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Automobili Lamborghini celebrates 60 years as an icon
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Automobili Lamborghini celebrates 60 years as an icon

Automobili Lamborghini celebrates 60 years as an icon

Automobili Lamborghini marks its 60th anniversary in 2023 with a full schedule of events

Sant’Agata Bolognese, February 15, 2023 – Sixty years ago, in an area that at the time was open countryside, construction of the Automobili Lamborghini factory began. The company was established on May 6, 1963, realizing Ferruccio Lamborghini’s dream of becoming a manufacturer of sports cars, an industry back then dominated by just a few brands.

Right from the start, the founder and his very young engineers showed a passion for innovation and a desire to disrupt the dogmas of the sports car world, which were truly groundbreaking and led to a radical revolution. These values, which still form the cornerstone of the company today, would lead to the birth of legendary cars such as the Miura, a car which coined the term “supercar” and that has since inspired the entire automotive industry with its spirit and its styling. Over the years, Automobili Lamborghini has continued to evolve, creating icons of unique style, technology and performance, inspiring entire generations and millions of people by sharing its DNA and the values on which it was founded.

On the occasion of its 60th anniversary, Automobili Lamborghini is organizing a series of events worldwide, each unique but all engaging customers and their Lamborghinis; the official Lamborghini Clubs; and the dealerships and fans around the world.

The 60th anniversary celebrations began on January 19 with the opening of the remodeled Lamborghini Museum in Sant’Agata Bolognese, located in the original factory areas. The museum was renovated and rearranged specially for the celebrations with an exhibition entitled The Future Began In 1963.

The Lamborghini Day Japan – 60th anniversary, to be held on February 23 in Suzuka -Japan, is the first international event to kick off the celebrations. Hundreds of enthusiasts and collectors will gather in one of the most significant markets for the Sant’Agata Bolognese-based company.

In the United Kingdom, Silverstone Circuit will be the venue for Lamborghini Day UK on April 29 to celebrate the company’s 60th anniversary, with over 300 Lamborghini owners expected to attend.

The next important event will be the 60° Anniversario Giro tour in Italy that will end on May 28 in the main square of Bologna with the Concorso in Piazza: a concours d’elegance and festive party open to the public, at which hundreds of Lamborghinis, collectors and fans from all over the world will gather to celebrate the illustrious history of the brand.

In the United States, the most important market for Automobili Lamborghini, the “60th Anniversary Giro” is scheduled this summer.

Come September, 60th Anniversary celebration continues in Automobili Lamborghini’s second largest single market in Chinese Mainland where Lamborghini customers will participate in its signature “Giro China” for the ninth consecutive year. Over 100 Lamborghini owners and enthusiasts will gather to round up the celebration with the “60th Anniversary Gala Dinner”.

As well in September, Lamborghini Polo Storico, the division responsible for the protection, preservation, and restoration of the brand’s motoring heritage, plans to organize the “60th Anniversary Polo Storico Tour” reserved for Lamborghini classic cars in Italy.

In October, the Vallelunga circuit in Rome will host the very first Lamborghini Festival. In this grand event, organized for the first time and open to all fans, the House of Sant’Agata Bolognese will celebrate the brand and its track-oriented cars.

Then in November, the Grand Finals of the Super Trofeo Lamborghini, the one-make championship reserved for the Huracán Super Trofeo EVO2 racecars, gathering cars from three continents, will be held at the Vallelunga circuit in Rome.

The official Lamborghini Clubs around the world, now present in 24 countries with more than 1600 members, are also planning anniversary tours and events in their respective countries, as well as a number of tours in Italy with their final destination the Lamborghini headquarters in Sant’Agata Bolognese.

