WATCHES & WONDERS  geneva – WEDNESDAY 7 TH APRIL

Your First Wake-Up to the Wonder of Watches
In this inaugural episode of The Morning Show, we took a spin through the virtual salon set-up and set out our stall for the next 10 days.

We introduced you to some of the faces you’ll be getting familiar with over the salon. Firstly, our experts in the studio, who will be handling some of the watches on your behalf this week in order to make you feel you’re here with us in person. Secondly, our experts abroad, who are the living embodiment of the true digital experience and what it can do.

The highlight of the first Morning Show was a look behind the clock face with A. Lange & Söhne and Hermès. The two artists who created the Hermès scenography at the Bâtiment des Forces Motrices in Geneva took us for a walk around their work. Being ‘with’ them, where art meets horlogerie, felt fitting for a show that highlighted the link between these two disciplines.

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