, celebrates heritage and dares to explore the unexpected. Poised at the intersection between technical virtuosity and aesthetic refinement, the enduring allure of Vacheron Constantin timepieces makes its way unscathed through passing eras. Because timelessness cannot be achieved merely by complying with the canons of traditional watchmaking, each creation is tinged with a touch of boldness revealed in the smallest details. Special displays, offset indications, specific chamfering of all components, hand-crafted finishing and the complexity of a mechanism are just a few examples of this expertise. The result is a very personal field of expression where technique and style converge in a subtle harmony between the conventional and the atypical.

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Sum-up

Vacheron Constantin explores an exhilarating page of history with the Métiers d’Art Tribute to great explorers’ collection, available in a series of three ten-piece limited editions. In the wake of Magellan, Zheng Hé, Christopher Columbus and Marco Polo, to whom the Manufacture had already paid tribute in 2004 and 2008, comes the turn of Bartolomeu Dias, Vasco da Gama and Pedro Álvares Cabral to be honoured through extraordinary compositions enhanced by talented master artisans. To celebrate the discoveries made by these three 15th century Portuguese navigators, the Maison has opted for Grand Feu enamel and the technique of miniature painting. Masterpieces of patience and meticulous care, each of the three dials represents part of a map from the 1519 Miller Atlas, of which a reproduction is kept in Portuguese Maritime Museum (Museu de Marinha – Lisbon). These extraordinarily precise compositions are framed by a slim 18K 4N pink gold case measuring 41 mm in diameter. In order to provide abundant expressive scope for the enameller, these models beat to the rhythm of the 1120 AT self-winding movement, driving an off-centre time display thanks to a satellite hours module.

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TECHNICAL DATA

Métiers d’Art Tribute to great explorers

Reference
7500U/000R-B687: Bartolomeu Dias
7500U/000R-B688: Vasco da Gama
7500U/000R-B689: Pedro Álvares Cabral

Calibre
1120 AT
Developed and crafted by Vacheron Constantin
Mechanical, self-winding
22K gold oscillating weight with tapisserie decor
32.80 mm (12 ½ ‘’’ diameter), 5.45 mm thick
Approximately 40 hours of power reserve
2.75 Hz (19,800 vibrations per hour)
205 components
36 jewels
Hallmark of Geneva certified timepiece

Indications
Dragging hours, minutes

Case
18K 4N pink gold
41mm diameter, 11.68 mm thick
Transparent sapphire crystal caseback
Water-resistance tested at a pressure of 3 bar (approx. 30 meters)

Dial
18K gold, two-level dial, Grand Feu enamel
Enamelled hour-markers

Strap
Blue Mississippiensis alligator leather with alligator leather inner shell, hand-stitched, saddle-finish, large square scales

Clasp
18K 4N pink gold folding clasp
Polished half Maltese cross-shaped
Limited series of ten timepieces per reference.
Models available exclusively through the Vacheron Constantin Boutiques.

L.U.C XP Urushi Spirit of Shí Chen

L.U.C XP Urushi Spirit of Shí Chen

Swiss Haute Horlogerie meets Chinese zodiac tradition

Steeped in the aesthetic codes of Chinese culture, the L.U.C XP Urushi Spirit of Shí Chen is the first L.U.C timepiece to display the traditional Chinese timekeeping system, Shí Chen. The animals of the zodiac that symbolises them parade slowly by on an Urushi lacquer disc, accompanied by the symbol of prosperity and its god Lu Xing. This creative new complication exists as an 88-piece limited edition. Its L.U.C 96.29-L Chopard Manufacture movement is housed in a 40 mm ethical 18-carat rose gold case of peerless symbolic and physical finesse.

Carved from a block of ethical 18-carat rose gold, the L.U.C XP Urushi Spirit of Shí Chen is a talisman timepiece, an allegory of beliefs related to the Chinese zodiac and luck. It represents the first time that an Haute Horlogerie watch displays Shí Chen, the traditional Chinese time system, as a complication. It consists of twelve two-hour units, each one represented by an animal from the zodiac cycle. The day thus begins at 11pm with the hour of the Rat and ends with the hour of the Pig, while noon is in the middle of the hour of the Horse.

L.U.C XP Urushi Spirit of Shí Chen

chopard L.U.C XP Urushi Spirit of Shí Chen

The Chinese zodiac bestiary enhanced by the art of Urushi

The procession of 12 animals slowly parades through a large aperture at 12 o’clock, enabling a dual time read-off: one traditional and the other based on the international system. This succession of zodiac signs also underlines the creativity and mastery of the Chopard Manufacture artisans. In addition, the dial and Shí Chen disc of this timepiece are made of Japanese lacquer. Faithful to Asian traditions, Chopard has worked right from the start with the finest Japanese lacquer artisans, who craft dials using the traditional Urushi lacquer technique.