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Mercedes-AMG: "55 years - changing the game"
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Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

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Mercedes-AMG: "55 years - changing the game"
, , , , , , ,

Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

/by
Mercedes-AMG: "55 years - changing the game"
, , , , , ,

Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

/by
Mercedes-AMG: "55 years - changing the game"
, , , , , , ,

Mercedes-AMG: “55 years – changing the game”

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

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Mercedes-AMG: "55 years - changing the game"
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Mercedes-AMG: “55 años – cambiando el juego”

Mercedes-AMG: “55 años – cambiando el juego”

Con una nueva campaña de marca, Mercedes-AMG celebra su  55 aniversario

Affalterbach. En sus 55 años de historia corporativa, Mercedes-AMG ha establecido estándares en el mercado de autos deportivos y de rendimiento, escribiendo así una impresionante historia de éxito: desde la puesta en marcha de dos hombres de los fundadores Hans Werner Aufrecht y Erhard Melcher en 1967 hasta la actualidad. sitio de desarrollo de última generación con su propia planta de fabricación de motores, más de dos mil empleados altamente calificados y una cartera de vehículos única. La nueva campaña de la marca advierte este extraordinario desarrollo con el lema “55 años – cambiando el juego” y, al mismo tiempo, apunta hacia el futuro. Los empleados de Mercedes-AMG y los destacados embajadores de la marca actúan como agentes de cambio para la empresa. Te alientan a pensar y actuar como un cambiador de juego. Los emparejamientos de vehículos con íconos históricos y actuales de la cartera de modelos AMG completan la campaña de 360 ​​grados.

Mercedes-AMG: "55 años - cambiando el juego"

Mercedes-AMG: “55 años – cambiando el juego”

Fundada en 1967 por los ingenieros Hans Werner Aufrecht y Erhard Melcher, la compañía ha continuado construyendo su posición como una de las marcas líderes de autos deportivos y de rendimiento a través de numerosos éxitos en el automovilismo y el desarrollo de autos de carretera únicos. Iconos de modelos legendarios como el 300 SEL 6.9 AMG de carreras y turismos, el 300 E 5.6 “The Hammer”, el CLK DTM o el SLS AMG Electric Drive han confirmado repetidamente la reputación de la marca como un cambio de juego.

Esto sigue siendo cierto hoy en día: el Mercedes-AMG ONE lleva la tecnología de propulsión híbrida de Fórmula 1™ moderna y eficiente de la pista de carreras a la carretera por primera vez en el mundo (consumo de combustible ponderado, combinado: 8,7 l/100 km; CO ponderado combinado 2  emisiones: 198 g/km; consumo eléctrico combinado ponderado: 32 kWh/100 km) [1] . Con un motor de combustión y cuatro motores eléctricos, el hipercoche produce un total de 782 kW (1063 hp) y demuestra cómo el futuro del rendimiento de conducción establece nuevos récords.

El estudio de diseño Vision AMG ofrece una visión del futuro: Debajo de la carcasa del coupé de cuatro puertas se encuentra la plataforma independiente AMG.EA, que actualmente se está desarrollando en Affalterbach para modelos de alto rendimiento totalmente eléctricos con la revolucionaria tecnología e-drive.

“AMG se ha estado reinventando una y otra vez durante 55 años. Como una vez fue el caso de nuestros padres fundadores, hoy en Affalterbach hay un espíritu de optimismo muy especial. El curso está claramente establecido para un futuro electrificado. Y como en todos los años anteriores, nuestros estándares para proyectos futuros son extremadamente altos. Estoy orgulloso de que podamos confiar en los mejores empleados en nuestra ubicación. Porque son verdaderos revolucionarios que hacen que AMG sea tan especial. Y queremos enfatizar eso también con nuestra campaña”, dice Philipp Schiemer, presidente de la junta directiva de Mercedes-AMG GmbH.

Campaña de marca con personas auténticas e historias de automóviles.

“55 years – Changing the game” nota este espíritu y lo traduce en una campaña de medios sociales de 360 ​​grados, con historias auténticas de personas y vehículos en forma de videoclips e imágenes fijas. La implementación contiene numerosos elementos mutuamente complementarios. Los empleados de AMG comunican sus declaraciones sobre “ cambiar el juego” a través de sus canales sociales. Los Brand Ambassadors will.i.am, Susie Wolff, David Coulthard y Lewis Hamilton subrayan el mensaje central con sus declaraciones y construyen el puente desde la tradición hacia el futuro.

Combinaciones icónicas de vehículos históricos, actuales y futuros dan testimonio del poder innovador ininterrumpido de la marca. Además, las contribuciones editoriales en el sitio web oficial de Mercedes-AMG, una exposición especial en el Museo Mercedes-Benz, una exposición temporal en el AMG Private Lounge en Affalterbach, así como un episodio especial “Inside AMG” en YouTube rinden homenaje a la 55 aniversario de AMG desde diferentes perspectivas. Esto también se aplica al contacto directo con el cliente en el punto de venta. Aquí, los fondos con las imágenes clave hacen referencia al aniversario. Especialmente emocionante ha sido la renovada colaboración con varios creadores de contenido como Sparkly.jada, kayo.daniel o Nictures, quienes, en consonancia con la campaña, están distribuyendo clips en la plataforma TikTok sobre “cambiar el juego”.