The 88 dials of the L.U.C XP Urushi Spirit of Shí Chen are produced by the workshops of the century-old Yamada Heiando company and crafted by Master lacquer specialist Minori Koizumi. In accordance with the distinctive Maki-e technique, gold flakes sprinkled between the layers of lacquer illuminate the 40 mm ethical 18-carat rose gold case from within.

A creation placed under the protection of the god of prosperity

At the centre of the L.U.C XP Urushi Spirit of Shí Chen dial is the golden, embossed emblem of the god Lu Ying, who is one of the three deities – together with Fu Xing and Shou Xing – respectively dedicated to prosperity, happiness and longevity, symbolically summing up the characteristics of a full life. This star of prosperity also refers to fame and influence and is an omnipresent sign in Chinese culture, where auspices, symbols and representations playing on the nature of ideograms are essential.

 

A timepiece endowed with great technical refinement

To equip the L.U.C XP Urushi Spirit of Shí Chen, Chopard has created the L.U.C 96.29-L calibre, an exclusive variation of the 96 family, featuring a disc that completes a full rotation in 24 hours. This mechanical movement with automatic winding is just 3.97 mm thick thanks to its micro-rotor, a small oscillating weight neatly integrated into the calibre. Made of ethical 22-carat gold, it boasts high inertia enabling it to wind the two barrels efficiently. The latter are stacked in accordance with Chopard Twin Technology and are capable of storing the energy necessary for the L.U.C XP Urushi Spirit of Shí Chen to offer a total 65-hour power reserve. Once off the wrist, it will remain on time and accurate for more than two and a half days, the duration of a long weekend.

chopard L.U.C XP Urushi Spirit of Shí Chen

chopard L.U.C XP Urushi Spirit of Shí Chen

Chopard’s in-house approach to Haute Horlogerie

Chopard is a family Maison with a strongly ingrained philosophy of independence. The manufacturing stages of L.U.C. timepieces are carried out in-house at its production sites in Geneva and Fleurier.

Movement development, finished product design, gold casting, stamping and cases machining, movement parts and bracelets, as well as traditional handcrafted finishes, surface treatments, polishing, assembly, adjustments and quality controls: such is the comprehensive range of watch production operations fully mastered by Chopard and involved in the making of each creation in the L.U.C collection.

The result of meticulous craftsmanship, Chopard’s exceptional L.U.C timepieces meet the aspirations of today’s gentleman, speaking to him without the slightest artifice or pretention, and unequivocally conveying an ideal blend of artisanal skill and emotions.

 

Technical details

L.U.C XP Urushi Spirit of Shí Chen

88-piece limited edition in ethical 18-carat rose gold

Case:

Ethical 18-carat rose gold

Total diameter:                                                                                40,00 mm

Thickness:                                                                                        8.28 mm

Water resistance                                                                            30 metres

18-carat ethical rose gold crown with L.U.C logo                     5.00 mm

Vertical satin-brushed sides and inter-horn space

Polished bezel and case-back

Glare-proofed sapphire crystal

Exhibition case-back

Movement:

Mechanical with automatic winding                                            L.U.C 96.29-L

Winding via a micro-rotor in ethical 22-carat gold

Total diameter:                                                                                34.20 mm

Thickness:                                                                                       3,97 mm

Number of jewels:                                                                           29

Frequency:                                                                                      28,800 vph (4 Hz)

Power reserve:                                                                                65 hours

Disc rotating in 24 hours, representing the 12 signs of the Chinese Zodiac

Twin stacked barrels, based on Chopard Twin Technology

Bridges adorned with Côtes de Genève motif

Dial and hands:

Dial hand-crafted in Japan using the Urushi lacquer technique with shimmering decoration for the main dial and the twelve signs of the Zodiac on the lower rotating disc

Central symbol of prosperity motif in ethical 18-carat rose gold

Dauphine-type hours and minutes hands in ethical 18-carat rose gold

Indexes and Arabic numerals in ethical 18-carat rose gold

Functions and displays:

Central display of the hours and minutes

Bracelet and buckle:

Black hand-sewn alligator strap with brown alligator leather lining

Polished and satin-brushed ethical 18-carat rose gold pin buckle

Ref. 161980-5001 – in ethical 18-carat rose gold with special Spirit of Shí Chen dial

88-piece limited edition