La cartera actual de Mercedes-AMG comprende más de cincuenta vehículos. La selección abarca desde vehículos de alto rendimiento en varios estilos de carrocería hasta autos deportivos desarrollados de forma completamente independiente, como el modelo Mercedes-AMG GT de 4 puertas y el nuevo Mercedes-AMG SL. La gama de sistemas de propulsión también se ha desarrollado continuamente de acuerdo con los requisitos del mercado y los deseos de los clientes y actualmente ofrece motores de combustión de eficiencia optimizada con cuatro, seis u ocho cilindros. Además, Mercedes-AMG sigue constantemente el camino del futuro del rendimiento de conducción: los híbridos de alto rendimiento con un diseño de conducción independiente y la tecnología de Fórmula 1™ se ofrecen bajo la etiqueta E PERFORMANCE. La cartera también incluye derivados AMG totalmente eléctricos basados ​​en la propia plataforma EVA2 del Grupo. En el futuro cercano,

[1]  Las cifras de consumo de combustible y emisiones de CO 2  son provisionales y se determinaron internamente de acuerdo con el método de certificación “Procedimiento de prueba WLTP”. Aún no se dispone de valores confirmados por el servicio técnico ni de homologación CE o certificado de conformidad con valores oficiales. Es posible que existan diferencias entre las cifras indicadas y las cifras oficiales.

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Mercedes-AMG GLE “Edition 55” – six special models to mark the “55 years of AMG” anniversary

Mercedes-AMG GLE “Edition 55” – six special models to mark the “55 years of AMG” anniversary

Mercedes-AMG GLE 63 S (WLTP fuel consumption combined: 12,6 – 12,2 l/100 km, CO₂-emissions combined: 286 – 276 g/km)

Mercedes-AMG rounds off its range of exclusive special editions with versions for the GLE SUV and Coupé

Mercedes-AMG is celebrating its 55th anniversary with six “Edition 55” special models based on the GLE SUV and GLE Coupé in this demanding market segment as well. The customers have the advantage that exquisite equipment scopes and details that are only available for the “Edition 55” make this limited-edition model particularly desirable. The anniversary models are available to order now until December 2022. The colour selection with obsidian black metallic or MANUFAKTUR diamond white bright, the special car film, the 22-inch AMG forged wheels and the specific trim parts in carbon matt black underscore the classy and exclusive appearance.

As a special identifying feature of the “Edition 55”, both sides of the vehicle feature special car film with the AMG emblem and an AMG diamond. Further exciting contrasts are provided by the 22-inch forged AMG cross‑spoke wheels, painted matt tantalum grey with high-sheen rim flange. The wheel hub covers with “Edition 55” lettering and laurel wreath testify to great attention to detail.

With the AMG Night Package, selected exterior elements are finished in high-gloss black. Depending on the selected paint colour, this results in bold contrasts or fluid transitions. High-gloss black is used for the front splitter and the trim strip of the AMG front apron, the exterior mirror housings, the window surrounds and the trim strip of the AMG rear apron. Added to this are heat-insulating dark-tinted glass aft of the B-pillar and two black chrome-plated twin tailpipe trims.

An exclusive detail for connoisseurs is the fuel filler cap in silver chrome with AMG lettering: This classy element is only revealed when the fuel filler cap is opened.

The interior is characterised by the contrast of black and red. Stainless steel door sill trims with red illuminated AMG lettering welcome driver and passengers. To match, the black AMG floor mats made of high‑quality velour feature red contrasting stitching and “Edition 55” lettering woven in red. The AMG Performance steering wheel in DINAMICA microfibre also commemorates the anniversary with the “AMG” and “55” badges and underscores the impression of the special models as exclusive collector’s items. The AMG seats are upholstered in two-tone nappa leather AMG in red pepper/black. When equipped with exclusive nappa leather AMG, the door panels and centre console are also designed in this colour

combination (standard on GLE 63 S 4MATIC+, optional on GLE 53 4MATIC+ and GLE 63 4MATIC+). The hand rest in the centre console is enhanced with an embossed AMG crest. The luxurious, sporty ambience of the interior is rounded off by the AMG trim elements in carbon matt black.

The scope of delivery of the “Edition 55” also includes a tailor-made AMG Indoor Car Cover. With its breathable outer panelling made of tear-resistant synthetic fibre fabric and antistatic inner fabric made of flannel, it protects the vehicle in the garage from dust and scratches.

 

Model Fuel consumption – combined1 CO2 emissions combined1 Premium “Edition 55″2
Mercedes-AMG GLE 53 4MATIC+ 11.0-10.6 l/100 km 250-241 g/km 13,090.00 euros
Mercedes-AMG GLE 63 4MATIC+ 12.6-12.1 l/100 km 286-276 g/km 10,115.00 euros
Mercedes-AMG GLE 63 S 4MATIC+ 12.6-12.2 l/100 km 286-276 g/km 8330.00 euros
Mercedes-AMG GLE 53 4MATIC+ Coupé 10.9-10.5 l/100 km 247-240 g/km 12,614.00 euros
Mercedes-AMG GLE 63 4MATIC+ Coupé 12.5-12.1 l/100 km 283-276 g/km 8925.00 euros
Mercedes-AMG GLE 63 S 4MATIC+ Coupé 12.5-12.2 l/100 km 283-277 g/km 5950.00 euros

 

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 All prices in this press information: MSRP for Germany including 19% VAT.

 

Technical data at a glance

 

Mercedes-AMG GLE 53 4MATIC+ Mercedes-AMG GLE 53 4MATIC+ Coupé
Engine 3.0-litre I6 with exhaust gas turbocharging, additional electric compressor and integrated starter-generator 3.0-litre I6 with exhaust gas turbocharging, additional electric compressor and integrated starter-generator
Displacement 2999 cc 2999 cc
Output 320 kW (435 hp) at 6100 rpm plus 16 kW (22 hp) from starter-generator 320 kW (435 hp) at 6100 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 520 Nm at 1800 – 5800 rpm 520 Nm at 1800 – 5800 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined		 11.0-10.6 l/100 km1 10.9-10.5 l/100 km1
Combined CO2 emissions 250-241 g/km1 247-240 g/km1
Acceleration
0-100 km/h		 5.3 s 5.3 s
Top speed 250 km/h2 250 km/h2

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited.

 

 

Mercedes-AMG GLE 63 4MATIC+ Mercedes-AMG GLE 63 S 4MATIC+
Engine 4.0-litre V8 with biturbo charging and integrated starter-generator 4.0-litre V8 with biturbo charging and integrated starter-generator
Displacement 3982 cc 3982 cc
Output 420 kW (571 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator 450 kW (612 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 750 Nm at 2250-5000 rpm 850 Nm at 2500-4500 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined		 12.6-12.1 l/100 km1 12.6-12.2 l/100 km1
Combined CO2 emissions 286-276 g/km1 286-276 g/km1
Acceleration
0-100 km/h		 4.0 s 3.8 s
Top speed 250 km/h2 280 km/h3

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited, with optional AMG Drivers Package 280 km/h.
3 Electronically limited.

 

 

 

Mercedes-AMG GLE 63 4MATIC+ Coupé Mercedes-AMG GLE 63 S 4MATIC+ Coupé
Engine 4.0-litre V8 with biturbo charging and integrated starter-generator 4.0-litre V8 with biturbo charging and integrated starter-generator
Displacement 3982 cc 3982 cc
Output 420 kW (571 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator 450 kW (612 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 750 Nm at 2250-5000 rpm 850 Nm at 2500-4500 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined		 12.5-12.1 l/100 km1 12.5-12.2 l/100 km1
Combined CO2 emissions 283-276 g/km1 283-277 g/km1
Acceleration
0-100 km/h		 4.0 s 3.8 s
Top speed 250 km/h2 280 km/h3

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited, with optional AMG Drivers Package 280 km/h.
3 Electronically limited.

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high-end
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¡Focal & Naim celebran 10 años juntos!

¡Focal & Naim celebran 10 años juntos!

¡FOCAL Y NAIM CELEBRAN 10 AÑOS JUNTOS!

Unidos bajo el paraguas de VerVent Audio Group desde 2011, Focal y Naim celebran 10 años juntos. Para conmemorar su “aniversario del estaño”, las marcas lanzan un sistema de alta fidelidad “vintage”, de edición limitada.

EDICIÓN DEL 10.° ANIVERSARIO DE FOCAL NAIM

Para celebrar su aniversario “estaño”, Focal y Naim han desarrollado un sistema de alta fidelidad “antiguo”: Focal Naim 10th Anniversary Edition.

UN SISTEMA EXCEPCIONAL

Popular por su diseño compacto pero de alto rendimiento, el  altavoz Sopra N°2  fue elegido para lucir un acabado único, con   paneles laterales de  hormigón y color “estaño”  en el frente, inspirado en la mejor  arquitectura . Estos acabados esculpidos, que dan un  efecto metálico nunca antes visto  en el sector del audio, encarnan todo el saber hacer artesanal e industrial que Focal ha acumulado durante más de 40 años.

Una gama de componentes electrónicos de Naim Audio alimenta los altavoces: el  dispositivo de transmisión de música NDX 2  , combinado con los   preamplificadores  NAC 282  y  NAP 250 DR , todos complementados con fuentes de alimentación HiCap DR  y  NAPSC  . Estos productos de alta gama también están acabados con un color “tin” para una perfecta armonía. Finalmente, el sistema incluye toda la conectividad que necesitará, incluido un par de cables Super Lumina.

FOCAL Y NAIM

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The Macallan - THE REACH - An 81 years old whisky distilled in 1940
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The Macallan – THE REACH – Un whisky de 81 años destilado en 1940

THE REACH

Un whisky de 81 años destilado en 1940, este licor se elabora a partir de una sola barrica de roble sazonada con jerez y es la expresión más antigua lanzada por The Macallan hasta la fecha.

CELEBRANDO LA ARTESANÍA

Creado durante una época turbulenta para The Macallan y el mundo, The Reach es testimonio de nuestra historia, ingenio y fuerza de carácter inconfundible.

El trabajo de muchas manos, The Reach en sí mismo ha sido un verdadero esfuerzo de colaboración.

HISTORIA LÍQUIDA

El whisky escocés de malta única Reach se extrajo de un solo barril en el que ha madurado durante los últimos 81 años. Su apacible existencia contrasta con la turbulenta época en que fue destilado en 1940. Madurando lentamente a lo largo de ocho décadas, su triunfal liberación nos permite, en la época actual, remontarnos en la historia a ese difícil momento.

Si bien el líquido de color castaño oscuro tiene una suavidad suave, de acuerdo con el sabor característico de The Macallan, la complejidad de su perfil ofrece una variedad de sabores. Hay un rico y dulce ahumado, atribuible a la turba utilizada al maltear la cebada y al quemar los alambiques durante este período de tiempo. La nota ahumada es sutil pero inconfundible, complementada con roble antiguo.

Trabajar en The Reach definitivamente ha sido uno de los aspectos más destacados de mi carrera: es difícil expresar con palabras lo verdaderamente especial que es este whisky.

Kirsteen Campbell, la maestra fabricante de whisky de The Macallan’s

Los detalles

MANTENIDO EN ALTO POR SUS CREADORES

Testimonio de nuestro compromiso con la artesanía incomparable, el extraordinario y único empaque de The Reach ha sido elaborado por un colectivo de artesanos escoceses. El cuarteto hecho a mano de líquido, vidrio, bronce y madera, todo alojado en un gabinete especialmente diseñado, es un tributo apropiado a un whisky muy especial.

The Macallan - THE REACH - An 81 years old whisky distilled in 1940
The Macallan - THE REACH - An 81 years old whisky distilled in 1940

Este single malt oscuro y bruñido se aloja en una jarra de vidrio soplado a mano, acunado por tres manos de bronce creadas por la escultora escocesa Saskia Robinson y con tres impresiones de huellas dactilares individuales de las manos que lo sostienen en alto. Las tres manos pasan un guiño implícito a las décadas que transcurrieron durante la maduración del whisky.

Una mano conmemora a los trabajadores de la destilería de 1940 que elaboraron el espíritu en tiempos difíciles. Otro es la mano del ex presidente de The Macallan, Allan Shiach, cuyo abuelo dirigía la empresa cuando este licor se envió por primera vez a su barrica. El tercero es el de Master Whisky Maker, Kirsteen Campbell, quien seleccionó cuidadosamente la barrica especial utilizada para crear The Reach y decidió que ahora era el momento de lanzar este exquisito whisky.

DISCOVER THE COLLABORATION

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Agile innovator 20 years ago: Mercedes-Benz F 400 Carving research vehicle
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Agile innovator 20 years ago: Mercedes-Benz F 400 Carving research vehicle

Agile innovator 20 years ago: Mercedes-Benz F 400 Carving research vehicle

  • Active camber control and asymmetric tyres provide additional safety and driving dynamics
  • “Drive by wire” for steering and brakes
  • Xenon headlamps, LED turn indicators and use of new materials

As a constant innovator of automotive engineering, Mercedes-Benz sometimes takes unconventional paths. One example is the F 400 Carving research vehicle, which the brand presented at the Tokyo Motor Show (14 October to 7 November 2001) in October 2001, 20 years ago. It features many future-orientated systems, amongst which the active camber adjustment of the wheels is the main attraction: The vehicle appears to lean into the curve – in a way similar to a winter athlete on carving skis. Today, the F 400 Carving can be seen at the Mercedes-Benz Museum in the “Fascination of Technology” section. This section is accessible free of charge via the atrium.

The innovative system increases the camber angle of the outer wheels of the curve to up to 20 degrees, depending on the driving situation. In conjunction with newly-developed tyres, this enables 30 per cent greater lateral forces to be transmitted than a suspension with a fixed camber setting and standard tyres. This means a considerable advantage in active safety because the greater the lateral forces of the tyres, the better the tyres’ road contact and the vehicleʼs cornering stability. Thanks to active camber control, the research vehicle achieves a maximum lateral acceleration of 1.28 g, surpassing the values of sports cars of the time by around 28 per cent.

The innovative tyres have an asymmetric tyre contact surface. When the wheels on the outside of the curve lean to the side, the two-seater rides on the inner tyre treads, which are slightly rounded and whose profile and rubber blend are specially designed to ensure high cornering dynamics and safety. When driving straight on, on the other hand, it is the outer sectors of the tyres that are in contact with the road. These areas have a tried-and-tested car tread pattern with excellent high-speed and low-noise performance. Thus, thanks to active camber control, two different concepts are realised in one tyre.

With the F 400 Carving, the engineers also gained experience in the use of new types of suspension technology in active safety. In addition to the higher driving stability in curves, active camber adjustment offers a clear advantage in driving safety in emergency situations. If, for example, the wheel camber is deliberately increased when there is a risk of skidding, the higher lateral guidance forces can sustainably assist the effect of the ESP® Electronic Stability Program.

The F 400 Carving shows how: in an emergency braking manoeuvre, all four wheels of the research vehicle can be cambered in a flash, reducing the braking distance at 100 km/h by a good five metres.

New possibilities for electronics and electrics

Mercedes-Benz presented further innovations in the F 400 Carving 20 years ago. The two-seater, for example, has a future-orientated steering, braking and suspension system. This includes steering and brakes with electrical components instead of mechanical connections – the engineers call this concept “drive by wire”. The engineers also broke new ground in suspension tuning, using active hydro-pneumatics for the first time in the latest-generation Active Body Control (ABC), which adapts both the suspension and the damping of the vehicle to the driving situation at lightning speed.

With xenon lamps, in which light is conducted to the headlamps by means of fibre optic cables, the Stuttgart automotive researchers also presented a completely new type of lighting technology in the F 400 Carving. In curves, additional headlamps placed on the sides are activated. The indicators work on the basis of high-performance light-emitting diodes whose light is spread with the help of prismatic rods. A 42-volt on-board electrical system is available for the power supply of all components. Finally, the materials: the body of the research vehicle is made of carbon-fibre reinforced plastic and the chassis is of space frame design using steel, aluminium and also carbon-fibre reinforced plastics.

In 2001, the Mercedes-Benz F 400 Carving appears like a messenger from a fascinating future. In the meantime, some of its numerous innovative features have been incorporated directly or in modified form into the brand’s standard models. This shows that automotive development never stands still, and the unique Mercedes-Benz knowledge pool is fully available to all generations of engineers.

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